Archive for virtual blog tour

Lynn Serafinn’s book marketing advice for authors getting ready to launch, including tips for ensuring your book gets into the right categories on Amazon. 

Last week, I shared the first part of an interview I did with Kristen Eckstein of Ultimate Book Coach, where she asked me these 5 questions about book marketing:

  1.  When in the book publishing process should an author start promoting their book and planning their book launch?
  2. Should all authors consider doing an Amazon “bestseller” launch?
  3. What are some of the activities you help authors with in the 6 months leading up to their launch?
  4. You told me that you always recommend “kick starting” an author’s book sales before an Amazon launch. What do you mean by that? What benefits does it give the book and author?
  5. What other book launch tips can you share?

In part 1, I shared my answers to questions 1 – 3. You can read those is ‘How to Kick-Start Your Book Sales – Part 1’.

Today, I like to share my answers to the last two questions, where I also reveal my ‘secret sauce’ tip.

KRISTEN: You told me that you always recommend “kick starting” an author’s book sales before an Amazon launch. What do you mean by that? What benefits does it give the book and author?

LYNN: By “kick starting” I mean ordering 2 or 3 copies of the paperback AND Kindle version of the book in each of the Amazon websites (or at least the English language sites in US, Canada and UK). You can send them to people who live in those respective countries. To make it practical, you could send it to people you have asked to review or endorse your book.

There are three reasons for “kick starting”. The first one is to ensure your book is listed as being in stock on Amazon. The only way Amazon will purchase a quantity of your books is if they see that it’s selling. Some people use pre-sales for this, but I prefer to use the kick-start method. When authors do not do this, they may get to launch day and Amazon says the book is out of stock, which can put buyers off from buying it.

The second reason is so that your book will appear in the sales rankings. Until your book has sold at least one copy, it will show no sales ranking at all.

And the third reason has to do with placement. Most of my authors either use Lightning Source for printing and distribution, or they are published by major publishers. All of these channels use either Ingram or Baker and Taylor for distribution to retail outlets, including Amazon. When you submit your title for distribution, you have to choose the categories into which your book may be classified (they call these “BIC categories”). Unfortunately (and inexplicably), Amazon’s categories don’t quite “match” the BIC ones and your book can end up catalogued in some pretty arbitrary categories. The only reliable way to find out where your book is placed is to order a few copies of your book a few weeks before your launch date.

Hopefully, by doing this, your book will appear somewhere in the “top 100” in at least one category, even if only for an hour. This should give you an indication of where Amazon has placed the book. If the category is way off, you can write to them via Author Central, and give them suggested changes. As an example, a few weeks before my book The 7 Graces of Marketing came out, I discovered they had placed it in the “accounting” category. Wow, what a mismatch that was! Fortunately, the kick-starter strategy ensured it was all sorted out before the launch.

KRISTEN: What other book launch tips you can share?

LYNN: Oh, I’ve got plenty! Here are just a few:

  1. A launch is a business investment. Invest wisely. Having an international #1 bestselling book can open up many doors to you and your business. But don’t go into it with “rose-coloured glasses” and no plan of what you want this status to bring you.
  2. Don’t expect to put together a launch in less than 6 months. If you suddenly get the idea to call a marketing company like mine one or two months before your book comes out, thinking they can “do it fast” for you, you’re wrong.
  3. Your launch doesn’t have to coincide with your publication date. Some of my most successful launches happened 6 months AFTER a book came out. Just because your book is coming out next month does not mean you have to launch next month.
  4. Don’t try to do it on your own. Hire an experienced team to do it for you, and focus on doing the things only you can do—writing, doing interviews, creating your business products, etc.
  5. Don’t expect your Virtual Assistant to be able to run a book launch for you. I’ve seen that fail time and again. An Amazon launch is a specialist skill, and you’ll only frustrate yourself and your hired help if you ask the wrong people to do a launch for you.
  6. Don’t cut corners. Do it right. You won’t get the results you want if you try to save money by eliminating any of the essential components.
  7. Don’t feel hopeless if you’re not ‘ready’ for a big launch. If you’re not ready for a launch, there are still many things you can do to market your book and build your long-term platform. That is why Spirit Authors offers alternative packages for authors who many not be quite ready to invest in a big launch. Then, when their 2nd book comes out, they’ll be in a much better place to invest the time and money a successful launch requires.
  8. SECRET SAUCE: Your 1st book will very often increase in sales as a result of a successful launch of your 2nd book. Every time you launch a new book, it has an impact on past titles IF they are written for the same audience.

I do hope these two articles gave you some useful information.

Please share your comments and questions below!

If you are thinking about having an Amazon book launch OR you’re just getting started building your book promotion platform and would like to see how our team at Spirit Authors can help, send us a SHORT email describing your project and where you are in your marketing so far using the contact form at http://spiritauthors.com/contact.

