Archive for promote a book

eBook reader on book shelfE-book author Erica Martin interviews book marketer Lynn Serafinn about her top marketing tips for authors with a small (or non-existent) marketing budget.

Next to writing a great e-book, effectively marketing your e-book is probably the  most crucial step to getting sales.  But many people, myself included, don’t have a lot of money to spend on e-book marketing.  That’s why this week I’m excited to publish a guest post by e-book marketer Lynn Serafinn, where she answers some of my questions about e-book marketing on a budget.

Erica: How did you get started in e-book marketing?

Lynn: First, I just want to clarify that I don’t just work in eBook marketing, but in online book marketing in general. I actually got started (as many who do book marketing do) by learning how to promote my own books. I attended many seminars, both online and in person. I learned the best and rejected the worst (least ethical) ways to market a book. Then, in 2009, I launched my first (paperback) book using the online marketing strategies I had honed and it became a bestseller. Soon after, someone asked me to write an article about my process on their book marketing blog. From that, I got my first book launch client. I got her to #1 bestseller status. After that, I had a steady stream of clients coming my way, all wanting to use my services. Since then, our company has grown and I have a team of 6 others who help me create book launches. We also offer other services such as online platform building for the author just starting out. Lately, a lot of authors have also been hiring me to write the copy for them that goes on their online book pages (on Amazon, etc.).

Erica: What are your thoughts on using fiverr to find someone to do e-book marketing? Is it potentially a good resource or can an e-book author do it themselves for cheaper?

Lynn: Honestly? I’ve never used these services and any time one of my clients has hired via these types of sites they often get ‘budget’ quality support. For me, ‘doing e-book/book marketing’ is about designing a strategy and developing a regular practice with it. I think budget assistants can help you implement the ‘legwork’ of your strategies, but they cannot ‘do’ marketing for you.

When I work with an author, I work with them to find out about the heart and soul of the book they are writing. What is the message? Who is most likely going to want to read it and why? Who is the author as a ‘brand’? What else (besides their book) does the author have for their audience? What is the bigger aim of the author’s business? Is it just about writing books or is there something else? How can we make this a long-term sustainable enterprise for them? These kinds of considerations are what distinguish successful authors from struggling ones, even if they are self-published.

Based upon the answer to these (and many other) questions, the author and I then build an online marketing strategy. At that point, and only then, when we are really clear about what needs to be done, you might approach hiring Virtual Assistants to help you.

From experience, I know that looking for the cheapest price can often end up costing you more in the long term. I’ve had several clients who chose to hire ‘budget’ assistants from sites like fiverr or eLance thinking this was the best way to go. They see a price of $4 an hour as opposed to $50 an hour and think it’s a bargain. But honestly, I have never seen budget hires actually save money (or time) for my clients, because while they might understand basic graphic design or basic social media principles, they don’t understand marketing at all. One of my clients paid hundreds to get her website designed by a budget hire. It looked very pretty but it was completely non-functional from a marketing and customer experience perspective. She ended up having to spend a whole lot more to get it sorted out. Another hired a budget assistant to work on getting her followers on Twitter. When I looked at her followers, about 50% either didn’t speak English (which was my client’s language) or were inactive accounts. It took me weeks to clean up her account and rebuild. Another client hired a cheap assistant who immediately got her account ‘stuck’ by following too many people too quickly, and she had no way to help my client to undo the damage. The stories go on and on.

I think the best ‘budget’ marketing is to learn as much as you can yourself, either by spending a little more to hire a marketing strategist who comes highly recommended to guide you. You should also read as many articles and books on book marketing as you can, and attend webinars on the subject. Know that you do NOT need to use everyone’s ideas if they don’t resonate with you. The best and most natural marketing is when you combine the best ideas of others with your own style and make it feel good to you.

Once an author knows how to create a good marketing strategy, he/she can then direct their hired help to implement it. But if you rely upon cheap hires to create a marketing strategy for you, you will only end up wasting your time and money, and are likely to get discouraged.

Erica: Everything I’ve read says that the most important tool for marketing a Kindle book is the Kindle book page – what tips can you give for writing a good book description?

