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Another Fresh NEW Book from One of Our Valued Clients

Lynn Serafinn interviews Chris Scott on using imaging a colour book, working with a photographer, and how crossover authors can communicate their message.

Today, I have the great pleasure of being the host on Day 7 of Chris Scott’s Virtual Blog Tour. Chris’ book Face With a Heart: Mastering Authentic Beauty MakeUp is celebrating its big Amazon launch TODAY, June 2nd, 2015.

NEWS UPDATE June 2nd:
This afternoon, Chris’ book Face With a Heart hit #1 bestseller in “Cosmetics” on Amazon US.

CHRIS SCOTT, M.A. is the creator of San Francisco-based Makeup Gourmet®. Over his nearly 30-year career, in addition to doing makeup for top models from every corner of the planet, he has also had the honor of working for legends like Paul McCartney, US Vice President Al Gore, Shirley Temple Black, Maya Angelou and Olympic Gold medalists Oksana Baiul and Kristi Yamaguchi. He was the creator and host of the TV show Makeup Gourmet from 2008 to 2010, he was a leading Chanel Beauté national artist for over two decades, and is also the creator and guest teacher of Fashion Makeup at the Academy of Art University in San Francisco. He created his unique Makeup Gourmet line to ensure his clients and the public have access to high-quality, ethically produced, ‘green’ makeup and skincare with a low-carbon footprint. Chris is also the author of the wonderfully visual ‘how to’ book Face with a Heart: Mastering Authentic Beauty Makeup (2014), as well as Cosmetic Counter Survival Guide: How to Buy the Right Skin Care and Makeup (2003).

Yesterday, Chris visited Mali Apple and Joe Dunn at http://bit.ly/1JJYsPI where they talked about tapping into our own beauty, and why authentic beauty is unrelated to our age.

Today, I’d like to share a recent interview I had with Chris when I got to ask him some questions on how to choose visual images for a full-colour book, working with a photographer, and how ‘crossover’ authors can communicate their message to their audience. I hope you enjoy it.

*** INTERVIEW ***

Lynn: As a makeup artist, your challenges as an author are different from many of us, as your work depends upon having excellent images/visuals in your book. What tips would you give other authors about planning and selecting the right images for their books, and about choosing and working with a photographer?

Chris Scott of Makeup Gourmet, author of 'Face with a Heart'

Author Chris Scott

CHRIS: For original images, commit as much time to the image production and selection process as to the writing process. Be annoyingly picky. Do not waste your time with a ‘bargain’ photographer. Get a pro. Shoot it right.

I also suggest tapping into the vast online stock image libraries. Pay the royalty fee and the image is yours to use without any copyright infringement. This is a real time/money saver if appropriate for your title.

Something I also did before I released the book to the public, I made some prototype copies and handed the books to selected individuals, observing how they responded to each image as they skimmed the book.

I spent an equal amount of time working with an illustrator for this book. There is no substitute for this. If you need to illustrate a point, illustrate it to your exact specifications. Specificity and meticulousness will pay off in rewarding dividends.

Lynn: I see your book as a ‘crossover’ in the market. It’s not just about ‘how to put on makeup’ but it’s also about self-image, confidence and inner beauty. How easy or difficult was it to communicate this combination message when you were writing your book?

CHRIS: The process is about embracing my authentic message and lending it a visual and textual voice. I love to deconstruct to clarify each element. It is the breaking down and then the rebuilding that helps me (and others) grasp the authentic beauty message. This is how I teach so this is how I write.

Lynn:  How easy or difficult has it been to bring this crossover message in your marketing or when you are telling other people about your book? How do you make sure people ‘get it’ and get what you are all about?

CHRIS: I do it through open-ended sound bites and questions that inspire conversation. As this is a layered philosophy, it is important to present the layers individually and then expand from where people first engage with the conversation. Here are two strong examples. For some it is all about the makeup, for others it is about wanting to stay true to themselves and not put out an air of falseness.

To be 100% corny, this is the easiest thing I have ever marketed because I have tested it so much and believe so devoutly in my message. I know it works and love finding ways to turn peoples head in my direction to see the new alternative to traditional beauty makeup.

Lynn:  What advice would you give other authors who want to bring a ‘mind body spirit’ slant to something not usually associated with it, like you have done with makeup?

CHRIS: First, believe it. Second, test it.

I employed the why/how technique with this book. I first tell people why I am doing something and then tell them how. The ‘why’ informs the ‘how’ and gives it context and meaning.

By the way, two of my favorite examples of authors ‘spiritualizing’ their passions are Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig and Jamming: The Art and Discipline of Business Creativity by John Kao.

My advice to mind-body-spirit authors is this: Be fearless and say exactly what you mean. People will hear you. We all find solace in something in which we excel. Deconstruct that solace and share it along with sharing your expertise. They are inseparable, so write from your heart as I did with Face with a Heart.

*** END OF INTERVIEW ***

 

BOOK: 'Face With a Heart' by Chris ScottI hope you enjoyed this interview with Chris Scott and that you’ll check out his book Face With a Heart: Mastering Authentic Beauty Make-Up during his big Amazon launch TODAY, June 2nd. When you buy the book during the launch, you’ll receive dozens of free gifts from Chris, and his friends and colleagues. You can CLICK HERE to find out more about the book and these free gifts.

One of the gifts when you buy the book is the MP3 downloads to Chris’ 3-Day Telesummit ‘The Keys to Feeling Authentically Beautiful’, with fabulous panel of 11 internationally renowned image experts.

To get the book and receive all the authentic beauty bonus gifts, go to
http://makeupgourmet.com/book-launch/pages/pre-launch.php

*** FOLLOW CHRIS ON HIS BLOG TOUR ***

If you’d like to catch more of Chris’ Virtual Blog tour, ‘visit’ him at these dates and places:

WEDNESDAY MAY 27th: Andrew Mondia’s Pear-Shaped View Blog at http://bit.ly/1Go22vZ where they will talk about how beauty is for everyone, inner beauty, and seeing yourself through the eyes of others.

THURSDAY MAY 28th: Tina Games’ Moonlight Musings blog at http://bit.ly/1nJGkuY where they will talk about authentic beauty, believing you are beautiful, and the difference between ‘classic’ and ‘authentic’ beauty makeup.

FRIDAY MAY 29th: Callie Carling’s Cancer Goddess blog at http://bit.ly/1Jv46Zf where they will talk about how light affects the way we look, and regaining confidence through authentic beauty.

SATURDAY MAY 30TH: Dana Taylor’s Supernal Living blog at http://wp.me/p1yTXR-AL where they will discuss authentic beauty for the older generation, and the keys to maintaining healthy skin as we age.

SUNDAY MAY 31ST: Michelle Galatoire’s Nourish and Bloom blog at http://bit.ly/1DBQWCI where they will talk about being seen authentically in public, and how to see ourselves the way other people see us.

MONDAY JUNE 1ST: Mali Apple’s and Joe Dunn’s The Soulmate Experience at http://bit.ly/1JJYsPI where they will talk about tapping into our own beauty, and why authentic beauty is unrelated to our age.

TUESDAY JUNE 2nd: Lynn Serafinn’s Spirit Authors blog at http://wp.me/p3cvXN-Tf where they’ll be talking about how to choose visual images for a full-colour book, working with a photographer, and how ‘crossover’ authors can communicate their message to their audience.

Thanks for reading! Please share your comments and thoughts below. I love reading your feedback.

Lynn Serafinn


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project, created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Another Fresh NEW Book from One of Our Valued Clients

Spirit Authors clients Drs. Joy & Roy Martina launch their book ‘Sleep Your Fat Away’ on Amazon today. Find out how to buy it and get some great bonus gifts.

APRIL 21st 2015: Today at Spirit Authors, we have been busy with the book launch of our clients, Drs Joy and Roy Martina. Their book is called Sleep Your Fat Away: Train Your Brain to Lose Weight Effortlessly. Published by Morgan James Publishers, the book teaches a novel approach to losing weight.

You can buy the book AND receive some very special bonus gifts at:
http://sleepyourfataway.com/book-launch/pages/pre-launch.php

The book launch started just after midnight Pacific Time this morning. Within hours, it shot up to become the #1 ‘Hot New Release’ in the Eating Disorders category on Amazon US. As of this writing at 1pm Pacific, the paperback AND the Kindle are #1 and #4, respectively, of all New Releases in Eating Disorder Self-Help. The paperback is also currently #13 of ALL books (not just new ones) in eating disorders, and #16 in Britain. I’m sure it will keep on going up over the next few hours.

Sleep Your Fat Away - number 1 and 4 new release

Co-authors Drs. JOY AND ROY MARTINA are a husband and wife duo who, between them, have published more than 70 books on healing and self-improvement, and have trained over a quarter of a million people around the world. In Sleep Your Fat Away, Joy and Roy share decades of experience as hypnotherapists to teach what they believe is missing in nearly every popular approach to weight loss: the crucial connection between losing weight and the unconscious mind. Instead of talking about willpower, diets or long hours in the gym, the authors show how to retrain your brain to overcome addictions and change your lifestyle habits so you can attain your optimum weight and become the healthiest you possible.

When you buy the book during our Amazon launch celebration, you’ll receive a generous collection of bonus gifts from Joy and Roy’s friends and colleagues (including one from me). PLUS, as a special bonus gift from Joy and Roy, when you buy the book you’ll also receive:

  • The MP3 audio downloads from the ‘BUSTING THE MYTHS ABOUT WEIGHT LOSS’ Telesummit’ with over 4 hours of information-packed insight from Joy, Roy and a panel of nine other world-class wellness experts.

If you’re a regular follower of Spirit Authors, you might remember that we launched Roy’s book Emotional Balance (Hay House) a few years ago, and it became an international #1 bestseller. I am sure they will repeat that success today with Sleep Your Fat Away.

I’ve had such a good time working these many months with Joy and Roy Martina, and I wish them every success.

I do hope you’ll check out their book at:
http://sleepyourfataway.com/book-launch/pages/pre-launch.php

Sleep Your Fat Away - launch banner

 


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project, created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Another Fresh NEW Book from One of Our Valued ClientsLynn Serafinn interviews Joy & Roy Martina on the challenges of writing a book on wellness, working with a publisher and co-authoring a book with your spouse.

Today, I have the great pleasure of being the host on Day 3 of Dr Joy and Roy Martina’s Virtual Blog Tour. Their new book Sleep your Fat Away: Train Your Brain to Lose Weight Effortlessly is celebrating its official launch on Tuesday April 21st, 2015.

Drs. JOY AND ROY MARTINA are amongst the world’s leaders in helping people get back into their power. Between them, they have published over 70 books (translated into more than 10 languages) and have trained hundreds of thousands of people worldwide. Their passion for natural approaches to health, longevity and fitness has led them to write their book Sleep Your Fat Away.

Yesterday, Joy and Roy visited Callie Carlings’ blog at ‘Cancer Goddess’ at http://www.cancergoddess.co.uk/2015/04/sleeping-your-way-to-wellness-and.html where they discussed emotional eating disorders and the effects of yo-yo dieting.

Today, I’d like to share with you a recent interview I had with Joy and Roy on the challenges of writing a book on wellness, the experience of working with a publisher and what it’s like to write a book with your spouse!

***INTERVIEW***

 Joy and Roy MartinaLYNN: I know you use these weight loss strategies with your clients. What were some of the major challenges you faced when trying to translate practical work into written lessons? Many of our readers are authors writing their own ‘how to’ and ‘self-help’ books, and I’m sure they’d appreciate your advice.

The biggest challenge is to keep it simple and easy to understand. As experts we are so used to doing what we do that we sometimes forget to keep it simple and that a novice might have a hard time understanding our instructions if we get too much “in our heads”. I like using my friends or kids as guinea pigs and see if they are able to follow what I am saying. If they get it, I know I am on the right track.

LYNN: Like you, many of our readers are also in holistic health and wellness professions. Are there specific things you have to look out for when writing a book on wellness? I mean, how do we avoid promising our readers ‘too much’ while also encouraging them to be the best they can be?

By keeping to real life examples and telling stories about successful interventions and clients’ experiences.