AND…if you’d like to get PRACTICAL tips on building your online marketing platform using Twitter, you can get a free 90 minute Twitter marketing class at http://tweepelicious.com. You also find out about my award-winning marketing book Tweep-e-licious, which was written very much with authors in mind.

Lynn Serafinn

1 May 2013

 

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BOOKS BY LYNN SERAFINN

The 7 Graces of Marketing BOOK COVER

The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell

Find out how traditional marketing negatively impacts our health, economy, communities and natural environment, and how to turn it around with a new paradigm called the 7 Graces of Marketing.

Brit Writers Awards Finalist

eLit Book Awards Silver Medal in Humanitarian & Ecological Social Issues

 

Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically

Learn how to create meaningful content and build powerful collaborations through Twitter and other social media ETHICALLY.

eLit Book Awards Bronze Medal in Business and Sales

Get instant access to a free 90-minute Twitter marketing class at http://tweepelicious.com

 

The Garden of the Soul: lessons from four flowers that unearth the Self

A metaphoric and poetic journey about finding your voice, receiving the blessings of life, overcoming trauma and becoming whole.

An Amazon spirituality bestseller 2009. Kindle version coming later in 2013.

Read excerpts and buy the book at http://give-receive-become-be.com/

 


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She was also a eLit Book Awards Silver Medalist in Humanitarian and Ecological Social Affairs and a Bronze Medalist in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

http://bit.ly/Pf5mAU

Recently I was interviewed by Kristen Eckstein who runs a site called Ultimate Book Coach. She had read something I wrote in a Facebook comment about ‘kick starting’ your book sales and asked if I would do an interview with her for her readers.

I thought I’d share it here on the Spirit Authors site too, because many of you might find it useful. 

The questions Kristen asked were:

  1. When in the book publishing process should an author start promoting their book and planning their book launch?
  2. Should all authors consider doing an Amazon “bestseller” launch?
  3. What are some of the activities you help authors with in the 6 months leading up to their launch?
  4. You told me that you always recommend “kick starting” an author’s book sales before an Amazon launch. What do you mean by that? What benefits does it give the book and author?
  5. What other book launch tips can you share?

Today, in part 1 of this interview, I’ll be sharing my answers to questions 1 -3.

KRISTEN: When in the book publishing process should an author start promoting their book and planning their book launch?

LYNN: Really, an author should start promoting their book the minute they have landed the title for it! When I say “promoting” it, I don’t mean trying to sell it, but rather, building an online platform for themselves through blogging, YouTube and social media. This helps grow their network and mailing list, and starts to establish them as experts in their chosen field. If an author already has a good network, they should start to create content on the specific subject of their upcoming book and “name drop” their title at the end of articles, indicating a book is coming out soon (e.g., “This article was an adaptation of ideas from my upcoming book My Book Title coming autumn 2013.”)

KRISTEN: Should all authors consider doing an Amazon “bestseller” launch?

LYNN: I don’t think big launches are a good fit for all authors. Back when I was a new marketer, I used to take on any author who wanted a launch. But these days, I never take on a client for a full book launch unless (or until) I can see their online platform is solid. Big book launches are expensive and they require a substantial number of systems to be in place before they can be pulled off successfully. Also, if you have no platform, you are unlikely to attract very influential partners to support you. So you owe it to yourself to spend at least a full year building your online platform before you even consider approaching partners for a launch.

I have observed that the books that sell the best in bestseller launches are the ones by people whose business/brand is well established. They may be first-time authors, but people already know who they are and what their message is. Because the business is already well-established, the book tends to be more useful to the public, for the simple reason that the author knows what works and what doesn’t work for their own clients, customers or readers. These kinds of launches also tend to attract the best partners and have the most focus. Finally, the author tends to have an integrated business plan for what this book will do for them, and the expense of the launch brings a good return on their investment not just through book sales, but also through business growth.

I have also observed that first-time authors who are also brand new business owners tend to struggle. The author may be very passionate about their work, and they may be willing to pour their last dollar into a launch, but I really don’t recommend this. While they SHOULD develop a modest launch and a long-term marketing plan for their book, they absolutely should not put themselves into financial difficulty to do a bestseller launch when they do not yet have the systems in place where a) they can attract a strong network of partners and b) they already have an audience of buyers for their book AND their business products and services.

Q3: What are some of the activities you help authors with in the 6 months leading up to their launch?

If their platform is already pretty solid, I first look for the “gaps” in their online platform and fill them. Then, I work with them to create a blogging and leads generating strategy to increase their following while we do the mechanics of the actual launch. Then, over the next 6 months, we work with my team of 7 people to plan and deliver a telesummit, coordinate a Virtual Blog Tour and a radio media tour and coordinate and mobilise a team of network partners who will help promote them. We also design the graphics, make all the web pages, autoresponders and marketing copy, make a video book trailer, invite high profile guests to speak at the telesummit, create intake forms, collect and manage data, get endorsements and reviews and get systems going on Amazon, including book categories and author profile and lots of other bits and bobs. All this takes a tremendous amount of work from our team and the author. Fortunately, I’ve got a highly experienced team and can depend upon them to do the job splendidly.

