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HeadphonesAuthor, book promotion coach Lynn Serafinn shares her tips on building your list by giving away great audio to your social media network.

Authors are always looking for ways to promote their books online. However, many are under the mistaken impression that promoting your book means you need to put excerpts on your blog or give away free chapters for download. And while giving away parts of your book might seem to make a lot of sense, it’s not necessarily the most effective way to promote your book online. The Internet is flooded with information. Even free content has got to kick some serious butt to make an impression on readers these days, who probably have a backlog of things on their “to read” list.

So instead of running the risk of becoming yet another unread masterpiece, I’d like to suggest authors put down the pen (or their keyboard) for a little while and start recording their voice instead.

Yes, I’m talking about giving away audio instead of all your precious writing. Why audio? Well, for one thing, if you follow some of the tips below, you don’t have to do much to produce the content. Secondly, audio has a higher perceived value than simple text. And lastly, audio get your audience closer to you. Speaking to your audience directly, and letting them get to know the sound of your voice, is both powerful and intimate.

What kind of audio can authors give to their readers?

Here are some ideas:

  1. Get yourself booked on some Internet radio shows and then give away the recordings of some of your interviews (ask the host if it’s ok first, of course). Make sure the interviews are content-rich and interesting to the listener. If they are just “pitches” about your book, no one will be interested in them. In a future article, I’ll give you some tips about getting booked on shows.
  2. If you don’t have any interviews in the coffers, set up a webinar on your topic (or a series of them), use the recordings of those. Not only will it be a good promotional activity on the day, but you can reuse the audio as an ongoing give-away gift.
  3. You can also do a live reading of the most powerful part of your book in front of a small audience and record that, or record it directly into your PC if you don’t happen to have an audience on hand.

Use your imagination, but make sure you give away at least 15 minutes of audio as your free gift. Some of my giveaways have as many as 8 hours of audio, depending upon the subject matter.

How good must the quality be?

If you are recording at home, be sure your audio is recorded and mixed down to MP3 format at a sample rate of 44.1kHz at 16 bits. If your recording is from an Internet broadcast, it will be compressed and the audio quality will be much lower resolution, but for a free gift, that is usually acceptable. Some conference line recordings, however, are at set to such a low fidelity they are really not usable. Do a test run first and listen back to it. If there’s a lot of noise (indicating low bit rate) or it sounds like you have a lisp every time you say the letter “s” (indicating the sample rate it too low), it might not be a wise choice.

MP3 PlayerHOW do you deliver your free audio gift?

Be sure you have created a way for people to DOWNLOAD the audio, rather than use an online player (such as Audio Acrobat). Remember that people like to play MP3s on their iPod or other portable player while driving in their car or commuting on the train to and from work.

Secondly, don’t deliver your audios all at once. Spread them out over a few days or send one audio per week. There are two reasons for this. The first reason is to allow your audience to take their time “consuming” your content. People might be speed readers, but there is no such thing as a “speed listener.” An hour of audio takes an hour to listen to it. When you deliver too much audio all at once, people are LESS likely to listen to any of it (I still have a couple of my offers set up like this, and keep meaning to change them). But the other reason why it is a good idea to spread out your delivery of audios is this: when you deliver four audios over a period of four weeks, it allows you to build a stronger relationship with your audience.

Make your “squeeze page” (the page where they enter their name and email to get your audio) as MINIMAL as possible. Don’t confuse the reader with other offers or links on your page. Make the audio the-one-and-only offer on the page, and resist the urge to link out to other pages of your website.

On your download page (the page people go to after they sign up for your audio) make sure you have a “call to action”, which should comprise of a picture of your book, a quote from a great endorsement, and a link to buy your book online (don’t forget to use your affiliate link if you have one!). Also put this same call to action at the end of any follow-up emails you might send them. If you are delivering a new audio every week, your readers will see this call to action every time they go to retrieve their new audio.

WHERE do you offer these free audios?

Ok, so here’s where the magic comes in. Here are some of my favourite uses. And the nice thing about them is that once you have them set up, you just walk away from them and let them do their magic:

  1. As a ‘thank you’ gift when they subscribe to your ezine/ newsletter (this is probably the most common way people use them)
  2. As a ‘welcome gift’ when they “like” your fan page on Facebook
  3. As a ‘bonus gift’ on a JV campaign for another author’s book launch
  4. As a ‘Thanks for Following Me’ gift to new Twitter followers using Social Oomph
  5. As a ‘random gift’ on Twitter or Facebook. Every now and then when you tweet, just tell people you’ve got a free audio for them. You can use Twaitter to schedule them to go out 1x a day, 1x week, or whatever you like.

And here’s a Bonus Tip:

*** Give your audio as a totally ‘unexpected gift’ in your bio at the end of an article… like the one you see below. 😉

I myself have numerous audio offers going out on a regular basis throughout the year, which add hundreds of new names to my list without my even trying. I hope these ideas spark your creative juices and help you build your own list and social media following with lots and lots of wonderful new people.