LYNN: What are you most proud of about Sleep Your Fat Away? What do you think you really communicated perfectly? What do you like most about the way it was written, laid out, illustrated, etc.? 

We like to think that our book is easy to understand and an entertaining read; we like the down to earth and “real” life approach we took also by using many examples from our own lives – making it authentic and helpful at the same time.

What did we communicate well? That you don’t need willpower or diets to lose weight. That real change can only come from the inside – by understanding how we are wired in our brains and subconscious mind and so being able to become aware of limiting beliefs and destructive patterns – which can then lead to real life style changes.

LYNN: Many of our readers are self-published. Tell us about your experience working with a publisher. How easy was it to ‘land the deal’? How have they been supporting you throughout your publishing journey?

It was easy to land the deal as they approached us. We are grateful for the actual experience of working with the publisher was interesting but it is not one we want to necessarily repeat. We did not feel supported by our publisher at all.

We found that the extra team we hired (Lynn’s team and the Wasabi PR team) were far more helpful and supportive than the publisher themselves. In our eyes marketing is one of the most important keys to a successful launch and this you need to take care of yourself as the publisher will not do it for you.

LYNN: And finally, to close, I’d love to know what it was like writing a book with your SPOUSE! What made it easy/not easy? What tips can you give to others who are co-authoring a book (especially those who are co-authoring with someone close to them).

JOY AND ROY: We love writing together – we are used to working together anyway and are lucky to really complement each other in many ways. -So we thoroughly enjoyed the process and found that we got the writing done in an extremely efficient and speedy way as we kept each other accountable and were able to motivate and inspire each other along the way.

*** END OF INTERVIEW ***

I hope you enjoyed this brief interview with co-authors Drs Joy and Roy Martina. This week, I am delighted to be HOSTING a special FREE 3-Day Telesummit with Joy, Roy and their friends and colleagues:

“Busting the MYTHS about Weight Loss”

Busting the MYTHS about Weight Loss TelesummitRegister FREE at
http://sleepyourfataway.com/book-launch/pages/telesummit.php

Here is Joy and Roy’s line up of guest panellists for this event (in order of appearance):

  • JOY and ROY MARTINA – #1 Holistic Thought Leaders, authors of Sleep Your Fat Away
  • LYNN SERAFINN – Marketing strategist for authors & ethical entrepreneurs, bestselling author (and someone who has recently lost 70 pounds herself)
  • ELLEN W. CUTLER – chiropractor, author, natural healing expert, creator of BioSET
  • LORI SHEMEK, PhD – bestselling author, international leader in health and weight loss
  • DOREEN POLIZZI – Health, wellness and lifestyle coach
  • DONI WILSON, N.D. – Doctor of Naturopathic Medicine, nutritionist, midwife, bestselling author
  • AMBER ROMANIUK – holistic nutritionist, speaker, healthy eating expert
  • MATTHEW B. JAMES, Ph.D, – Doctor of Psychology, NLP master trainer, author of The Foundation of Huna
  • ERAM SAEED – Producer of “From Heartache to Joy”; founder of Journey to Joy Foundation
  • MAL DUANE – life recovery coach; transformational guide for women, bestselling author of Alpha Chick
  • ADAM HILL – Triathlete; Ironman triathlon All World Athlete

Again, you can register FREE at
http://sleepyourfataway.com/book-launch/pages/telesummit.php

If you cannot make the live broadcast, register anyway so you can listen to audio replays.

THEN, when you buy Sleep your Fat Away: Train Your Brain to Lose Weight Effortlessly during its official Amazon launch on April 21st, you’ll receive dozens of free gifts from Joy and Roy, and their friends and colleagues. You can CLICK HERE to find out more about the book, and these free gifts.

If you’d like to catch more of Joy and Roy’s Virtual Blog tour, “visit” them at these dates and places:

MONDAY April 13th: Tina Games’ Moonlight Musings’ blog at http://moonligtmusepress.com/blog/, where they will discuss how emotions affect our eating patterns and how to maintain a healthy weight.

TUESDAY APRIL 14th: Callie Carlings’ “Cancer Goddess” blog at http://www.cancergoddess.co.uk/2015/04/sleeping-your-way-to-wellness-and.html where they will talk about emotional eating disorders and the effects of yo-yo dieting.

THURSDAY APRIL 16th: Krystalya Marie’s Empowered Spirit blog at http://EmpoweredSpirit.com, where they will discuss childhood obesity and how we can keep weight off permanently.

FRIDAY APRIL 17th: Naturopathic Doctor Donielle Wilson ND’s blog at http://doctordoni.com/ where they will be discussing how visualisation can help with weight loss and the connection with mind and weight.

Thanks for reading! Please share your comments and thoughts below. I love reading your feedback.

Lynn Serafinn


Join us on the Spirit Authors Page on Facebook

Connect with us on Twitter.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project, created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

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BOOK: Sleep Your Fat Away

Hi everyone. Lynn Serafinn from Spirit Authors here. I would like to invite our Spirit Authors readers to consider being a promotional partner on our next book launch: 

BOOK: Sleep Your Fat Away: Train Your Brain to Lose Weight Effortlessly

AUTHORS: Drs. Joy and Roy Martina

LAUNCH DATE: Tues, April 21st, 2015

PROMOTIONS RUN: Mon March 16th – Tues April 21st, 2015

Many of you may remember Dr. Roy Martina when we launched his tremendously successful book
Emotional Balance, which was an international #1 bestseller in US, UK, Canada and several European countries.

WHO SHOULD JOIN THIS CAMPAIGN?
Anyone whose audience is interested in:

  • health and fitness
  • holistic health and lifestyle
  • weight loss; finding alternatives to the ‘diet industry’
  • positive life changes; self-empowerment; self-esteem
  • mind-over-matter; working from the ‘inside out’
  • escaping addictions or addictive behaviour
  • releasing past traumas

HOW CAN YOU PARTICIPATE?
There are FOUR activities for this launch:

1) A joint venture partner (JVP) campaign, where you can offer a bonus gift for the launch. This means anyone who buys the book on launch day will have the opportunity to opt into YOUR list and get your free offer.

2) A Virtual Blog Tour, where you can feature a written interview with the author on your blog, and have dozens of people promoting your blog on your ‘stop’ on the tour.

3) A Radio Tour, where you can book the authors on your radio show or podcast.

JUST SO YOU KNOW: We are also organising a 3-Day Telesummit called ‘Busting the MYTHS About Weight Loss’, with a panel of world-renowned experts (with many names I’m sure you’ll recognise). Our Spirit Authors telesummits can attract thousands of registrations, and a high percentage of them will go on to buy the book AND download YOUR bonus gift. That’s a great win-win for everyone involved in the campaign.

HOW CAN YOU JOIN THIS CAMPAIGN?
Just fill in the form at
http://the7gracesofmarketing.com/be-a-partner-on-the-book-launch-of-sleep-your-fat-away-by-drs-joy-and-roy-martina/
BY FRIDAY, FEBRUARY 13th, 2015
(the earlier the better!).

Thanks for considering becoming one of our network of promotional partners. I do hope you will join us for this book launch.

MORE LAUNCHES COMING: Please stay in touch, as we will soon begin registering partners for Makeup Gourmet Chris Scott’s book Face With a Heart.

Drop me a line via the contact form on this page if you have any questions.

With gratitude,
Lynn Serafinn
7 Graces Project, CIC
Spirit Authors Book Promotions

 


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

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Another Fresh NEW Book from One of Our Valued ClientsLynn Serafinn interviews Vrinda Pendred from Conditional Publications on the challenges of writing a personal life story that is accessible to a wider audience. 

Today, I have the great pleasure of being the host on DAY 7 of the Virtual Blog Tour for Richard David Price, author of the brand new book Beating the Adversary: A True Story of Schizoaffective Disorder, officially released on 1st December, 2014. On its debut, it became Amazon’s #1 best-selling new release in ‘schizophrenia’.

Yesterday, Richard visited Christine Miller’s Growing Edge Blog at http://christinemiller.co/category/christine-miller-growing-edge-blog/, where they discussed about hallucinations, therapies and other elements he encounters in dealing with his condition.

Today, I’d like to share with you a recent interview I had with the editor of the book, Vrinda Pendred, as I thought it would be of particular interest to authors who write transformational books, especially those that incorporate personal memoire.

VRINDA PENDRED is the Editor and Founder of independent publishing house Conditional Publications, which is devoted to giving a ‘voice’ to people diagnosed with neurological conditions such as Tourette’s Syndrome, ADHD, autism, bipolar disorder and much more. She is also a writer and a prolific novelist.

Beating the Adversary is the third book released by Conditional Publications. It is the autobiographical account of author Richard David Price, who was diagnosed with schizoaffective disorder as a teenager, as a result of a childhood accident.

(And…not to be biased or anything…Vrinda is also my amazingly talented daughter).

Vrinda Pendred - Founder of Conditional Publications

Vrinda Pendred – Founder of Conditional Publications

 ***INTERVIEW***

LYNN: What were the challenges for you as an editor, in making a book of this kind accessible to a wider audience?

VRINDA: One of the features of schizoaffective disorder is disorganized thought. That in itself wasn’t a challenge, so much as trying to get the balance right between making the book ‘readable’ and maintaining the author’s voice. What’s the point of publishing a book with the intention of allowing your audience insight into what it’s like to suffer with such a condition, if you remove everything that demonstrates that condition?

This meant editing the book perhaps fifteen times (I lost count) before we felt it was not only accessible, but authentic. It was vital that the author still feel like it represented his struggle in an honest way, even if he understood we had to make changes to ensure the general audience would make the effort to hear his story.

The original draft also left out the whole missionary section of the book. I’m not Mormon myself, but I asked Richard to add that in. I was interested. He was concerned about coming across as ‘preachy’, but I assured him we would edit it so it didn’t feel that way. I think we managed this. The point of including it was to show how he had overcome his challenges. When I spoke to him about it over the phone, he told me his faith was what got him through it. When that wasn’t in the book, I felt we were cheating the audience.

Keats said, ‘Truth is beauty,’ and I wanted this book to be as truthful as possible. I didn’t care whether the audience was Mormon or not. I think the most fantastic thing about people is that we all come from different walks of life, yet something deeper connects us. I don’t think the reader needs to be Mormon to appreciate Richard’s transformative experience. As a non-Mormon, when Richard finally delivered to me his first complete draft, including every gritty and profound moment, I cried – because he’d finally expressed his truth, and Keats was right: it was beautiful.

LYNN: What do you think is the value of people writing about and publishing their own transformational journey / personal challenges?

VRINDA: Writing is therapy; I would hope most people in this day and age know that. Writing about your journey is some of the best medicine you will ever find, and it’s free without side effects – because it’s important to remember (and I say this from experience) that even if you have an incurable disability, there is more to that than the physical. These things have an emotional effect, and can often be traumatic. Writing may not change your circumstances, but it helps you exorcise the frustration or pain. That alone can be enough to get you through each day.

In terms of taking the time to publish that journey, that’s more about the reader. To take myself, as an example, I have Tourette’s Syndrome and one of the most important moments in my life was when I started talking to others with the same condition – when I realised I wasn’t alone. I stopped regarding myself as a ‘freak’ and started to understand I am one of a very large population of people who face the same sorts of challenges. It helped me accept myself. That’s why I founded Conditional Publications; I want to give a voice to people suffering in silence and help others realise they are not alone. In this way, I think there is great value in publishing your memoirs, whether they go on to be best-sellers or not. Even if they make a difference in just one person’s life, your work has served a purpose.

LYNN: What were some of the challenges you faced in getting this book ready for publication?

VRINDA: I think the trickiest part was trying to get everyone on the same page at the same time. I work at a distance, via email and social networking, with some long-distance telephone calls. We’re all in different time zones, so you can’t always get the immediate response you’d like, which means you have to plan ahead with everything. Once you find people you can rely on, hold onto them!!! They’re more precious than gold dust, and they will help you build something unexpected.

LYNN: Can you give tips to other authors in this category, with regard to marketing?

VRINDA: Read Lynn Serafinn’s book Tweep-e-licious! I’m following it like the Bible.

(Lynn blushes).