Behind the scenes, a lot is going on in terms of motivating and communicating with partners and crisis control. As the project manager, it’s my job to deal with all the possible worst-case-scenarios that will arise in a CALM, efficient manner. My clients are “allowed” to freak out, but I cannot.

Then, on launch day, there are a lot of things to do around tracking sales, capturing screenshots and motivating partners. I really focus on developing a proper “team” with my network partners, so they get behind the client, and vice versa. It’s my goal to ensure everyone (not just the client) benefits from the launch.

*** END OF PART 1 ***

Please be sure to subscribe to this blog so you can receive Part 2 of “How to Kick Start Your Book Sales”, where I (finally) talk about what I MEAN by “kick-starting” your sales, along with how and why to do it. I also give 8 additional bonus tips that can help you stay sane during your book launch.

If you are thinking about having an Amazon book launch OR you’re just getting started building your book promotion platform and would like to see how our team at Spirit Authors can help, send us a SHORT email describing your project and where you are in your marketing so far using the contact form at http://spiritauthors.com/contact.

AND…if you’d like to get PRACTICAL tips on building your online marketing platform using Twitter, you can get a free 90 minute Twitter marketing class at http://tweepelicious.com. You also find out about my award-winning marketing book Tweep-e-licious, which was written very much with authors in mind.

Lynn Serafinn
24 April 2013

PLEASE SHARE YOUR QUESTIONS & COMMENTS BELOW!

Like this blog?
Then please subscribe using the form at the upper right side of this page, so you can receive our articles on writing, publishing, book promotion and new mind-body-spirit book releases.

NOW You Can Get The Spirit Authors Blog
Delivered Directly to Your Kindle!

Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered 1-2 times a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:

Amazon US: http://amzn.to/ZlW7HT

Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook

Connect with us on Twitter.

Follow @SpiritAuthors

BOOKS BY LYNN SERAFINN
The 7 Graces of Marketing BOOK COVER

The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Find out how traditional marketing negatively impacts our health, economy, communities and natural environment, and how to turn it around with a new paradigm called the 7 Graces of Marketing.

Brit Writers Awards Finalist
eLit Book Awards Silver Medal in Humanitarian & Ecological Social Issues

 

Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically

Learn how to create meaningful content and build powerful collaborations through Twitter and other social media ETHICALLY.

eLit Book Awards Bronze Medal in Business and Sales

Get instant access to a free 90-minute Twitter marketing class at http://tweepelicious.com

 

The Garden of the Soul: lessons from four flowers that unearth the Self

A metaphoric and poetic journey about finding your voice, receiving the blessings of life, overcoming trauma and becoming whole.

An Amazon spirituality bestseller 2009. Kindle version coming later in 2013.

Read excerpts and buy the book at http://give-receive-become-be.com/

 


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She was also a eLit Book Awards Silver Medalist in Humanitarian and Ecological Social Affairs and a Bronze Medalist in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

http://bit.ly/Pf5mAU

Shifting into Purer Consciousness by Yvonne PerryOne of my dear friends, and long-term collaborative partners, Yvonne Perry has just released a brand new book entitled Shifting into Purer Consciousness ~ Integrating Spiritual Transformation with the Human Experience. Many of you may have heard Yvonne on the Spirit Authors podcasts, and also on my Garden of the Soul Radio Show (you can listen to her most recent interview by clicking HERE). Some of you might also know Yvonne as ‘Lavendar Rose’, the host of the ‘We Are One in Spirit’ podcast, where she has interviewed me several times. As I said, Yvonne and I work together a lot!

Yvonne is a truly prolific author (I think she publishes a new book just about every year) on a range of deep subjects to do with human nature, healing, intuition and consciousness. She’s also the founder of a company called ‘Writers in the Sky’ that supports authors in many ways, including book promotion.

In celebration of the launch of Yvonne’s new book, Shifting into Purer Consciousness, I thought it would be great to ask her some questions not only about the book itself, but also about the writing process when utilising things like intuition and channelling to develop a book. Finally, I thought it would be great to get her opinions on the role of authors in this era of shifting consciousness. This interview is part of Yvonne’s Virtual Blog Tour (more information on that at the end of the interview). I do hope you enjoy the interview and that you check out her book this week at  http://shiftingintopurerconsciousness.com.

LYNN: The last time I interviewed you, you had just completed your book, Whose Stuff is This?, which talks about being aware of how different energies can impact people, especially if they are very sensitive or empathic. How is this new book the natural follow-up to your previous work?

