Archive for writing a book

Another Fresh NEW Book from One of Our Valued Clients

Spirit Authors clients Drs. Joy & Roy Martina launch their book ‘Sleep Your Fat Away’ on Amazon today. Find out how to buy it and get some great bonus gifts.

APRIL 21st 2015: Today at Spirit Authors, we have been busy with the book launch of our clients, Drs Joy and Roy Martina. Their book is called Sleep Your Fat Away: Train Your Brain to Lose Weight Effortlessly. Published by Morgan James Publishers, the book teaches a novel approach to losing weight.

You can buy the book AND receive some very special bonus gifts at:
http://sleepyourfataway.com/book-launch/pages/pre-launch.php

The book launch started just after midnight Pacific Time this morning. Within hours, it shot up to become the #1 ‘Hot New Release’ in the Eating Disorders category on Amazon US. As of this writing at 1pm Pacific, the paperback AND the Kindle are #1 and #4, respectively, of all New Releases in Eating Disorder Self-Help. The paperback is also currently #13 of ALL books (not just new ones) in eating disorders, and #16 in Britain. I’m sure it will keep on going up over the next few hours.

Sleep Your Fat Away - number 1 and 4 new release

Co-authors Drs. JOY AND ROY MARTINA are a husband and wife duo who, between them, have published more than 70 books on healing and self-improvement, and have trained over a quarter of a million people around the world. In Sleep Your Fat Away, Joy and Roy share decades of experience as hypnotherapists to teach what they believe is missing in nearly every popular approach to weight loss: the crucial connection between losing weight and the unconscious mind. Instead of talking about willpower, diets or long hours in the gym, the authors show how to retrain your brain to overcome addictions and change your lifestyle habits so you can attain your optimum weight and become the healthiest you possible.

When you buy the book during our Amazon launch celebration, you’ll receive a generous collection of bonus gifts from Joy and Roy’s friends and colleagues (including one from me). PLUS, as a special bonus gift from Joy and Roy, when you buy the book you’ll also receive:

  • The MP3 audio downloads from the ‘BUSTING THE MYTHS ABOUT WEIGHT LOSS’ Telesummit’ with over 4 hours of information-packed insight from Joy, Roy and a panel of nine other world-class wellness experts.

If you’re a regular follower of Spirit Authors, you might remember that we launched Roy’s book Emotional Balance (Hay House) a few years ago, and it became an international #1 bestseller. I am sure they will repeat that success today with Sleep Your Fat Away.

I’ve had such a good time working these many months with Joy and Roy Martina, and I wish them every success.

I do hope you’ll check out their book at:
http://sleepyourfataway.com/book-launch/pages/pre-launch.php

Sleep Your Fat Away - launch banner

 


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project, created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Another Fresh NEW Book from One of Our Valued ClientsLynn Serafinn interviews Joy & Roy Martina on the challenges of writing a book on wellness, working with a publisher and co-authoring a book with your spouse.

Today, I have the great pleasure of being the host on Day 3 of Dr Joy and Roy Martina’s Virtual Blog Tour. Their new book Sleep your Fat Away: Train Your Brain to Lose Weight Effortlessly is celebrating its official launch on Tuesday April 21st, 2015.

Drs. JOY AND ROY MARTINA are amongst the world’s leaders in helping people get back into their power. Between them, they have published over 70 books (translated into more than 10 languages) and have trained hundreds of thousands of people worldwide. Their passion for natural approaches to health, longevity and fitness has led them to write their book Sleep Your Fat Away.

Yesterday, Joy and Roy visited Callie Carlings’ blog at ‘Cancer Goddess’ at http://www.cancergoddess.co.uk/2015/04/sleeping-your-way-to-wellness-and.html where they discussed emotional eating disorders and the effects of yo-yo dieting.

Today, I’d like to share with you a recent interview I had with Joy and Roy on the challenges of writing a book on wellness, the experience of working with a publisher and what it’s like to write a book with your spouse!

***INTERVIEW***

 Joy and Roy MartinaLYNN: I know you use these weight loss strategies with your clients. What were some of the major challenges you faced when trying to translate practical work into written lessons? Many of our readers are authors writing their own ‘how to’ and ‘self-help’ books, and I’m sure they’d appreciate your advice.

The biggest challenge is to keep it simple and easy to understand. As experts we are so used to doing what we do that we sometimes forget to keep it simple and that a novice might have a hard time understanding our instructions if we get too much “in our heads”. I like using my friends or kids as guinea pigs and see if they are able to follow what I am saying. If they get it, I know I am on the right track.

LYNN: Like you, many of our readers are also in holistic health and wellness professions. Are there specific things you have to look out for when writing a book on wellness? I mean, how do we avoid promising our readers ‘too much’ while also encouraging them to be the best they can be?

By keeping to real life examples and telling stories about successful interventions and clients’ experiences.

LYNN: What are you most proud of about Sleep Your Fat Away? What do you think you really communicated perfectly? What do you like most about the way it was written, laid out, illustrated, etc.? 

We like to think that our book is easy to understand and an entertaining read; we like the down to earth and “real” life approach we took also by using many examples from our own lives – making it authentic and helpful at the same time.

What did we communicate well? That you don’t need willpower or diets to lose weight. That real change can only come from the inside – by understanding how we are wired in our brains and subconscious mind and so being able to become aware of limiting beliefs and destructive patterns – which can then lead to real life style changes.

LYNN: Many of our readers are self-published. Tell us about your experience working with a publisher. How easy was it to ‘land the deal’? How have they been supporting you throughout your publishing journey?

It was easy to land the deal as they approached us. We are grateful for the actual experience of working with the publisher was interesting but it is not one we want to necessarily repeat. We did not feel supported by our publisher at all.

We found that the extra team we hired (Lynn’s team and the Wasabi PR team) were far more helpful and supportive than the publisher themselves. In our eyes marketing is one of the most important keys to a successful launch and this you need to take care of yourself as the publisher will not do it for you.

LYNN: And finally, to close, I’d love to know what it was like writing a book with your SPOUSE! What made it easy/not easy? What tips can you give to others who are co-authoring a book (especially those who are co-authoring with someone close to them).

JOY AND ROY: We love writing together – we are used to working together anyway and are lucky to really complement each other in many ways. -So we thoroughly enjoyed the process and found that we got the writing done in an extremely efficient and speedy way as we kept each other accountable and were able to motivate and inspire each other along the way.

*** END OF INTERVIEW ***

I hope you enjoyed this brief interview with co-authors Drs Joy and Roy Martina. This week, I am delighted to be HOSTING a special FREE 3-Day Telesummit with Joy, Roy and their friends and colleagues:

“Busting the MYTHS about Weight Loss”

Busting the MYTHS about Weight Loss TelesummitRegister FREE at
http://sleepyourfataway.com/book-launch/pages/telesummit.php

Here is Joy and Roy’s line up of guest panellists for this event (in order of appearance):

  • JOY and ROY MARTINA – #1 Holistic Thought Leaders, authors of Sleep Your Fat Away
  • LYNN SERAFINN – Marketing strategist for authors & ethical entrepreneurs, bestselling author (and someone who has recently lost 70 pounds herself)
  • ELLEN W. CUTLER – chiropractor, author, natural healing expert, creator of BioSET
  • LORI SHEMEK, PhD – bestselling author, international leader in health and weight loss
  • DOREEN POLIZZI – Health, wellness and lifestyle coach
  • DONI WILSON, N.D. – Doctor of Naturopathic Medicine, nutritionist, midwife, bestselling author
  • AMBER ROMANIUK – holistic nutritionist, speaker, healthy eating expert
  • MATTHEW B. JAMES, Ph.D, – Doctor of Psychology, NLP master trainer, author of The Foundation of Huna
  • ERAM SAEED – Producer of “From Heartache to Joy”; founder of Journey to Joy Foundation
  • MAL DUANE – life recovery coach; transformational guide for women, bestselling author of Alpha Chick
  • ADAM HILL – Triathlete; Ironman triathlon All World Athlete

Again, you can register FREE at
http://sleepyourfataway.com/book-launch/pages/telesummit.php

If you cannot make the live broadcast, register anyway so you can listen to audio replays.

THEN, when you buy Sleep your Fat Away: Train Your Brain to Lose Weight Effortlessly during its official Amazon launch on April 21st, you’ll receive dozens of free gifts from Joy and Roy, and their friends and colleagues. You can CLICK HERE to find out more about the book, and these free gifts.

If you’d like to catch more of Joy and Roy’s Virtual Blog tour, “visit” them at these dates and places:

MONDAY April 13th: Tina Games’ Moonlight Musings’ blog at http://moonligtmusepress.com/blog/, where they will discuss how emotions affect our eating patterns and how to maintain a healthy weight.

TUESDAY APRIL 14th: Callie Carlings’ “Cancer Goddess” blog at http://www.cancergoddess.co.uk/2015/04/sleeping-your-way-to-wellness-and.html where they will talk about emotional eating disorders and the effects of yo-yo dieting.

THURSDAY APRIL 16th: Krystalya Marie’s Empowered Spirit blog at http://EmpoweredSpirit.com, where they will discuss childhood obesity and how we can keep weight off permanently.

FRIDAY APRIL 17th: Naturopathic Doctor Donielle Wilson ND’s blog at http://doctordoni.com/ where they will be discussing how visualisation can help with weight loss and the connection with mind and weight.

Thanks for reading! Please share your comments and thoughts below. I love reading your feedback.

Lynn Serafinn


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project, created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

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BOOK: Sleep Your Fat Away

Hi everyone. Lynn Serafinn from Spirit Authors here. I would like to invite our Spirit Authors readers to consider being a promotional partner on our next book launch: 

BOOK: Sleep Your Fat Away: Train Your Brain to Lose Weight Effortlessly

AUTHORS: Drs. Joy and Roy Martina

LAUNCH DATE: Tues, April 21st, 2015

PROMOTIONS RUN: Mon March 16th – Tues April 21st, 2015

Many of you may remember Dr. Roy Martina when we launched his tremendously successful book
Emotional Balance, which was an international #1 bestseller in US, UK, Canada and several European countries.

WHO SHOULD JOIN THIS CAMPAIGN?
Anyone whose audience is interested in:

  • health and fitness
  • holistic health and lifestyle
  • weight loss; finding alternatives to the ‘diet industry’
  • positive life changes; self-empowerment; self-esteem
  • mind-over-matter; working from the ‘inside out’
  • escaping addictions or addictive behaviour
  • releasing past traumas

HOW CAN YOU PARTICIPATE?
There are FOUR activities for this launch:

1) A joint venture partner (JVP) campaign, where you can offer a bonus gift for the launch. This means anyone who buys the book on launch day will have the opportunity to opt into YOUR list and get your free offer.

2) A Virtual Blog Tour, where you can feature a written interview with the author on your blog, and have dozens of people promoting your blog on your ‘stop’ on the tour.

3) A Radio Tour, where you can book the authors on your radio show or podcast.

JUST SO YOU KNOW: We are also organising a 3-Day Telesummit called ‘Busting the MYTHS About Weight Loss’, with a panel of world-renowned experts (with many names I’m sure you’ll recognise). Our Spirit Authors telesummits can attract thousands of registrations, and a high percentage of them will go on to buy the book AND download YOUR bonus gift. That’s a great win-win for everyone involved in the campaign.

HOW CAN YOU JOIN THIS CAMPAIGN?
Just fill in the form at
http://the7gracesofmarketing.com/be-a-partner-on-the-book-launch-of-sleep-your-fat-away-by-drs-joy-and-roy-martina/
BY FRIDAY, FEBRUARY 13th, 2015
(the earlier the better!).

Thanks for considering becoming one of our network of promotional partners. I do hope you will join us for this book launch.

MORE LAUNCHES COMING: Please stay in touch, as we will soon begin registering partners for Makeup Gourmet Chris Scott’s book Face With a Heart.

Drop me a line via the contact form on this page if you have any questions.

With gratitude,
Lynn Serafinn
7 Graces Project, CIC
Spirit Authors Book Promotions

 


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

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Another Fresh NEW Book from One of Our Valued ClientsLynn Serafinn interviews Vrinda Pendred from Conditional Publications on the challenges of writing a personal life story that is accessible to a wider audience. 

Today, I have the great pleasure of being the host on DAY 7 of the Virtual Blog Tour for Richard David Price, author of the brand new book Beating the Adversary: A True Story of Schizoaffective Disorder, officially released on 1st December, 2014. On its debut, it became Amazon’s #1 best-selling new release in ‘schizophrenia’.

Yesterday, Richard visited Christine Miller’s Growing Edge Blog at http://christinemiller.co/category/christine-miller-growing-edge-blog/, where they discussed about hallucinations, therapies and other elements he encounters in dealing with his condition.

Today, I’d like to share with you a recent interview I had with the editor of the book, Vrinda Pendred, as I thought it would be of particular interest to authors who write transformational books, especially those that incorporate personal memoire.

VRINDA PENDRED is the Editor and Founder of independent publishing house Conditional Publications, which is devoted to giving a ‘voice’ to people diagnosed with neurological conditions such as Tourette’s Syndrome, ADHD, autism, bipolar disorder and much more. She is also a writer and a prolific novelist.

Beating the Adversary is the third book released by Conditional Publications. It is the autobiographical account of author Richard David Price, who was diagnosed with schizoaffective disorder as a teenager, as a result of a childhood accident.