I love to know whether or not you found this article to be helpful. Please DO leave a comment below to let me know, or to write to me at http://spiritauthors.com/contact ask any questions you may have about this information.

Happy recording!

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Did you know that a lot of nice people hate marketing?

Artists, authors and holistic business owners are some of the most common. Maybe YOU are one of these people? Find out about the relationship between marketing, business owners, and the future of our planet in this 10-page eBook and 18 minute audio book “Why Nice People HATE Marketing” at http://spiritauthors.com/pages/bonus/why-nice-people-hate-marketing-request.html which is a sneak peek at just a handful of the cutting-edge ideas presented in the upcoming book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by Lynn Serafinn coming at September 2011. You can pre-order the book now on Amazon.

Finding Your Readers

Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

  1. Our relationship with money/selling
  2. Our relationship with technology
  3. Our relationship with other people
  4. Our relationship with ourselves (and I mean our TRUE Selves)

And after that self-examination, you’ll be ready to embark on a journey exploring how these factors will impact the success of your book, as you take the first step towards building your promotional platform — identifying, finding and reaching your targeted readers.

The above introduction is from Lesson 1 of Spirit Authors Module 2:
Pre-Publication Marketing Musts (aka “100 Days to Build Your Online Promotional Platform).

In that lesson, you will:

  1. Explore your relationship with money, marketing and selling
  2. Learn how to identify your target audience and why this is important
  3. Learn the two key goals of early marketing
  4. Outline the infrastructure you need for finding your audience online
  5. Create a plan for reaching your audience

For more information about the complete 10-week course, which includes audio downloads, full transcripts, weekly workbooks, access to member forum and monthly members-only calls, see http://spiritauthors.com/module-2/mod-2-overview. You can take the course for a 7-day “test drive” for only $1, and get some great free bonus gifts just for checking us out.


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


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Book Promotion expert and Founder of Spirit Authors, Lynn Serafinn, shares a morsel from her 10-week course Module 2: “Pre-Publication Marketing Musts” (subtitle “100 Days to Build Your Online Promotional Platform”).

LinkedIn is perhaps the most elusive of online tools for many new social networkers. Many people first come to it and cannot understand how it can possibly help them with business and network building, but that is simply because, on the surface, LinkedIn appears to be starkly formal with little opportunity for interaction compared to the colourful interface Facebook provides, and the face-paced exchanges found in Twitter.

But while LinkedIn is definitely more of a professional network than it is a social network, when you explore all it has to offer you will find it to be not only a place where you can thrive and establish your renown as a professional (including a professional author), but also where you can find a virtually endless supply of information and referrals, as well as have access to thousands of people in your target audience.

While there are so many aspects to explore in LinkedIn, today I just want to share 1 very quick tip with you that can help you make LinkedIn work for you as you build your online platform, either for your book promotion or other business.

What’s the tip?

To establish yourself as an expert.

How do you do that? You do this by answering questions others post in the LinkedIn Q&A. You can access the Q&A by clicking “more” in your LinkedIn profile, and then selecting “Question”. When you are prompted, select “answer questions.”

When people post questions on LinkedIn, they have to put them in at least one category and/or subcategory. I recommend searching for a topic that is closely related to your specific area of expertise. I frequently answer questions on writing/editing, technology, internet marketing, etc. Have a look around for subjects that match your expertise most.

When you find a question you think is “juicy”, and which you feel confident about providing information, read over the replies received so far and then give an answer that gives added value to the person who asked the question. BE GENEROUS in your reply. Share from your expertise and experience. Give links to outside sources you believe would help the person. The key to this process is to focus on what you can GIVE the other person. There is nothing more irritating to me when I go on LinkedIn and read replies to questions that are obvious spam or simply attempts to gain attention. Invariably it backfires on the person. But if you are generous with your wisdom and your professional knowledge, people really appreciate it.

After a question has been online for some time (usually 7 days), it closes unless the person who asked the question keeps it open. After it closes, LinkedIn sends a request to the person who asked the question asking them to rank who gave the best answer to the question. If your response to the question is selected as the “best”, you then are ranked as an “expert” in that particular subject. Your expert status is then a permanent part of your LinkedIn profile. Every time your answers are selected as the best, you gain another accolade as an expert.

Establishing yourself as an expert on LinkedIn helps others to see that you are knowledgeable on specific subject areas AND that you are a generous and helpful person. People can also click your expert status and see exactly what kind of knowledge and information you are sharing, which further establishes your credibility.

The long-term benefit of this is that people will come to trust you both as a professional and as a person. If you think that will not have a positive impact upon your business (and even your book sales) think again. Because LinkedIn is a professional network, as opposed to a social network, it does indeed have limitations on how you can market yourself compared to Twitter or Facebook, for instance. But in helping you establish your professional credibility, LinkedIn becomes a great balance to the other components of your online platform.

There’s a lot more to LinkedIn, what to speak of blogging, Facebook, Twitter, YouTube and many other components on online promotion. I cover these in GREAT detail in my course Spirit Authors Module 2: “Pre-Publication Marketing Musts” (or “80 Days to Build Your Online Promotional Platform”).