YVONNE: Whose Stuff Is This? ~ Finding Freedom from the Thoughts, Feelings, and Energy of Those Around You introduced the concept of oneness as the reason we are able to pick up energy from others. That book shared tips and exercises to help highly-sensitive people set boundaries, clear the auric field, and gain a measure of control over what they experience from outside sources. This new book takes this premise a step further by showing how what we think and how we feel inwardly directly affects what we experience outwardly. In other words, it’s all about learning to manage energy internally. Our ability to manage energy is a key component in maintaining peace during the current global shift that is causing misery to people who are resistant to of fearful of change.

LYNN: Your book talks about the “ascension” process. What do you mean by that? Is it affecting everyone in the world or just specific people?

YVONNE: The ascension process is a global awakening to spirit’s work within each of us personally as well as with humanity. It is also about the Earth entering alignment with the equator of the Milky Way Galaxy as it does every 12,000 or so years. The Earth is also completing one full astrological cycle known as the “precession of the equinoxes” as it does approximately every 26,000 years. During this cycle, the Earth passes through each of the twelve signs of the zodiac. This simultaneous completion of two cycles has a purging effect upon the Earth and humans. As we are moving into a higher dimension, Mother Earth is cleansing herself from the pollution of detrimental human influence; and humans are being urged through an inner stirring to let go of fears and the influence of the lower self that does not serve the purpose of love.

LYNN: I work a lot with authors who “channel”. Why do you think there is such a surge in channelling writers right now? What’s really happening when a writer channels their work?

YVONNE: Channeling is no mysterious process. Everyone can channel because all it requires is that we listen to our own inner guidance, which is coming from Spirit within us and from dimensions beyond this 3-D reality. Every inspiration, creative surge, and artist gift is a form of channeling. However, there are some people who are more attuned and able to receive guidance from ascended masters, angels, and universal beings of light. Those are the ones who have brought forth information to let us know what is going on and therefore remain calm as this planetary shift occurs.

LYNN: How can writers, even those who are not “channellers”, utilise the “ascension” process to dive more deeply when they write? How can this enhance their awareness and creativity?

YVONNE: In a sense we are all channelers because we have the ability to hear from our spiritual guidance team at any time. Due to the planetary alignment we are currently entering, many people are hearing more clearly, more often, and more accurately. To access this divine inspiration, we can set our intention with meditation or prayer before we begin a writing session and ask Spirit to move through our minds, emotions, and body as we create. Consulting with your inner guidance is a wise choice before making any decision or embarking upon any project.

LYNN: What role do you think writers play in the evolution of spiritual awareness in our world today? How can writers best help heal and uplift the planet in these rapidly-changing times?

YVONNE: Writers have a tremendous impact on any culture—especially in this age of spiritual awareness and planetary expansion.

The manifestation process begins with a thought and is carried to fruition by emotions/feelings. Words originate as thoughts. When shared—written or spoken—words have the power to seed new ideas into the minds of others, penetrating old patterns and beliefs to create a paradigm shift. Just think of how one book, Dan Brown’s Da Vinci Code, stirred religious people to question the limited and tightly-sealed box of church doctrine they had accepted without considering whether or not it was their personal truth.

The traditional method of major houses only publishing the written material of an elite few has taken a backseat to self-publishing within the last decade. Nowadays, people who have little notoriety can easily publish a book with a strong spiritual message and reach the masses to effect change. Many powerful teachings have been published by “nobodies” and this has had (and continues to have) a strong influence on our culture as readers share what they have learned. Many writers can address the same topic; but because we each have our own viewpoint and style of expressing our truth, the book and its message will appeal to different audiences, thereby creating an overall awakening of mass consciousness. If you are a writer and feel like Spirit has a message to share through you, start penning those words and seek publication.

###

This interview with Yvonne Perry is part of her Shifting into Purer Consciousness Virtual Blog Tour. Yesterday, the tour stopped at Irene Conlan’s The Self Improvement blog. Tomorrow the tour will be at Shelagh Jones’ Spiritus blog. I do hope you’ll drop in on both of these sites to learn more about Yvonne, the book and the spiritual transition of our current era. You can read the full Virtual Blog Tour schedule at http://dld.bz/byrF7 .

If you don’t know what a Virtual Blog Tour is, how to set one up, and how it can help both the author and the blog hosts who participate, check out this article I wrote some time back on the subject:  http://spiritauthors.com/news/what-is-a-virtual-blog-tour-how-do-you-set-one-up/

AND DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is the founder of Spirit Authors, a site dedicated to providing information on publishing and book promotioin for and about mind-body-spirit authors, both established and aspiring.

Passionate about re-establishing our connection with the Earth, Lynn also supports the work of the Transition Town Network in her hometown of Bedford, England.

Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, an emerging movement of people who are actively creating and implementing a new paradigm for business, media and marketing that can help heal humanity and the planet by changing the status quo, and foster support and education for independent, ethical enterprise. Come BE the change at http://the7gracesofmarketing.com/7GGC (be sure to watch the video replays of our recent global conference).