LYNN: What words of encouragement would you give other authors writing about their personal journey / challenges? What’s the message to authors about beating their own adversary?

VRINDA: I’ve always wanted to write, ever since I was 3. When I was 20, I told someone about this dream. They were older and wiser and asked, ‘Is this really what you want to do? Is it what you feel in your heart you’re meant to do?’ I said yes, absolutely. They said, ‘Then you will do it. All you need is to want it enough. That’s all it takes to succeed.’

I’ve always born this in mind, and the older I get, the more I see it’s true. Everything comes down to motivation and energy. If you really want to get your story out – no matter what it is – just do it.

If you get writer’s block, don’t worry. Don’t push it. If the ideas aren’t flowing, whatever you write will ring false. Just relax, do something else, and wait until inspiration strikes again. And it will; it grips you when you least expect it, and suddenly you find you can’t do anything without words flying through your head. You have no choice but to write them down, so they don’t drive you nuts. That’s when it will sound sincere. Keep at it, and trust those moments will come; they always do.

***END OF INTERVIEW***

Beating the Adversary - a true story of schizoaffective disorder - by Richard D PriceI hope you enjoyed this brief interview with author Richard Price and that you’ll check out his new book Beating the Adversary: A True Story of Schizoaffective Disorder.

When you buy Beating the Adversary during its official Amazon launch, you’ll also receive a free novel entitled The Ladder by Vrinda Pendred, founder of Conditional Publications – an independent publisher dedicated to writers with neurological conditions.

To buy Beating the Adversary and get your free novel, go to:

http://www.conditionalpublications.com/pages/beating-the-adversary.html

Thanks for reading! Please do share your comments and thoughts below. I love reading your feedback.

Be sure to follow Richard tomorrow on the next stop of his Virtual Blog Tour, when he’ll be visiting Pippa Moye’s Silver Ray Healing Therapies blog at http://www.silver-ray.co.uk, where they’ll be talking about how spiritual beliefs can help counter depression and other topics.

Lynn Serafinn


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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Another Fresh NEW Book from One of Our Valued ClientsLynn Serafinn interviews naturopathic doctor Doni Wilson ND about how therapists (and patients) can benefit from their writing a book on alternative medicine.

Our team at Spirit Authors have been supporting authors since 2009. Over that time, the vast majority of our clients have been what I would call ‘holistic service’ professionals, i.e. coaches, consultants, therapists, alternative medical doctors, etc. Most of them are working on a book (or have already published one) in which they share a specific area of their professional expertise.

One example is our client Dr. Doni Wilson, ND – a naturopathic doctor. Known on Twitter as @GlutenFreeDoc, Doni has written extensively about the advantages of a gluten-free diet. But Dr. Doni’s primary passion is to educate the public about the damaging effects of STRESS in our modern world, and how it is responsible for a plethora of chronic health issues.

For that reason, in 2013 Doni published a definitive 340-page manual on the subject called The Stress Remedy: Master Your Body’s Synergy and Optimize Your Health. This month, Doni also released a short eBook called Stress Remedies: How to Reduce Stress and Boost Your Health in Just 15 Minutes a Day, which she says is a ‘practical companion’ to her larger book. She’s selling it on Amazon for only 99 cents.

As so many of our readers at Spirit Authors are what I would call ‘practitioner authors’ (or are aspiring to be one), I thought I would share part of a recent conversation I had with Doni on Skype, when I asked her about why she wrote her books, and her thoughts on the value of practitioners putting their expertise into words.

LYNN: Why do you think it’s important for alternative therapists to write books?

DONI: Alternative practitioners have a unique voice and knowledge. However, busy practitioners are often so caught up in serving their patients that they don’t have time to spend writing. But unless they make the time, there is no way to bring the collective voice and knowledge of alternative medicine to the rest of the world. I believe it’s important to bring their voice into the written form, so it can help more people than they can reach through their individual professional practice.

 

LYNN: Apart from the difficulty of finding time to write a book, what other challenges did you face when writing your books? What encouragement can you give other practitioners?

DONI: Well, when I started, I didn’t know anything about putting a book together – writing, publishing, promoting, etc. It was all a big, daunting mystery to me. I had to find people to help me, and TRAIN myself in how to make it happen.

It’s understandable that a practitioner might feel mind-boggled at the prospect of writing a book, and thus not entertain the idea seriously. But the more alternative practitioners who publish books, the more people can access naturopathic medicine. This will give more people the tools for preventative medicine instead of one that simply focuses on treating symptoms of disease.

 

Dr  Doni Wilson, ND.

Dr Doni Wilson, ND

LYNN: How has writing books helped you professionally?

DONI: First of all, I want to say that some practitioners mistakenly think writing a book will result in people not needing them anymore, and patients won’t bother to come to them because it’s all explained in their book. But actually, the opposite is true. I get more patients since being an author than before I wrote my books.

And it’s not just numbers. The quality of my patients has improved because they are more educated before they even pick up the phone to book an appointment with me. Potential patients know my philosophy and professional approach before they meet with me. They come to their appointment with much more clarity about what they need and what they want. This makes communication between us easier when we start to work together, as they already understand the language and the rationale behind what we will be working on together. That makes my job so much easier.

It also helps attract the ‘right’ kind of patient to me, as it establishes a link between us. Let’s say someone reads the book and they feel it validates their intuition about their health AND it backs it up with science and informed advice. Well, that person will already be pre-disposed towards my professional approach. They will be more likely to reap the benefits of treatment, as they will be more committed to it at a personal level.

Finally, having a book makes it easier for the practitioner to speak with patients without having to explain every little thing. If a patient reads my book, it means I won’t have to say the same thing over and over again!

 

LYNN: Why did you write this shorter eBook Stress Remedies? Didn’t you cover it all already in your larger book The Stress Remedy?

DONI: I see the two books as complementing each other. They are both about stress, but they approach the subject from different angles.

The Stress Remedy goes into great detail on topics such as diet, supplements, cortisol testing, etc. But what I didn’t cover in much depth were ‘daily stress remedies’, which are part of what I call my ‘Stress Remedy Master Plan’.

Rather than make The Stress Remedy longer than it already was, I thought it would be a great idea to write a short (and hopefully ‘stress-free’) practical, activity-based guide to balancing stress that didn’t involve changes in diet or supplements. So, in Stress Remedies, I help people understand the health benefits from specific activities, so they can choose the ones that work best for them and optimise the natural rhythms of their own healthy body and mind.

Some people might wonder what having a 99-cent eBook could possibly bring a practitioner from a business perspective. They might wonder why they should bother to put effort into something that has little promise of high profit. Well, I believe a small eBook is more likely to encourage those who do not know me or my work to read what I have to say on the topic. They will be more willing to take a chance on me, as spending 99 cents to read a short eBook is a much smaller commitment of time and money than buying (and reading) a 340-page book. Hopefully, if they like what they read, they might visit my website or check out my book The Stress Remedy. If they continue to follow my work, perhaps one day they will also contact me as a patient or make another purchase on our website.

Basically, the Stress Remedies eBook is another doorway to meeting and greeting new people, and sharing my passion for the naturopathic lifestyle. I strongly recommend other practitioners to build their own doorways by sharing their wisdom in a book.

eBook - 'Stress Remedies' by Dr. Doni Wilson

Dr. Doni’s eBook Stress Remedies
is available on Amazon Kindle for only 99 cents at
http://doctordoni.com/dr-donis-new-kindle-ebook-stress-remedies-just-99-cents

If you’re a practitioner who has a book (or you’re hoping to write or publish one in the near future), feel free to contact our team here on Spirit Authors to see how our platform building packages, business mentoring and other packages might suit your needs. Just drop us a line via the contact form on this site and request a free 30-minute consultation.

 9 Dec 2014
Lynn Serafinn


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Lynn Serafinn

Lynn Serafinn, MAED, CPCC

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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Lynn Serafinn from Spirit Authors announces the launch of the new spiritual, psychological novel ‘Island of Souls’ by author Milan Ljubincic.

TODAY on Amazon, an inspiring new novel is making its debut. It’s called Island of Souls: light within the dark by internationally renowned psychologist and speaker, Milan Ljubincic.

I’m pleased to be the campaign manager for the launch of this refreshing and illuminating book.

Written much in the tradition of other metaphysical authors like Paulo Coelho (The Alchemist) and James Redfield (The Celestine Prophecy), author Milan Ljubincic uses the powerful vehicle of fiction to weave a rich, allegorical story that illustrates how every one of us can find harmony and joy when we learn the language of our own hearts, and reawaken the wondrous spirit that already lies within us.

To buy the book AND receive dozens of free bonus gifts, go to:
http://islandofsouls.com/book-launch/pages/launch.php

Many of us have a library of self-help books on our shelves that ‘tell’ us how to transform our lives. But in Island of Souls, we simply step into the story of lead character, Lucas, and experience that transformation along with him. Set on a mysterious, uninhabited island, Island of Souls is a modern-day parable that blends real-life events with depth psychology, metaphors, archetypical figures and mythical symbolism to convey the underlying message of connection, aliveness and meaning. As much a guide as it is a story, Island of Souls is an invitation for you to reflect on your own life journey, its teachings, and the meaning it holds for you.

 Island of Souls: light within the dark is celebrating its big Amazon launch TODAY Tuesday May 13th, 2014. When you buy the book during the launch, you’ll receive DOZENS of beautiful bonus gifts from Milan’s friends and colleagues.

To buy the book AND receive these bonus gifts, go to:
http://islandofsouls.com/book-launch/pages/launch.php

And as a special gift from Milan, when you buy the book you’ll also receive:

  • The MP3 audio downloads from the ‘Soul Awakening Telesummit’ with over 4 hours of inspiration and information from Milan and 10 other world-class speakers including Dr. Eric Pearl, Chloe Taylor Brown, Gregg Levoy, Lynn Serafinn, Karen Erlichman, Emmanuel Dagher, Cari Murphy, Frederika Roberts, Wendy Kennedy, and Anna Sienicka.
  • A FREE 1-hour online class with Milan, where he will share the fascinating ‘story-behind-the-story’ along with an in-depth discussion on the underlying insights and lessons within Island of Souls.

I’m sure all those gifts will make you feel pretty illuminated even before you read the book! I do hope you’ll check it out on Tuesday May 13th, 2014.

Lynn Serafinn


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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Author Daniel Parmeggiani

Lynn Serafinn from Spirit Authors interviews author Daniel Parmeggiani about how and why he wrote his book The Magnificent Truths of our Existence.

Today, I have the great pleasure of being the host on Day 11 of Daniel Parmeggiani’s Virtual Blog Tour, whose new book new book, The Magnificent Truths of Our Existence, is currently celebrating its official launch.

Daniel Parmeggiani is a modern-day spiritual teacher whose approach is unaligned with any particular religion or tradition. Driven by intense psychological turmoil when he was younger, Daniel discovered within himself a deeper reality that he says not only saved his life, but also showed him the way to permanent happiness and inner peace. Those revelations became the foundation of his book, The Magnificent Truths of Our Existence.

Yesterday, Daniel visited Jennifer Lyall’s ‘Your Soul Connection’ blog at http://yoursoulconnection.ca/topics/articles/ where she asked about the one thing that everyone in the world wants, and the importance of community on our spiritual path. Today, I’d like to share with you a recent interview I had with Daniel when I got to ask him to share a bit about the process he used to write his book, and the advice he would give to other authors who may be thinking about writing a book on spirituality.

***INTERVIEW***

LYNN: What were your original reasons for writing a book about your spiritual experiences? What was happening in your life that made you want to share them in this way?

DANIEL: Ever since I had my first spiritual breakthrough at age 17, I’ve felt a deep sense of responsibility to share the simple, clear vision of our true innocent nature that I was blessed with. The recognition of my own absolute innocence rescued me from a seemingly hopeless state of obsessive-compulsive behaviour and self-loathing, and brought me self-forgiveness and peace within myself. I’ve always known that my perspective is unique in its clear logic and rationality, and I have no doubt that this book will greatly benefit all those who read it with a positive, receptive attitude.

LYNN: Why do you think it took you 8 years to finish your book The Magnificent Truths of Our Existence?