This 10-week online course is open to new members, and you can sample the first week for only $1.

At the end of your $1 test-drive, if you choose to complete the course, it’s only $197 for 10 lessons, with access to the site for a full 12 weeks.

  • Lessons include audio, video, written transcripts and workbooks.
  • You receive 1 lesson per week, and all materials are fully downloadable and yours to keep.
  • The lessons are SUBSTANTIAL. The audio lessons average 90 minutes in length.
  • You do NOT have to attend live classes, and can download the material in your own time.
  • While you are enrolled on the course, you are invited to attend the monthly Spirit Authors member calls.
  • You also have access to the member forum, to share ideas and establish connections with others
  • PLUS: lots of bonus gifts when you join (2 bonuses when you take the test drive, and more when you sign up for the complete course)
  • AND: Access to a members-only resource area
  • This course is also suitable for holistic business owners who want to develop their online presence.

To take the course for a $1 test drive (or to read more about it), go to:
http://spiritauthors.com/register-module-2

You will be charged only $1 for the first 7 days

Then, if you choose to continue, pay only $197 for this 10-lesson course (please note: the cost of this course WILL be going up in 2011).

Course content:

  • Lesson 1: Your readers: knowing, finding and reaching them
  • Lesson 2: Your pre-launch essential checklist and action plan
  • Lesson 3: Integrating and leveraging blogs and RSS
  • Lesson 4: Using autoresponders, newsletters and giveaways
  • Lesson 5: Unlocking the secret powers of Twitter
  • Lesson 6: Unlocking the secret powers of Facebook
  • Lesson 7: Unlocking the secret powers of LinkedIn
  • Lesson 8: Multimedia platforms (YouTube, BlogTalkRadio)
  • Lesson 9: Choosing and using forums to expand your influence
  • Lesson 10: Tricks for staying sane, saving time and keeping it real

OR… if you’re just starting a book project, you might be interested in my 8-week Spirit Authors Module 1: “Starting and Writing Your Book.” Read more at http://spiritauthors.com/register-module-1.


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


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Book promotion coach and campaign manager Lynn Serafinn from Spirit Authors shares her tips on what authors should NEVER say to new online network connections.

Recently I received a private message from a new connection on LinkedIn that I thought was so exemplary of everything one should NOT say in a first contact letter, I thought it would make an excellent article for my readers.

Below is a paraphrase of what I received:

Hi Lynn,

My name is Fred Flintstone and I am inviting you to view a few chapters of a soon to be released classic. It’s a controversial memoir about being a Stone Age man in a modern world. Please let me know what you think via the Guest Book at www.fredflintstonetheauthor.com. Please forward the link to someone else who may benefit from it.

Fred

(Please note: Of course, this is NOT the actual letter I received, and did tell the real author I would be sharing this example with my readers)

Let me ask you this: If ‘Fred Flintstone’ were actually a real person and this were a real letter from someone with whom you had just connected (and had not yet even exchanged any messages), what would be your reaction? Be honest.

Well, my first reaction was quite dismissive, if you want to know the truth. I was almost ready to archive it without replying. But then I thought, What was this person really thinking and feeling when he wrote this? I imagined that he thought this letter made him sound confident. After all, our culture is always talking about people needing to embrace self-belief and have a feeling of self-worth. So was this letter a display of genuine confidence or was it from someone who was trying to appear to be confident according to some guidance he learned somewhere?

While my instincts told me this was the latter, I felt it wasn’t fair of me to dismiss the letter simply on the grounds of how authentic I deemed it to be. However, I knew full well that many other people on LinkedIn were likely to dismiss Fred’s letter, not giving it a second thought. And then, what would have been to point of the poor author’s efforts, trying to reach out to his connections?

… Connections! I thought. Ah, yes, that was the real problem.

Fred was not connecting with me. He was talking ‘to’ me, not ‘with’ me. He was not engaging. He was telling me what I should think about his book (that it was a classic) and, furthermore, was asking me to forward it to others ‘who may benefit.’ The words take the ‘high ground’. When you are on high ground, you cannot connect with your reader.

I decided to check out Fred’s profile. Now what was SO interesting is that he worked in the marketing industry. And frankly, to me, the letter showed it. Most of traditional (or what I call ‘Old School’) marketing does not, as a rule, embrace connection as one of its strategies (or values). Furthermore, ‘Old School’ marketing (hey, should I spell it ‘Old Skool’, you think?!) has no qualms about telling us what we should think about their products. Old Skool Marketing (oops, there I did spell it that way) is, in my view, disconnecting and disempowering to its customers. That is precisely why I don’t use it. Still, the old methods are taught in so many marketing training programs even today.

This got me started thinking about my own values and how I believe in empowering people. If I simply deleted Fred’s message, ‘rejecting’ and judging him in my mind, how would I be honouring my life purpose and all I stand for?

I wouldn’t be.

So do you know what I did?