Categories : Books and Authors, News
Comments (2)

Blog Ahead!Lynn Serafinn, book marketer, coach, campaign manager for #1 bestselling authors, explains all about Virtual Blog Tours, their many benefits and how to run one.

When I organise a book launch campaign for my author clients, I always include a Virtual Blog Tour. Every time I start a new campaign I am invariably asked, both by my clients and by their Joint Venture Partners (JVPs), “What exactly is a Virtual Blog Tour?” I thought it would be a good idea to write an article explaining what it is, and why it is a great promotional tool when properly organised.

What is a VBT?

A Virtual Blog Tour (VBT) is an online “event” wherein an author “visits” a different blog each day during a specified period of time, generally 2-4 weeks in duration. For instance, if your VBT were 2 weeks long, there would be 14 blogs, and each blogger would be assigned a specific day on the tour. In selecting blogs on which to appear, the author would seek out bloggers who have good traffic aimed at specific target audience(s) congruent with the topic of the book.

Technically, the author doesn’t “visit” these blogs. Rather, on the assigned tour day, the blogger would post a blog about the author’s book. Some blog platforms (such as WordPress) allow you to schedule a post in advance, making it more convenient for the blogger by automating the process.

The content of the blog could be an article about the author, a book review or an interview. When I organise a VBT, I generally prefer to use interviews, which are organised in advance between the blogger and author.

Organising a VBT

The way I organise the interview is to provide a good selection (10-20) of sample topics or story angles on which the author could answer questions. Then, each blogger provides (well in advance) 3 original questions he/she would like to ask the author, aimed at their particular reading audience.

Recently I designed a VBT for a book on the topic of OCD. Here are some of the sample topics I provided my bloggers:

  1. What OCD is and what it is not
  2. What doctors know or don’t know about OCD
  3. What parents need to know about OCD
  4. What teachers need to know about OCD
  5. Being a parent with OCD
  6. OCD in personal relationships
  7. Having OCD in a work environment
  8. OCD and health issues…

And so on.

When I send the sample topics to the VBT bloggers, I ask them to formulate 3 questions based upon a topic (or topics) they feel would be of greatest interest to their readers. The questions are sent to the author several weeks in advance of the tour. The author provides written answers to the bloggers’ questions, and together we assemble the “virtual interview” into a structured format, so the bloggers can more or less copy and paste it into their blogs (of course, they can edit it as they choose).

The format we provide the bloggers goes something like this:

“Today I have the great pleasure of being the host on Day 4 of the Virtual Blog Tour for The Super Duper Book by author Mary Jones. Yesterday, Mary visited John Smith’s blog at [link to John’s blog]. Below is the great interview I did with Mary about how to be super-duper.

[Interview]

I hope you enjoyed this interview with Mary Jones and that you’ll check out The Super Duper Book by Mary Jones coming to Amazon on [date]. You can receive a collection of great gifts when you buy her book on the day of her launch, including one from me: [name of blogger’s gift]. To find out how to buy Mary’s book and receive these gifts, go to [link to author’s sales page].

Be sure to follow Mary tomorrow when the next stop on her Virtual Blog Tour is Charlie Brown’s blog at [link to Charlie’s blog].”

Promoting a VBT

When I organise a VBT, I create a “Tweet” for every stop on the tour, and give them to all bloggers and JVPs well in advance, asking them to post at least one update per blogger. That means, on their designated day on the tour, dozens of people would be sending out updates with a link to Mary’s blog post to potentially hundreds of thousands of people on Twitter, Facebook, LinkedIn, etc. (depending upon the size of your campaign team).

Additionally, the author would post the tour calendar, with all the links, on his/her own blog.

Being a blogger on a VBT has many benefits:
  1. It provides bloggers with easy, original content for their readers.
  2. Because an organised team of networkers is sending out updates for each stop on the tour, it has the potential to drive 1000s of new readers to each blog.
  3. It helps increase search engine rankings for the blogs, as the blog is linked to, both forwards and backwards, the other blogs on the tour.
  4. Bloggers on the tour get to connect with new bloggers who share common interests and speak to similar audiences.
Of course, for authors, a VBT is wonderful because:
  1. There is a diversity of content going out about their book during a concentrated period of time.
  2. The content is easy to create.
  3. It expands their network.
  4. They get their book promoted to 1000s of people every day for the duration of the tour.
  5. The content you have created could be reused for other purposes.

And don’t forget, if a blog post is particularly interesting, both the author and the blogger can “reTweet” about it every now and then after the tour.

I hope you found this information useful. Please do feel free to leave your questions or comments below. And if you would like to discuss setting up a book launch or VBT for your book, feel free to contact me via the contact form at http://spiritauthors.com/contact and tell me about your book project.


