Book promotion coach, campaign manager for #1-selling authors, Lynn Serafinn, explains what a Virtual Blog Tour is, how to create one and the benefits of a VBT.
When I organise a book launch campaign for my author clients, I always include a Virtual Blog Tour. Every time I start a new campaign I am invariably asked, both by my clients and by their Joint Venture Partners (JVPs), “What exactly is a Virtual Blog Tour?” I thought it would be a good idea to write an article explaining what it is, and why it is a great promotional tool when properly organised.
What is a VBT?
A Virtual Blog Tour (VBT) is an online “event” wherein an author “visits” a different blog each day during a specified period of time, generally 2-4 weeks in duration. For instance, if your VBT were 2 weeks long, there would be 14 blogs, and each blogger would be assigned a specific day on the tour. In selecting blogs on which to appear, the author would seek out bloggers who have good traffic aimed at specific target audience(s) congruent with the topic of the book.
Technically, the author doesn’t “visit” these blogs. Rather, on the assigned tour day, the blogger would post a blog about the author’s book. Some blog platforms (such as WordPress) allow you to schedule a post in advance, making it more convenient for the blogger by automating the process.
The content of the blog could be an article about the author, a book review or an interview. When I organise a VBT, I generally prefer to use interviews, which are organised in advance between the blogger and author.
Organising a VBT
The way I organise the interview is to provide a good selection (10-20) of sample topicsor story angles on which the author could answer questions. Then, each blogger provides (well in advance) 3 original questions he/she would like to ask the author, aimed at their particular reading audience.
Recently I designed a VBT for a book on the topic of OCD. Here are some of the sample topics I provided my bloggers:
What OCD is and what it is not
What doctors know or don’t know about OCD
What parents need to know about OCD
What teachers need to know about OCD
Being a parent with OCD
OCD in personal relationships
Having OCD in a work environment
OCD and health issues…
And so on.
When I send the sample topics to the VBT bloggers, I ask them to formulate 3 questions based upon a topic (or topics) they feel would be of greatest interest to their readers. The questions are sent to the author several weeks in advance of the tour. The author provides written answers to the bloggers’ questions, and together we assemble the “virtual interview” into a structured format, so the bloggers can more or less copy and paste it into their blogs (of course, they can edit it as they choose).
The format we provide the bloggers goes something like this:
“Today I have the great pleasure of being the host on Day 4 of the Virtual Blog Tour for The Super Duper Book by author Mary Jones. Yesterday, Mary visited John Smith’s blog at [link to John’s blog]. Below is the great interview I did with Mary about how to be super-duper.
[Interview]
I hope you enjoyed this interview with Mary Jones and that you’ll check out The Super Duper Book by Mary Jones coming to Amazon on [date]. You can receive a collection of great gifts when you buy her book on the day of her launch, including one from me: [name of blogger’s gift]. To find out how to buy Mary’s book and receive these gifts, go to [link to author’s sales page].
Be sure to follow Mary tomorrow when the next stop on her Virtual Blog Tour is Charlie Brown’s blog at [link to Charlie’s blog].”
Promoting a VBT
When I organise a VBT, I create a “Tweet” for every stop on the tour, and give them to all bloggers and JVPs well in advance, asking them to post at least one update per blogger. That means, on their designated day on the tour, dozens of people would be sending out updates with a link to Mary’s blog post to potentially hundreds of thousands of people on Twitter, Facebook, LinkedIn, etc. (depending upon the size of your campaign team).
Additionally, the author would post the tour calendar, with all the links, on his/her own blog.
Being a blogger on a VBT has many benefits:
It provides bloggers with easy, original content for their readers.
Because an organised team of networkers is sending out updates for each stop on the tour, it has the potential to drive 1000s of new readers to each blog.
It helps increase search engine rankings for the blogs, as the blog is linked to, both forwards and backwards, the other blogs on the tour.
Bloggers on the tour get to connect with new bloggers who share common interests and speak to similar audiences.
Of course, for authors, a VBT is wonderful because:
There is a diversity of content going out about their book during a concentrated period of time.
The content is easy to create.
It expands their network.
They get their book promoted to 1000s of people every day for the duration of the tour.