I decided to write Fred back, telling him honetly about my reaction, and giving him a suggestion of what he might have written. It was exactly the same kind of feedback I would have given one of my own clients. Here’s what I wrote back:

Hi there Fred,

Hmm… as one marketing person to another, may I be so bold as to advise that possibly the worst thing you could EVER do in your first communication with someone is to say, “I am inviting you to view a few chapters of a soon to be released classic”?

You might think it sounds confident, but it actually does not impact the reader that way. It comes across as bragging, as we do not know each other at all yet. What’s more, LinkedIn has a very different ethos from other networks, and messages like this are generally not seen as good form.

I’m not writing this to criticise you, but rather to advise you so you don’t end up alienating people on LinkedIn or your other social networks. In social networking, the first rule of thumb is to connect at a personal level and to be generous with your advice and personality.

Here’s an example of an alternative “hello” letter you might have sent:

~~~~~~~~~~~~~~~~~~

Hi Lynn,
My name is Fred Flintstone. When I read your profile I wanted to connect because I see you are a fellow author and that you work with other authors.

I’d love to hear more about your book, your message and what you do to help authors. Drop me a line and tell me more when you get the chance.

I just published a memoir about being a Stone Age man in a modern world at www.fredflintstonetheauthor.com. As you are experienced with promoting authors, I’d be most pleased if you visited it sometime.

Looking forward to connecting,

Fred

~~~~~~~~~~~~~~~~~~

Can you see the difference, Fred? In your letter, it’s all about you. Furthermore, you are asking me to help promote you without even bothering to talk to me as an individual. In the one I just wrote, you show that you have looked at my profile and considered me as a human being. Then, you are inviting me to tell you more about myself. THEN when you ask me to visit your site, it is humble and appreciative and not “you should read my book because it is a future classic”. That will never win people over to you.

BTW, this is the sort of stuff I teach people all the time. I help authors build their platform, which means building relationships. I have produced 6 top-10 authors this year alone, 4 of them have gone to #1. So trust my advice and it will help ensure your book has a chance at becoming a classic. :-)

Warm wishes,
Lynn

Ok, I have to admit, when I hit ‘send’, my heart did a little flip-flop and I asked myself if I wasn’t been rather BOLD in sending this letter. But then I thought, I’ve got nothing to win or lose here. My intentions are actually to HELP this person succeed in his project. He can reject it completely if he wants. He can write back to me and tell me I’m an arrogant jerk who should mind her own business. I was prepared for whatever happened.

As it turns out, Fred did write back a few days later.

He wrote:

Hi Lynn

Thanks for your letter. It was… enlightening.

What do you charge for your services?

Fred

I SWEAR to you, this is a true story!

ALWAYS REMEMBER: Your contacts on LinkedIn, Facebook, Twitter, etc., are real people. They have hearts and souls and desires and talents just like you. Connect first. Find out to WHOM you are writing. READ their profiles. Ask questions. You don’t need to sell ANYTHING if people like you.

Connect! Connect! Connect!

I hope you found this real-life example useful. AND I want to thank Fred, who is a GREAT sport for letting me paraphrase his message, for giving me some great content for my readers. I know it will help many people.

Fred, I really do hope your book becomes a classic.


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


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Spiritual author and book promotion coach Lynn Serafinn from Spirit Authors gives top tips on how, when and why to tag people, fan pages and groups on Facebook. As always, your comments and feedback are most welcome below!

I get some of the best ideas for blog posts from questions friends ask me on Facebook. Tonight, my one of my friends asked me how you “tag” people in Facebook. I realised in my written explanation to her that there was actually a lot of detail and subtlety involved, so I thought it would make a great blog post to share with other authors, and people who want to know more about developing their online platform.

“Tagging” is one of the most powerful tools on Facebook. A “tag” is basically a link you create to a person, page or group on Facebook that you place within your wall posts, photos or notes. When you “tag” a person in a wall post Facebook, your post will automatically appear on their wall as well as on your own. If you tag them in a photo or note, it will appear in their updates.

Here are some guidelines of HOW you put tags in a Facebook post:

  1. When you type an “@” sign into a wall post, Facebook recognises that as a signal you want to tag someone. Let’s say you wanted to tag me in your post. My first name is Lynn, so you would type “@Ly” (important: do not put a space after the @ sign) and then WAIT a second or two. Facebook will open up a window with everyone in your friends list whose names have “Ly” in them. When you see my name, CLICK on my picture, and I will be tagged. You will know the tag is activated because my name will turn blue, and it will turn into a link that takes you to my profile page.
  2. You can tag a maximum of 6 names in a single wall post.
  3. You can also tag PAGES or GROUPS. Just follow exactly the same steps as above.
  4. As mentioned above, when you tag a person, page or group in a post, your post will appear on THEIR wall automatically. This is a great way to spread messages virally and it also means that the parties you are talking to or about will see your message without checking their updates.
  5. The other advantage to tagging is that NEW people will see you who might not have seen you before, especially if you are tagging to a page or a group. Anyone who checks out the group or fan page will see your post.
  6. You can also tag people in a note or a photo. There is a section on the right side of the note that lets you create tags exactly the same way as above. You can tag more people in a note or photo than in a wall post (the current limit is 30).
  7. NOTE: You cannot put a tag in a comment. You can, however, put a web link in a comment.