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Caron Goode, author of Kids Who See Ghosts

If you are a regular reader of this blog, you know that in addition to providing articles on writing and promoting your book, I also like to highlight mind-body-spirit authors of note who have new books I think would be inspirational and/or helpful to my readers. Today, I have to pleasure of sharing an interview I did with award-winning author (and member of the Virtual Faculty here on Spirit Authors) Dr Caron Goode about her new book ‘Kids Who See Ghosts’, which is coming to Amazon on Tuesday June 8, 2010. To find out how to buy the book ‘Kids Who See Ghosts’and receive free personal development gifts on June 8, 2010, go to: http://www.kidswhoseeghosts.com

This interview is Day 4 of a 2-week Virtual Blog Tour for this unique new title. Check out yesterday’s stop at the ‘Intuitive Parenting’ blog at http://intuitiveparenting.wordpress.com/

Lynn: Hi Caron. My audience are all ‘Spirit Authors’. What’s your personal definition (or definitions) of the word ‘spirit’?

Caron: I feel spirit is the loving intelligent energy within and without.  In the book Kids Who See Ghosts, we use the term ‘spirit walker’ to refer to those ‘persons’ who walk in spirit, as physical walkers refer to those of us still in body.

In the field of spirituality, metaphysics, paranormal, and higher consciousness, people whom I interviewed for the book commented to me that that the term ‘ghosts’ was distasteful to them. Yet the public knows the term through the media that pumps the word into our psyches. So spirit, spirit walker, ghosts all refer to those souls or person in the spirit world.

Lynn: What are the reasons why you wrote Kids Who See Ghosts?

Caron: After I posted a blog article about the television debut of Psychic Kids on the A & E channel in the United States, the web site was flooded with tens of thousands of requests for help and information from parents whose kids were seeing ghosts. Some parents wanted to know how to protect their child, how to handle their kids’ fears, whether or not to seek medical assistance. Others felt their children demonstrated intuitive gifts.. Still others needed information as to appropriate age ranges for having imaginary friends or how to handle teens who still had some “ghostly” acquaintances.

Over time, the questions were the same, and each situation was unique, requiring time to respond and gather information. The next logical step was the book.

The timing was perfect to interview parents, psychologists, skeptics, shamans, and psychics and find out what the temperature was on the topic; and boy, it ranged from icy to sizzling hot.

The most important reason for writing the book was because I couldn’t fathom that a child would be unable to sleep in their bedroom because something so frightened the core of their being. And, if they were afraid of their world as a child, would they still be fearful as an adult.

BOOK: Kids Who See GhostsLynn: Is this book just about “ghosts”? What other answers will people find in your book?

Caron: Kids Who See Ghosts is a guide to help parents empower their children by moving them through theirs fears and to have success in befriending, helping, conquering, or loving their ghosts.

The true answers as to why children see ghosts, how they experience their world of spirit walkers, and how a shift in brain-wave frequency or perception can open or close that door. What would happen if kids learned to shift their moods and control those images?

Lynn: How does your book Kids Who See Ghosts speak to our innermost spiritual selves?

Caron: What is inside your deepest spiritual self?  We know that the human eyes see light, and only a sliver of the entire light spectrum at best. Each human brain, as a transmitter and receiver of energy, determines the images. So why do some eyes see demons and scary figures of death while others’ eyes see angels or light?

Kids Who See Ghosts gives people pause to question the ghost phenomenon, and ask what it portends for our endless curiosity about the extraordinary. Is it a distraction from our spiritual essence, only the doorway for the curious, a trend destined to open the human mind to deeper intuition or involution?

Lynn: From an author’s perspective, what is unique about how you wrote the book?

Caron: Unique for me was not taking a cognitive approach, thinking about the content, the proposal, worrying about the topic being too far out for my field, expertise, and professional reputation. For the two books, Raising Intuitive Children and Kids Who See Ghosts, I felt a strong intuitive pull that the time was now. I sat down immediately to write the Kids Who See Ghosts book proposal, sent it to the agent, and the publisher loved the idea. I followed my intuition as a purposeful guide for how to write, manage and complete this book.

Lynn: What can aspiring authors learn about how you wrote it?

Caron: This was a new experience to interview twenty people, from professionals who work with kids, to parents, and skeptics and psychics, and weave a sellable story of such diverse themes. The themes that eventually emerged was listen to children, do not judge ghost experiences, do not the put down or judge the kids who have them. The caretaking of the children was a theme of all those interviewed, even the skeptic. My motto became, “You don’t have to believe in ghosts, just believe in and respect your children.


I hope you enjoyed this article with author Caron Goode. If you want to hop on the Virtual Blog Tour with us, follow Caron tomorrow on the Kids Who See Ghosts Virtual Blog Tour Day 5 at author Glenn M Smith’s ‘Sensitive Self Help’ blog at http://sensitivesselfhelp.com

AND… be sure to sign up for the book launch reminder so you can buy Kids Who See Ghosts and receive free personal development gifts on June 8, 2010. To register, go to: http://www.kidswhoseeghosts.com (if you are reading this article after that date, you may buy the book directly from that page).