The content you have created could be reused for other purposes.
And don’t forget, if a blog post is particularly interesting, both the author and the blogger can “reTweet” about it every now and then after the tour.
I hope you found this information useful. Please do feel free to leave your questions or comments below. And if you would like to discuss setting up a book launch or VBT for your book, feel free to contact me via the contact form at http://spiritauthors.com/contact and tell me about your book project.
About Lynn Serafinn, Creator of Spirit Authors
Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced FOUR #1-selling book campaigns, and another #2-selling campaign, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.
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If you are a regular reader of this blog, you know that in addition to providing articles on writing and promoting your book, I also like to highlight mind-body-spirit authors of note who have new books I think would be inspirational and/or helpful to my readers. Today, I have to pleasure of sharing an interview I did with award-winning author (and member of the Virtual Faculty here on Spirit Authors) Dr Caron Goode about her new book ‘Kids Who See Ghosts’, which is coming to Amazon on Tuesday June 8, 2010. To find out how to buy the book ‘Kids Who See Ghosts’and receive free personal development gifts on June 8, 2010, go to: http://www.kidswhoseeghosts.com
This interview is Day 4 of a 2-week Virtual Blog Tour for this unique new title. Check out yesterday’s stop at the ‘Intuitive Parenting’ blog at http://intuitiveparenting.wordpress.com/
Lynn: Hi Caron. My audience are all ‘Spirit Authors’. What’s your personal definition (or definitions) of the word ’spirit’?
Caron: I feel spirit is the loving intelligent energy within and without. In the book Kids Who See Ghosts, we use the term ’spirit walker’ to refer to those ‘persons’ who walk in spirit, as physical walkers refer to those of us still in body.
In the field of spirituality, metaphysics, paranormal, and higher consciousness, people whom I interviewed for the book commented to me that that the term ‘ghosts’ was distasteful to them. Yet the public knows the term through the media that pumps the word into our psyches. So spirit, spirit walker, ghosts all refer to those souls or person in the spirit world.
Lynn: What are the reasons why you wrote Kids Who See Ghosts?
Caron: After I posted a blog article about the television debut of Psychic Kids on the A & E channel in the United States, the web site was flooded with tens of thousands of requests for help and information from parents whose kids were seeing ghosts. Some parents wanted to know how to protect their child, how to handle their kids’ fears, whether or not to seek medical assistance. Others felt their children demonstrated intuitive gifts.. Still others needed information as to appropriate age ranges for having imaginary friends or how to handle teens who still had some “ghostly” acquaintances.
Over time, the questions were the same, and each situation was unique, requiring time to respond and gather information. The next logical step was the book.
The timing was perfect to interview parents, psychologists, skeptics, shamans, and psychics and find out what the temperature was on the topic; and boy, it ranged from icy to sizzling hot.
The most important reason for writing the book was because I couldn’t fathom that a child would be unable to sleep in their bedroom because something so frightened the core of their being. And, if they were afraid of their world as a child, would they still be fearful as an adult.
Lynn: Is this book just about “ghosts”? What other answers will people find in your book?
Caron: Kids Who See Ghosts is a guide to help parents empower their children by moving them through theirs fears and to have success in befriending, helping, conquering, or loving their ghosts.
The true answers as to why children see ghosts, how they experience their world of spirit walkers, and how a shift in brain-wave frequency or perception can open or close that door. What would happen if kids learned to shift their moods and control those images?
Lynn: How does your book Kids Who See Ghosts speak to our innermost spiritual selves?
Caron: What is inside your deepest spiritual self? We know that the human eyes see light, and only a sliver of the entire light spectrum at best. Each human brain, as a transmitter and receiver of energy, determines the images. So why do some eyes see demons and scary figures of death while others’ eyes see angels or light?
Kids Who See Ghosts gives people pause to question the ghost phenomenon, and ask what it portends for our endless curiosity about the extraordinary. Is it a distraction from our spiritual essence, only the doorway for the curious, a trend destined to open the human mind to deeper intuition or involution?
Lynn: From an author’s perspective, what is unique about how you wrote the book?