Lynn: Writing a great book description (sometimes called a ‘wholesaler description’ or ‘wholesaler blurb’) is extremely important and, again, it’s a marketing issue. I have many clients who hire me JUST to write their book descriptions (called ‘copy writing’). It’s often difficult for an author to be objective about their book, and see it through their potential reader’s eyes.

This is a big subject, so rather than diving deeply into this here, Erica, I’d like to direct your readers to an article I wrote on this very subject called ‘How to Write Good Blurbs and Back Pages for Your Book’. In that article I go step-by-step through the process of writing a good book blurb that speaks to the audience rather than from a subjective perspective.

Your readers can find the complete article at http://spiritauthors.com/news/how-to-write-good-blurbs-and-back-pages-for-your-book/

Erica: Do you have any tips or suggestions for e-book authors with a small (or non-existent) marketing budget?

Lynn: In my experience, marketing is not just a monetary issue for authors; the truth is, they don’t really want to spend time on marketing. Many also imagine that if they can get a publishing deal, their marketing woes are over. This is a gross misunderstanding. Most publishers these days won’t sign you unless they see you already have a strong marketing platform established. The reality is that the modern authors simply must take ownership of their marketing, and build marketing into their business routine and their budget. That said, online book marketing doesn’t have to cost a fortune or take up all your time IF authors are willing to study and learn how to do it themselves, or learn just enough about it to direct their assistants to support them.

For me, the best, cheapest and most long-term book marketing strategy is to:

  1. Develop a large body of great blog and/or video content
  2. Drive traffic to this content through social media
  3. Develop a consistent, ‘do-able’ social media strategy
  4. Syndicate your content to article directories and other relevant blogs
  5. Watch your stats and make sure your site’s SEO is working for you
  6. Develop business relationships and build collaborations with others you meet on social media

Of course, there are other things you can do like organise virtual blog tours, radio tours and big book launches. I do these things for many clients. But these are far more expensive marketing choices because they require the help of other people (and these people need to be experienced). You don’t necessarily need these glossier marketing strategies if you devotedly focus on the ‘slow burn’ instead of the ‘big flash’, and are willing to wait for the results.

If you aim towards developing a consistent, continually evolving, long-term reputation, you will eventually see a tipping point where your books start to sell consistently. Your older books will experience an increase in sales every time you bring out a new title, and you’ll start to make a steady income from your books. The key is to stick with it. In my experience, most authors start to make real money after they’ve published their THIRD book. Keep writing. Keep building.

Erica: What other marketing resources can you suggest for e-book authors who are on a budget?

Lynn: I have dozens of free articles on book marketing on my Spirit Authors website at http://spiritauthors.com. I try to publish a new article every Wednesday (although with my busy schedule, that can get tough sometimes!). Authors can subscribe for free and receive these info articles via email every week. They can even get Spirit Authors articles delivered directly to their Kindle for 99 cents a month.

Authors may also wish to check out my book Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically, which is available in paperback and Kindle (other eBook formats coming in September).

The can also get loads of online book marketing ideas from my free 90-minute Twitter marketing class at http://tweepelicious.com

And, of course, if authors are looking for some guidance, we offer a platform-building package for authors. It’s not a ‘budget’ package, but we really do provide a great service. Your readers can read about this at http://spiritauthors.com/hire-us-for-your-book-launch/ and then drop me a line via the contact form on the website if they’d like to discuss it.

I hope this information was helpful to your readers, Erica. Thank you for inviting me to speak with you today.

This article originally appeared on Erica Martin’s blog ‘My eBook Journey’ on August 6th, 2013 at  http://myebookjourney.com/ebook-marketing-getting-the-word-out-on-a-budget/


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Author, publisher, educator, Barbara Techel speaks with Lynn Serafinn about a lucrative avenue for public speaking and book sales that is not always explored by authors.