DANIEL: I quickly found out that writing an ordinary book is easy, but writing an extraordinary book is very hard. When I set out to write this book in 2006, I was determined to create something extraordinary, something different and practical that would really help people. I was willing to take all the time that was necessary for this to happen, and that turned out to be 8 years!

LYNN: How did you finally manage to get focused to get the book done? What kinds of things did you have to do or change to move the process forward?

DANIEL: After my breakthrough at age 17 that started it all, it took me almost 20 years to finally feel ready to begin putting my ideas down on paper. I knew I needed to help myself first before I could effectively help others. I also wanted to be sure that I fully represented my own spiritual teachings in my personal life. Then when the writing process began, I only wrote when I felt inspired to do so. I didn’t want to force any of it, because I wanted everything to be as genuine as possible. This meant that sometimes there were long periods of inactivity. But the importance of my mission always kept bringing me back to the desk.

LYNN: What advice you can give other authors who are thinking about writing a book on spirituality? What things should they watch out for? What tips can you give them?

DANIEL: I once heard Dr Wayne Dyer say, “Don’t die with your song still in you.” I think those words were the ones that finally got me started on this journey. Writing your first book can be very frustrating at times. It is a marathon that takes great endurance and perseverance. It is a trial and error, learning experience that requires lots of patience and the willingness to grow and change. There will be dry periods when the task will seem unsurmountable. But through it all, just keep plugging away. Try to do a little bit each day. And when you feel like you just want to say, “The hell with it!” and quit, remember the words of Dr Dyer. The payoff is great in the end, and worth every sacrifice.

*** END OF INTERVIEW***

Book - The Magnificent Truths of Our Existence by Daniel ParmeggianiI hope you enjoyed this brief interview with Daniel Parmeggiani, author of The Magnificent Truths of Our Existence.

In Daniel’s words, “this book provides deep spiritual insight about who we really are, the cause of our suffering, and how to transform our lives.” If you are intrigued to find out more about Daniel’s approach to achieving the highest spiritual aspirations of happiness, love and inner peace, pick up a copy of The Magnificent Truths of Our Existence at:

http://www.MagnificentTruths.com/order

AND…when you buy the book now during the official launch, you’ll receive dozens of beautiful free gifts from Daniel and his friends and colleagues. It’s their way of saying ‘thank you’ for supporting Daniel in this important spiritual work.

Thanks for reading! Please share your comments and thoughts below. I love reading your feedback.

Be sure to follow Daniel tomorrow on the next stop of his Virtual Blog Tour, when he’ll be visiting Ana M. Bruckner and Antonia Daniek’s ‘Inspired Planet’ Blog at http://blog.inspiredplanet.co/where they ask about the 5 existential needs of life, and the logic against guilt.

Lynn Serafinn
10 May 2014


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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Island of Souls by Milan LjubinicLynn Serafinn from Spirit Authors talks about Milan Ljubincic, author of the spiritual novel ‘Island of Souls’, and about the FREE 3-Day ‘Soul Awakening Telesummit’. 

The secrets to achieving happiness and inner peace are highly sought after. But this desirable state can sometimes seem impossible to achieve in a world that turns faster with each passing day. In this digital information era, we often find ourselves getting confused about what we should listen to, and the right path to take. In such a world, things can sometimes seem very black and white: they are this or that, one way or another. The secret, however, lies not only in the beauty of the light, but also the depths of our shadow.

My client, psychologist and author Milan Ljubincic, understands that it is within the shades of grey that the richness of life unfolds. While many people put the study of psychology and the mind in one box, and the world of soul and spiritual experience in another, Milan sees them as working together, as one integrated whole. His work in the field of spiritual psychology can be seen as a return to the ancient origins of the ‘psyche’ where psychology interfaces with spirituality, to reawaken the spirit within each one of us. He has come to understand that true happiness and inner peace is attained when our mind and our spirit cease tugging in opposite directions, and when the two begin to dance harmoniously together. For that to happen, we must listen to the voice of our heart, and recognize that our emotions carry our teachings. When we tap into this new way of hearing, we begin to heal and rediscover the joy in all those wonderful shades of grey – as we embrace the light as well as the shadow within.

The desire to share this simple but profound truth is what led Milan to write his illuminating new novel Island of Souls: light within the dark, which is launching on Amazon on Tuesday May 13th. Much in the tradition of metaphysical authors like Paulo Coelho and James Redfield, Milan uses the powerful vehicle of fiction to weave a rich, metaphoric story that illustrates how every one of us can find joy when we embrace our whole-self – light, dark and all shades in between.

To share these insights with you, and to celebrate the launch of his book,
Milan is hosting a panel of 11 world-renowned spiritual speakers on his

FREE 3-Day ‘SOUL AWAKENING’ Telesummit
Tuesday May 6th to Thursday May 8th, 2014

Guest Speakers on the Soul Awakening Telesummit

Soul Awakening Telesummit

I am delighted to tell you that Milan has asked me
to co-host this beautiful event,
which will feature
11 international guest speakers..

To join us, you can book your place FR*EE at
http://islandofsouls.com/book-launch/pages/telesummit.php

Over these 3 days, we will explore:

  • CONNECTION: How to find deep, intimate connection with Self, Life-Force and other people
  • ALIVENESS: How to feel fully alive; how to manifest miracles in everyday life
  • MEANING: How to align to the soul; how “going with the flow” unlocks our purpose in life

When you register, you’ll have access to 3 days of LIVE round-table discussions from these dynamic speakers (in order of appearance):

  • MILAN LJUBINCIC (host) – Psychologist, speaker and author of Island of Souls: light within the dark
  • LYNN SERAFINN (co-host) – Coach; marketer; author of The 7 Graces of Marketing, Tweep-e-licious and The Garden of the Soul
  • WENDY KENNEDY – Channeler, public speaker, media personality.
  • ANNA SIENICKA – Homeopathic medicine and kinesiology expert; certified personal trainer with mind-body connection.
  • KAREN ERLICHMAN – Faculty, teacher, mentor at Sofia University, et. al., social worker, psychotherapist, spiritual author
  • DR. ERIC PEARL – The Reconnection® founder; top media speaker, author international bestseller The Reconnection: Heal Others, Heal Yourself.
  • GREGG LEVOY – Human Potential expert, keynote speaker, author of Callings: Finding and Following an Authentic Life, featured in upcoming film, Openings.
  • FREDERIKA ROBERTS – “The Happiness Speaker”, presenter, coach, author of Recipe for Happiness: 9 essential ingredients for a happy life.
  • EMMANUEL DAGHER – Personal growth catalyst, transformation specialist, speaker, host of ‘The Miracle Cafe’ radio show
  • CARI MURPHY – Soul success coach, speaker, bestselling author of Treasures of Heaven, Create Change Now and others, host of “The Cari Murphy Show: Straight Talk for the Soul”.
  • CHLOE TAYLOR BROWN – Transformation & Lifestyle enhancement expert, author, speaker, radio host, entrepreneur.

Attend the Soul Awakening Telesummit
at absolutely no cost by registering at

http://islandofsouls.com/book-launch/pages/telesummit.php

If you cannot attend the live broadcasts, register anyway, so you can access the audio replay.

I’m delighted to be participating in the SOUL AWAKENING Telesummit on May 6th, 7th and 8th. I do hope you’ll join us. I know you’ll find it to be an uplifting, informative and enlivening experience.

See you there!

Lynn Serafinn

2 May 2014


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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How Many Followers Do You Need before Doing a Book Launch?

Spirit Authors is well-known for its ‘bestseller’ book launches. So why is book marketer Lynn Serafinn advising an alternative plan for marketing your book?

A couple of weeks ago, a new client sent me an email asking, ‘How many social media followers would you consider “enough” for me to move onto planning a full book launch?’

My reply to her was that there was no simple answer to this, as there were so many variables. As I was explaining these variables in some detail in my email, it occurred to me that my readers here on Spirit Authors would probably also like to know the answer to this question. So today, I’ll be looking at the factors that I believe contribute to a successful book launch, as well as an alternative to the big ‘bestseller launch’, which I believe is a viable, economical and more sustainable book marketing option for many new authors.

The Golden Era of Launches

My first exposure to ‘bestseller book launches’ (also called ‘Amazon launches’) was in 2008 when I attended a seminar in London with Janet Switzer, one of the marketing brains behind the book Chicken Soup for the Soul. That was the first time I had ever heard of ‘joint venture partners’ and the idea of collaborative Internet marketing campaigns. It was clear that the key to success was in the strength of your network. One person even naively asked Janet if she would share her partner mailing list with us (!). Of course, she gracefully declined, explaining that this was not only a breach of confidentiality, but that she had spent years cultivating and nurturing the relationships with these partners. The people on that list would have no relationship with the new person. Thus, without relationships, the list would be of no value whatsoever – even though, for Janet, it was THE most valuable asset she had.

(As an aside, in hindsight I realise that what Janet did NOT talk about was the fact that the ‘Chicken Soup books themselves are collaborative projects, as they are comprised of dozens of different authors. That’s a whole different subject I won’t delve into here, but it is a major defining factor in the success of these books.)

I had attended the seminar because I was just about to self-publish my book The Garden of the Soul, and wanted to get ideas for how to give it a good ‘birth’. While the seminar opened my eyes, it also raised more questions than it answered, and I embarked on a quest to research everything I could find on the subject. I incorporated ideas I liked, and discarded those I didn’t. But the one thing I could see would be the biggest determining factor in my success would be my network. I started a radio show. I created free Garden of the Soul audio meditations. I made Garden of the Soul video poems for YouTube. I started blogging on a special site just for the book. But the most effective thing I did was set up a Garden of the Soul network on Ning. Sadly, no longer a very popular social media platform, many of my closest network partners today originally came from my Ning network. It was a lovely ‘micro-universe’ where I made close connections with a few hundred people who were 100% committed to helping me when my book came out a few months later. As a result, I was able to get the book to #18 in the spirituality category on Amazon, which wasn’t bad for a one-person act who had never done a book launch before. I was able to return the favour by having many of these people as guests on my radio show. Dozens of them continue to be my book launch partners today, and a few even became book marketing clients.

Since then, I’ve coordinated dozens of book launches for clients. I have a superb team who know exactly what to do and when. It’s become ‘systematised’ to such a degree that I can pretty much guarantee a client will hit #1 (or at least #2) in one or more category on Amazon. With each launch, my network of partners grows, and our relationships become stronger. Now my own circle of partners (along with my team) has become my most valuable business asset.

To Launch or Not to Launch?

So far, you might be thinking, ‘Great. All I need to do is find a person like Lynn or Janet who has a strong partner list and I can do a bestseller book launch.’

Well, when I was just starting out doing these launches as a business, I also made that assumption, thinking my clients could ‘ride on my coat-tails’ so to speak. But let me tell you from experience, this assumption is completely WRONG.

After a year or so of doing book launches, I started to see some patterns:

  • CLIENT A: Those clients who depended primarily upon my partner network might get to #1, but it was harder to get them there and it didn’t necessarily result in big sales. Furthermore, once the launch was over, it was sort of like, ‘Ok, I’ve spent all this time and money. Now what do I do with myself and my book?’
  • CLIENT B: Those clients who had strong partner networks of their own (which were then combined with my network) would rise to the top of the charts more quickly, and stay there longer, resulting in more book sales overall. However, as books are cheap, it was only on rare occasions that their profits from these sales would cover the expenses they had laid out to do the launch. Thus, they’d write it off as a business expense, and just return to ‘business as usual’ after the launch, meaning the launch made no significant change to their business.
  • CLIENT C: Those clients who had strong partner networks AND who had ‘spin off’ products and follow-up offers for their customers not only made better book sales, but they also made residual income after the launch. This was the only group who actually profited financially from doing a book launch.

As I saw these patterns emerging, I decided I would no longer offer book launches as an option to clients in the ‘A’ category. I felt it was unethical to ask them to commit so much time and money for something that would give them ’15 minutes of fame’ and then a big crash and burn (if not a credit card debt) at the end of the tunnel. Instead, I worked with them to build their marketing platforms and their networks – sometimes for as long as a year. Some would go on to do a book launch, but many didn’t feel the need, seeing the platform building as a steady and sustainable alternative to business growth and book sales.