(And…not to be biased or anything…Vrinda is also my amazingly talented daughter).

Vrinda Pendred - Founder of Conditional Publications

Vrinda Pendred – Founder of Conditional Publications

 ***INTERVIEW***

LYNN: What were the challenges for you as an editor, in making a book of this kind accessible to a wider audience?

VRINDA: One of the features of schizoaffective disorder is disorganized thought. That in itself wasn’t a challenge, so much as trying to get the balance right between making the book ‘readable’ and maintaining the author’s voice. What’s the point of publishing a book with the intention of allowing your audience insight into what it’s like to suffer with such a condition, if you remove everything that demonstrates that condition?

This meant editing the book perhaps fifteen times (I lost count) before we felt it was not only accessible, but authentic. It was vital that the author still feel like it represented his struggle in an honest way, even if he understood we had to make changes to ensure the general audience would make the effort to hear his story.

The original draft also left out the whole missionary section of the book. I’m not Mormon myself, but I asked Richard to add that in. I was interested. He was concerned about coming across as ‘preachy’, but I assured him we would edit it so it didn’t feel that way. I think we managed this. The point of including it was to show how he had overcome his challenges. When I spoke to him about it over the phone, he told me his faith was what got him through it. When that wasn’t in the book, I felt we were cheating the audience.

Keats said, ‘Truth is beauty,’ and I wanted this book to be as truthful as possible. I didn’t care whether the audience was Mormon or not. I think the most fantastic thing about people is that we all come from different walks of life, yet something deeper connects us. I don’t think the reader needs to be Mormon to appreciate Richard’s transformative experience. As a non-Mormon, when Richard finally delivered to me his first complete draft, including every gritty and profound moment, I cried – because he’d finally expressed his truth, and Keats was right: it was beautiful.

LYNN: What do you think is the value of people writing about and publishing their own transformational journey / personal challenges?

VRINDA: Writing is therapy; I would hope most people in this day and age know that. Writing about your journey is some of the best medicine you will ever find, and it’s free without side effects – because it’s important to remember (and I say this from experience) that even if you have an incurable disability, there is more to that than the physical. These things have an emotional effect, and can often be traumatic. Writing may not change your circumstances, but it helps you exorcise the frustration or pain. That alone can be enough to get you through each day.

In terms of taking the time to publish that journey, that’s more about the reader. To take myself, as an example, I have Tourette’s Syndrome and one of the most important moments in my life was when I started talking to others with the same condition – when I realised I wasn’t alone. I stopped regarding myself as a ‘freak’ and started to understand I am one of a very large population of people who face the same sorts of challenges. It helped me accept myself. That’s why I founded Conditional Publications; I want to give a voice to people suffering in silence and help others realise they are not alone. In this way, I think there is great value in publishing your memoirs, whether they go on to be best-sellers or not. Even if they make a difference in just one person’s life, your work has served a purpose.

LYNN: What were some of the challenges you faced in getting this book ready for publication?

VRINDA: I think the trickiest part was trying to get everyone on the same page at the same time. I work at a distance, via email and social networking, with some long-distance telephone calls. We’re all in different time zones, so you can’t always get the immediate response you’d like, which means you have to plan ahead with everything. Once you find people you can rely on, hold onto them!!! They’re more precious than gold dust, and they will help you build something unexpected.

LYNN: Can you give tips to other authors in this category, with regard to marketing?

VRINDA: Read Lynn Serafinn’s book Tweep-e-licious! I’m following it like the Bible.

(Lynn blushes).

LYNN: What words of encouragement would you give other authors writing about their personal journey / challenges? What’s the message to authors about beating their own adversary?

VRINDA: I’ve always wanted to write, ever since I was 3. When I was 20, I told someone about this dream. They were older and wiser and asked, ‘Is this really what you want to do? Is it what you feel in your heart you’re meant to do?’ I said yes, absolutely. They said, ‘Then you will do it. All you need is to want it enough. That’s all it takes to succeed.’

I’ve always born this in mind, and the older I get, the more I see it’s true. Everything comes down to motivation and energy. If you really want to get your story out – no matter what it is – just do it.

If you get writer’s block, don’t worry. Don’t push it. If the ideas aren’t flowing, whatever you write will ring false. Just relax, do something else, and wait until inspiration strikes again. And it will; it grips you when you least expect it, and suddenly you find you can’t do anything without words flying through your head. You have no choice but to write them down, so they don’t drive you nuts. That’s when it will sound sincere. Keep at it, and trust those moments will come; they always do.

***END OF INTERVIEW***

Beating the Adversary - a true story of schizoaffective disorder - by Richard D PriceI hope you enjoyed this brief interview with author Richard Price and that you’ll check out his new book Beating the Adversary: A True Story of Schizoaffective Disorder.

When you buy Beating the Adversary during its official Amazon launch, you’ll also receive a free novel entitled The Ladder by Vrinda Pendred, founder of Conditional Publications – an independent publisher dedicated to writers with neurological conditions.

To buy Beating the Adversary and get your free novel, go to:

http://www.conditionalpublications.com/pages/beating-the-adversary.html

Thanks for reading! Please do share your comments and thoughts below. I love reading your feedback.

Be sure to follow Richard tomorrow on the next stop of his Virtual Blog Tour, when he’ll be visiting Pippa Moye’s Silver Ray Healing Therapies blog at http://www.silver-ray.co.uk, where they’ll be talking about how spiritual beliefs can help counter depression and other topics.

Lynn Serafinn


Join us on the Spirit Authors Page on Facebook

Connect with us on Twitter.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

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Another Fresh NEW Book from One of Our Valued ClientsLynn Serafinn interviews naturopathic doctor Doni Wilson ND about how therapists (and patients) can benefit from their writing a book on alternative medicine.

Our team at Spirit Authors have been supporting authors since 2009. Over that time, the vast majority of our clients have been what I would call ‘holistic service’ professionals, i.e. coaches, consultants, therapists, alternative medical doctors, etc. Most of them are working on a book (or have already published one) in which they share a specific area of their professional expertise.

One example is our client Dr. Doni Wilson, ND – a naturopathic doctor. Known on Twitter as @GlutenFreeDoc, Doni has written extensively about the advantages of a gluten-free diet. But Dr. Doni’s primary passion is to educate the public about the damaging effects of STRESS in our modern world, and how it is responsible for a plethora of chronic health issues.

For that reason, in 2013 Doni published a definitive 340-page manual on the subject called The Stress Remedy: Master Your Body’s Synergy and Optimize Your Health. This month, Doni also released a short eBook called Stress Remedies: How to Reduce Stress and Boost Your Health in Just 15 Minutes a Day, which she says is a ‘practical companion’ to her larger book. She’s selling it on Amazon for only 99 cents.

As so many of our readers at Spirit Authors are what I would call ‘practitioner authors’ (or are aspiring to be one), I thought I would share part of a recent conversation I had with Doni on Skype, when I asked her about why she wrote her books, and her thoughts on the value of practitioners putting their expertise into words.

LYNN: Why do you think it’s important for alternative therapists to write books?

DONI: Alternative practitioners have a unique voice and knowledge. However, busy practitioners are often so caught up in serving their patients that they don’t have time to spend writing. But unless they make the time, there is no way to bring the collective voice and knowledge of alternative medicine to the rest of the world. I believe it’s important to bring their voice into the written form, so it can help more people than they can reach through their individual professional practice.

 

LYNN: Apart from the difficulty of finding time to write a book, what other challenges did you face when writing your books? What encouragement can you give other practitioners?

DONI: Well, when I started, I didn’t know anything about putting a book together – writing, publishing, promoting, etc. It was all a big, daunting mystery to me. I had to find people to help me, and TRAIN myself in how to make it happen.

It’s understandable that a practitioner might feel mind-boggled at the prospect of writing a book, and thus not entertain the idea seriously. But the more alternative practitioners who publish books, the more people can access naturopathic medicine. This will give more people the tools for preventative medicine instead of one that simply focuses on treating symptoms of disease.

 

Dr  Doni Wilson, ND.

Dr Doni Wilson, ND

LYNN: How has writing books helped you professionally?

DONI: First of all, I want to say that some practitioners mistakenly think writing a book will result in people not needing them anymore, and patients won’t bother to come to them because it’s all explained in their book. But actually, the opposite is true. I get more patients since being an author than before I wrote my books.

And it’s not just numbers. The quality of my patients has improved because they are more educated before they even pick up the phone to book an appointment with me. Potential patients know my philosophy and professional approach before they meet with me. They come to their appointment with much more clarity about what they need and what they want. This makes communication between us easier when we start to work together, as they already understand the language and the rationale behind what we will be working on together. That makes my job so much easier.

It also helps attract the ‘right’ kind of patient to me, as it establishes a link between us. Let’s say someone reads the book and they feel it validates their intuition about their health AND it backs it up with science and informed advice. Well, that person will already be pre-disposed towards my professional approach. They will be more likely to reap the benefits of treatment, as they will be more committed to it at a personal level.

Finally, having a book makes it easier for the practitioner to speak with patients without having to explain every little thing. If a patient reads my book, it means I won’t have to say the same thing over and over again!

 

LYNN: Why did you write this shorter eBook Stress Remedies? Didn’t you cover it all already in your larger book The Stress Remedy?

DONI: I see the two books as complementing each other. They are both about stress, but they approach the subject from different angles.

The Stress Remedy goes into great detail on topics such as diet, supplements, cortisol testing, etc. But what I didn’t cover in much depth were ‘daily stress remedies’, which are part of what I call my ‘Stress Remedy Master Plan’.

Rather than make The Stress Remedy longer than it already was, I thought it would be a great idea to write a short (and hopefully ‘stress-free’) practical, activity-based guide to balancing stress that didn’t involve changes in diet or supplements. So, in Stress Remedies, I help people understand the health benefits from specific activities, so they can choose the ones that work best for them and optimise the natural rhythms of their own healthy body and mind.

Some people might wonder what having a 99-cent eBook could possibly bring a practitioner from a business perspective. They might wonder why they should bother to put effort into something that has little promise of high profit. Well, I believe a small eBook is more likely to encourage those who do not know me or my work to read what I have to say on the topic. They will be more willing to take a chance on me, as spending 99 cents to read a short eBook is a much smaller commitment of time and money than buying (and reading) a 340-page book. Hopefully, if they like what they read, they might visit my website or check out my book The Stress Remedy. If they continue to follow my work, perhaps one day they will also contact me as a patient or make another purchase on our website.

Basically, the Stress Remedies eBook is another doorway to meeting and greeting new people, and sharing my passion for the naturopathic lifestyle. I strongly recommend other practitioners to build their own doorways by sharing their wisdom in a book.

eBook - 'Stress Remedies' by Dr. Doni Wilson

Dr. Doni’s eBook Stress Remedies
is available on Amazon Kindle for only 99 cents at
http://doctordoni.com/dr-donis-new-kindle-ebook-stress-remedies-just-99-cents

If you’re a practitioner who has a book (or you’re hoping to write or publish one in the near future), feel free to contact our team here on Spirit Authors to see how our platform building packages, business mentoring and other packages might suit your needs. Just drop us a line via the contact form on this site and request a free 30-minute consultation.

 9 Dec 2014
Lynn Serafinn


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Lynn Serafinn

Lynn Serafinn, MAED, CPCC

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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Write Your Book Now

Author and book marketer Lynn Serafinn tackles the most common excuses she hears from aspiring authors, with tips for how to move past them and write your book.

Over the years, I’ve worked with authors at many stages of their writing development. While most authors come to me for help with self-publishing and marketing, others come to me because they’ve found themselves stuck somewhere in the writing process. Maybe they have a wealth of ideas but are finding it hard to express them in words and develop them into a book. Maybe they have written hundreds of thousands of words, but they lack cohesion and focus. Maybe they’ve got into a pattern of starting and stopping, and now their project seems to be dragging on forever.

Whatever the scenario, all of these aspiring authors feel frustrated and powerless by the writing process, rather than empowered. The more powerless they feel, the more frustrated they become. The more frustrated they become, the less they feel like writing. And, of course, the less they feel like writing, the less they get done.

Writers are supposed to be great storytellers; but sometimes their greatest stories are the ones they tell themselves. Authors who get stuck in the vicious cycle of non-productivity often do not realise that the problems they are experiencing come from their own stories—their unconscious beliefs about themselves as writers and about the nature of the writing process in general.

The trouble is, once these stories take hold in their belief system, they become justifications and excuses for why their book isn’t getting written. And the more we feel justified in our reasons for not doing something, the more it will NOT get done.

So, for anyone out there who is struggling to start, make progress with, or complete a book project, I’d like to share the ‘Top 5 Excuses’ I’ve heard throughout my years of working with authors. As you read, ask yourself whether or not these same excuses might be getting in your way.

Excuse 1: ‘I can’t find the time to write.’

Truth: There’s no such thing as ‘finding time’. You have to create it.

I cannot count the number of times I’ve heard authors use this excuse. My response to it might sound brutal, but it’s the truth: there’s no such thing as finding time; you have to make the time.

Saying that you have to ‘find the time’ to write your book means you have not yet given your book top priority in your life. When I set the intention to write a book, I block out chunks of time to get it done. That could (and often does) mean taking a month off from ANY other work commitments, so I can write full-time. Or, it can mean setting aside specific days or specific hours of the day when I am 100% focused on the book project.