Caron: Unique for me was not taking a cognitive approach, thinking about the content, the proposal, worrying about the topic being too far out for my field, expertise, and professional reputation. For the two books, Raising Intuitive Children and Kids Who See Ghosts, I felt a strong intuitive pull that the time was now. I sat down immediately to write the Kids Who See Ghosts book proposal, sent it to the agent, and the publisher loved the idea. I followed my intuition as a purposeful guide for how to write, manage and complete this book.
Lynn: What can aspiring authors learn about how you wrote it?
Caron: This was a new experience to interview twenty people, from professionals who work with kids, to parents, and skeptics and psychics, and weave a sellable story of such diverse themes. The themes that eventually emerged was listen to children, do not judge ghost experiences, do not the put down or judge the kids who have them. The caretaking of the children was a theme of all those interviewed, even the skeptic. My motto became, “You don’t have to believe in ghosts, just believe in and respect your children.
I hope you enjoyed this article with author Caron Goode. If you want to hop on the Virtual Blog Tour with us, follow Caron tomorrow on the Kids Who See Ghosts Virtual Blog Tour Day 5 at author Glenn M Smith’s ‘Sensitive Self Help’ blog at http://sensitivesselfhelp.com
AND… be sure to sign up for the book launch reminder so you can buy Kids Who See Ghosts and receive free personal development gifts on June 8, 2010. To register, go to: http://www.kidswhoseeghosts.com (if you are reading this article after that date, you may buy the book directly from that page).
About author Caron Goode
Caron Goode is an award-winning author, health psychologist and medical intuitive. She helps parents and families through her writing, coaching and teaching, and by training parent coaches. She is also the Founder of Academy for Coaching Parents International. Caron is also a member of the Spirit Authors Virtual Faculty and frequently attends our bi-monthly ‘members only’ calls and our member forum. Taking Spirit Authors for a test drive is a great way to get to know Caron and our other Virtual Faculty members.
About Lynn Serafinn, Creator of Spirit Authors
Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced two #1-selling book campaigns, and another #2-selling campaign, in just the past 4 months. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. She’s also in Round 2 of the Next Top Spiritual Author contest! To check out Lynn’s video entry, brand new book proposal and read 80 pages from her book The Garden of the Soul, go to http://www.NextTopAuthor.com/?aid=2016. A free gift awaits you when you cast your vote.
“As students, we see our teachers come and go. After we leave, rarely do we get the chance to come back to tell them how they have impacted our lives. It is difficult to explain how the act of telling a teacher he changed your life can make you feel complete. What greater privilege can there be than to be able to tell someone, ‘You are the person who awakened my soul from its slumber; you were the vessel whence I found my voice.’”
This is a passage from my book The Garden of the Soul: lessons from four flowers that unearth the Selfwherein I describe the feeling I had when I was reunited with a particularly influential teacher from my past after 33 years. It is a wonderful thing to be able to glorify and give back something to our teachers and mentors, no matter how old we are. That is why, with great delight, I wish to share with you the highlights of a recent interview I conducted with one of my personal mentors, Patrick Ryan.
Patrick Ryan is an executive coach, leadership trainer, spiritual teacher and author. He was one of two leaders (the other is the wonderful Mary Butler) who trained, held and watched me evolve when I was on the 10-month Co-Active Leadership programme in 2007-2008 in Spain. Patrick and Mary’s expert training transformed my life in the most profound way and I can say without reservation that I seriously doubt I would be doing what I am doing today had I not crossed paths with them. After the course was over, I also had the great pleasure of talking Patrick’s workshop Awakened Wisdom when he delivered it in London (a rare treat). It was on that 3-day course that I stood up in front of a room of people and declared boldly that I was finally stepping into the (somewhat scary) call to become an internationally known author and spiritual teacher, no longer hiding from my own Essence. And the rest, as they say, is history… and the future is still unfolding, minute by minute.
So of course, when Patrick asked me to be the manager for the launch of his book Awakened Wisdom – A Guide to Reclaiming Your Brilliance, which was the long awaited book version of the teaching he had been transmitting through his workshop for many years, it was a no-brainer. What an opportunity to be able to give something back to one of the people who shaped my life so profoundly. In a nutshell, I simply want other people to enjoy and bask in the simple wisdom of his teachings. I also want Patrick to enjoy what he deserves by seeing his book reach thousands—perhaps millions—of people.