About author Caron Goode

Caron Goode is an award-winning author, health psychologist and medical intuitive. She helps parents and families through her writing, coaching and teaching, and by training parent coaches. She is also the Founder of Academy for Coaching Parents International. Caron is also a member of the Spirit Authors Virtual Faculty and frequently attends our bi-monthly ‘members only’ calls and our member forum. Taking Spirit Authors for a test drive is a great way to get to know Caron and our other Virtual Faculty members.

About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced two #1-selling book campaigns, and another #2-selling campaign, in just the past 4 months. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. She’s also in Round 2 of the Next Top Spiritual Author contest! To check out Lynn’s video entry, brand new book proposal and read 80 pages from her book The Garden of the Soul, go to http://www.NextTopAuthor.com/?aid=2016. A free gift awaits you when you cast your vote.

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Categories : Books and Authors, News
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Patrick Ryan

Patrick Ryan

Today is stop number 3 on the Virtual Blog Tour for Patrick Ryan’s book Awakened Wisdom – A Guide to Reclaiming Your Brilliance, which is coming to Amazon on Tuesday April 20. Yesterday, Patrick stopped at Schall Adam’s Girlfriend Mentors Site. For more awakened wisdom, be sure you check out Schall’s interview at http://www.mygirlfriendmentors.com/blog


“As students, we see our teachers come and go. After we leave, rarely do we get the chance to come back to tell them how they have impacted our lives. It is difficult to explain how the act of telling a teacher he changed your life can make you feel complete. What greater privilege can there be than to be able to tell someone, ‘You are the person who awakened my soul from its slumber; you were the vessel whence I found my voice.’”

This is a passage from my book The Garden of the Soul: lessons from four flowers that unearth the Self wherein I describe the feeling I had when I was reunited with a particularly influential teacher from my past after 33 years. It is a wonderful thing to be able to glorify and give back something to our teachers and mentors, no matter how old we are. That is why, with great delight, I wish to share with you the highlights of a recent interview I conducted with one of my personal mentors, Patrick Ryan.

Patrick Ryan is an executive coach, leadership trainer, spiritual teacher and author. He was one of two leaders (the other is the wonderful Mary Butler) who trained, held and watched me evolve when I was on the 10-month Co-Active Leadership programme in 2007-2008 in Spain. Patrick and Mary’s expert training transformed my life in the most profound way and I can say without reservation that I seriously doubt I would be doing what I am doing today had I not crossed paths with them. After the course was over, I also had the great pleasure of talking Patrick’s workshop Awakened Wisdom when he delivered it in London (a rare treat). It was on that 3-day course that I stood up in front of a room of people and declared boldly that I was finally stepping into the (somewhat scary) call to become an internationally known author and spiritual teacher, no longer hiding from my own Essence. And the rest, as they say, is history… and the future is still unfolding, minute by minute.

Awakened Wisdom BookSo of course, when Patrick asked me to be the manager for the launch of his book Awakened Wisdom – A Guide to Reclaiming Your Brilliance, which was the long awaited book version of the teaching he had been transmitting through his workshop for many years, it was a no-brainer. What an opportunity to be able to give something back to one of the people who shaped my life so profoundly. In a nutshell, I simply want other people to enjoy and bask in the simple wisdom of his teachings. I also want Patrick to enjoy what he deserves by seeing his book reach thousands—perhaps millions—of people.

As part of the promotion for his book release, I had the great pleasure to interview Patrick on my radio show Lynn Serafinn’s Garden of the Soul on March 24th. It was a wonderful interview, and I thought as part of the Virtual Blog Tour, it would be perfect to share the highlights from that interview with you. You can hear or download the complete interview in the player below:

If the player does not appear correctly on your screen, you can grab it online at: http://www.blogtalkradio.com/lynn-serafinn/2010/03/24/ep-58-living-an-awakened-life

Here are some of the highlights of that interview:

Wisdom Gained From a Near-Death Experience

When Patrick was in his late teens, he “died”, his body being kept alive only from CPR. During that time, he “met the Divine,” which he describes as “that wisdom that is of this Universe and that this Universe is of”. He said this meeting, “Woke me up in a most profound way to the mystery and the ultimate nature of this world we are living in.”

He said, “That experience allowed me to see that there is a profound Wisdom holding this Universe. It enabled me to trust that that Wisdom ‘just is’, but at the same time it provided me no answers. So, I still had to go and figure it out. And that really is the journey all of us are on: ‘figuring it out’. And I think the thing we’re figuring out, at the core of it, is ‘who is the one that is walking the walk of this life?’ And, at the end of the path, when you keep dropping the veils, and move further and further into the Essence of that answer, you find there is no distinction between you and your neighbours, no distinction between you and the animals and the forest, or even the organisation you work for, and that we are just this one entity, this one Being that reflects back and forth who we are to each other.”