Of course, everyone’s life commitments are different. But even if you have a 9-5 job and a family, you can (and must) block out time that is sacrosanct for your writing and nothing else. Even if it’s only 2 hours every Tuesday night, you’ve got to create the space for your book project.

Unless you consciously schedule this time into your life, you will ALWAYS leave your book as your last priority. And when you do manage to write, your book will probably lack cohesiveness. Not creating time to write will also make your project drag on and on, which can dampen your motivation.

Excuse 2: ‘I’m not good enough.’  

Truth: NO writer is ‘good enough’ unless they spend time at their craft.

Good writers are the product of diligent practice. If you don’t write because you think you’re not good enough, you’ll never find out how good you can actually be. In his book Outliers: The Story of Success, Malcolm Gladwell talks about something called the ‘10,000 hour rule’. This ‘rule’ states that for someone to excel in their craft—any craft—they need to have spent a minimum of 10,000 hours of practice at it.

How long is 10,000 hours? It could be 3 hours a day for roughly 10 years. It could be 6 hours a day for 5 years. Or, it could be 8 hours a day for about 3 ½ years. Gladwell cites several examples of people who spend virtually every waking hour on their craft (such as Bill Gates’ time spent working with computers), showing what it takes to become a leader in any given field.

There’s another ‘rule’ that one of my high school English teachers told me: If you want to learn how to be a great writer, you must first become a great reader. An integral part of honing your craft as a writer is reading. As writers, we read at a different level from those who read simply for pleasure or diversion. Reading improves our vocabulary. It reinforces grammar. It gives us creative and structural ideas. And it deepens our aesthetic appreciation for our craft.

So, if you want to be a good writer, start by writing every day for at least a couple of hours. And when you’re not writing, be sure to read a couple of hours a day. But the one thing that will never get you going is to avoid writing altogether because you don’t think you’re good enough.

Excuse 3: ‘I can only write when I feel inspired.’

Truth: Real writers know how to write ‘on demand’.

This is a HUGE excuse for writers, and it is possibly the one that creates the biggest obstacle. If we wait for the ‘muse’ to touch us with her wand before we sit down to write, we will never get our books written.

Inspiration doesn’t always strike BEFORE we write. Sometimes, you have to sit down and start writing and THEN inspiration will hit you. Back when I was a musician, I practiced every day, whether I wanted to or not. I didn’t feel particularly ‘inspired’ when I went to practice. But after I got started, and I felt my muscles wake up and my fingers move with more dexterity, I started to gain momentum. Sometimes I started out by telling myself that I’d practice only for an hour, but then  end up practicing for three, four or even five hours because I got into it.

Make it a daily practice to sit down to write regardless of how you feel. Believe it or not, inspiration will arrive even if you feel totally unmotivated before you start.

Excuse 4: ‘It’s all been done before.’

Truth: Every author has a different story to tell.

I’ve heard this excuse SO many times. An author wants to write a book on a particular subject, but they cite a dozen ‘famous’ authors who have all done it before. This kind of thinking zaps their confidence, and leads many an author to abandon their writing project.

The fact is, even if the ‘story’ has already been told, every author has a unique angle to bring to it. Think of all the best-selling vampire stories on the market right now! If Stephanie Myer had said, ‘Gosh, Bram Stoker’s already said it all,’ her career would never have taken off.

Writing non-fiction is no different. Ok, let’s say you’re writing a book on alternative health. Instead of thinking that authors like Louise Hay have ‘said it all before’, think of ways of citing your predecessors’ work in your own book, and expanding the topic. When I wrote The 7 Graces of Marketing, for example, I cited hundreds of other authors to show my unique angle on the topic of ethical marketing. If I had really wanted to sabotage my efforts, I could have told myself that there were already ‘enough’ marketing books on the market, and that there was no need for mine. That would have been a huge mistake, both for me and for my readers.

You also must remember that every reader has a different preference, and that different authors provide readers with different reading experiences. For example, in the field of personal development, I love Susan Jeffers for her simple, direct style, Martha Beck for her relaxed, humorous style, and Deepak Chopra for his philosophical, poetic style. All of these authors talk about authenticity and inner connection, but they all bring something different to my reading enjoyment.

For a reader, being able to have these varied reading experiences is just like having a rich and varied diet: it makes us healthier and happier. So never doubt that there is room for your perspective on the market.

Excuse 5:’No one will be interested.’

Truth: It’s up to you to create the interest.

The only way people will be interested in your book is if you are really clear about who might be interested in the subject AND you create a way to connect and communicate with them.

By identifying who might be interested, you are identifying your ‘target audience’ (I prefer to call this your ‘ideal’ audience). By creating ways to connect and communicate with your ideal audience, you are making your marketing strategy. Without putting care and attention into both of these things, it’s true: ‘No one will be interested’.

This is where my job as a marketing consultant comes in. I help authors create public interest in their books by identifying their ideal audience and creating marketing strategies. Regardless of whether or not you work with a marketing consultant to do this, it is something that MUST be done to ensure your book reaches the public.

Book marketing is not luck or rocket science; it’s a craft just like writing is. If you want to learn more about book marketing, I invite you to browse through the many free articles on the Spirit Authors website.

And, of course, if you are looking to build a marketing platform for your book, drop me a line via the contact form on this site to discuss the options our team at Spirit Authors have to offer you.

Lynn Serafinn
25th September 2013

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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

Author consultant Lynn Serafinn looks at the artistic rewards of self-publishing, how to work with an editor, and how to approach endorsers for your book.

I believe our digital era—digital printing, digital distribution and digital (online) marketing—has liberated independent authors from ‘needing’ to have publishers or subsidiary presses to publish their books. No longer must we feel at the mercy of big business to share our words, ideas and imagination.

I’m sure part of my passion for self-publishing comes from my many years as an indie musician, when I preferred to publish via my own record label than to be taken seriously by major record companies. Ironically, after years of thinking a record deal was my ‘goal’ in music, when our electro-trance band was offered a record deal in 1994 with one of the biggest labels on the planet (along with all the trappings like MTV videos and going on tour with big name acts), I suddenly realised I didn’t want it. The A&R guy (the person who signs the acts) was already trying to seize too much artistic control. I feared we would turn into something we were not and end up appealing to no one, only to be dumped by them a year later because we didn’t sell enough records. It happens all the time in the music industry.

I believe Madonna (whether you like her as an artist or not) took a sensible and fruitful approach to working with record labels. She started out as a pro-active, ambitious independent artist, highly focused on building her following. By the time record labels started to approach her, her identity (i.e., her ‘brand’) AND her fan base were so defined, record labels didn’t TRY to change her. Her clarity about who she was as an artist (even though it changed every year) and who her fans were meant that she gained a reputation as someone who was able to maintain artistic control even within a corporate environment. Later, she had enough clout (and money!) to break free from corporate influence altogether, and created her own record label. In a way, she went BACK to being an independent artist, the master of her own artistic destiny.

I believe Madonna’s career serves as a great lesson for authors in the digital era. Committing to being self-published, possibly for several years, while you put your attention into building your ‘brand’ and your fan base IS a highly sensible route. Then, you wait until you reach a ‘tipping point’ where a publisher might be able to take your sales to the next level AND you are a ready-made asset for a specific publisher (or niche of publishers). Only then is it the time to approach a major publisher. When you can show you have a clear market, a clear identity, a strong fan base and some marketing know-how, the ‘right’ publisher will sit up and take notice when you approach them (typically through a literary agent; but that’s another story).

Then again, maybe you don’t WANT a publisher after all. Maybe you’ll decide that self-publishing is actually better for you. Maybe you’ll develop a love for the entrepreneurial spirit and freedom of self-publishing. Maybe you’ll be so good at marketing and distribution (or you’ve outsourced great people to manage it for you) that you’ll start building a small empire with your books. Maybe you’ll even publish other authors.

Anyway…

That’s enough of the pep talk. I just wanted to take a moment to get you into the right state of mind before we get back to work.

Back to Our Checklist…

Over the past 2 weeks, I’ve been sharing my Top-10 ‘must do’ items for self-published authors. Here’s a quick review of what we’ve looked at so far. You can click the links below to read more about them.

In Part 1, we explored:

In Part 2, we took a detailed look at:

Today, in Part 3, we’ll be looking at the next two items on our ‘must do’ checklist:

So here we go!

Must-Do #7: Working Through Your Edits and Proofs

Many new authors think that once they finish their draft, their editor will ‘fix’ everything for them and that when they get their edit back from the editor, everything will be ready to publish.  This is a big misunderstanding of the role an editor plays in the publishing process.

While many new authors think editing is just a matter of correcting errors in grammar and spelling, it’s far more than that. A good editor will typically make suggestions for changes that will make your book tighter and more cohesive. They might recommend re-writing certain sections, changing the order of your ideas (or whole chapters). They might recommend that you elaborate on an idea, trim something down, or even delete parts that are redundant. They might point out inconsistencies in point-of-view, verb tense or continuity, and make suggestions for how to fix them.

An editor might notice certain idiosyncrasies in your writing that they ask you to address personally. For example, my editor told me to search through my ENTIRE manuscript to find every instance of certain adverbs I tended to overuse (like ‘really’, ‘quite’, ‘actually’ and similar fillers), and then delete as many of them as possible. This part of the process can be a real emotional journey for an author, especially if they have never worked with a good editor before. You might wonder why the editor didn’t do this herself. I’m glad she asked me to do it because a) it gave me the chance to decide which instances of these words should stay or go and b) it helped me improve as a writer. I notice that I am much more mindful of my ‘filler’ words since being challenged by my editor to address this issue.

Learn to relish the challenges your editor gives you as a valuable learning experience. Do not see his/her suggestions as criticisms but as tools to make you a better, more professional writer. This is why choosing the right editor is so important. A great editor is not only a master of words, but is also unafraid to ‘give it to you straight’.

Of course, you have to be prepared for this—emotionally AND in terms of time. BLOCK OUT a month of your time to go through your editors edits. Treat them with as much care and delight as you did when you wrote the first two drafts of your book.

After you make the changes your editor suggested, I strongly recommend sending the edited draft back to your editor (or to a proofreader, if you are using someone different) so they can go over it with a fine eye for typos, spelling and punctuation errors. Again, they will probably send the proofed draft to you using ‘track changes’ so you can approve the changes manually. That means you’ll need to block out another week of your time for this. Do NOT rush this process or do this when you’re tired. That’s when mistakes happen. Going through the corrections yourself manually (rather than trusting the proofreader to make the final call) is important in case they misinterpreted what a misspelled word was intended to be. Only you will be able to evaluate whether the corrections are actually ‘correct’.

Must-Do #8: Obtaining Endorsements for Your Book

Obtaining endorsements for your book before it comes out is an important part of your publishing process. The time to seek them actively is AFTER you’ve completed reworking the edits your editor gave you, but BEFORE the manuscript goes for final proofreading. Most endorsers are happy to read through an unproofed and semi-formatted PDF version of your book.

Your endorsers should be experts in the same or similar field as the subject of your book. Preferably, they should be other authors or other well-known personalities in the field. They could also be leaders within well-known and widely respected organisations related to your field. Some obvious candidates for endorsers would be people you cite or mention within your book. Others could be colleagues in your business networks (including your social networks).

Many new authors choke at the idea of asking for endorsements for their book. They worry about being rejected, or they worry they’ll look silly. But there really is no need to be shy about asking for an endorsement, as there is an incentive for people to give you one. After all, their name, book title and (possibly) website will go either inside your book or maybe even on the front or back cover. That’s free ‘advertising’ for them to their target audience.

Think of it this way: You want their endorsement because if their readers see them endorsing your book, they’ll think it might be of interest to them. But conversely, if your readers see your endorsers’ names mentioned in your book, they might think to check their books out too. You are happy, your endorsers are happy, and your readers are happy. It’s a win-win-win.

When you contact people asking for an endorsement, try to be mindful of the following details:

  • If you already know the person, all you really need to do is ask them if they’ll let you send them a copy of your new book, so they can write a short endorsement. At this point, just tell them the title of the book and the date you expect to be able to send it to them for review.
  • If you DON’T know the person, make the initial letter only slightly longer. Open by telling them who you are and why you are writing to them, specifically, i.e. you cited them in your book; you admire their work in their field and it is closely aligned with the topic of your book, etc. Then, ask permission to send the manuscript to them.
  • Give your potential endorsers a brief (one or two sentences) description of the book. Never, EVER use ‘sales language’ or hyped up words like ‘life-changing’, ‘amazing’, etc. Just tell them what the book is about.
  • Always assure your potential endorsers that they do NOT have to read the entire book.
  • Assure them that 1 or 2 lines of ‘blurb’ is perfectly fine. We are not asking them to write a review.
  • Assure them that their name, (one) book title and link to their website will be guaranteed to go into the front pages of your print book (I tend not to include them in eBooks)
  • Let them know that 3 of the most compelling endorsements will go on the back cover, and the most compelling will go on the front cover. Of course, you and your cover designer have to be ok with doing this before making that promise.
  • Assure them you will include these endorsements in promo materials you will be sending to radio shows, etc. (you never know; their book titles might catch someone’s attention).
  • Assure them you will post their endorsements WITH their web link on the book page of your website. This gives them a back link and more free promo.
  • Assure them you will give them a month to look at your book and get their blurb back to you.
  • Assure them that it’s ok to say no.