Now here’s the obvious question: WHY would you want to tag someone?

One way to use tagging is to tag people, groups or fan pages to say something nice about them or to help spread some news that would be of interest to the people (or members of the page/group) being tagged. Here are a couple of examples of when you might use tagging to a page or group:

  1. If you want to share some news about the page or group to you profile page (such as a new blog post, event, book, video, radio show or other news item THEY have posted). In this case, you might post the news to your personal Facebook profile, but tag the page/group in the post. That way, it will appear on their wall, and they will see you are helping to spread the word about their good work.
  2. If you see or create a news item, tip, video, event, etc., you think would be of interest to the members of the group or fans of the page, but you also want your own friends to see it, you might post the news to your wall, and then tag the page or group. For instance, if I wanted to bring a post to the attention of Spirit Authors, I might say, “Spirit Authors, you might find this useful” (Spirit Authors would be tagged).

Below is an example of a post I made on Facebook recently about a new page I had found by one of my networking friends. I “shared” the page use the “share” link, and then I wrote this tagged post to accompany it:

Just discovered my good friend Dana Lynn Smith‘s new page The Savvy Book Marketer. She is a wealth of information. Spirit Authors and Next Top Author folks, check her out and “Like” her page for great tips. Dana is also a member of the Virtual Faculty at the Spirit Authors membership site, btw. :-))

Note there are four tags in the post: 1) Dana Lynn Smith’s personal page, 2) Dana’s business page “The Savvy Book Marketer”, 3) the “Spirit Authors” business page and 4) the “Next Top Author” group. That means that, altogether, this single post was (on the day I posted it) visible to over 5000 people, just about all of them authors. I noticed that within a few minutes of posting this, Dana’s fan page increased by 5 members, and if people start “liking” or commenting on the post, it is likely to generate more interest. Not bad for a post that took a few seconds to compose.

In this post, I am not only helping Dana Lynn by sharing her page and saying something nice about her, but I am also helping the people I have tagged in the post (Spirit Authors page and Next Top Author group), because they are a targeted group of authors, all hungry for new information about book promotion. Furthermore, as I “shared” The Savvy Book Marketer page, people will see the logo and description of the page, which makes the post far more visible and attractive, and makes people far more likely to check it out than if it were a simple link.

But the beauty of this is that I am also gaining from this. How?

Because I am being seen as someone who likes to give value to others. And because of this, people enjoy staying connected to me. Furthermore, because the tags make the post appear on Dana’s pages, new people might see me on either Dana’s personal page or on her business page. If they perceive me as being someone who can offer good value to them, they are likely to seek me out as a connection. They also might see the Spirit Authors link and check that out too. Believe, me, I have more Facebook invitations these days than I can keep up with.

IMPORTANT TAGGING NETIQUETTE:

  1. NEVER abuse tagging to SPAM your Facebook friends or Facebook pages. Spamming means that you just tag people for the sake of them paying attention to a promotion you are doing. Do NOT do this. If you want to invite people to a promotion, create an event, business page or group and invite them to join voluntarily. If you are running a promotion, go ahead and post it in your updates, but don’t tag people in the updates unless they have something to do with the promotion OR you know them very well personally, and they would wish to know what’s happening (e.g., if you are launching your book, and close  friends and family would like to be informed).
  2. Don’t be a Facebook “squatter” or “poacher” on other people’s pages. By “squatter” I mean someone who uses tags or hangs out on someone else’s business page ONLY to promote themselves. By “poacher” I mean someone who joins pages solely to find people to invite to their own pages. For instance, if I had gone to Dana Lynn’s page and said, “Hey all you Savvy Book Marketers! I’m the best thing since sliced bread. Come on over to my page,” that would be pretty tacky. Now, if DANA said such a thing about me to her own group, that would be completely different.

What I am showing you here are some of the fundamentals of social networking, and indeed what I call “spirit-based” marketing. Social networking is the cornerstone of my business and of all the promotional platforms I help authors create for their books. But even though it is a powerful tool for your book promotion, always remember that the key to spirit-based social networking is to help others, and to gain a reputation as someone who willingly and joyfully helps others, trusting that there is enough business and prosperity in the world for all of us.

Tags in Facebook are very powerful if you use them correctly. Use them with sincerity, creativity and generosity, and over time you will see your network grow and your business flourish. Besides… I think they’re FUN.


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced two #1-selling book campaigns, and another #2-selling campaign, in just the past 4 months. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly  newsletter Creative Spirit (fill in form below) packed with inspirational articles, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Coming up over the next few months:

  • 3-day summit on Evolution of Consciousness
  • 3-day summit on Cellular Memory Release
  • 4-day summit on Healing the Corporate World
  • Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.