Clients in Category C, obviously, had the greatest potential to benefit from doing a book launch, and I am happy to do a launch project with them.

Clients in Category B are ‘borderline’. What I tend to do with these clients is work with them for a while to create their follow-up offers so they can ‘ascend’ to Category C before their launch.

Back to the Question of the Day

OK. Now, taking all that context into consideration, let’s get back to my client’s question: ‘How many social media followers would you consider “enough” for me to move onto planning a full book launch?’

What you might notice is that, so far, I haven’t even MENTIONED social media followers. When I referred earlier to ‘strong partner networks’, I was NOT talking about big mailing lists or large numbers of followers on Twitter or Facebook.

That’s not to say that large social networks are not important. The fact is that your partners will appear from these networks. Of course, it’s up to you to recognise potential partners and cultivate your relationship with them (I talk a lot about this in my Twitter book Tweep-e-licious).  

Numbers have to be looked at in context. For one thing, the number of ‘followers’ that is considered substantial will vary from one social media network to another. While 2,000 Facebook friends is a lot, it’s not particularly exceptional on Twitter. Also, low numbers in one network can be offset by exceptionally high numbers elsewhere. For example, one of my clients has a minimal presence on Twitter, but has over 60,000 fans on his Facebook fan page.

But most of all, it’s not just about quantity, but about quality. Things I would assess before considering someone for a book launch are:

  • The level of engagement they have in their social networks (quantity and quality)
  • The amount and quality of informational content they have created and shared online
  • The degree to which that content reinforces their overall brand message
  • The amount and consistency of traffic they are driving to their website every day
  • Their mailing list size AND the consistency/relevance of their communication with that list
  • And, as already mentioned, the level of connection they have to potential PARTNERS who have equally solid platforms as them

Closing Thoughts

I hope you can see that making the decision to embark on a book launch cannot be reduced to a numeric equation. The decision comes from looking at a combination of factors, including your marketing platform, your partner network and your business/brand development. Think of a finely crafted watch. The only way it works is: 1) for all the parts to be of good quality; 2) for them to be assembled and working together as a unit correctly and; 3) for them to be maintained regularly.

Frankly, I think the ‘golden era of book launches’ is dying out. I believe building a solid platform and making a plan for how your book marketing will support your business growth is far more important that the ephemeral ‘rush’ you’ll get from being #1 for a day. It’s like winning the X-Factor and then not being able to make a career out of singing.

This is why we at Spirit Authors (now a branch of the 7 Graces Project CIC) have been focusing more and more deeply on developing a range of platform-building packages for our clients. We feel, for the majority of clients, these options give greater long-term value and are more sustainable than a book launch.

If you’re writing a value-rich book, you run an independent ethical business, or you’re planning to launch a new product in 2014, have a look at our platform-building packages and then drop us a line via the contact form on this site to set up a free 30 minute consultation to discuss your needs.

Lynn Serafinn
11th December 2013


NOW You Can Get The Spirit Authors Blog
Delivered Directly to Your Kindle!

Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered once a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:

Amazon US: http://amzn.to/ZlW7HT

Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook

Connect with us on Twitter.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

Author Pat Honiotes

Author Pat Honiotes

Author Pat Honiotes’ (pictured left) has written an empowering book called The Practical Guide to Figuring Yourself Out. Today we share an audio interview of how Spirit Authors helped her behind the scenes to get her book published. 

Recently, my good friend Shelagh Jones of Spiritus Spiritual Marketing Directory contacted me saying she was working with a client to self-publish and launch her self-help book, and she needed some help from me to fill in the gaps. The client was a delightful woman named Patricia J. Honiotes, M.S. and her book is entitled The Practical Guide to Figuring Yourself Out – How to Go From Stuck to Star of Your Life.

PAT HONIOTES, M.S. is an internationally renowned personal empowerment coach, therapist, educator, and Reiki Master Teacher and healer. Formerly a special education teacher, Pat has a Masters Degrees in Counseling Psychology and is also a Board Certified Medical Hypnoanalyst. Since 1982, she has helped thousands of clients take ownership of their lives through private sessions, seminars, workshops and classes. Her down-to-earth honesty and non-judgmental outlook create a relaxed, safe environment for all who work with her. A firm believer in “walking the talk”, Pat’s book The Practical Guide to Figuring Yourself Out is the culmination of her personal life journey combined with over three decades of work devoted to helping clients reclaim their self-worth and experience the joy and richness of life itself.

As you can see from her bio, Pat is tremendously experienced in the personal development field, but what she had never really done before was think like a marketer. The subsidiary press she was using to publish her book asked her for a ‘book blurb’ and some copy for the back cover of her book. While Pat was an expert in her subject matter, she really didn’t have a clue where to begin with these challenges. She asked Shelagh for help, who in turn contacted me (thank-you, Shelagh!). So, I wrote both the book blurb and the back cover copy. I also wrote Pat’s bio (which you see above) AND made a 1-page media kit for her.

Pat’s book, The Practical Guide to Figuring Yourself Out, comes out this week on Friday November 8th, 2013. Shelagh has organized a Virtual Blog Tour (VBT) for Pat to help promote the launch, and because I was involved in the publishing process, she asked me if I would be a ‘stop’ on the tour. Today I am delighted to be the host on the 3rd day of Pat’s VBT. Yesterday, Pat H. visited Pat Thompson’s ‘Cultivating Balance’ blog at http://work-life-balance.blogspot.co.uk, where they explored a fascinating perspective on ‘figuring ourselves out’.

Because the purpose of Spirit Authors is to offer self-publishing and marketing advice to authors, Shelagh came up with a brilliant idea that, instead of me interviewing Pat about her book, Shelagh would do an audio interview with me about the process of creating the book blurb and back cover copy. That way, we could take you ‘behind the scenes’ of the book launch, while we also told you about Pat’s book.

Click the audio player to listen to the interview:
Shelagh Jones Interviews Lynn Serafinn about writing blurbs for your book

If you cannot see the audio player on your screen, click here to open or download the MP3.

In our 13 1/2 minute interview together, Shelagh and I touched upon these topics:

  1. What is a book blurb and who is it for?
  2. Why is a book blurb so important?
  3. Why do authors think they can do it themselves?
  4. What happens when we think TOO outside the box when writing our blurb?
  5. Why is it important for someone other than the author to write the blurb?
  6. Where do you need to start when writing a book blurb?
  7. What do readers need to see in your blurb before they buy your book?
  8. How does your book blurb differ from a sales letter?
  9. What is the single most important thing you need to ‘zero in’ on before writing your blurb?
  10. What are the 4 steps that go into a book blurb?
  11. How do you make your back cover copy from your blurb?
  12. How do you submit your book blurb so it gets distributed to Amazon, etc.?
  13. What are the technical considerations for your book blurb and back cover copy?
  14. What is the difference between a POD (print-on-demand) company and a subsidiary press (self-publishing) company?
  15. What are the different levels of help these companies will give you?
  16. Why is it worth budgeting the money to get your blurb and back cover copy written for you?

BOOK - The Practical Guide to Figuring Yourself Out by Pat Honiotes

So that you see what we’ve been talking about, here’s the ‘back cover blurb’ I made for Pat’s book (you can see the complete wholesaler blurb when you check out the book on Amazon). This should also give you a feel for how all the elements we discussed in the interview come together when you write your back cover copy. I’ve put it in blue to make it easier to see where it begins and ends.

### BEGIN BACK COVER COPY ###

“Why Do I Feel So STUCK?”

You’ve played life by the “rules”. You’re a responsible person. You’re educated. You work hard. You have friends and family. But something isn’t quite right. Life is good, but not great. Things are stable, but not exciting. You like your job, but you don’t feel stretched or challenged. You’re making money, but you don’t feel abundant. You’re reasonably healthy, but not truly vibrant. Your relationships are OK, but deep inside, you crave more connection and intimacy with those you love.

The Practical Guide to Figuring Yourself Out is a book for people who feel like they’ve been ‘doing’ life instead of living it. In this book, author Pat Honiotes MS has amalgamated over three decades of professional experience in medical hypnoanalysis and personal empowerment coaching to bring you a one-of-a-kind, step-by-step handbook of techniques and practices that can help you figure out where, why and how you’re stuck in life, and create a unique, personalized action plan for change.

In this book, you’ll discover:

  • How to achieve greater connection in your personal and professional relationships
  • How to attain career goals you always felt were beyond your reach
  • How to communicate in a more mature and empowered way
  • How to detect your own ‘symptoms’ before they become major issues
  • And much more

If you’re ready to get UNSTUCK now, read
The Practical Guide to Figuring Yourself Out

### END COPY ###

I hope you found this interview useful, and that you also check out Pat’s book. You can get the book at http://www.figuringyourselfout.com.

Lynn Serafinn
6 November 2013

P.S.: If you’d like to read more about writing blurbs for your book, you might find my article ‘How to Write Good Blurbs and Back Pages for Your Book‘ to be helpful.

P.P.S.: If you’d like to discuss hiring us to make a blurb, back cover copy, bio and/or media kit for YOUR book, drop us a line via the contact form on this site.


 

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

Erica Tucci, Stroke Survivor and Author of Radiant SurvivorPictured left: author and stroke survivor Erica Tucci. Erica’s beautiful book Radiant Survivor is coming to Amazon on November 19th. To celebrate this launch, Erica and I are co-hosting an uplifting 3-day telesummit featuring world-renowned author and medical doctor Bernie Siegel MD. Find out how to attend (fr*ee) below.

One of the things I love most about my job is that I get to work with wonderful people. As I only work with authors in the self-help, mind-body-spirit and social reform genres, they tend to share some very special qualities. They have a devotion to personal and social transformation. They want to help people. They want to create a better world.

Another thing many (if not all) of them have in common is that they have experienced some sort of major transformation in their own lives – often a traumatic one that turned their lives upside down – which gave them insight and wisdom that would not have been accessible to them otherwise.

That’s what happened to Fortune 500 business manager Erica Tucci in 2011 when she collapsed to the floor on her way to work one day. Erica had a profound stroke that totally paralysed the right side of her body.

But something remarkable happened to Erica as she went through her 2-year process of rehabilitation and recovery. She discovered the trauma she had experienced was actually the BEST thing that had ever happened to her, and the wisdom and life-lessons she was learning were completely transforming her life for the better.

That revelation prompted Erica to write her powerful book, Radiant Survivor: How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences. The book includes Erica’s story and the stories of 14 other survivors and caregivers, along with exercises for healing and a wealth of wisdom and life-lessons.


Radiant Survivor: How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences
 is a book about healing. It is a wellspring of hope, inspiration and encouragement to anyone facing trauma in their life.

BOOK: Radiant Survivor by Erica Tucci

 

The book contains stories from author Erica Tucci along with 14 other everyday heroes who, against all odds, survived and thrived after tragedy shook their lives to the core. It also contains a wealth of life lessons and practical exercises that will show you how to:

  • Believe in yourself and never give up
  • Understand the limiting beliefs that hold you back
  • Be grateful and have the right attitude
  • Surrender and let go
  • Establish your support system
  • See recovery as a transformative process
  • Get “real” about the possibility of not recovering
  • Understand the impact of trauma on families, friends and caregivers

But most of all, Radiant Survivor will help you understand how your experience is part of your sacred contract with the Divine, and how trauma can help you find out what is really important in life.

I’ve had the great pleasure of working with Erica for the better part of a year now, and I’ve been continually amazed at how she really does shine and thrive, even on days when she struggles with her physical recovery. Her devotion to her work has resulted in her becoming an official Online Ambassador for the American Stroke Association. She has also received these endorsements from some names you will undoubtedly recognise:

“Erica Tucci touches on a subject I am all too well aware of. Her story is mine. She brings the reader through the realities and frustrations of suffering a life threatening illness but adds that ray of light at the end of that dark tunnel as hope is always there if you believe and find your own true strength.”

KEVIN SORBO (aka Hercules on TV series)
Actor, stroke survivor, author of True Strength

Survivors have common qualities and are an excellent resource for all of us. They become our life coaches and help us to learn from our experiences and be guided by them. Erica’s experience can help us all to learn about survivor behavior and thriving in difficult times.”