Reflections on Hearing and Answering Our “Call”

Patrick was leading a life on an entrepreneur, but was always interested in what makes people behave the way they do. He said he woke up one day curious about what else was “out there.” He felt “called”.

“But like with any call,” he says, “you usually cannot see the path ahead with much clarity. So it requires you to take a leap and just enter onto that path.”

I asked him, “What are some clues that people are hearing ‘a call’ in their life?”

He said, “For me, and also for a lot of people I was spoken with, some of the common factors include a ‘stirring within’, a sense of dissatisfaction with life as it is today, and a desire to touch into a deeper meaning or purpose. There’s a wanting to get more fulfilment or more congruency between our moving through every day and the higher levels of values we know exist, even if we don’t understand what they are.”

“I had always dreamed about going on a walkabout,” he continued. “That dream had never left me. And that’s something people should pay attention to. What’s the recurring, nagging, dream that won’t leave you alone? First it knocks gently, and then it shakes you harder, and at some point, if it’s important enough, it’s probably going to create something in your life much more dramatic until you ‘get it’.”

Experience as a Monk in Burma

Patrick told his story of how he became a monk in a monastery in Burma in the mid 90s, even though he had no such prior intention, nor did the monastery have a policy of taking on western disciples (he goes into this story in greater detail in his first book The Eagle’s Call).

He gave us a little taste about the essence of the teachings he received during his time as a monk, as well as a student of many shamans and other masters around the world. He said, “At the end of the day, I’m a very practical guy, and as much is it is easy to become seduced by the mysticism and big words around spirituality, it’s very important to me to be able to ground it to my daily life in such a way that makes sense. That’s why I created the ‘Eight States of an Awakened Life’ that my book Awakened Wisdom is based upon.”

Distorted Self, Divine Essence and the Observer

Patrick went on to explain the three-part aspects of our nature: the “Observer”, the “Distorted self” and our “Divine Essence”. He said it’s important to know “who’s in your shoes” at any particular moment in life.

He describes the “Distorted self” and the voice in us that “wants to take us out of the game” and “hold us in a zone of safety and comfort” and “whispers messages to us like ‘you’re not ready for that yet, if you do that people won’t like you, etc.” He said that it is interesting how the body will so often respond to this by getting ill on the very day you are meant to do something you fear, etc. He said, the more the “Distorted self” takes over the decision making in our lives, the more isolated we become and the more ‘self’ there is in us.

“On the other side, we have that part of us that is infinitely wise, that moves with the wisdom of what we acquired in this life, and also that goes beyond what can be explained by what we received in this life. This is the one in us that does not get caught in fear—the one that is about creating beauty in the world, about bringing life-giving energy into the world and transmitting it outward. It’s the one that can go into an organisation and sit in a meeting and speak the truth about what’s really going on, in a way that makes everyone go ‘Wow, you just nailed it. That’s exactly what we needed to hear.’ That aspect of us, I call the ‘Divine Essence’ because the more connect you get to this aspect, the less ‘self” there is in it.”

He said that our “Observer” is that other part of ourselves that is able to report the facts in life clearly and without judgment. Both Divine Essence and Distorted self are receiving the report from the Observer and “we get to choose who we’re going to put in charge.”

The Eight States of an Awakened Life

In the last part of our interview, Patrick named and described his “Eight States of an Awakened Life”.

1. A Good State of Intention
2. A Good State of Words
3. A Good State of Being
4. A Good State of Purpose
5. A Good State of Effort
6. A Good State of Practice
7. A Good State of Doing
8. A Good State of Understanding

He then offered a few REALLY simple and very profound practical example of how to apply the principles. If you wish to hear more, please listen to the audio.

Book coming to Amazon Tuesday April 20, 2010

I also strongly encourage you to buy Patrick’s book Awakened Wisdom – A Guide to Reclaiming Your Brilliance. Dozens of leaders in the mind-body-spirit field have joined together to support Patrick in celebration of the coming of this book, and are offering over 40 free gifts to everyone who purchases it on the day of its Amazon launch on Tuesday April 20th.

I myself am offering four audio meditations from my transformation workshop The Garden of the Soul, to cultivate the four spiritual principles of Giving, Receiving, Becoming and Being. To be sure you receive this gift, along with all the others, just go to http://www.awakenedwisdom.com/Public/Amazon/BookLaunch/index.cfm and sign up for launch reminder so you remember to buy the book on April 20th.


I hope you enjoyed this interview with Patrick Ryan, which was stop number 3 on the Virtual Blog Tour for Patrick Ryan’s book Awakened Wisdom – A Guide to Reclaiming Your Brilliance.

Tomorrow, Thursday April 8, Patrick stops at Caron Goode’s “Intuitive Parenting” site. It should be really interesting. Check it out at http://intuitiveparenting.wordpress.com

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