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Many of you have probably seen online promotional campaigns where people have partnered up to help launch a new book or product. Perhaps you’ve wondered why people would bother to get involved in another person’s book campaign, and what they could possibly gain from it. It’s easy to understand how a collaborative campaign benefits the author whose book is being launched. While being #1 on Amazon doesn’t necessarily mean you’ll be raking in the “big bucks”, the kudos of being a #1 seller is worth many times its weight in cyber-gold when seeking gigs as a public speaker or media guest. Furthermore, if you are a self-published author who later wishes to approach a publisher, being able to prove your ability to promote yourself successfully will be highly influential in their decision of whether or not to pick you up as one of their own.

But when it comes to being a PARTNER on such campaigns, many people ask the question, “What’s in it for me?” They wonder things like:

  • “By promoting someone else in the same field as mine, am I not just handing a sale over to my competitors? Isn’t that totally against all business logic?”
  • “Doesn’t promoting someone else take the limelight off me and shine it on the other person, leaving me in the dark?”
  • “Won’t people be less inclined to buy MY book when it comes out if they have already bought the other author’s book?”
  • “I’m still writing my book. Shouldn’t I wait until my own book is finished before I consider partnering on someone else’s book campaign?”

The answer to ALL these questions is the same – Absolutely NOT!

Here are 7 good reasons why you should become a partner on someone else’s book launch campaign, and why you should do it NOW rather than later:

  1. List Building. I mention “list building” first only because most people think this is the primary reason why you would join a collaborative campaign. It is indeed true that such campaigns give you the opportunity to grow your mailing list, but your success will be contingent upon how attractive and relevant your message and your bonus offer is to the target audience of the campaign. Be sure you join campaigns that appeal to your target audience and take time to create bonuses that are likely to attract people who will stay with you. And while wanting to build your list is one good reason to join a campaign, it is NOT the primary reason. Read on…
  2. Friendship/business relationships. In my opinion, this is the top reason why you want to join a campaign. When you work on a campaign of this kind, you are not just working with the author; you are also working with the other partners, increasing your network of excellent business associates. I cannot tell you how many creative alliances were made between partners I introduced to each other on my book campaigns. The alliances you form can have a big impact on your business growth in the long term. Remember-if you have enthusiastically and authentically helped someone else succeed, they will remember you and are likely to support you when you go to launch your own book… for no other reason than the fact that they like you.
  3. Visibility and Brand Recognition. The campaigns I design reach hundreds of thousands of people. Even if people do not opt into your list, every time someone goes to the book launch page, they see your face, brand name and product. Think about it: this is free promotion for you. Dozens of other partners on the campaign are helping to get your name out by driving people to the launch page. Even if your own book is only in its early stages, you can (and should) create a bonus that gives a “sneak peek” at who you are and what you are about. State the name of your book and the date it will be coming out (or a close estimate). Start building your brand recognition NOW.
  4. Association in the public eye. When you appear on someone else’s page, people associate you with that person. They assume you have something in common and that you have some sort of personal connection. If you are part of a campaign with people who have high profiles, it can raise your own profile in a very positive way. I had a new partner approach me a few months ago who said, “My list isn’t that big, but I’m a good networker and I just want to ‘play’ with you guys.” In other words, she wanted to be associated with the other partners on the campaign, which is great. I took her on as a partner right away, and she became one of the most reliable partners on my list. Be sure to select a campaign that creates the RIGHT association in the public eye. That way, when your book does come out, people will already associate you with similar books and be inclined to check you out.
  5. Learning the ropes. Being on someone else’s campaign is the BEST way to learn what works and what doesn’t work in a book launch… but you’ve got to study it and pay attention to detail. One of my networking partners recently told me that she had been studying how I ran my campaigns and was going to have her team implement my strategies in her own upcoming book launch. As a result of her highly-organised campaign, her book hit #1 in two Amazon categories in both the US and Canada. Being on the inside of campaign and receiving all the communication from the project manager is the very best way to learn how campaigns work.
  6. Empowerment and satisfaction. When we work together as a team and help a new author reach the #1 rank, there is a genuine feeling of empowerment and satisfaction of having achieved something together. It isn’t about “sales”; it’s about working together to reach people’s hearts. By telling others about this wonderful book, you have spread good will and added value in the world. And knowing you have the ability to inspire others to buy a great book will boost your self-confidence when you get ready to release your own book (or teleseminar, course, workshop, etc.) in the future.
  7. Practicing the Law of Abundance. The old era of marketing was based upon fear, scarcity and competition. Now, we are entering a new era of spiritual marketing is founded upon mutual support, collaboration and a belief in abundance. This new era can only evolve if we come to trust that the Universe has enough for all of us, and that the more we allow energy to flow by giving to others, the more will come to us in return. While our wish to receive should not be our motivation for giving, our faith that we will be taken care of should be at the very foundation of our trust. If you wish to flourish, become a partner on a campaign. It will help you shift from scarcity mentality to a feeling of expansion and abundance.

I hope this article has helped you see the many advantages of partnering on a campaign. Remember: it’s not just about selling books and list building. There is much more to it than that. Every campaign I do gives me a rush!