Authors are always looking for new ways to promote their books. While I specialise in online promotions, there is certainly a need for authors to know how to promote and sell their books “in person” to their potential readers. In the past, many authors have depended upon book signings at book shops, but in this day and age, with millions of new books coming onto the market every year (Google estimates there are 130 million unique titles currently in publication, and others say even this figure it’s far too low), it’s getting harder and harder for authors to get their books into bookshops.

So are there any unexplored avenues for book sales authors many not yet be exploring?

Author, publisher, educator, Barbara Techel thinks so. Barbara is the author of several children’s books including the award-winning Frankie, the Walk and Roll Dog, which is based upon the life of her dog, Frankie, who moves about in a doggie wheelchair owing to having contracted disc disease that caused paralysis. Since 2007 Barbara and Frankie (who is in a doggie wheelchair) have shared their positive and inspiring messages with thousands of children and adults at schools and libraries around the United States.

Having had wonderful success with this, Barbara wrote a book called Class Act: Sell More Books Through School and Library Author Appearances, with the aim of inspiring other authors to connect directly with their audiences and experience the enriching rewards of speaking at libraries and schools.

I recently interviewed Barbara on my radio show The Garden of the Soul, and was mightily impressed with the wealth of information she shared with my audience. In fact, the show ran much more like a teaching webinar than a radio broadcast. I was so impressed with her information, I wanted to make sure my Spirit Authors audience listened to the broadcast. You can hear it (or even download it) by the podcast player below:

If you cannot see the player on your screen, CLICK HERE to listen to it on the BlogTalkRadio website.

During the interview, Barbara shares:

  • how to find, pitch and book appearances at schools and libraries
  • how much to charge for your talk
  • how to promote your event
  • how to plan and prepare your most effective speaking approach
  • what to include in your presentation and tweak it to appeal to various audiences
  • how to arrange and fulfill book orders that result from your talks
  • how to use the modern technology of Skype to reach classrooms everywhere (a really novel idea, no pun intended)

While Barbara’s experience is mainly in the area of children’s non-fiction books, and her audience is primarily school children, I do believe all you authors out there whose books are not specifically in the children’s market can equally gain a lot of valuable ideas from this interview, so do give it a listen. After all, you are creative! Tweak Barbara’s ideas and make a brand new marketing campaign for yourself. :-)

AND… if you’d like to check out Barbara’s book, here are the links to it on Amazon US:

Paperback on Amazon US:
Class Act: Sell More Books Through School and Library Author Appearances

Kindle on Amazon US:
Class Act: Sell More Books Through School and Library Author Appearances

I’d love to hear your comments about this info after you’ve listened to the show, so please DO share them below.

AND DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is the founder of Spirit Authors, a site dedicated to providing information on publishing and book promotioin for and about mind-body-spirit authors, both established and aspiring.

Passionate about re-establishing our connection with the Earth, Lynn also supports the work of the Transition Town Network in her hometown of Bedford, England.

Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, a meeting of minds taking place in various cities around the world and via worldwide live stream. The aim of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for change towards greater awareness of and responsibility for the impact our work has upon our health, happiness, economy and natural environment. Come BE the change at http://the7gracesofmarketing.com/7GGC

HeadphonesAuthor, book promotion coach Lynn Serafinn shares her tips on building your list by giving away great audio to your social media network.

Authors are always looking for ways to promote their books online. However, many are under the mistaken impression that promoting your book means you need to put excerpts on your blog or give away free chapters for download. And while giving away parts of your book might seem to make a lot of sense, it’s not necessarily the most effective way to promote your book online. The Internet is flooded with information. Even free content has got to kick some serious butt to make an impression on readers these days, who probably have a backlog of things on their “to read” list.

So instead of running the risk of becoming yet another unread masterpiece, I’d like to suggest authors put down the pen (or their keyboard) for a little while and start recording their voice instead.

Yes, I’m talking about giving away audio instead of all your precious writing. Why audio? Well, for one thing, if you follow some of the tips below, you don’t have to do much to produce the content. Secondly, audio has a higher perceived value than simple text. And lastly, audio get your audience closer to you. Speaking to your audience directly, and letting them get to know the sound of your voice, is both powerful and intimate.

What kind of audio can authors give to their readers?