Below is some advice from author Erica Tucci, who has been very successful at getting many relevant and well-known endorsers for her books, including her upcoming book Radiant Survivor. I thought you might enjoy reading what she had to share. Erica suggests sending a sample chapter to people on first contact. That’s not normally something I recommend, but it seems to have worked for her:

To obtain endorsements for your book, find people who have a shared interest in its subject matter. For example, do you quote a potential endorser in your book? Or have they experienced a similar situation as your own? I quoted several passages from Dr. Nancy Qualls Corbett’s (a Jungian psychotherapist) book in my novel Anything is Possible, and thus she gave me a wonderful endorsement.

Most recently for my book Radiant Survivor: How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences, I was able to obtain agreements to endorse my book from Kevin Sorbo (aka Hercules) and Dr. Bernie Siegel, an internationally renowned physician. Kevin had several strokes in his late 30s so he understood my story since he had “been there, done that.” Bernie, as Dr. Siegel prefers to be called, has authored many books on healing and is an expert in complementary and holistic medicine, so perhaps he felt that my book fell in the same category as his, at some level.

When you contact potential endorsers, send them the intro and a chapter or two of your book for their perusal. Then send the complete manuscript if they request it. Ask them politely to please return their endorsement within a certain time frame.  Also, it’s important to make them feel like they want to give you their endorsement. Tell them that you love the work that they do. Maybe you have quoted them. Appeal to their altruistic side. That you have had a similar experience as they have had, or that you have read their books, and that you would love to have their endorsement as a testament to the benefits of reading your book. If they too are authors, as Kevin and Bernie both are, they will understand how important endorsements are…Although I feel that it was more their graciousness that led them to agree to giving me endorsements. And I am very grateful for them being willing to do so!

ENDORSEMENT TIP: Sometimes very ‘busy’ endorsers will ask YOU to write the endorsement for them. That might seem a bit disingenuous, but it happens all the time. If fact, it’s probably more common than uncommon when you are requesting endorsements from bigger names. If one of your endorsers asks you to do this, don’t panic or be offended. Think about who THEY are and what their message is. Then, in two sentences, try to think what they would say about your book from their perspective. Try to include the ‘money shot’ in it, where there are two or three words that can be extracted and used on their own.

Then, send this suggested ‘blurb’ to your endorser and ask them to tweak it to make it their own. If they’re truly the right endorsers for your book, you will get back something personalised and genuine that can also be promotional gold-dust for you.

That’s it for today…

We’ve covered a lot of ground today. Hopefully you gained some useful information from it. Next time in Part 4, we’ll be looking at:

  • Must-Do #9: Creating effective back cover, back pages and META copy for your book
  • Must-Do #10: Final stages: formatting, uploading and ordering your proof

Closing Thoughts

I hope these articles are helping you get more excited and more confident about self-publishing. I’d really like to know what you’ve most gained from the information I’ve shared, so PLEASE share your feedback (or questions) in the comments box below.

And be sure to subscribe to this blog to make sure you receive Part 4 of this series, plus all our Spirit Authors articles.

AND LASTLY, if you’re looking for personal help in your self-publishing and book marketing journey, have a look at our Hire Us page to read about our services. Then, if you’re interested in speaking about working together, drop me a line via the contact form on this site and we can set up a 30-minute consultation to discuss your needs.

Lynn Serafinn

10th July 2013

 

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Delivered Directly to Your Kindle!

Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered 1-2 times a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:

Amazon US: http://amzn.to/ZlW7HT

Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook

Connect with us on Twitter.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

 

Twitter:

@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

Print-on-demand has made self-publishing affordable, but many authors find the process overwhelming. Lynn Serafinn explains how to get your book set up properly. Part 2 of a 4-part series ‘Self-Publishing – a 10-Point Must-Do Checklist for Authors’.

Last week in Part 1 of this 4-part series, we looked at the first five items on our 10-point self-publishing checklist. We talked about the importance of choosing the right title and subtitle, finding a professional editor and proofreader and finding a highly recommended book cover designer. We also talked about creating a publishing company and how to get your ISBNs for your book.

If you haven’t had a chance to read that article yet, you can do so by clicking HERE.

As I wanted to go into detail, I’ve decided to break the next five points into three separate articles (a total of four altogether). So today, in Part 2, we’re going to be looking at the nitty-gritty of getting your book ready for publication, as we go through the next item on our checklist, which is:

Setting up your title, prices and categories with your print-on-demand company

So, if you’re ready, let’s get started.

Must-Do #6: Setting Up Your Title, Prices and Categories with a POD Company

OVERVIEW

Back in the old days, if you wanted to publish your own book, you had to get a large quantity printed in advance. This was because the price to set up the printing plates was expensive, and unless you bought around 2000 copies of the book, the price per unit would never absorb the set-up charges. Of course, this is perfectly fine if you have the distribution channels or enough live speaking engagements to ensure you can sell 2000 copies of your book before they get dusty, faded, old-looking or out-of-date. But if you’re like most new authors, you don’t have the capability of shifting 2000 units quickly, and you are likely to end up with boxes of unmovable stock. Thus, what looked like a good deal at the time ends up being a big financial loss. It’s also not exactly environmentally friendly to print thousands of books that will only end up being recycled into pulp in a few years’ time.

But now, with the dawn of digital printing, the cost of set-up is radically reduced, and we also have the ability to order our books on a ‘print on demand’ basis (POD). POD means exactly what it says: your printer can now print ONE book at a time for you, meaning there is no surplus to deal with (unless you happen to over order) and no need to run yourself into debt by having to order massive quantities.

The company I use and recommend to my clients is Lightning Source (http://lightningsource.com), which I’ll abbreviate as LSI. LSI is a print-on-demand company that has global distribution. When you set up an account with them, your book goes into all the major distribution channels, including all the Amazon sites, Barnes & Noble, Ingram and Baker & Taylor. What this means is, all you need to do is publish your book through LSI’s distribution channel and they take care of telling retailers and distributors about your book, and fulfilling any orders that come through. You, as the publisher, are able to place your own orders if you want, paying only for printing and shipping costs. Unlike subsidiary presses (see Part 1 of this article series), LSI do not take ANY publisher compensation (i.e., royalties) from you. Apart from very nominal set-up charges in the beginning (I think it’s around $40 per title) they will only charge you for printing and shipping.

Some people shy away from LSI for two reasons: 1) they can’t navigate through their (admittedly) confusing website and 2) they’ve heard horror stories about their books being labelled as ‘out of stock’ on Amazon when they go through LSI. Please trust me when I tell you that both of these fears are down to people not understanding how the system works:

  • Yes, LSI’s website IS confusing when you first see it, but if you have a good Client Services Rep, he or she should be able to help you through it. They also have a live chat help desk open during business hours. Also, once your account is set up and you get used to the idiosyncrasies of their website, it’s really simple to use. Besides, my rep tells me they are well aware of the unwieldiness of their website, and they have plans to revamp it and make it more user friendly.
  • The whole issue with ‘being listed as out of stock’ on Amazon is a NON-issue. If your book is ‘print on demand,’ it WON’T be ‘in stock’ until Amazon orders some books. The way to get around this is to order one or two yourself. Within two weeks this listing will go away, as Amazon will have made an order for your book. After that, if they run out, it will say ‘temporarily out of stock; more on the way’ just the same as they would for any other book. See my earlier article ‘How to Kick-Start Your Book Sales – Part 2’ for more information about this.

SETTING UP YOUR ACCOUNT

LSI is a business-to-business company. They assume you are a publisher, not an author. Therefore, LSI assume you already have ISBN numbers associated with your publishing company, and they will ask you for a sample of one of your ISBNs when you register. So, make sure you have already received your ISBNs (see Part 1 of this article series) before you try to set up your LSI account.

When setting up, be sure you select ‘POD Direct Distribution’ rather than the ‘print to publisher’ option. This gives LSI permission to distribute your titles to anyone in their distribution chain. You will need to sign several documents that give them permission for this. There will be a different contract for each country in which you give them permission to distribute: US, UK, Australia and Europe. LSI can also do eBook distribution for you, but bear in mind that this does NOT include Kindle, as this is a proprietary format that you can only arrange directly with Amazon (we’ll look at this in Part 3 of this article series).

SETTING UP YOUR TITLE

Once your account has been set up, you can set up your first title. You CAN (and should) do this before your book is ready to be published because you’ll probably want to go back in and change things before you finally submit it to LSI’s system. Set up the title of your first book, along with its ISBN, and set a date in the future as its publication date (LSI will ask you whether you’re sure this ‘future’ date is what you intended; just say it’s ok and continue).

After setting up your title, you’ll need to define several details:

  • Retail price of your book
  • The wholesale discount
  • Your book’s categories
  • Your book’s description, also called the ‘Meta’

The ‘meta’ is something we’ll look at in Part 4. Right now, let’s just look at price, discount and categories.

SETTING YOUR RETAIL PRICE

(this section discusses pricing for your PRINT book; pricing for eBooks and Kindle will be addressed in Part 4).

Setting your price is partially down to the length of your book, as well as whether it is fiction or non-fiction. The general opinion amongst publishers is that non-fiction books can be priced slightly higher than fiction. My area of expertise is in non-fiction books, so what I will share here is based mainly upon the assumption you are a non-fiction author.

Let’s say your book is 80,000 words in length. At roughly 300 words per page, and allowing for front and back pages (which we’ll talk about in the next article), that would end up being about 275 pages long in a typical 5’ X 8’ or 6’ X 9’ book. Your printing charge from LSI would be $4.47 USD per unit ($0.013 per page plus $1 for cover/assembly). Typically I recommend setting a retail price of approximately four times the cost of your printing, which in this case would be $17.95. You could set the price slightly higher, of course, but you have to think of the average price point for the customer. Setting a price of $19.95 might make you more money per unit, but if it ‘feels’ too high to customers, they might opt for a different book. Of course, if your book is a book about business (where people how to profit from it), paying a few dollars more is not always the deal breaker if the content is unique and highly recommended by other readers.

UK readers: LSI’s printing costs in GBP are 1p per page plus 70p for cover/assembly. Thus the above book would cost you £3.45 per unit to print. Using the same logic, your suggested retail price would be about £14.95.

PRICING FOR DIFFERENT COUNTRIES

You will need to set up your prices for EVERY country in which you have signed a contract to sell through LSI. To do this, use an online currency converter to calculate the current exchange rate, and then round it UP to the nearest unit to allow for market fluctuation. One converter I use frequently is located at http://www.xe.com/currencyconverter/. After you do your conversion, be sure to make the price something like £14.95 rather than £15.

SETTING YOUR WHOLESALE DISCOUNT

Sticking with our suggested retail price of $17.95, we now have to set up our ‘wholesale discount’. Our wholesale discount is a percentage OFF the retail price we agree to give to wholesalers and distributors. A wholesaler who buys the book at this discount would then sell the book to retail shops for a small mark-up, and then the retailers will sell the book at or near the retail price you have set.

I typically suggest self-publishers set their discount to either 45% or 50% (some big publishers will even offer a 55% discount). This means that if your book retails at $17.95, a wholesaler will buy it for $8.98 (if you set a 50% discount) or $9.87 (if you set a 45% discount). You will receive this amount MINUS the cost of printing. The final figure is the ‘publisher compensation’ (or ‘royalties’) you will receive.

If we do the math, this means that you, the publisher, will make the following royalty/compensation per each book sold:

USD: 275 page book at $17.95 retail sold at 45% discount = $5.40 royalty per unit sold

USD: 275 page book at $17.95 retail sold at 50% discount = $4.51 royalty per unit sold

GBP: 275 page book at £14.95 retail sold at 45% discount = £4.77 royalty per unit sold

GBP: 275 page book at £14.95 retail sold at 50% discount = £4.02 royalty per unit sold

ABOUT AMAZON

Amazon, although technically a retailer, purchases your books at your wholesale rate. This gives them a tremendous competitive advantage in that they can discount the price of your book significantly, to make it look more attractive to customers. Be assured that if Amazon or any other company that sells your book for LESS than the retail price, it does NOT impact your royalties in any way. They could choose to sell it for 1 cent more than what they bought it for, and you would STILL get the publisher compensation as above.

DON’T GET GREEDY

Some book marketers will tell you to set your wholesale compensation to 20% discount, giving you maximum publisher compensation per unit. But I believe this is foolhardy advice. You have to consider the motivation of the retailer. I was a retailer for over 20 years, and I can assure you if an item did not have a good mark-up I simply wouldn’t buy it. A mark-up of 20% is not enough of an incentive for me to stock an item because a) it forces me to sell it at full retail price, which puts off my customers and b) it means I can’t mark it down to sell it quickly if it’s unpopular.

Try to understand the whole distribution chain and offer your retailers and wholesalers a mark-up that is attractive both to them and to their customers. Never set your wholesale discount to less than a 45%.

SETTING YOUR CATEGORIES

The last thing you’ll need to do at this point is decide in which three categories your book should be placed. LSI uses ‘BIC’ categories (‘Book Industry Communication’). These are standard throughout the industry. Your BIC category placement is vital. Don’t go for broad, general, top level categories. For example, ‘Business & Economics’ is a top level category. There are thousands of business books on the market, and placing your book in this category doesn’t tell the retailer or the customer enough about your book. It will also put you in competition with blockbuster titles, which gives you no advantage at all.

You can choose three BIC classifications for your book. Choose subcategories that best define your book to both retailers and customers. You even might think of having two of your subcategories under one top level category, and one subcategory under a different top level.