And if this article has enticed you to expand your networking, and you would like to become a partner on an upcoming book launch, here’s your chance, I am currently seeking partners for several upcoming book launches.

~ JOIN A CAMPAIGN ~

If you would like to be a partner on a book launch, check out the latest campaign I am running HERE:
http://spiritauthors.com/latest-book-launches

I look forward to hearing from you!

Warm wishes,

Lynn


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


Receive Creative Spirit

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Comments (3)
Mar
07

How Twitter Changed My Life

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Ok, now you are probably going to think I’ve lost the plot.

Twitter changed my life. Let me tell you how.

AND I am going to attempt to tell this story in lines of 140 characters or less.

It all started when I launched my book “The Garden of the Soul” in April 2009.

After a year of mastering this “thing” called social networking, I created an Amazon book campaign.

I found many JVPs (joint venture partners), mainly from Twitter.

Some who helped were @InspiredSheila @SuzieCheel @KSchulweis @BrendaAdelman @RuthHegarty @JoeRumbolo @LolaFayemi (see next)

AND @HeidiRichards @AwakenedWisdom @LindaClairePuig @jenngivler @audaciouseditor @GailSussMill @Gloreebe @jessicamcgj @SpiritCoach #ff

Also ran a Virtual Blog Tour with peeps like @MoonPoppy @DuncanBrodie and many others.

Also ran a Twitter contest. @JulieAnnTurner won a signed copy of my book.

Anyway…

Long story short, my self-published book became an Amazon bestseller in #spirituality #mind-body-spirit and #self-help.

When “The Garden of the Soul” made bestseller, Tweets and RTs went viral. #gots

I think it was June when @SouthsideBroadc contacted me to be on their radio show. I soon became a regular guest.

Thru @SouthsideBroadc I met @SpiritusShelagh who has since become one of my closest friends.

July 2009: blogger/editor @BookEditorLM wrote me on Twitter wanting to do a blog piece on me: http://bit.ly/c8hbCa

Aug 2009: @BookEditorLM asked @tonyeldridge if he would repost that article. He asked me to write a new one.

Oct 2009: @tonyeldridge published my new article “Pre-Natal Care for Your Book” http://bit.ly/bWCmQA

Same month @AllisonMaslan (whom I didn’t know) read that article. Sent me DM asking me to coach her 4 Amazon launch.

I put together Amazon campaign for @AllisonMaslan ‘s new #book #BlastOff!

Nov 2009: I asked @writersinthesky (whom I had met on Ning) to come and help us put the campaign together.

We put together another great team of JVPs.

If I named all the Tweeple who helped us on #BlastOff! I think I’d need another day to write this.

Meanwhile lots of people were asking me for book advice. I decided to start a new site called Spirit Authors. http://spiritauthors.com

Dec 20 2009: I set up Twitter profile @SpiritAuthors and Facebook fan page. http://facebook.com/SpiritAuthors

Started Twitter/FB campaign to drive people to fan page. By Christmas day there were 100 fans.

Jan 2010: Did another campaign to get 500 fans by my 55th birthday end of Jan. I got 600+

Jan 19, 2010: Allison’s book launched. Twitter & FB went viral. “Blast Off” reached #1 in US/Canada. http://bit.ly/RXpQu

RT @AllisonMaslan’s “Blast Off” reached #1 in US/Canada. http://bit.ly/RXpQu

Jan 21, 2010: Success of launch attracted attention of @AllisonMaslan ’s literary agent @wgtwelve. He’s also @EckhartTolle ‘s agent

As an author, I am now represented by @wgtwelve.

More and more #mind-body-spirit #authors come to me to create campaigns for them.

New Amazon campaigns: @AwakenedWisdom (April 20), @NeuroBooks (May 11) and @wgtwelve (Nov).

From Twitter contacts, I quickly assembled team of 18 VIP experts for Spirit Authors Grand Opening http://bit.ly/9pfpJV

VIPS: @wordywoman @BookMarketer @CaronGoode @DayaDeviDoolin @inspiredwriter @docmarion @AlanSeale plus many already mentioned.

Nearly 500 people registered 4 the #Spirit #Authors Grand Opening http://bit.ly/9pfpJV

My good friend @SpiritusShelagh was my co-host for the event. What a source of strength she is.

Oz Tweep @charlyjl was a wellspring of technical support in getting the site ready. Couldn’t have done it without her.

April 20, 2010: @AwakenedWisdom ALSO becomes #1 #spirituality #book thx 2 Twitter! #AWEbook

GR8 expectations 4 @NeuroBooks May 11. #OCDbook

1000+ peeps on Facebook page. http://facebook.com/SpiritAuthors

NOW: @SpiritAuthors open and I have long waiting list of #book campaign clients. On #Spirit #Authors I teach new authors how to set use #Twitter to build a promotional platform and #Amazon launch… as well as many other things (Oops! That’s more than 140 characters!)

Ok… enough with the Twitterspeak!!!