Here are some ideas:

  1. Get yourself booked on some Internet radio shows and then give away the recordings of some of your interviews (ask the host if it’s ok first, of course). Make sure the interviews are content-rich and interesting to the listener. If they are just “pitches” about your book, no one will be interested in them. In a future article, I’ll give you some tips about getting booked on shows.
  2. If you don’t have any interviews in the coffers, set up a webinar on your topic (or a series of them), use the recordings of those. Not only will it be a good promotional activity on the day, but you can reuse the audio as an ongoing give-away gift.
  3. You can also do a live reading of the most powerful part of your book in front of a small audience and record that, or record it directly into your PC if you don’t happen to have an audience on hand.

Use your imagination, but make sure you give away at least 15 minutes of audio as your free gift. Some of my giveaways have as many as 8 hours of audio, depending upon the subject matter.

How good must the quality be?

If you are recording at home, be sure your audio is recorded and mixed down to MP3 format at a sample rate of 44.1kHz at 16 bits. If your recording is from an Internet broadcast, it will be compressed and the audio quality will be much lower resolution, but for a free gift, that is usually acceptable. Some conference line recordings, however, are at set to such a low fidelity they are really not usable. Do a test run first and listen back to it. If there’s a lot of noise (indicating low bit rate) or it sounds like you have a lisp every time you say the letter “s” (indicating the sample rate it too low), it might not be a wise choice.

MP3 PlayerHOW do you deliver your free audio gift?

Be sure you have created a way for people to DOWNLOAD the audio, rather than use an online player (such as Audio Acrobat). Remember that people like to play MP3s on their iPod or other portable player while driving in their car or commuting on the train to and from work.

Secondly, don’t deliver your audios all at once. Spread them out over a few days or send one audio per week. There are two reasons for this. The first reason is to allow your audience to take their time “consuming” your content. People might be speed readers, but there is no such thing as a “speed listener.” An hour of audio takes an hour to listen to it. When you deliver too much audio all at once, people are LESS likely to listen to any of it (I still have a couple of my offers set up like this, and keep meaning to change them). But the other reason why it is a good idea to spread out your delivery of audios is this: when you deliver four audios over a period of four weeks, it allows you to build a stronger relationship with your audience.

Make your “squeeze page” (the page where they enter their name and email to get your audio) as MINIMAL as possible. Don’t confuse the reader with other offers or links on your page. Make the audio the-one-and-only offer on the page, and resist the urge to link out to other pages of your website.

On your download page (the page people go to after they sign up for your audio) make sure you have a “call to action”, which should comprise of a picture of your book, a quote from a great endorsement, and a link to buy your book online (don’t forget to use your affiliate link if you have one!). Also put this same call to action at the end of any follow-up emails you might send them. If you are delivering a new audio every week, your readers will see this call to action every time they go to retrieve their new audio.

WHERE do you offer these free audios?

Ok, so here’s where the magic comes in. Here are some of my favourite uses. And the nice thing about them is that once you have them set up, you just walk away from them and let them do their magic:

  1. As a ‘thank you’ gift when they subscribe to your ezine/ newsletter (this is probably the most common way people use them)
  2. As a ‘welcome gift’ when they “like” your fan page on Facebook
  3. As a ‘bonus gift’ on a JV campaign for another author’s book launch
  4. As a ‘Thanks for Following Me’ gift to new Twitter followers using Social Oomph
  5. As a ‘random gift’ on Twitter or Facebook. Every now and then when you tweet, just tell people you’ve got a free audio for them. You can use Twaitter to schedule them to go out 1x a day, 1x week, or whatever you like.

And here’s a Bonus Tip:

*** Give your audio as a totally ‘unexpected gift’ in your bio at the end of an article… like the one you see below. 😉

I myself have numerous audio offers going out on a regular basis throughout the year, which add hundreds of new names to my list without my even trying. I hope these ideas spark your creative juices and help you build your own list and social media following with lots and lots of wonderful new people.

I love to know whether or not you found this article to be helpful. Please DO leave a comment below to let me know, or to write to me at http://spiritauthors.com/contact ask any questions you may have about this information.