– DR. BERNIE SIEGEL, MD
Medical Doctor, author of Book of Miracles and The Art of Healing

Radiant Survivor is having its big Amazon launch on Tuesday November 19th, 2013. To celebrate the arrival of this special book, Erica and I are co-hosting a special FR*EE 3-day telesummit…

11 Guest Speakers on the Radiant Survivor Telesummit

Radiant Survivor Telesummit

Radiant Survivor Telesummit
Nov 12th, 13th and 14th, 2013
3pm EST, 12noon PST, 8pm UK
with a panel of 11 international speakers
exploring what it takes to shine, thrive and grow
when trauma effects our lives

Book Your Place at
http://bit.ly/1edsUmy

Here’s the complete line-up:

  • Erica Tucci – Life coach; Reiki Master; stroke survivor; author of Radiant Survivor
  • Lynn Serafinn – marketer; domestic violence survivor; author of The 7 Graces of Marketing
  • Bernie Siegel MD – World-renowned surgeon; author of A Book of Miracles and The Art of Healing
  • Allison Maslan – Entrepreneur; near-death trauma survivor; author of Blast-Off!
  • Mal Duane – Alcoholism survivor; certified Life Recovery Coach; author of Alpha Chick
  • Sue Frederick – Author of Bridges to Heaven, I See Your Dream Job, and I See Your Soul Mate
  • Deb Scott – Author of The Sky is Green and The Grass is Blue; host of “The Best People We Know Show”
  • Delanie Stephenson – Stroke survivor; author The Calm before the Storm; Online Ambassador for the American Stroke Association
  • Suzanne Rose Lubkowski – Energy healer; intuitive life coach; her care-giver story appears in the book Radiant Survivor
  • Callie Carling – Cancer survivor; Laughter Yoga teacher; creativity coach; contributing author for Radiant Survivor
  • Barbara Techel – Speaker; author of Through Frankie’s Eyes; her care-giver story appears in the book Radiant Survivor

I do hope you’ll join us for what promises to be a truly rich, uplifting and revitalising event. As I said earlier, it’s completely free to attend.

If you can’t make the live broadcast, register anyway because you’ll be able to listen to the replay anytime until the launch on November 19th.

PLUS when you buy Radiant Survivor on the day of the launch, you’ll receive the MP3 downloads from the event, plus dozens of other bonus gifts, as a special ‘thank-you’ from Erica and her friends.

Book Your Place on the
Radiant Survivor Telesummit at
http://bit.ly/1edsUmy


NOW You Can Get The Spirit Authors Blog
Delivered Directly to Your Kindle!

Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered once a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:

Amazon US: http://amzn.to/ZlW7HT

Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook

Connect with us on Twitter.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

Categories : Blog, Books and Authors, News
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Word Branch LogoLynn Serafinn interviews the founder of Word Branch about their innovative cooperative publishing model. Could co-ops be a viable model for indie authors?

Last month, I stumbled upon a press release with the headline ‘Indie Publishing Company Succeeds with Unique Business Model’. As I’m interested in the publishing world as well as new business models, I had to check it out. I found out about a company called Word Branch (http://wordbranch.com), who describe themselves as ‘an independent publishing company that represents talented new and up and coming authors who need a venue to make their voices heard.’ Word Branch Publishing (WBP) is located in the heart of Appalachia in North Carolina and specializes in working authors in a variety of genres including science fiction, fantasy, spiritual, and young adult. But what I found most interesting was the fact that they use a cooperative business model. No one on the WBP team draws a salary—all team members work for a portion of the royalties, banking on the books becoming successes.

I was curious to know more. How well does this model work? How does the business stay afloat? Where did the idea come from? So, I sent an email to WBP founder Catherine Rayburn-Trobaugh and asked her if she would do a ‘virtual interview’ for our Spirit Authors readers. Graciously, she said yes. Below are her generous answers to the questions I sent her. Given I’ve been writing so much about self-publishing lately, I think her insights and experiences will be very interesting to anyone who has either been thinking of setting up a publishing company, or who is looking for one.

I welcome your feedback and comments below (and I’ll ask Catherine to reply to any that are directed to her).

WBP INTERVIEW

Lynn: You said in the press release you had a professional background in both self-publishing and marketing. Tell us a bit about your experience before you started Word Branch.

Catherine: I have a Master’s in literature and writing and had wanted to get a PhD to make a career out of teaching at the college level. Unfortunately, or maybe fortunately, the time wasn’t right, and it never came to fruition. I have, however, 20 years experience of teaching college-level writing part time. My ‘day job’ has always been in marketing, mostly promotion, in a variety of industries including publishing.

Catherine Rayburn-Trobaugh

Catherine Rayburn-Trobaugh

Lynn: When and why did you get the idea to create an alternative type of publisher?

Catherine: After my husband retired from a 27-year career as a police detective in 2008, we moved to a remote mountain in western North Carolina. I knew that I was unlikely to find anything in marketing in the area so I created CRT Writing, which evolved into CRT Commercial Media, under which I did freelance writing. I was writing for a federal contract with the Small Business Administration when the funding ran out, and I wanted to try something different. In 2011, e-books were really starting to take off, and I was intrigued by the idea that self-publishing was not only a realistic possibility but that it empowers the writer to take control of his or her own book selling. I began self-publishing a series of books called The Guides for the Befuddled on topics of writing and literature and my book The Field Guide to Telecommuting. At the prodding of some friends, I registered Word Branch Publishing, and I began publishing other authors.

From my own experience in the publishing industry, I knew that I couldn’t compete with the major players, nor did I want to become just like them. I saw an industry that, although steeped in tradition, was bloated and inefficient. I also saw that big houses were forced into making major changes to stay in business because of e-publishing and advances in print-on-demand publishing.

I also knew that not only did I not have the capital to begin a traditional publishing company—office and warehouse space, a staff of editors, proofreaders and artists, massive print runs—I didn’t want to emulate a system that I saw as outdated and badly damaged, if not broken. I think our timing was right; instead of trying to catch up, we are leading the pack.

Lynn: Can you describe how the cooperative business model for Word Branch works? Why is this important?

Catherine: It is literally a cooperative of dedicated and talented people working toward the success of the books we publish. Although this isn’t a new idea, as a for-profit publishing company, I haven’t seen one that works in the same way. Everyone involved, including me, works only for a percentage of the royalty. This takes a tremendous leap of faith since this is the first time most of our authors have been published. We also all work remotely, and since I wrote a book on telecommuting, this seems only natural. This way we can tap into talent anywhere. To keep our costs down, all books are electronically published, which is the backbone of the company, and most are published as print-on-demand (POD) paperbacks as well. Not only does this keep shipping costs down and eliminate warehouse space, but it also keeps our carbon footprint to a minimum which is part of WBP’s commitment. In addition, it allows us to return a greater portion of the profits to the writers and support—some of the highest in the industry.

Lynn: How many authors/books have you published so far? Do you have a specific niche?

Catherine: Currently we are working with 11 authors who have a total of 24 books. I’m in the process of signing several more including our first European author. We don’t have a specific niche; although, WBP tends to publish more science fiction and young adult.

Lynn: What’s your biggest success story to date?

Catherine: I think all of our authors are success stories, but there are some rising stars. Stacy Bender was our first author to be published, and I have seen her grow as a writer and really branch out into new areas. Currently, she and writer Reid Minnich are editing a science fiction anthology for WBP as well as writing their own books. Young adult writer Jeri Maynard, who writes under the name jerjonji, has found a loyal following of not only teens but readers of all ages. She also has a made-for-TV movie from one of her screenplays being produced in Asia. Michael Hawk Spisak’s Full Circle has become a real cult classic with devoted followers.

Lynn: You say your staff doesn’t take a salary. How does that work? How do you ensure everyone (including your company) can ‘pay the rent’?

Catherine: When anyone approaches me about working with Word Branch, I make it very clear that there are no guarantees and by no means can this be considered a full-time job—yet. They understand that any money coming in may be minimal in the beginning and will take time to accrue. As a result, we have a very dedicated team who not only work hard as editors and readers but as marketers too. The more successful a book is, the more money they can make. In addition, everyone works as an independent contractor so they guide how much time they can afford to put into WBP.

Since we are a young company, I do what nearly all entrepreneurs do—I don’t take any money from WBP and I put all of my own royalties back into the company while we are in the building phase. I’ve also dragged my husband out of retirement to lend a hand. His support has been essential to our success. I anticipate from the amount of current sales that by our third year in business, we should be solvent and debt free, quite a feat for any company.

While we have a number of committed people working with us, I have to give special credit to the person who has been instrumental in giving Word Branch Publishing a unique look: artist Julian Norwood. He came to me in the beginning as a newly graduated art student and promised me covers that stand out, and he has fulfilled that promise and more. Nearly all of our covers are created from original paintings just as the classic covers were decades ago. I don’t know of any publishing company, large or small, that can make that claim. Because we haven’t fallen into the trap of generic stock photo covers, we stand out from other publishing companies.

Lynn: You mentioned to me that when you worked in marketing, you found ethics to be frequently missing. Can you comment more on that, with specific reference to the publishing industry?

Catherine: I think because marketing can be hotly competitive, it’s easy to rationalize crossing ethical lines for the sake of profits. Without naming specific companies, I know that I have felt extremely uncomfortable with some market research practices, and I have left a few jobs because of it. I worked for an international publishing company that had a fairly good moral compass, but even then, there were some issues I wasn’t comfortable with. While marketing is, of course, a good part of what I do with WBP, I am always aware that if I can’t sleep, I need to re-assess my marketing plan.

Lynn: What do you envision for Word Branch in the next 5 years?

Catherine: If we continue to grow at the rate we have since our inception in early 2012, I see very good things happening very quickly. We have just launched a paid services option for self publishers who want to keep their rights. This is through the original company, CRT Commercial Media, and we offer an a la carte plan of editing, illustration and proofreading options. I also plan on offering an alternative for self-published authors to become affiliates in our online book shop and be able to sell their books through WBP without signing with us.

In 2014, I see us publishing at least 15 new books and looking at different media as well. Authors Stacy Bender and Jeri Maynard are looking into producing graphic novels, and we are considering adding recorded books.

Lynn: What’s the biggest change you’d like to see in the world of publishing in the coming decade? What role do you think Word Branch will play in that?

Catherine: I think we began seeing enormous changes a few years ago. The growing popularity of e-books sent some big publishers scrambling to make changes. Most downsized and re-directed their focus, and those that didn’t failed. Because of this, they became even more wary of taking on new authors, and it became increasingly difficult to get published. At the same time, e-publishing and POD made it easier for authors to self-publish. But then authors were not only faced with maneuvering through the maze of legalities and formalities that come with publishing, they also were in charge of their own marketing, and it was a shock to many that publishing their own books didn’t mean that people were lining up to buy them.

I believe that’s where small publishers fill the gap, and I see the rise of the small house as a renaissance in publishing. I think in the future the old system that made it nearly impossible for small publishers will begin to conform to a changing market. We are already seeing that now. Bowker is selling ISBNs in smaller quantities; Ingram, one of the largest book distributors, has a POD option, and the Library of Congress is making provisions for smaller publishers. Recently, Books-a-Million announced that they will have POD machines in their stores, and I see this as a huge step forward for small publishers without the waste and financial burden there is now. If this catches on, it will also force distributors to change as well.

Lynn: Do you have any more words of wisdom (or inspiration) for anyone who might be thinking of setting up a publishing company?

Catherine: Haha—I’m not sure that wisdom is involved in starting a publishing company. I tell people that I ‘accidently’ started a publishing company, and I’ve learned a tremendous amount in the time we have been in business. Like any small business, it takes determination, positive thinking and a certain amount of sacrifice. I would say, learn as much as you can from classes and books, but be aware that much of what you need to know isn’t readily available. You’re entering a profession steeped in 500 years of tradition, and sometimes it takes sheer bull-headedness just to break through barriers.

Despite the hard work and long hours, I wouldn’t have it any other way. I’ve met outstanding people in our authors, dedicated optimists in our editors and readers and forged a friendship with our illustrator. I wake up every morning thinking how lucky I am, and I’m filled with excitement for the future.