I am quite serious when I say Twitter has changed my life. Yes, my own book would never have become a bestseller without Twitter. Yes, I could never have helped Allison become a number-1 seller. Yes, I would not have gotten some fab new clients and an amazing literary agent. And yes, I would never have thought to create Spirit Authors and now have a blossoming new business as a result.

But it isn’t REALLY about business at all.

Have a look at all the Twitter links above. These are not just links. These are all REAL people whom I have come to know, respect and care about over the past year. Even though some of us are separated by tens of thousands of miles, we have all shared many a heart-felt conversation over the phone, and have been there for each other through the highs and lows.

And really, there are just so many other wonderful people I have met from Twitter (as well as Facebook, Ning and LinkedIn, in that order), I cannot count them.

When many people first come to Twitter, they don’t “get it”. How can you possibly communicate in 140 characters? How can you possibly make friends with people? How can you possibly build a business from it? WHY would you WANT to do this????

And I’m telling you now—it’s because of the PEOPLE!

I have made more close friends from networking on Twitter than any other form of networking I have ever tried… even more than “live” networks in my home town! While I do love Facebook as well, there is nothing (yet) that can beat Twitter for ideas going viral, and for meeting lots of people who share your interests within a very short period of time.

But as I said, it’s not just about the business. The friends I have met through Twitter are some of the most inspiring, supportive, positive and powerful light-workers I have ever met. That is why I have linked to EVERY one of them above.

So, if you are on Twitter, you should follow them. These are wonderful, beautiful people—get to KNOW them.

As always, your comments below are MOST welcome!

Lynn Serafinn

Warm wishes,

Lynn Serafinn

@LynnSerafinn

@SpiritAuthors

P. S.: This article was inspired by a Twitter conversation I had a new friend on Twitter @WendyMWarden. Many thanks, Wendy. This was fun to write!

P. P. S.: Knowing HOW to make Twitter (and social networking in general) work for you, both on a business level and on a deeply fulfilling personal level, is something of an art form. This is why I teach it on the Spirit Authors course:

  • In Module 2, I teach the fundamental principles of spirit-based promotion so you can create a fertile promotional platform for selling your book online using social networking.
  • In Module 4, I teach the “how to’s” of creating an Amazon Book Launch.
  • And, of course, there are 3 other modules on starting and writing your book, preparing for publication, and creating a brand and sustainable business from your book.

It’s my hope that by teaching authors (and authors-to-be) the techno-art of Twitter, they will not only find professional fulfilment, but they will also expand their world by connecting to others who understand them and wish to help them grow.

If this sounds like something you would like to explore, I offer a 7-day “Test Drive” on any Spirit Authors learning module for only $1. Visit the site at http://spiritauthors.com and check out the introductory audios and module overviews to see if there is something at Spirit Authors that can help you achieve your writing goals. And if you have any questions, please just fill out a contact form on the site and I promise I will reply personally.

Dec
18

Using and Integrating Blogs and RSS for Book Promotion

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Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on blogs vs websites for book promotion, setting up feeds and social networks, basics of  leads generation, and online interaction.

To REGISTER for this Module, click HERE.

Module 2: Pre-Publication Marketing Musts

Week 3: Integrating and leveraging blogs and RSS

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Finding Your Readers

When designing a blogsite for your book, it is essential that you are mindful of your target audience, and that you design the blog in such a way as to be attractive to potential readers. This attractiveness must extend into the character of your theme and colour scheme as well as the content of your posts.

Most of all, remember that while the purpose of your book blog is to get people interested in your book, you will not achieve this simply by creating a site that does nothing else but talk about your book. To build your promotional platform, your primary objective in making a blog should be to create an environment where readers can really get to know:

  • Who you are as a person
  • What your message is
  • How you write

AND… if you do it right, your blog will also become a platform where you can get to know your readers too—both collectively and (in some cases) individually.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

  1. The importance of having a dedicated book domain
  2. Purpose of a blog as opposed to a website
  3. Considerations for setting up your blog
  4. How to set up your feeds
  5. Integrating your feed to social networks
  6. Installing a sign-up box on your blog
  7. WordPress enhancements: Plugins and Widgets
  8. Building interaction into your blog
  9. How often and what to blog
  10. How to make the most use of your material

Click “Read More” to begin your lesson for the week.

Read More→

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Dec
18

Target audience – knowing, finding and reaching your readers

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Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Module 2: Pre-Publication Marketing Musts

Week 1: Your readers: knowing, finding and reaching them

Click to listen to an overview of this week’s lesson:


To REGISTER for this Module, click HERE.

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Finding Your Readers

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

  1. Our relationship with money/selling
  2. Our relationship with technology
  3. Our relationship with other people
  4. Our relationship with ourselves

Get ready for a journey exploring these factors and how they impact the success of your book.

OBJECTIVES FOR THE WEEK:

In this week’s lesson, you will:

  1. Examine your relationship with money and selling
  2. Learn how to identify your target audience and why this is important
  3. Learn the two key goals of early marketing
  4. Outline the infrastructure you need for finding your audience online
  5. Create a plan for reaching your audience

Click “Read More” to begin your lesson for the week.

Read More→

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