As part of the promotion for his book release, I had the great pleasure to interview Patrick on my radio show Lynn Serafinn’s Garden of the Soul on March 24th. It was a wonderful interview, and I thought as part of the Virtual Blog Tour, it would be perfect to share the highlights from that interview with you. You can hear or download the complete interview in the player below:
Here are some of the highlights of that interview:
Wisdom Gained From a Near-Death Experience
When Patrick was in his late teens, he “died”, his body being kept alive only from CPR. During that time, he “met the Divine,” which he describes as “that wisdom that is of this Universe and that this Universe is of”. He said this meeting, “Woke me up in a most profound way to the mystery and the ultimate nature of this world we are living in.”
He said, “That experience allowed me to see that there is a profound Wisdom holding this Universe. It enabled me to trust that that Wisdom ‘just is’, but at the same time it provided me no answers. So, I still had to go and figure it out. And that really is the journey all of us are on: ‘figuring it out’. And I think the thing we’re figuring out, at the core of it, is ‘who is the one that is walking the walk of this life?’ And, at the end of the path, when you keep dropping the veils, and move further and further into the Essence of that answer, you find there is no distinction between you and your neighbours, no distinction between you and the animals and the forest, or even the organisation you work for, and that we are just this one entity, this one Being that reflects back and forth who we are to each other.”
Reflections on Hearing and Answering Our “Call”
Patrick was leading a life on an entrepreneur, but was always interested in what makes people behave the way they do. He said he woke up one day curious about what else was “out there.” He felt “called”.
“But like with any call,” he says, “you usually cannot see the path ahead with much clarity. So it requires you to take a leap and just enter onto that path.”
I asked him, “What are some clues that people are hearing ‘a call’ in their life?”
He said, “For me, and also for a lot of people I was spoken with, some of the common factors include a ‘stirring within’, a sense of dissatisfaction with life as it is today, and a desire to touch into a deeper meaning or purpose. There’s a wanting to get more fulfilment or more congruency between our moving through every day and the higher levels of values we know exist, even if we don’t understand what they are.”
“I had always dreamed about going on a walkabout,” he continued. “That dream had never left me. And that’s something people should pay attention to. What’s the recurring, nagging, dream that won’t leave you alone? First it knocks gently, and then it shakes you harder, and at some point, if it’s important enough, it’s probably going to create something in your life much more dramatic until you ‘get it’.”
Experience as a Monk in Burma
Patrick told his story of how he became a monk in a monastery in Burma in the mid 90s, even though he had no such prior intention, nor did the monastery have a policy of taking on western disciples (he goes into this story in greater detail in his first book The Eagle’s Call).
He gave us a little taste about the essence of the teachings he received during his time as a monk, as well as a student of many shamans and other masters around the world. He said, “At the end of the day, I’m a very practical guy, and as much is it is easy to become seduced by the mysticism and big words around spirituality, it’s very important to me to be able to ground it to my daily life in such a way that makes sense. That’s why I created the ‘Eight States of an Awakened Life’ that my book Awakened Wisdom is based upon.”
Distorted Self, Divine Essence and the Observer
Patrick went on to explain the three-part aspects of our nature: the “Observer”, the “Distorted self” and our “Divine Essence”. He said it’s important to know “who’s in your shoes” at any particular moment in life.
He describes the “Distorted self” and the voice in us that “wants to take us out of the game” and “hold us in a zone of safety and comfort” and “whispers messages to us like ‘you’re not ready for that yet, if you do that people won’t like you, etc.” He said that it is interesting how the body will so often respond to this by getting ill on the very day you are meant to do something you fear, etc. He said, the more the “Distorted self” takes over the decision making in our lives, the more isolated we become and the more ‘self’ there is in us.