Happy recording!

======================

Did you know that a lot of nice people hate marketing?

Artists, authors and holistic business owners are some of the most common. Maybe YOU are one of these people? Find out about the relationship between marketing, business owners, and the future of our planet in this 10-page eBook and 18 minute audio book “Why Nice People HATE Marketing” at http://spiritauthors.com/pages/bonus/why-nice-people-hate-marketing-request.html which is a sneak peek at just a handful of the cutting-edge ideas presented in the upcoming book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by Lynn Serafinn coming at September 2011. You can pre-order the book now on Amazon.

Finding Your Readers

Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

  1. Our relationship with money/selling
  2. Our relationship with technology
  3. Our relationship with other people
  4. Our relationship with ourselves (and I mean our TRUE Selves)

And after that self-examination, you’ll be ready to embark on a journey exploring how these factors will impact the success of your book, as you take the first step towards building your promotional platform — identifying, finding and reaching your targeted readers.

The above introduction is from Lesson 1 of Spirit Authors Module 2:
Pre-Publication Marketing Musts (aka “100 Days to Build Your Online Promotional Platform).

In that lesson, you will:

  1. Explore your relationship with money, marketing and selling
  2. Learn how to identify your target audience and why this is important
  3. Learn the two key goals of early marketing
  4. Outline the infrastructure you need for finding your audience online
  5. Create a plan for reaching your audience

For more information about the complete 10-week course, which includes audio downloads, full transcripts, weekly workbooks, access to member forum and monthly members-only calls, see http://spiritauthors.com/module-2/mod-2-overview. You can take the course for a 7-day “test drive” for only $1, and get some great free bonus gifts just for checking us out.


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


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Categories : News, Platform Building
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Dec
18

Using and Integrating Blogs and RSS for Book Promotion

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Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on blogs vs websites for book promotion, setting up feeds and social networks, basics of  leads generation, and online interaction.

To REGISTER for this Module, click HERE.

Module 2: Pre-Publication Marketing Musts

Week 3: Integrating and leveraging blogs and RSS

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Finding Your Readers

When designing a blogsite for your book, it is essential that you are mindful of your target audience, and that you design the blog in such a way as to be attractive to potential readers. This attractiveness must extend into the character of your theme and colour scheme as well as the content of your posts.

Most of all, remember that while the purpose of your book blog is to get people interested in your book, you will not achieve this simply by creating a site that does nothing else but talk about your book. To build your promotional platform, your primary objective in making a blog should be to create an environment where readers can really get to know:

  • Who you are as a person
  • What your message is
  • How you write

AND… if you do it right, your blog will also become a platform where you can get to know your readers too—both collectively and (in some cases) individually.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

  1. The importance of having a dedicated book domain
  2. Purpose of a blog as opposed to a website
  3. Considerations for setting up your blog
  4. How to set up your feeds
  5. Integrating your feed to social networks
  6. Installing a sign-up box on your blog
  7. WordPress enhancements: Plugins and Widgets
  8. Building interaction into your blog
  9. How often and what to blog
  10. How to make the most use of your material

Click “Read More” to begin your lesson for the week.

Read More→

Categories : News
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Dec
18

Target audience – knowing, finding and reaching your readers

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Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Module 2: Pre-Publication Marketing Musts

Week 1: Your readers: knowing, finding and reaching them

Click to listen to an overview of this week’s lesson:


To REGISTER for this Module, click HERE.

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Finding Your Readers

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

  1. Our relationship with money/selling
  2. Our relationship with technology
  3. Our relationship with other people
  4. Our relationship with ourselves

Get ready for a journey exploring these factors and how they impact the success of your book.

OBJECTIVES FOR THE WEEK:

In this week’s lesson, you will:

  1. Examine your relationship with money and selling
  2. Learn how to identify your target audience and why this is important
  3. Learn the two key goals of early marketing
  4. Outline the infrastructure you need for finding your audience online
  5. Create a plan for reaching your audience

Click “Read More” to begin your lesson for the week.

Read More→

Categories : News
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