One word of warning: For some mad reason, although BIC is supposed to be standard, most retailers have their OWN categories that are not the same as BIC categories. Let’s take a brief look at how this impacts your listing on Amazon.

AMAZON CATEGORIES

Amazon sets your categories based upon the BIC categories you set in LSI. However, sometimes they get it ‘wrong’ and interpret your categories weirdly. If you feel you’ve got the BIC categories ‘right’ but Amazon gets your category placement very ‘wrong’, you can always contact Author Central on Amazon and ask them to fix it. However, as Amazon will not allow you to set up an Author Central account until you actually have a book PUBLISHED with them, it means you might need to go through a month or so of ironing out the ‘kinks’ if this is your first book. This is another good reason to ‘Kick-Start Your Book Sales’ (click the link to read my previous article on this).

Also bear in mind also that EVERY Amazon site (US, UK, Canada, etc.) has different categories and subcategories. This can be terribly frustrating for an author/publisher. I’m really not sure why they don’t standardise it, but that’s the way it is. So be mindful that while you might be appearing on the perfect categories on one site, you might not on another. If that’s the case, contact them through Author Central.

Lastly (and to make things even more confusing), your categories for the Kindle edition of your book will be DIFFERENT yet again, and will need to be set via Kindle Direct Publishing, which is something we’ll discuss in Part 4 of this series.

Ok, that’s it for Part 2. Next time, in Part 3, we’ll be looking at:

Then finally, in Part 4, we’ll be looking at:

  • Must-Do #9: Creating effective back cover, back pages and META copy for your book
  • Must-Do #10: Final stages: formatting, uploading and ordering your proof

Closing Thoughts

I hope this information has been useful to you. I know navigating through the quagmire of self-publishing ‘must-do’s’ can be extremely daunting when you’re a first-time self-publisher, but please believe me when I say it gets easier. I could have made this article shorter and less detailed, but I get asked these same questions SO many times, I thought I’d put it all in writing for you.

Please do let me know what you think by leaving a comment below. And don’t leave without subscribing to this blog if you’re keen to receive the rest of this series, plus all our Spirit Authors articles.

AND, of course, if you’re looking for personal help in your self-publishing and book marketing journey, have a look at our Hire Us page to read about our services. Then, if you’re interested in speaking about working together, drop me a line via the contact form on this site and we can set up a 30-minute consultation to discuss your needs.

Lynn Serafinn
4 July 2013


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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Part 1 in a 4-part series of top tips on how to make your self-published book look like it’s been published with a major publisher. From book coach and marketer, Lynn Serafinn.

If you read this blog regularly, you’ll know I’m a huge believer in self-publishing. Far from making an author a ‘second-class citizen’, I believe self-publishing has many advantages over going with a publisher or a subsidiary press like Create Space, Balboa Press or iUniverse. The three main advantages of self-publishing over these other options are:

  1. You make far more money on each unit sold when you go 100% self-published. Most publishers pay between 7%-12% of retail in royalties. Subsidiary presses typically pay 50% of net. With self-publishing, you earn 100% of net. For example, if you had a 250-page book that retailed at $20, you would make about $2 from a publisher, $2.50 from a subsidiary press and $5.50 (or more) if you went the self-publishing route. Of course, the actual figures would depend upon the cost of printing (I have estimated $4.50 per unit) and the wholesale discount at which you offered the book to retailers (I have used a typical rate of 50%).
  2. Self-publishing gives you 100% artistic freedom. While subsidiary presses don’t generally interfere with your artistic process, they also don’t tend to offer a whole lot either. Publishers can provide a lot of artistic input, but they can also take control of it. If you go self-published and hire the right designers and editors (or maybe even a self-publishing adviser) for your production team, you can produce something you feel is truly ‘yours’.  It also permits you to be in complete control of the dates for your book launch and to drive the image/brand behind it.
  3. Self-publishing also gives you the potential for growth. Your publishing enterprise could turn into an actual business with time. You will have the flexibility of negotiating wholesale deals with shops, entering publisher contests and maybe even bringing other authors into your company. While that’s not something that may be on your mind when you are publishing your first book, it at least leaves the door open to possibilities.

While that all might sound great, many authors face three major obstacles when attempting to self-publish:

  1. They don’t know how to self-publish a book AND
  2. Because they don’t know how to do it, they tend to do it badly AND
  3. Even if they do it ‘right’ they don’t know how to market their book

As I focus a lot of my blog posts on the art of book marketing, I thought it would good to devote some time looking at the first of these two obstacles. So, over the next two articles, I’ll be walking you through some of the basic ‘must do’ items on your self-publishing checklist, along with tips on how to do it right so your book doesn’t end up looking self-published.

As there’s so much to cover, I’m breaking this 10-point list into four articles (links to the others are at the end of this article). Today, we’ll be looking at points 1 – 5 on the checklist, as these are the ones you will need to address earliest in the process.

NOTE: While most of my articles address the specific needs of non-fiction authors, most of this information is equally applicable for writers of fiction books.

Must-Do #1: Choose Your Title and Subtitle METICULOUSLY

I cannot stress enough how important it is to have a great title for your book. In the case of non-fiction authors, the subtitle is equally (and sometimes even more) important as the title. Your title is the ‘hook’ that will make people remember your book in the plethora of others on the market. Your subtitle is the ‘promise’ you will bring to the reader.

I routinely help my clients craft winning titles and subtitles for their non-fiction books. I shared some of my tips in a recent article called ‘How to Choose the Perfect Title for Your Non-Fiction Book’. Rather than repeat the information here, I recommend giving it a read.

When to do this: If your title just isn’t working for you, try to work with someone who can help you craft it. Your title and sub-title can be a great asset to you during the WRITING process as it can help you find focus. At the very least, you should ensure you have your title finalised a good 5 months before your projected publication date, so you can begin pre-publication marketing.

Must-Do #2: Find a Highly-Recommended Professional Editor and Proofreader

Too many authors neglect this crucial step in their publishing. No matter how good a writer you are, a good editor and proofreader is vital to keeping your book from looking and reading like a typical ‘self-published’ book. In fact, it’s the lack of good editing that has often given self-publishing a bad rap.

My tips on finding and working with an editor/proofreader are:

  • Don’t say you can’t afford one. The truth is you can’t afford NOT to have one.
  • Never leave it to the last minute. Good editors have a full roster of clients. Book your time with one well in advance. Make sure they are free during the time you need them.
  • Choose an editor who comes highly recommended by an author you trust. Please make sure to choose someone who edits whole BOOKS and not just short copy (web copy, articles, etc). Book editors are experienced in looking for continuity and flow, which is what you need.
  • Be sure to allot enough time for edits to turn around. Many authors underestimate how long the editing process will take. You should allow about one month for an editor to send you their initial edits. Then, you will need to incorporate those edits and suggested changes into the manuscript, which might take you up to a month depending upon how complex the edits are and how much time you have in your daily schedule to work on them. Finally, you’ll need to send this editing manuscript back to your editor (or a separate proofreader) for a final edit and proofread. This might take another month. So, altogether, you should be SURE to allot a good 3 months for the whole process. (I’ll be talking more about this in part 2).

When to do this: Find your editor while you are still writing your first draft, hopefully a good two months BEFORE you need them to do their first edit. Then, be sure to send them your manuscript for the first edit at least 5-6 months before your projected publication date.

Must-Do #3: Find a Highly-Recommended Cover Designer

Again, many self-published authors tend to skimp on this step, saying they cannot ‘afford’ a professional designer for their book. Some succumb to marketing pressure from their subsidiary press, and they use in-house designers. In my experience, these designers produce really sub-standard work that does NOT express the heart and soul of your book, primarily because they don’t know you and are working from a brief. If you really want to have a self-published book that looks professional, you WILL need to spend some money on a professional designer.

My tips on finding and working with a designer are:

  • The same as the above tips for finding and working with an editor. Please don’t find a designer on eLance or any other budget site. Ask around on social networks for referrals to find designers who come recommended by people you trust.
  • Don’t be tempted to go DIY. Do not do the cover yourself or ask a friend to do it UNLESS you/they are skilled designers.
  • Don’t use a generic designer. By ‘generic’ I mean those who work in-house for subsidiary presses. Hire an independent designer who will meet with you, discuss your brief, and be willing to work closely with you to create something unique.
  • Don’t allow your designer to use stock images. Stock images might be ok if you’re making a small (under 20,000 word) Kindle eBook, but not if you’re publishing a full-length book. Hire someone who can make original artwork.
  • Don’t put your own photo on the front cover. Unless you are a famous author, speaker or celebrity, your photo does NOT belong on the front cover. Save it for the back cover in the author bio.
  • Ask to see examples of their work. Like any artist, every designer has a different style. They might be the best designer in the world, but they might not be right for your book. Ask to look at examples of other book covers your designer has made and choose the one that most closely matches the feel of your book.
  • Have a CLEAR idea of what you want. Designers aren’t mind-readers. Don’t assume they’ll know what is perfect for your book without you giving them some idea about what you want. Come up with some concepts and colour schemes that you think match your book. If you can make a mock up in Photoshop or a rough sketch to give the designer an idea, that’s even better.
  • Get a fixed price on the project. I recommend negotiating a fixed price in advance with your designer rather than agreeing to pay by the hour. Hourly rates put pressure on both you and the designer. Agree on a fixed price AND make sure that this covers a specific number of drafts/edits as well as the back cover design (if you are doing a print version of your book).
  • Don’t be afraid to say you don’t like it. A lot of authors I meet hold back from giving feedback to their designers. They don’t like their cover, but they also don’t like ‘conflict’ AND they’re afraid of spending more money (especially if they’re paying by the hour). By not speaking up, you’re going to end up with a cover you really can’t stand, but feel you are ‘stuck’ with. Don’t let this happen.

When to do this: Try to get your FRONT cover made 5-6 months before your projected publication date. The sooner you have your front cover finalised, the sooner you can start creating the ‘buzz’ for your book so people know it will be coming out soon. The back cover can come later, about 3 months before projected publication date. In fact, I recommend LEAVING the back cover until you have the final draft of your book done, so you know your back cover copy matches what’s inside the book.

Must-Do #4: Create a Publishing Company

Depending upon where you live, starting a publishing company is often as easy as making up a name for your publishing house. If you are already self-employed, this can just be another enterprise under your personal name. It doesn’t necessarily have to be ‘officially’ registered as a company.

In choosing a name for your publishing company, choose one that goes beyond the message of your current book, and expresses the message of potential future books. What is the theme of your over-arching message? Where do you see yourself going as an author?

You DON’T necessarily have to come up with a logo for your company, but it’s a nice touch if you do. You may or may not use the same designer you use for your cover. Crafting good logos is a separate skill set. Again, unless you are a graphic designer with logo experience, please don’t attempt to do this on your own.

When to do this: As all of the above, set up your company 5-6 months before your projected publication date. You can make your logo later (if you intend to create one) but make sure it is complete before your designer makes the back cover/spine of your print book (as this is where the logo typically goes) or your layout designer does the layout for the interior (covered in the next article)

Must-Do #5: Get Your ISBN Numbers

Once you have established your publishing company, it’s time to get a batch of ISBN numbers.  ISBN stands for ‘International Standard Book Number’. An ISBN is a thirteen-digit number assigned to every book before publication. Furthermore, you are REQUIRED to use a different ISBN for every format of the book you publish. In other words, if you intend to print a paperback, a hardback and ONE version of eBook of the same book, you’ll need 3 different ISBNs. Many authors don’t realise that you will require a different ISBN for each format in which you publish your eBook (i.e., Smashwords, Kobe, PDF, Kindle, etc). While Smashwords and Kindle can assign you an ISBN, remember that technically they’re the ‘publisher’ if they do so. This doesn’t matter so much on Amazon, as Kindle is a proprietary format, but I do recommend using your own ISBN for other eBook publishing formats.

If you publish a new edition of your book, you will also need a new ISBN. This is not necessary if you are simply making minor changes/edits to your book (you can call that a ‘2nd printing’ rather than a ‘2nd edition’) but if a book has been changed substantially enough to be considered a different edition, you will need to use a new ISBN to distinguish it from the old one.

ISBNs are always associated with the publishing company. Something you might not realise is that if you go with a subsidiary press and have them assign your ISBN, THEY are technically the publisher, not you. This does not infringe on your copyright as an author, but it does limit your ability as a publisher.

The organisations that assign ISBNs are different for each country. Below are the agencies for the US and the UK. If you are in a different country, you can find your ISBN agency by doing a Google search for “ISBN in [name of your country]”.

Some ISBN providers require that you purchase a minimum of 10 ISBNs at a time. I recommend doing this because you’ll go through them more quickly than you might think, especially if you are a prolific writer and you are publishing in multiple formats.

When to do this: Again, do this 5-6 months before your projected publication date. If you are a first-time author who is just setting up your publishing company, you might have some paperwork to fill in, so allow a few hours for this. After you request your first batch of ISBNs, it can take up to 10 working days for you to receive them (although one of my clients received hers within 2 days).

NEXT TIME…

In Part 2 of this 4-part series, we’ll look at:

  • Must-Do #6: Setting up your title with your print-on-demand company (including setting your price & book categories)

Then, in  in Part 3 and Part 4, we’ll be looking at:

Do be sure to subscribe to this blog so you’ll receive that article, plus all our future articles on writing, publishing and book marketing.