~ END OF INTERVIEW ~

I’d like to thank Catherine for the terrific interview. I’ll confess I had a bit of an ulterior motive in that I’m interested in trying this model with Humanity 1 Press, as we start to expand. Like Catherine, I’ve seen many authors want to take back control of their titles, but at the same time they feel overwhelmed by the enormous challenge of the self-publishing and marketing process. Catherine’s candid sharing of her experiences at WBP has really been helpful in giving us a deeper look into the next generation of publishing. I hope any sci-fi and Young Adult authors reading this will check her companies out at:

Word Branch Publishing: http://wordbranch.com

CRT Commercial Media: http://crtwriting.com

Twitter: WordBranch1

Facebook: https://www.facebook.com/WordBranchPublishing


Lynn Serafinn
1st August 2013

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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

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Is there a right and wrong time to hire a marketing consultant? Author and ethical marketing consultant Lynn Serafinn believes so. Today Lynn shares 10 criteria that can help you avoid making a disastrous business decision. 


Recently I’ve been getting a lot of requests for consultations from potential clients, and I have to admit I’ve turned away more clients than I’ve taken on. You might find it surprising to hear that I’m the one doing the turning away considering people are hiring me. After all, aren’t they the ones doing the hiring? Isn’t the client the one who makes the decision of whether or not to hire me?

Well, back when I first started my business…when I was clueless and desperate…that might have been the case. I wanted clients—any clients—so I could pay my bills. But over time, I learned that this open policy worked neither for me nor my client.

These days I have certain criteria that determine whether or not I am willing to take on a client. I’ve found them to be extremely useful in helping me avoid months of frustration on ineffective collaborations. In looking at them, I thought these criteria would be just as useful to anyone who might be considering hiring a marketing consultant, PR or business coach. So I decided I’d share them with you today.

WRONG TIME #1: When you’re just starting out
Since the start of the so-called recession in 2008, more and more of us are entering the world of self-employment. The trouble is, many people who are just starting out may be good at what they do, but have no idea what is involved in planning and running a business. The tendency is to want to run out and hire help in the form of a business coach and/or marketing consultant. In my experience, this is the WRONG time to do this. If your brand and niche are ill-defined, you are apt to choose the wrong consultant, who will lead you in a direction that may not be where you actually want to go. Furthermore, you’ll spend a heck of a lot of money on them that should be spent on other essential start up expenses.

WRONG TIME #2: When you’re clueless
Most new authors are a bit clueless as to what is needed for their business or project. While I don’t mind authors coming to me with little idea about what is involved in a book launch (which is my specialty), I do mind them coming to me clueless about the value of what I offer them. If I have to spend all my time validating my strategies to a client during our sessions together, it holds both of us back.

Clueless people have “UNconscious incompetence”, meaning they don’t know anything but they have no idea what it is that they don’t know. Before you even ask for a consultation from a consultant, take some responsibility and do a little homework. Do some research; attend some webinars; read some books. Become what I call a “conscious incompetent”: someone who KNOWS what it is that they don’t know. Then, you’ll not only be able to choose the right consultant, but you’ll be able to understand what they’re talking about. But most of all, you’ll be able to ask the right questions during your initial meeting.

WRONG TIME #3: When you don’t know what you want
Never enter a client-consultant relationship if you don’t know what you want from it. If you don’t know what you want, you’ll never know if you’ve gained it. The first thing I ask clients when they call me for a consultation is what they WANT from the service they’re asking about. You’d be amazed how many authors who call about a book launch have no idea why they want one, except that it sounds glamorous. Glamour is not measurable. I want to give my clients measurable results. It’s up to you, the client, to know what you want to gain before you enter into that relationship.

WRONG TIME #4: When you have no game plan
It’s equally vital to have a bigger picture in mind before you call a consultant. Where do you see your business going AFTER you end your contract with the consultant? If you’re hiring a marketing consultant for a particular project or product launch, how will this help the business? Where will you take customers after the launch? My MOST successful clients are those who took our work together and created a bigger game plan from it. My least successful clients are those who jumped into a book or product launch and then stopped short, without a clue of their next business step. I try to help my clients with this as much as I can as we work together, but ultimately it is up to them to see this through.

WRONG TIME #5: When you’re desperate
I hate, hate, hate it when a client comes to me and says, “My business was doing great until this year. Now I’m in trouble. I’m hiring you to help me get out of this situation in the next 3 months or I’ll go out of business.” I’ve received such calls on more than one occasion. Some were from long-established companies that had global reputations. I can’t speak for other consultants, but I feel stressed if someone wants me to be their “saviour” or last resort to bring them out of a crisis. There are so many factors that can take a company to breaking point, and pumping up the marketing may NOT be the best solution. Besides, marketing is a long-term process. It’s about relationship building and brand identity. Furthermore, if your company’s really in crisis, you’re going to be panicking (and cursing your consultant) if your marketing campaign doesn’t work. You’d do better to sit down and do some market research with your audience to see what’s going wrong.

WRONG TIME #6: When you’re broke or living on credit
For many of the same reasons as #5, it’s the wrong time to hire a consultant if you’re having serious money problems. And if you’re thinking it’s OK to max out your credit cards to pay your consultant but your current income is barely enabling you to pay off the minimum monthly payments—well, that’s just plain dangerous. While your consultant SHOULD be able to help you increase your revenue in the long-term that does not mean the return on investment will happen before your bills are due. Do not even think of hiring a consultant unless you have some positive cash-flow in your life.

WRONG TIME #7: When you’re not ready to put in the effort
My most successful clients are those who “did their homework” in between sessions. My least successful clients are those who sent their assistants in to do all the work, and they didn’t even dip in to discuss and design strategies with me. A consultant is NOT another “hire”. They are there to help you build strategies for your business, brand or project. If you are not willing to put in the effort, you will not reap the rewards.

WRONG TIME #8: When you lack entrepreneurial spirit
If you’ve only just recently come out of employment and you still have a “regular salary” mentality, you are unlikely to be very comfortable with the financial ups and downs of entrepreneurship. A true entrepreneur understands the value of good, sensible business expenses, whereas a novice just sees everything as costing money. If you lack entrepreneurial spirit, and you do not enjoy the roller coaster ride, you will bring a fearful, restrictive energy into the client-consultant relationship, and hamper the results you get.

WRONG TIME #9: When the consultant doesn’t work within your niche
Make sure your consultant understands your audience AND has connections within your niche. So, it should go without saying (but I’ll say it anyway) that YOU need to understand your audience and that you are already established in your niche before you hire a consultant. Some clients come to me to help them crystallise their niche and branding, and that’s OK as long as we are clear that is the task at hand. But if you launch into a marketing project together and there is a mismatch or misunderstanding about what your brand or niche is, you’ll end up wasting a lot of time and money (not to mention finding it a frustrating and stressful experience).

WRONG TIME #10: When no one else works for your company
If you are a small or sole-proprietor business consider hiring a Virtual Assistant (VA) or other support staff before you hire a consultant. Most of these kinds of hires are outsourced. Create systems with them that make your business into an actual business. Then, if and when you do hire a marketing consultant, you’ll have a better idea of your strengths and weaknesses, and you’ll also have a team of people to help implement the work the consultant recommends.

I consider myself to be an ethical marketer. If someone comes to me and I believe it is the “wrong time” to call me, I tell them. I don’t want any old client—I want the RIGHT clients. Some of these probably carry more weight than others, but if a client ticks more than one of these boxes, they are probably not ready to work with me yet.

And you, the client, should also want the right consultant. I hope these “10 wrong times” were useful to you as you shop for one…at the right time. When you do get it right, the relationship between client and consultant can be a dynamic, creative and fulfilling one for both parties.

If you think you’re ready take that step and work actively and strategically with a marketing consultant, drop me a line via the contact form on this site and we can have a chat. If you’re NOT ready, I recommend you check out my books:

Thanks for reading. I’d love to hear your comments and experiences below.

~ Lynn Serafinn

27 February 2013 


If you’re an author needing help with marketing your book, give Lynn Serafinn at Spirit Authors a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.

AND FINALLY, DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.

NOW You Can Get The Spirit Authors Blog
Delivered Directly to Your Kindle!

 

Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered 1-2 times a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:
Amazon US: http://amzn.to/ZlW7HT
Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook
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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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Authors may be gifted when it comes to writing books, but lacking when it comes to knowing how to write copy for their website or other promotional materials. Guest author Debra Jason shares her K-I-S-S ideas for writing effective marketing copy.


Want to know how to write compelling copy that’s easy for your prospects and customers to read? KISS them!

While some people equate this acronym with “Keep it simple stupid,” I prefer to use “KEEP IT SIMPLE SWEETHEART!”

Clarity is extremely important in writing marketing content – be it a brochure, blog, direct mail piece or Web site. You want to create a conversation between you and your audience, but how to you do that when you’re not face-to-face?

The difference between conversation and writing is that during a conversation we give the other person time to understand what we’ve said. We pause between sentences, repeat ourselves and space our ideas apart.

The secret of writing is to leave space – create these pauses. In The Art of Plain Talk by Rudolf Flesch, he outlined these 7 helpful steps:

1. Start out with short, simple sentences.
Start your copy with a sentence of 8 words or less. This is the average sentence length in the English language, and it is considered very easy to understand. Here’s a breakdown of how longer sentences are interpreted by your readers:

  • 11 words – easy
  • 14 words – fairly easy
  • 17 words – standard (AVERAGE READER)
  • 21 words – fairly difficult
  • 25 words – difficult
  • 29+ words – very difficult

As Herschell Gordon Lewis said in The Art of Writing Copy, “Clarity has to come first, no matter what you’re writing or to whom.”

2. Two short sentences are easier to read than one long one.
Always try to break long sentences into shorter ones. Sometimes you might even use one-word sentences.

3. The rules of grammar do not always apply in marketing copy.
Lewis also advises, “Copywriters are communicators, not grammarians. What matters isn’t your knowledge of which tense is which; it’s your knowledge of how to transform the lead of drab fact into the gold of lustrous attraction.”

4. Use bullet points.
I often advise my clients to use bullet points. Rather than make your audience plough through a lengthy paragraph, break it up into easy-to-read bullet points. Make the content inviting to the readers eyes!

5. Be personal. Use “you.”
Your reader is a current customer or prospect. So talk to that reader. Avoid mentioning “the client” or “the customer.” Let your prospect know you’re talking directly to him or her, one-on-one. Use the word “you.”

Your readers come first. Write to people not at them. Incorporate a friendly, conversational tone as if your reader were sitting right across the table from you.

In his book, Direct Mail Copy That Sells!, Herschell Gordon Lewis explained, “When you write a letter that says, ‘Only you. . .’, you’ve told the recipient that to you he isn’t a unit, an anonymous number in a computer, a faceless organism with a zip code. . . You also project an attitude of friendliness.”

6. Whenever possible, talk about people, not ideas.
Tests show that we enjoy, and are better readers when, reading about other people more than about anything else. Sentences can be written so that the logical subject is a person. Use personal pronouns (theirs, yours, you) or human interest words (woman, man, child, boy).

7. Use active verb forms that have life in them.
Words like dance, sing, add, run, etc. make your sentences ‘move.’ To see the difference in impact, here are some examples from author Patricia Williams’ Creating and Producing the Perfect Newsletter:

Passive: The lobby was the site of a rally led by Tiger boosters Tuesday.
Active: Tiger boosters led a rally in the lobby Tuesday.
Passive: The basement was flooded with water.
Active: Water flooded the basement.

8. Punctuation makes reading easier.
Punctuation puts in visual pauses and stresses important points. Use commas, hyphens, dashes and ellipses to achieve this effect.

9. Give your readers something useful.
Ad man David Ogilvy said, “Give the reader helpful advice, or service. It hooks about 75% more readers than copy which deals entirely with the product.”

So, are you KISS-ing your readers?

If you liked this article, please SHARE it!
AND please share your thoughts and comments below.

~ Debra Jason

http://www.writedirection.com

http://facebook.com/writedirection

 DEBRA JASON is the former President of the Rocky Mountain Direct Marketing Association (RMDMA), and a seasoned copywriter with more than 25 years of experience. Owner of The Write Direction, she offers copywriting services for Web and direct marketing communications, delivering captivating content that converts your prospects into loyal customers. Debra is also a recipient of the RMDMA’s Creative Person of the Year Award.