“On the other side, we have that part of us that is infinitely wise, that moves with the wisdom of what we acquired in this life, and also that goes beyond what can be explained by what we received in this life. This is the one in us that does not get caught in fear—the one that is about creating beauty in the world, about bringing life-giving energy into the world and transmitting it outward. It’s the one that can go into an organisation and sit in a meeting and speak the truth about what’s really going on, in a way that makes everyone go ‘Wow, you just nailed it. That’s exactly what we needed to hear.’ That aspect of us, I call the ‘Divine Essence’ because the more connect you get to this aspect, the less ‘self” there is in it.”
He said that our “Observer” is that other part of ourselves that is able to report the facts in life clearly and without judgment. Both Divine Essence and Distorted self are receiving the report from the Observer and “we get to choose who we’re going to put in charge.”
The Eight States of an Awakened Life
In the last part of our interview, Patrick named and described his “Eight States of an Awakened Life”.
1. A Good State of Intention
2. A Good State of Words
3. A Good State of Being
4. A Good State of Purpose
5. A Good State of Effort
6. A Good State of Practice
7. A Good State of Doing
8. A Good State of Understanding
He then offered a few REALLY simple and very profound practical example of how to apply the principles. If you wish to hear more, please listen to the audio.
Book coming to Amazon Tuesday April 20, 2010
I also strongly encourage you to buy Patrick’s book Awakened Wisdom – A Guide to Reclaiming Your Brilliance. Dozens of leaders in the mind-body-spirit field have joined together to support Patrick in celebration of the coming of this book, and are offering over 40 free gifts to everyone who purchases it on the day of its Amazon launch on Tuesday April 20th.
I myself am offering four audio meditations from my transformation workshop The Garden of the Soul, to cultivate the four spiritual principles of Giving, Receiving, Becoming and Being. To be sure you receive this gift, along with all the others, just go to http://www.awakenedwisdom.com/Public/Amazon/BookLaunch/index.cfm and sign up for launch reminder so you remember to buy the book on April 20th.
Tomorrow, Thursday April 8, Patrick stops at Caron Goode’s “Intuitive Parenting” site. It should be really interesting. Check it out at http://intuitiveparenting.wordpress.com
I began working in 2009 For Lynn Serafinn, in the capacity of her Public Relations Consultant. She had just published her book, The Garden of the Soul and was doing extensive workshops and coaching on mind-body-spirit personal transformation. Since starting on this journey with Lynn, she has blown me away. Her dedication, her flawlessness, her business savvy whilst still maintaining integrity and pure spirit has been a true inspiration.
I often say to Lynn that she doesn’t need a P.R. Consultant (probably shooting myself in the foot there!) but honestly she is a self-taught Marketing Guru! Through perseverance, trial and error, extensive web understanding, success and failure, she has learned the keys to make things work. Her ability is reflected in her successes; when The Garden of the Soul came out, it almost immediately claimed its right as one of Amazon's best sellers. Lynn also does extensive community work for the environment and spirituality and everything she strives to do is for the greater good. I feel blessed to work with her.
Heather McGee
Public Relations Consultant & Events Management — Heather McGee, Freeland PR, Hampshire, UK
I've known Lynn for a few years now, and recently had the opportunity to join her in the book launch campaign for Patrick Ryan's "Awakened Wisdom: A Guide To Reclaiming Your Brilliance".
Lynn is amazing! She makes it all seem easy and effortless, and I'm sure there are voluminous amounts of work necessary behind the scenes to bring all of the book launch elements into being.
And, Lynn makes it incredibly easy to join in the fun! She provides the marketing copy, pre-written tweets, blog posts, as well as setting up a network for launch participants. All you have to do is plug yourself in!
Building relationships through networking and marketing should be fun and enjoyable! If it's not, I suggest you try working with Lynn. It will open your eyes to new possibilities!
— Paula Tarrant, Spiritual Life Coach and Transformation Expert, Paradise, California
What a great course and coach. Not only are the Spirit Author modules very helpful but so is the creator, Lynn Serafinn. I have learned so much by doing the first two modules and Lynn is always there to help answer a question. This course is the single most important reason I am moving forward in writing my book.
I visualized an online course so help me write a book that was inside of me. Three months later I found this online course and my life has not been the same. I HIGHLY recommend these modules for anyone one thinking of writing a book; it will help immensely. — Russel Bruhn, Little Rock, Arkansas