I hope you found this article useful. As always, I welcome your comments and feedback below.

AND, of course, if you’re looking for personal help in your self-publishing and book marketing journey, have a look at our Hire Us page to read about our services. Then, if you’re interested in speaking about working together, drop me a line via the contact form on this site and we can set up a 30-minute consultation to discuss your needs.

Lynn Serafinn
26th May 2013


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Take a 14-day free trial at:
Amazon US: http://amzn.to/ZlW7HT
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Join us on the Spirit Authors Page on Facebook
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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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 Book coach and marketing consultant Lynn Serafinn shares her top tips for creating a book title that invites your ideal audience to check out what’s inside. 


We think of authors as masters of words. Yet dozens of authors have told me that they feel at a loss for words when it comes to nailing a great title and subtitle for their non-fiction book.

Coming up with a great title and subtitle for a non-fiction book is a real art. Personally, I love it and it’s one of my favourite activities during my clients’ sessions. It’s not uncommon to spend an entire 2-hour session helping to ‘tease’ the title and subtitle out into the open. The perfect words almost always come from something they say randomly and spontaneously. I listen very carefully, taking lots of notes, and then play around with the rhythm and sound of the words until something just ‘hits’. When I get it right, the response from the client is truly rewarding. Most say they ‘feel chills’ or say that their eyes are welling up. That’s when you know the title is a winner.

A great title is not only for your audience; it’s also for YOU, the author. I believe it’s important to get your title right as early as possible in the writing process because a great title isn’t just something for the cover of the book; it can often GIVE you the shape of the book and bring cohesion to the subject. I worked somewhat aimlessly for 6 months on what was later to become The 7 Graces of Marketing. As soon as the ‘hook’ of the ‘7 Graces’ came to me, the shape, structure and focus of the book became immediately apparent, and gave power and impact to my writing.

An effective non-fiction title has two equally important components: the title and the subtitle. Let’s look at each of them in turn.

The Title of Your Book Should be the ‘HOOK’

  • It should contain the ‘brand’, the gimmick, the USP (unique selling point) or the paradigm of the book.
  • It should be able to ‘hook’ the mind of the reader so they cannot confuse it with other book titles.
  • It should not contain words that are too vague or too common or whose meaning could just as easily refer to something completely different.

In pop music, the ‘hook’ refers to the part of the song that people can’t forget. It could be a single line, an instrumental riff or the chorus that they go away humming or hearing in their heads. Similarly, your book title has to have that ‘stickiness’ so it stays with the reader and identifies this book as unique amongst all other books.

I get frustrated when clients come to me and have already become ‘attached’ to what is actually a very weak title for their book. Weak titles are those that are so vague or common that they don’t really identify the book as a unique entity. Your title needs to be memorable to the potential reader. If they don’t remember it, they won’t be able to find it in order to buy it.

The Subtitle of Your Book Should be the ‘PROMISE’

  • It should tell the reader exactly WHAT your book is about.
  • If possible, it should tell the reader WHO the book is for.
  • It should contain KEYWORDS that will appear in searches if people are looking for a particular topic.

In choosing your subtitle, avoid clichés, over-used jargon, and fluffy language. The subtitle needs to be substantive and clear, and should contain all the information the reader needs in order to decide whether or not they want to look inside your book. Notice I said ‘look inside’ not ‘buy’. ‘Looking inside’ could include actually leafing through the book (remember, Amazon has its ‘look inside’ feature), downloading a sample chapter, reading reviews, product description or perhaps even your author biography. A great subtitle is an invitation for readers to step in and check out ‘the promise’ of what they will find inside.

Listening to the Sound and Rhythm of Your Title

Maybe it’s because I come from a musician’s background, but to me, choosing a title and subtitle is not only about getting the right words, but also getting the right sound and rhythm of the words.

The ‘sound’ of a title has to do with the words themselves. Sometimes words say exactly what you mean them to say, but they’re damnably difficult to pronounce when you put them next to each other. I wrote an article recently called ‘Left-Brain Blogging for Right-Brain Marketers’. It’s a great article (and I love the title), but I noticed when I mentioned it in an online broadcast recently, it was like a tongue-twister (try it for yourself). It’s a great title for a blog post, but it could prove awkward for a book title.

The ‘rhythm’ of a title has to do with rise and fall of the words, the number of syllables and the strong/weak accents within them. How does your subtitle ‘feel’ when you say it aloud? Does it feel too long? Too short? Is there a musical quality to it that makes it pleasant to say? Does it feel like it should have ended a few syllables earlier?

If you’re not sure why sound and rhythm are important, think about being on the radio or TV. It does no good at all if the title of your book is likely to get you or your host all tongue-tied or stumbling over extra syllables. Besides, even when we read words on a page without speaking them aloud, we tend to ‘say’ them in our heads. If a title is hard to say out loud, it will also be hard for people to remember.

Examples of Non-Fiction Titles That Work

Below are a few examples of non-fiction titles that I think work nicely. Of course, I’m partial to some of them because I thought them up! Have a look at them and examine them for the ‘hook’, the ‘promise’, the ‘sound’ and the ‘rhythm’ of each one. I’ve intentionally NOT included the covers of the books, so you don’t ‘judge the title by the cover’.

EXAMPLE 1

Here’s the title of the latest book from former director of Friends of the Earth, Tony Juniper. To me, it’s one of the best non-fiction titles of the year (and one of the best non-fiction books of the year too). Notice how both the title and subtitle are plays upon common expressions, but with a twist that would immediately invite anyone interested in ecology, environmentalism or sustainability to pick up the book for a closer look.

TITLE (HOOK):
What Has Nature Ever Done for Us?

SUBTITLE (PROMISE):
How Money Really Does Grow on Trees

If you’re enticed by this title, you can find it on Amazon.com here: http://amzn.to/ZJJdxh

EXAMPLE 2

Here’s the title of one of my own books. Note how the title gives the paradigm (which is now a brand), and how the subtitle shows the promise and explanation of what the book is about. Say it aloud; I think you’ll feel there’s a musical rhythm to the title.

TITLE (HOOK):
The 7 Graces of Marketing

SUBTITLE (PROMISE):
How to Heal Humanity and the Planet by Changing the Way We Sell

Find this book at http://the7gracesofmarketing.com/book

EXAMPLE 3

Here’s another one of my book titles. In this case, I’ve made up my own word for the title that is a play on the slang word ‘Tweep’ (meaning someone who uses Twitter) and the word ‘delicious’. It’s a playful, brandable word that enabled me to create a playful feel to the book cover and all the branding associated with the book. A more ‘functional’ title like ‘How to Use Twitter’ would have given it no life of its own, and would not have been a ‘hook’. The subtitle tells exactly what the book is about and who the book is for. While the subtitle is longer than I would normally recommend, part of its length was due to me wanting to get the title and subtitle to be exactly 140 characters, like a Tweet.

TITLE (HOOK):
Tweep-e-licious!

SUBTITLE (PROMISE):
158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically

Find this book at http://tweepelicious.com

EXAMPLE 4

Here’s a title I came up with for my client Erica Tucci, whose book is coming out in November 2013. Again, the title itself conveys the ‘USP’ and brand of the book, where ‘Radiant Survivors’ pertain not only to the storytellers within the book, but the readers. Notice how the subtitle not only contains the ‘promise’, but is loaded with appropriate keywords for this book.

TITLE (HOOK):
Radiant Survivor

SUBTITLE (PROMISE):
How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences.

By the way, as she is still in recovery herself and still living on disability benefits, Erica is running a crowd-funding campaign to help her raise funds to publish this book. I encourage you to check it out and support her if you can at http://radiantsurvivor.com.

Closing Thoughts

The title of your non-fiction book contributes greatly to its success or failure. A great title can become the foundation of a long-term brand that underpins everything you do, speak about or represent.

Never rush through the process or ‘settle’ on a title just because you cannot come up with anything better. Just as you wouldn’t dream of giving your newborn child some throw-away name, don’t be nonchalant about choosing your title.

As I said at the beginning of this article, although gifted with words, many authors I meet find it difficult to tease out a great title on their own. Often they are too immersed in the subject matter to be able to take a ‘meta view’ of what they are creating. They also jump directly into their left-brain by ‘trying’ to think of a title, rather than allowing one to reveal itself from the cosmic soup of Creation. They also may not understand the impact their title or subtitle has upon their reading audience (or they may not know enough about who that audience is).

The bottom line about book titles is this:

Your title is the MOST important ‘marketing tool’ for your book.
Get it wrong, and everything else will suffer.
Get it right, and everything else will become easy.

Gaining clarity about your USP, your brand, your ‘promise’, your audience and your key message is absolutely essential before the ‘perfect’ title will emerge. This clarity already lies within you, whether you are aware of it or not. If you find it difficult to tap into that clarity on your own, working with a good book coach can often help.

I hope you found the information in this article helpful. Please let me know by leaving a comment below.

And, of course, if you’d like to speak with me about working together to fine-tune your title, brand, audience, marketing platform or book promotion strategy, drop me a line via the contact form on this site at http://spiritauthors.com/contact and we can set up a (free) 30 minute consultation to discuss your needs.

Lynn Serafinn
30th May 2013

 


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

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Today, guest blogger Karen Rowe—author, editor and ghostwriter—shares 4 key differences between the top 1% of authors and those who struggle to complete their books or make a living at writing.


According to the book The Millionaire Next Door approximately 3 percent of households in the United States have a net worth in excess of $1,000,000. And that net worth is accompanied by a minimum annual income just over $135,000 per year, with an average income of $260,000. Their income alone would place them in the top 3 percent of all American households.

Similarly, authors like J.K. Rowling, Dean Koontz and Stephen King represent less than 1% of the author population, and have book sales in excess of $300 Million.

So what’s the difference between top authors and those who struggle to make a living at it…or even to get their book completed?

DIFFERENCE #1: They set clear, definable goals

The big difference is that the 3 percent group prepared written goals with specific plans for reaching those goals. Not very many people are willing to do that.  

The best way to become a successful author is to start by creating some goals for your book. Ideally you want to create a list, five or ten goals at the very least, that you wish to achieve by publishing your book.

You also want to create goals surrounding your marketing: How many bloggers do you want to reach? How many events do you want to do? Who are you going to connect with to help you promote your book, etc.

A gentle reminder: Setting a goal for the number of books you want to sell should be at the bottom of your list, right before ‘Get Rich and Famous.’ See my earlier article, ‘7 Biggest Lies Writers Tell Themselves About Their Books’ for more on this.)

You won’t get sales without exposure.  The standard in marketing is that people need seven impressions of your book, message, or product before they will consider buying. Your goals should be aligned with that focus: getting as many impressions or pieces of exposure as you can. It’s not a matter of ‘What one thing will I do to get 100 people to buy my book’, but ‘What 100 things can I do to get one person to buy my book?’ Get enough exposure and book sales will follow.

DIFFERENCE #2: They stay focused

Focus is what separates the successful author from the one who flounders and does not complete or ever publish a book.

Authors are creative and as such, we have no shortage of ideas, we love to start new projects … Squirrel! … jot down ideas on scraps of paper … and then what? Move on to another bright, shiny object. I have dozens – if not hundreds—of half-started blog posts or book ideas which I’m only just now starting to do something with. But many authors suck at systems, schedules, time management, discipline, and most of us are lousy at self-promotion.  So we get distracted, and have a hard time with follow-through and completion. If you have to work with someone to stay focused it could be the best money you spend, ever.

Which brings me to the following point…

DIFFERENCE #3: They know what they’re good at, and what they’re not 

Successful authors build a strong team to help them with what’s not working.

This has been a tough one for me. I am a starter, a big picture thinker. What I’m NOT is a detail-oriented person or a “finisher.” This is not good or bad; it’s simply what is so. This means I’m a really great at conceptualizing. I can carry the vision for my clients’ books, help them get clear about what they want and create a plan. I’m also a strong substantive, or content, editor – the part where I get to sink my teeth into the ideas, the flow, the overall message and tone for the book and offer critical feedback.

Time and experience have taught me that I need a team of people around me who are detail-oriented finishers for the rest. You know these people: they are the organizers, it comes naturally to them, and they love it. These are my proofreaders and copyeditors, my executive assistants and my director of operations.  I surrounded myself with these people because I know the success of my project creative projects depends upon having them on my team.

You need people around you who are good at what they do and who know what they’re doing because they have value and expertise that you don’t. Respect their work and respect their time. Work to their strengths—and to yours.

DIFFERENCE #4: They welcome and encourage feedback

Authors who are willing to listen and learn and get valuable input to make their work better are often more successful than authors who refuse to listen to the advice of professionals who have been in the industry forever.

Authors can frequently become emotionally attached to their work, their cover art or an idea that may be standing in the way of their own success. Surround yourself with people who aren’t afraid to tell you the truth. They might tell you something you don’t want to hear, but this will help you more than any ego-stroking in the world. The market will tell you in no uncertain terms whether or not your work is good. You might as well hear it while there is still time to improve it.

THE BOTTOM LINE: Can these tips guarantee you’ll be the next Stephen King?

Of course not! But applying these tips will get you further ahead. Set goals, stay focused, work to your strengths, work with people who can do what you’re NOT good at and ditch the ego trip so you can get good, solid feedback about your work. These are BASIC principles of working within the book business.

And remember—writing and publishing books IS a business. Creating and using a solid business model for your writing profession will put you light years ahead of 99% of the authors of the estimated 300,000 books published every year. But that’s a subject for another article.

I hope you found these tips to be useful. I welcome your feedback below.

Note from Lynn Serafinn: Karen Rowe and I will be co-presenting a webinar called ‘9 Months to Birth Your Book’ on Thursday August 8th 2013. Be sure to subscribe to the Spirit Authors blog to hear more about it in the coming weeks.

ABOUT KAREN ROWE
A two-time published author, Karen is the owner of Front Rowe Seat, a training company for writers and business owners. She is an expert in non-fiction and can help you position yourself as a Leading Authority in your niche. Karen develops professionally written and designed books, done-for-you in 90 days. She has ghostwritten books for some of the most fascinating people in the world but, as a ghostwriter, she can’t tell you who any of them are! The key to a successful ghostwriter is absolute discretion. What she CAN tell you is that her clients include an actor, and a gold-medal Olympian and some of the top self-help leaders in the industry. Read more of Karen’s content-rich blog posts at http://www.KarenRowe.com/category/blog

 


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Delivered Directly to Your Kindle!

 

Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered 1-2 times a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:
Amazon US: http://amzn.to/ZlW7HT
Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Today we’re delighted to invite guest blogger Karen Rowe to Spirit Authors. Karen is a ghostwriter and editor who works with non-fiction authors. Today she “tells it like it is” about the many ways authors deceive themselves. 


It takes an average of about 400 hours to write a book. That’s a lot of time and effort. I’ve had many authors approach me who have poured blood, sweat and tears into a manuscript without the first clue how to get their book edited and published properly and out to the masses. Others have published their book without one ounce of marketing. And it has flopped. When I asked them about this, I find that they’ve been making assumptions based on myths they believe about the publishing industry.

Here are a few of the biggest mistakes writers make before they publish, and the lies they tell themselves:

LIE #1: “I can write about whatever I want.”
I’m always interested to hear what people are writing about. I’m often surprised to discover, though, that a lot of authors haven’t done any research or taken the time to familiarize themselves with what’s selling in their industry. You need to know who else is writing about your topic. Have you bought or read their books? What’s hot in your market, what’s selling and what isn’t? Reading other people’s work is important because you really want to know what’s being said about your topic, and how it’s being addressed. Not only that, these people will become an important part of your network.

LIE #2: “If I write a great book, it will sell itself.”
I’ve had many clients who are unknowingly under the impression that if they write a really fabulous book, people will somehow intuitively and magically just “know” and their book will become a bestseller. Hey, you wrote the book and that should be enough, right? Quality isn’t a guarantee of success. Two things make a successful book: strong, solid content and a great platform. You need to be your own biggest advocate, and you are going to be the greatest asset to getting the word out about your work. And if you’re terrible at it, then hire a professional to do it for you. 

LIE #3: “I’m going to get famous.”
I hate to be the bearer of bad news, but chances are you’re not going to get famous. What a lot of people don’t realize with best-selling authors such as Charmaine Hammond  — whose book is getting turned into a movie — and others, who have started with nothing and become success stories, is that fame is always preceded by hard work, and a lot of it.  It’s wonderful to have a goal of ‘making it big’, but it’s not always realistic. Most authors who have attained great success didn’t just show up at the fame-party ready to sign autographs. They spent months working tirelessly to get the word out about their book and building a strong and solid platform, both before the book was released and for many months after. Could fame happen? Anything is possible. But first focus on the work.

LIE #4: “I’m going to get rich.”
I’m always saying to keep the end in mind when writing, but trust me when I tell you that money is not the end game. You can’t guarantee book sales. Ever. You can build a strong campaign, and enroll many launch partners. What you can’t do is predict how many copies of a book will sell. Create other goals or other milestones. Yes, we all want to sell books and with a strong platform, you can, and as my previous point, this is always preceded by a lot of hard work.

LIE #5: “I can market my book after I’m done writing it.”
I often have clients approach me when they have completed their book and ask, ‘now what?’ They’re in trouble. Why? Because there were 300,000 books published in 2012, and the time to start marketing your book was about 3 months ago. If you want to break through you’ll need a minimum of 6 months to get a solid campaign up and running. And the time when traditional publishers did that for you is gone. Publishers are now looking to sign authors who make it easy for them. They want great reads from authors who already have a following and are willing to promote their own work.

LIE #6: “I don’t need a marketing plan.”
Since publishers are looking for authors who understand the game, you should have an idea of what you’re going to do to market your book. It doesn’t have to be formal, but some kind of guideline that gives a structure to your plans, your goals, and your marketing efforts is essential.

LIE #7: “My mom can edit my book.”
Oh, please don’t do this. Writing a book is the fun part; editing is where the real work takes place. You need to hire a professional. Authors often overlook this extremely important step. It’s easy to find someone to edit a book, right? My mom/sister/cousin’s dog is good at English. Wrong. Editing is a pretty specialized skill set; someone who can find “typos” isn’t a good editor. You want someone to help you raise the bar on your work and create a final product that is something you can really be proud of. An editor will give you critical feedback (especially if you’ve hired a content editor, which I highly recommend), and often improve your work beyond what you might have been able to do on your own.

It’s good to remember that publishing isn’t just about finding the right place to print and publish your book. It’s about a lot more than that: publishing is a business; if you treat it as a business model you will always succeed.

 

ABOUT KAREN ROWE
A two-time published author, Karen is the owner of Front Rowe Seat, a training company for writers and business owners. She is an expert in non-fiction and can help you position yourself as a Leading Authority in your niche. Karen develops professionally written and designed books, done-for-you in 90 days. She has ghostwritten books for some of the most fascinating people in the world but, as a ghostwriter, she can’t tell you who any of them are! The key to a successful ghostwriter is absolute discretion. What she CAN tell you is that her clients include an actor, and a gold-medal Olympian and some of the top self-help leaders in the industry. Read more of Karen’s content-rich blog posts at http://www.KarenRowe.com/category/blog

 

Later this week, we’ll return with Part 2 of our Tutorial on “How to Make a Video Book Trailer for $77 or Less”

AND FINALLY, DON’T FORGET to subscribe to the Spirit Authors blog via the form at the top of this page for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.

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Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered 1-2 times a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:
Amazon US: http://amzn.to/ZlW7HT
Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Crowd funding can often seem to be the solution to financing a book project. But statistics show 90% of all crowd funding campaigns fail. When is the right and wrong time for an author to embark on a crowd funding venture?


Years ago, in the golden days of Hollywood, the story of actress Lana Turner was an urban legend. As the story goes, she got her big break in the film industry by “getting discovered” at age 16, when she was sipping a soda at a drug store. Stories like this, while undoubtedly antiquated in today’s world, have long been the mythology of artists. When I was in the music industry, there was scarcely a musician who didn’t dream of “getting signed” by a big label. We only need to look at shows like The X-Factor to see that the dream of “getting discovered” and being skyrocketed to instant fame is still very much a driving force in the artistic community.

Many authors today continue to have a similar myth playing at the back of their minds. They still dream of landing that big publishing deal, with that big juicy advance. But times have changed. Technology has changed the landscape. Just as the era of home studios and digital downloads “democratised” the music industry, enabling virtually anyone to make an album, the era of digital publishing and print-on-demand has enabled anyone to publish a book. Because of this glut of artists on the market, traditional publishers have more competition. Therefore they’re getting pickier. They don’t want to take risks. If they’re going to shell out their money on an author, it has to be a sure thing. These days, publishers expect authors to be good at marketing and promoting their own books. Let’s face it: while publishing deals do still exist, the “glory days” where the author is developed by a publisher are mostly a thing of the past.

But here’s the Catch-22 situation: authors are “artists”. And artists are notorious for being “starving artists”, meaning they’re not always the best money earners. So how can an author get started in the industry without a little help?

One thing many artists have considered is crowd funding, which has evolved with the dawn of Web 2.0. Crowd funding is where you reach out to the public (over the Internet) for funds for your project. It’s rapidly becoming a serious part of business growth for artists (especially filmmakers, recording artists and authors) as well as social enterprises and non-profits. In other words, it has appeal mainly for what I would call “right brain ventures” as opposed to hard-core businesses.

Some authors have used it to great success. Seth Godin’s 2012 crowd funding campaign for his book The Icarus Deception is probably the most famous example. He aimed to raise $40,000 in an “all or nothing” campaign on Kickstarter. He ended up raising $287,342 instead—more than 7 times his target. This is stuff that urban legends are made of.

BUT (and here’s the big but), statistics show that that 90% of all crowd funding campaigns FAIL. I’ve watched several of these failed campaigns happen before my eyes. And if you listen to what Seth Godin has to say in his video on his Kickstarter page, you can get an idea of why this happens:

“Maybe this hybrid method, maybe this open door where drip, drip, drip over the years you build a tribe. And then you go to the tribe and do what Kickstarter is great at, which is not building the tribe but leveraging the tribe. And then, and only then can you say, ‘OK, here’s this object. Let’s go…'”

And therein lies the key: Crowd funding campaigns are NOT for the beginner.

I know, you might think there’s a great irony in the fact that the new author needs help with funding more than those who are already established. But think about it from the funder’s perspective: If you are a complete unknown, how is your book going to sell? Would you give away your money to a book project for an author that has not yet developed a loyal audience?

While you don’t have to be famous like Seth Godin to run a crowd funding campaign, you DO need to be well connected. I have two current clients who will be running crowd funding campaigns to finance their book projects in 2013. One (whom I won’t announce yet) is a first-time author, but I’m sure she will succeed. Why? Because she’s been building a massive tribe for the past 5 years and the topic of her book is spot-on target for their interests. She’s also a well-known expert on the topic of the book, and a notably successful businesswoman.

The other client is a woman named Erica Tucci. Let me tell you about Erica and why I think her project will also be a success.

In 2011, Erica suffered a profound stroke that stopped her life dead in its tracks. Now as she recovers, she’s writing a book called Radiant Survivor: How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences. She’s nearly done with the first draft. In the book she shares not only her own journey, but stories from several others who have faced their own tragedies and have survived and thrived in spite of the odds. She also offers practical healing advice on how those devastated by illness can find an awakening to an entirely new life. And finally, Erica is also committing a percentage of the proceeds to a stroke rehabilitation centre that she attributes to saving her life. Altogether, the project promises to help and inspire many people.

Still in recovery and not fully able to work or earn money, Erica is planning a crowd funding campaign to subsidize the launch of the book. In truth, it’s really her only option to cover all the expenses entailed in getting her book out: hiring an editor/proofreader, book cover design, interior layout, eBook formatting, printing and, of course, the costs of marketing and launching the book (which our Spirit Authors team is doing for her).

Erica got a lot of ideas about what to do (and what not to do) in “Tip 138” of my book Tweep-e-licious, where I talk about using Twitter to propel a crowd funding campaign. In the book, I discuss in detail the top 5 mistakes most people make (not just authors) when they try to run a crowd funding campaign. Here’s a video of Erica talking about what she picked up from that tip:

If you’re reading this in your Inbox and cannot see the video, you can view it on YouTube HERE.

Erica hasn’t officially launched her crowd funding campaign yet, because she’s taking time to do her due diligence, much as Seth Godin infers above. She’s taking time to build her tribe and create her marketing materials—not for the book, but for the crowd funding campaign itself. I think this preparation, along with the compelling nature of the project itself, will lead to her success in this campaign. If you want to watch Erica’s progress, or help her with this campaign, I whole-heartedly encourage you to connect with her via Twitter at @EricaTucciMuse or on her Facebook page Radiant Survivor

Twitter can be a great component in building your tribe and, when the time is right, running a crowd funding campaign. Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Marketing Their Business Ethically can help you with both. I hope you’ll check it out at http://tweep-e-licious.com. When you buy the book, you’ll get a link to a free Twitter resource pack with a 90-minute Twitter audio class and links to over 100 useful Twitter resources to help get you on your way.

I also invite you to subscribe to my Tweep-e-licious playlist on YouTube, to see what other Twitter marketing tips readers have shared (drop me a line if you’d like to make a video too!): http://bit.ly/TweepVideos

~ Lynn Serafinn
13 February 2013

If you liked this article, please SHARE it!
AND please share your thoughts and comments below.

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Connect with us on Twitter.


If you’re writing a book and want to grow YOUR tribe, give me a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.

AND FINALLY, DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

http://bit.ly/Pf5mAU

What holds so many creative individuals back from going public? Author, coach and book marketer Lynn Serafinn reveals the top 5 fears every writer faces when leaping out of the safety zone of anonymity and into the public eye.


I’ve worked professionally with creatives for more than four decades, as a teacher, mentor, coach and consultant. I started as a music teacher when I was only 15 years old and by the time I left the teaching profession in 2007, I was overseeing over 700 music and performing arts students, as well as working as an examiner at several colleges throughout the UK for one of the largest educational awarding bodies in Britain. When I made the switch to working almost exclusively with authors, I found there were many similarities between them and performing artists, especially in the way they worked. No matter what craft they practice, creative individuals love to be unfettered; they thrive upon the adrenaline rush of new ideas. However, this can often be an addiction that can stop them short of bringing a project to completion. Many of them say this is because they “get bored” if a project takes too long. But I think this so-called “boredom” is often (if not usually) based upon various fears they commonly face.

Taking on the prospect of publishing one’s work can sometimes feel like we’re leaping out of the safety of the “small pond” into the unknown, and can be just as fearful as it may seem exciting. Because so many creative individuals suffer a continual (and often unconscious) battle against their fears, I thought it would be a good idea to name the top 5 most common fears I’ve encountered when working with them:

  1. Fear of Commitment
  2. Fear of Quitting
  3. Fear of Incompetence
  4. Fear of Judgement
  5. Fear of Marketing

Fear of Commitment
Many creatives have a million brilliant ideas, but refuse to commit to a specific project and bring it to completion. Creatives are “global thinkers”, and thus many worry that if they commit to one project, it will dampen their spontaneity and stop the flow of creative ideas. This is typical of the creative mind, and unless you know this about yourself, you are likely to give into commit-o-phobia. Succumbing to it can be a recipe for lifelong feelings of failure. I have seen it happen again and again. If you have a fear of commitment, please understand that you will NEVER free up space in your creative mind for MORE projects until you finish a project and get it out of the way. Have a little more faith in your ability to create. You will ALWAYS have more ideas. Trust your creative spirit.

“You will NEVER free up space in your creative mind for MORE projects until you finish a project and get it out of the way.”

Fear of Quitting
Many creatives already have a long track record of not seeing their projects to completion. Being aware of this can cause them to lose faith in themselves, and their greatest fear is that they will spend a lot of time and money on a project only to let themselves down by quitting before it’s done. They may also fear their quitting will cause them to lose the trust of other people permanently. It may seem blatantly obvious, but the only way to overcome this fear is to finish even one small project. Even a small victory will change your beliefs about yourself. Sometimes, hiring a writing coach can be helpful provided you commit yourself to being held accountable by your coach. Get it into your head that your ability to complete your project is entirely in YOUR hands (and mind).

Fear of Incompetence
Let’s say you’ve moved through the other two fears, and now it’s obvious your book WILL be published (including self-published). You’re not necessarily out of the woods because other fears inevitably start to kick in. If the book is a non-fiction book and you have taken a stance on a particular subject, you might be afraid you won’t be able to answer difficult questions in media interviews. You might even be unsure as to whether or not you can stand by your topic fully. If these kinds of fears are controlling you, then it’s time for two things. First, sit down and restate all the reasons why this book “wants” to be written. Why does the world need this book now? What is its purpose beyond your own desire to write it? Get a really strong connection to the “life purpose” of the book. Write this purpose down and pin it over your desk. After you’ve done that, it’s time to sit down and read your book through the eyes of someone who doesn’t know you, and see how well you are communicating your ideas. You might want someone else (not your mother or best friend!) to give you objective feedback. If something is “missing” in what you are saying, ask yourself questions like, “Where am I holding back? What am I leaving out? What am I avoiding in the book?” Then, ask yourself if you could benefit from some 3rd party research resources to back up your ideas. Rework your text until you know it is expressing exactly what you mean. The best way to build competence is to get it clear in YOUR mind first, and then learn how to express it clearly to others. And remember, “competence” doesn’t have to mean “complex”. Think of SIMPLE ways to express your (complex) ideas, and people will more readily understand you.

Fear of Judgement
Fear of Judgement—whether from family and friends or from the general public—is probably the biggest fear every author faces as they get ready to publish. I don’t want to minimise this fear (as it can be crippling if it’s “got” you in its grips) but I do want to make it simple: 1) all fear is in the mind and; 2) fear is a mind-killer (as Frank Herbert said in Dune). Please note: when you write a book, people WILL judge you. It’s going to happen no matter what you do. Some will judge your favourably and others not so favourably. If you don’t allow yourself to enter the arena and be “judged”, not only will your book never get published, but YOU will never grow as an author, or as a human being. And here’s the secret I’ve learned: with every book you write you will encounter new fears of judgement that you may not have known you had. Every time you jump into those fears and allow yourself to be judged, you grow and become more resilient. The only way to deal with fear of judgement is to “feel the fear and do it anyway” (as the late Susan Jeffers said). Move through your fear of judgment by stepping into your own “graciousness” and by learning to love what makes you radically different from everyone else. Once you are willing to be this radically different person, rather than someone who “fits” a particular mould, being judged becomes a fun, amusing and even necessary part of life rather than a terrifying ordeal.

“Fear of Judgement—whether from family and friends or from the general public—is probably the biggest fear every author faces as they get ready to publish.

Fear of Marketing
Now let’s say you’ve moved through all the other fears and your book is going to come out sometime in the near future. You have grappled with the other fears to some degree or another, and have finally accepted that if you want to get their book “out there” you will need to work on a marketing plan for it. But, in my experience, the mere thought of marketing can be the source of some major fears amongst creative individuals. The two most common fears they have about marketing are: 1) That they don’t have a clue where to start and 2) That they’ll look like a sleazy salesperson if they try to market their book.

Not knowing where to start is a common fear, but reading articles on blogs like Spirit Authors is a good way to get started. And please don’t wait until your book is written to start building your marketing platform. If you have no online platform established (social network, mailing list, etc), you should get started building it at least 6 months (hopefully a full year) before your book comes out.

To get you started on your platform building (or to help you grow a platform you’ve already started), I suggest you check out my most recent book Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically. While the book focuses on Twitter, it goes beyond it, and is a handbook of online marketing strategies that employ a systematic integration between social media, blogging, videos, etc. When you buy the book or Kindle, you can also download a 90-minute Twitter marketing audio class and a 14-page resource pack with links to over 100 Twitter resources. You can find out more about the book and the additional resources at http://tweepelicious.com

If you are one of these creatives or holistic business owners who believes that marketing will make you look “sleazy”, please know that there IS a way to market yourself creatively, in a way that does not betray your values. If anyone is telling you differently, they are probably following what I would call the “old paradigm” of marketing that depends upon fear, scarcity and other persuasive strategies. And as we have been discussing throughout this article, fear can shut down the pathways to creativity and connection. Trust your gut and know that you can create your own paradigm for marketing. To that end, I recommend you check out my book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell¸ as it was originally inspired by people just like you.

Final Thought
The consummate author is not someone who has managed to get rid of fear altogether, but rather someone who has learned how to enjoy the fear, knowing that the ability to face bigger and bigger fears is the true measuring stick for our artistic craft and professional success.

I hope this article has struck a chord in some of you who may have been spinning your wheels in a writing project without being able to pinpoint the reasons. I believe that when we recognise which fears may be holding us back from success—and we know that millions of other creatives battle with exactly the same fears every time they approach a new project—we can begin to shift the stuckness and move into productivity. And the more productive we become, the more confident we become to face the inevitable fears that will pop up as we approach the next project, and the next after that.

~ Lynn Serafinn
5 February 2013

If you liked this article, please SHARE it!
AND please share your thoughts and comments below.

Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.


If you’re getting ready to publish and are ready to feel the fear of jumping out of the fishbowl,  give me a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.

AND FINALLY, DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

http://bit.ly/Pf5mAU

Your book is magic! Bestselling author and book marketing consultant Lynn Serafinn shares her top reasons why an outline can help you get your book written.

If you are in the middle of a book project and you keep getting stuck, or it seems to take on a life of its own and go ‘all over the place’, it’s probably because you have no outline OR you did at one time and you have since abandoned it. Because I have seen that so many new authors writing their first book do not make an outline before beginning their project, I thought I’d share with you the TOP 10 reasons (plus 1) why defining a structure and creating an outline for your book is so important:

  1. It makes writing easier. When you go to sit down to work, you know exactly what parts of your book need to get done. And remember, just because you have an ordered outline, you are NOT committed to writing it in order. You can start anywhere.
  2. It makes reading easier. Books that have a structure are easier for readers to comprehend.
  3. It makes your message memorable. Readers can remember your message when there is a structure attached to it. It makes abstract concepts more memorable, and enables readers to feel they have gained something they can take away from the book, after they have finished it.
  4. It helps ensure you are thorough. If you have an outline, you won’t accidentally omit something vital to your message or storyline.
  5. It helps limit continuity errors. While thoroughness refers to ensuring that all important thoughts and details are included in your text, continuity refers to ensuring your thoughts and events following a logical sequence. An outline can help you see the continuity of your book before writing it.
  6. It helps ensure your book has symmetry. Symmetry means that all the assembled parts of your book have a “shape” when pieced all together.
  7. It helps ensure your book has balance. A good outline can help you see if some parts of your book are less substantial than others. A well-balanced book is organised in such a way that the ideas are balanced both in quantity and in quality against each other.
  8. It helps keep you focussed. When you have an outline (and stick to it) you won’t be as tempted to go off on a tangent. This doesn’t mean you will NEVER deviate or come up with great new ideas. But if the outline is there, you can see how these new ideas fit into your original intention.
  9. It helps to motivate you. When you have an outline, you see yourself making progress and ticking off the “boxes”, so to speak. This helps keep you motivated as you move closer and closer to your goal of finishing your book.
  10. It helps you develop a regular writing practice. If you have an outline to depend upon, you are far more likely to sit down at your desk (or wherever you happen to write) and START WRITING rather than waiting for the “muse” to shoot arrows at you.

And here’s the +1 bonus reason…

It keeps your READERS engaged. When you are writing a book, you are like a tour guide taking your readers on a journey from point A to point B. If you don’t know where your readers are starting from, you won’t be able to ‘meet them’ and get them on board at the beginning of the book. And if you don’t know where you’re taking them, a lot of them will hop of the bus (i.e., put down your book) before they get to the destination…if you manage to take them there at all.

Case in point: did you notice how I used structure to create cohesion in this article? FIRST decided I would find 10 top reasons, and then wrote down the reasons. Then, I started writing. Because I organised my ideas through a structure, the article seemed to write itself. And for you as a reader, isn’t it a lot easier to remember them than if I simply talked about the topic without a structure?

‘When you are writing a book, you are like a tour guide taking your readers on a journey from point A to point B.’

When I first started writing my book The 7 Graces of Marketing in 2010, I didn’t have a structure. I wrote a lot, but I ‘waffled’ a heck of a lot too. I kept moving things around and couldn’t see where I was going. I found myself saying the same thing over and over without realising it, and there was no real over-arching point or direction for what I was writing. Then, one day, about an hour before I was going to deliver a talk on ‘spiritual marketing’ to a group of business owners at the One World Festival here in the UK, I felt really stuck in knowing how to communicate the ideas I felt intuitive, but couldn’t quite put my fingers on.  I ‘called out to the heavens’ in sheer frustration asking (out loud), ‘What IS it? What IS it?’ I needed to know the ‘hook’, the outline, the structure of what I was trying to say because without this ‘map’ even I was lost! Amazingly, the 7 Graces (and 7 Deadly Sins) of marketing almost magically appeared in an instant. After that, the book took me another year to write, but I knew my direction every step of the way.

Don’t ‘fear’ the parameters of your outline or turn it into ‘gospel’. Just because you decide upon a structure doesn’t mean it can’t (or shouldn’t) bend flexibly as you go along. In fact, if you don’t allow your book to flow where it wants to go within the essence of your structure, you will not be honouring your creative spontaneity, and you might limit the impact of your book. You might first come up with a single outline structure, and they you find more structures within that structure as you write.

For example, when I sat down to write my new Twitter book Tweep-e-Licious (coming out Oct 2012) I challenged myself to write 100 Twitter ‘tips’, which I did. Then, when I looked at them, I saw they could be broken into 14 categories, which helped me organise them even more. Then, as I started writing, I found I needed to merge some tips, split some tips into two or three separate tips, and add others I hadn’t thought of when I first started. Eventually, I ended up with 160 tips. Then, I also found the book ‘wanted’ to draw upon the 7 Graces to bring more relevance to the book. Then, the book ‘wanted’ to go beyond practical tips and get into strategies and issues around ethics. The end result was something that was VERY different from my original concept of a ‘quick little eBook on Twitter’. But what I got from it was a substantial, meaningful book with which I’m much happier and I think will bring more value to readers. And the amazing thing is that I wrote this book in less than two months, compared to the two years I took to write my previous books. It all started by creating a structure early in the process, and then allowing the structure to bend and flow. It kept me extremely motivated, and I wrote just about every day because I was genuinely excited about how I felt when writing.

And THAT is probably the best reason of all to have
an outline, structure or ‘hook’ to your book.
It makes you love writing.

If you’ve got a book, or a project in you, or a BRAND in you, having a structure to ‘hang it on’ can really clarify your direction and purpose. But many times creative individuals find it difficult to define the ‘hook’ needed to take a book, business or speaking platform forward. While most people know me as a marketing consulting, helping to clarify structures and brands is another way I help authors, speakers, business owners and social entrepreneurs. If you’ve been struggling to find your structure or your unique ‘hook’, please drop me a line via the CONTACT FORM on this site, and we can set up a free 30 minute consultation.

So what do YOU think? Are outlines necessary? Are they liberating, doorways to creativity or just plain restrictive strangle-holds? Please share your own book and outline writing journeys with our Spirit Authors readers by leaving a comment below.

AND DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is the founder of Spirit Authors, a site dedicated to providing information on publishing and book promotioin for and about mind-body-spirit authors, both established and aspiring.

Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise. Join their community on Facebook at http://facebook.com/groups/7GracesGlobalGarden.

Watch for Lynn’s new book Tweep-e-Licious: 160 Twitter Tips and Strategies for Writers, Social Entrepreneurs and Changemakers Who Want to Market Their Businesses Ethically (coming October 2012).

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