Note from Lynn Serafinn: Many thanks to Debra for sharing these useful tips. I especially like tip #9. I hate receiving newsletter and email shots that are just sales letters. I believe the best “marketing” is when we don’t market, but provide our readers with great content…like this.J

 


If you’re an author needing help with marketing your book, give Lynn Serafinn at Spirit Authors a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.

AND FINALLY, DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.

NOW You Can Get The Spirit Authors Blog
Delivered Directly to Your Kindle!

 

Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered 1-2 times a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:
Amazon US: http://amzn.to/ZlW7HT
Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.

 


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

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Crowd funding can often seem to be the solution to financing a book project. But statistics show 90% of all crowd funding campaigns fail. When is the right and wrong time for an author to embark on a crowd funding venture?


Years ago, in the golden days of Hollywood, the story of actress Lana Turner was an urban legend. As the story goes, she got her big break in the film industry by “getting discovered” at age 16, when she was sipping a soda at a drug store. Stories like this, while undoubtedly antiquated in today’s world, have long been the mythology of artists. When I was in the music industry, there was scarcely a musician who didn’t dream of “getting signed” by a big label. We only need to look at shows like The X-Factor to see that the dream of “getting discovered” and being skyrocketed to instant fame is still very much a driving force in the artistic community.

Many authors today continue to have a similar myth playing at the back of their minds. They still dream of landing that big publishing deal, with that big juicy advance. But times have changed. Technology has changed the landscape. Just as the era of home studios and digital downloads “democratised” the music industry, enabling virtually anyone to make an album, the era of digital publishing and print-on-demand has enabled anyone to publish a book. Because of this glut of artists on the market, traditional publishers have more competition. Therefore they’re getting pickier. They don’t want to take risks. If they’re going to shell out their money on an author, it has to be a sure thing. These days, publishers expect authors to be good at marketing and promoting their own books. Let’s face it: while publishing deals do still exist, the “glory days” where the author is developed by a publisher are mostly a thing of the past.

But here’s the Catch-22 situation: authors are “artists”. And artists are notorious for being “starving artists”, meaning they’re not always the best money earners. So how can an author get started in the industry without a little help?

One thing many artists have considered is crowd funding, which has evolved with the dawn of Web 2.0. Crowd funding is where you reach out to the public (over the Internet) for funds for your project. It’s rapidly becoming a serious part of business growth for artists (especially filmmakers, recording artists and authors) as well as social enterprises and non-profits. In other words, it has appeal mainly for what I would call “right brain ventures” as opposed to hard-core businesses.

Some authors have used it to great success. Seth Godin’s 2012 crowd funding campaign for his book The Icarus Deception is probably the most famous example. He aimed to raise $40,000 in an “all or nothing” campaign on Kickstarter. He ended up raising $287,342 instead—more than 7 times his target. This is stuff that urban legends are made of.

BUT (and here’s the big but), statistics show that that 90% of all crowd funding campaigns FAIL. I’ve watched several of these failed campaigns happen before my eyes. And if you listen to what Seth Godin has to say in his video on his Kickstarter page, you can get an idea of why this happens:

“Maybe this hybrid method, maybe this open door where drip, drip, drip over the years you build a tribe. And then you go to the tribe and do what Kickstarter is great at, which is not building the tribe but leveraging the tribe. And then, and only then can you say, ‘OK, here’s this object. Let’s go…'”

And therein lies the key: Crowd funding campaigns are NOT for the beginner.

I know, you might think there’s a great irony in the fact that the new author needs help with funding more than those who are already established. But think about it from the funder’s perspective: If you are a complete unknown, how is your book going to sell? Would you give away your money to a book project for an author that has not yet developed a loyal audience?

While you don’t have to be famous like Seth Godin to run a crowd funding campaign, you DO need to be well connected. I have two current clients who will be running crowd funding campaigns to finance their book projects in 2013. One (whom I won’t announce yet) is a first-time author, but I’m sure she will succeed. Why? Because she’s been building a massive tribe for the past 5 years and the topic of her book is spot-on target for their interests. She’s also a well-known expert on the topic of the book, and a notably successful businesswoman.

The other client is a woman named Erica Tucci. Let me tell you about Erica and why I think her project will also be a success.

In 2011, Erica suffered a profound stroke that stopped her life dead in its tracks. Now as she recovers, she’s writing a book called Radiant Survivor: How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences. She’s nearly done with the first draft. In the book she shares not only her own journey, but stories from several others who have faced their own tragedies and have survived and thrived in spite of the odds. She also offers practical healing advice on how those devastated by illness can find an awakening to an entirely new life. And finally, Erica is also committing a percentage of the proceeds to a stroke rehabilitation centre that she attributes to saving her life. Altogether, the project promises to help and inspire many people.

Still in recovery and not fully able to work or earn money, Erica is planning a crowd funding campaign to subsidize the launch of the book. In truth, it’s really her only option to cover all the expenses entailed in getting her book out: hiring an editor/proofreader, book cover design, interior layout, eBook formatting, printing and, of course, the costs of marketing and launching the book (which our Spirit Authors team is doing for her).

Erica got a lot of ideas about what to do (and what not to do) in “Tip 138” of my book Tweep-e-licious, where I talk about using Twitter to propel a crowd funding campaign. In the book, I discuss in detail the top 5 mistakes most people make (not just authors) when they try to run a crowd funding campaign. Here’s a video of Erica talking about what she picked up from that tip:

If you’re reading this in your Inbox and cannot see the video, you can view it on YouTube HERE.

Erica hasn’t officially launched her crowd funding campaign yet, because she’s taking time to do her due diligence, much as Seth Godin infers above. She’s taking time to build her tribe and create her marketing materials—not for the book, but for the crowd funding campaign itself. I think this preparation, along with the compelling nature of the project itself, will lead to her success in this campaign. If you want to watch Erica’s progress, or help her with this campaign, I whole-heartedly encourage you to connect with her via Twitter at @EricaTucciMuse or on her Facebook page Radiant Survivor

Twitter can be a great component in building your tribe and, when the time is right, running a crowd funding campaign. Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Marketing Their Business Ethically can help you with both. I hope you’ll check it out at http://tweep-e-licious.com. When you buy the book, you’ll get a link to a free Twitter resource pack with a 90-minute Twitter audio class and links to over 100 useful Twitter resources to help get you on your way.

I also invite you to subscribe to my Tweep-e-licious playlist on YouTube, to see what other Twitter marketing tips readers have shared (drop me a line if you’d like to make a video too!): http://bit.ly/TweepVideos

~ Lynn Serafinn
13 February 2013

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AND please share your thoughts and comments below.

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If you’re writing a book and want to grow YOUR tribe, give me a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.

AND FINALLY, DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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What holds so many creative individuals back from going public? Author, coach and book marketer Lynn Serafinn reveals the top 5 fears every writer faces when leaping out of the safety zone of anonymity and into the public eye.


I’ve worked professionally with creatives for more than four decades, as a teacher, mentor, coach and consultant. I started as a music teacher when I was only 15 years old and by the time I left the teaching profession in 2007, I was overseeing over 700 music and performing arts students, as well as working as an examiner at several colleges throughout the UK for one of the largest educational awarding bodies in Britain. When I made the switch to working almost exclusively with authors, I found there were many similarities between them and performing artists, especially in the way they worked. No matter what craft they practice, creative individuals love to be unfettered; they thrive upon the adrenaline rush of new ideas. However, this can often be an addiction that can stop them short of bringing a project to completion. Many of them say this is because they “get bored” if a project takes too long. But I think this so-called “boredom” is often (if not usually) based upon various fears they commonly face.

Taking on the prospect of publishing one’s work can sometimes feel like we’re leaping out of the safety of the “small pond” into the unknown, and can be just as fearful as it may seem exciting. Because so many creative individuals suffer a continual (and often unconscious) battle against their fears, I thought it would be a good idea to name the top 5 most common fears I’ve encountered when working with them:

  1. Fear of Commitment
  2. Fear of Quitting
  3. Fear of Incompetence
  4. Fear of Judgement
  5. Fear of Marketing

Fear of Commitment
Many creatives have a million brilliant ideas, but refuse to commit to a specific project and bring it to completion. Creatives are “global thinkers”, and thus many worry that if they commit to one project, it will dampen their spontaneity and stop the flow of creative ideas. This is typical of the creative mind, and unless you know this about yourself, you are likely to give into commit-o-phobia. Succumbing to it can be a recipe for lifelong feelings of failure. I have seen it happen again and again. If you have a fear of commitment, please understand that you will NEVER free up space in your creative mind for MORE projects until you finish a project and get it out of the way. Have a little more faith in your ability to create. You will ALWAYS have more ideas. Trust your creative spirit.

“You will NEVER free up space in your creative mind for MORE projects until you finish a project and get it out of the way.”

Fear of Quitting
Many creatives already have a long track record of not seeing their projects to completion. Being aware of this can cause them to lose faith in themselves, and their greatest fear is that they will spend a lot of time and money on a project only to let themselves down by quitting before it’s done. They may also fear their quitting will cause them to lose the trust of other people permanently. It may seem blatantly obvious, but the only way to overcome this fear is to finish even one small project. Even a small victory will change your beliefs about yourself. Sometimes, hiring a writing coach can be helpful provided you commit yourself to being held accountable by your coach. Get it into your head that your ability to complete your project is entirely in YOUR hands (and mind).

Fear of Incompetence
Let’s say you’ve moved through the other two fears, and now it’s obvious your book WILL be published (including self-published). You’re not necessarily out of the woods because other fears inevitably start to kick in. If the book is a non-fiction book and you have taken a stance on a particular subject, you might be afraid you won’t be able to answer difficult questions in media interviews. You might even be unsure as to whether or not you can stand by your topic fully. If these kinds of fears are controlling you, then it’s time for two things. First, sit down and restate all the reasons why this book “wants” to be written. Why does the world need this book now? What is its purpose beyond your own desire to write it? Get a really strong connection to the “life purpose” of the book. Write this purpose down and pin it over your desk. After you’ve done that, it’s time to sit down and read your book through the eyes of someone who doesn’t know you, and see how well you are communicating your ideas. You might want someone else (not your mother or best friend!) to give you objective feedback. If something is “missing” in what you are saying, ask yourself questions like, “Where am I holding back? What am I leaving out? What am I avoiding in the book?” Then, ask yourself if you could benefit from some 3rd party research resources to back up your ideas. Rework your text until you know it is expressing exactly what you mean. The best way to build competence is to get it clear in YOUR mind first, and then learn how to express it clearly to others. And remember, “competence” doesn’t have to mean “complex”. Think of SIMPLE ways to express your (complex) ideas, and people will more readily understand you.

Fear of Judgement
Fear of Judgement—whether from family and friends or from the general public—is probably the biggest fear every author faces as they get ready to publish. I don’t want to minimise this fear (as it can be crippling if it’s “got” you in its grips) but I do want to make it simple: 1) all fear is in the mind and; 2) fear is a mind-killer (as Frank Herbert said in Dune). Please note: when you write a book, people WILL judge you. It’s going to happen no matter what you do. Some will judge your favourably and others not so favourably. If you don’t allow yourself to enter the arena and be “judged”, not only will your book never get published, but YOU will never grow as an author, or as a human being. And here’s the secret I’ve learned: with every book you write you will encounter new fears of judgement that you may not have known you had. Every time you jump into those fears and allow yourself to be judged, you grow and become more resilient. The only way to deal with fear of judgement is to “feel the fear and do it anyway” (as the late Susan Jeffers said). Move through your fear of judgment by stepping into your own “graciousness” and by learning to love what makes you radically different from everyone else. Once you are willing to be this radically different person, rather than someone who “fits” a particular mould, being judged becomes a fun, amusing and even necessary part of life rather than a terrifying ordeal.

“Fear of Judgement—whether from family and friends or from the general public—is probably the biggest fear every author faces as they get ready to publish.

Fear of Marketing
Now let’s say you’ve moved through all the other fears and your book is going to come out sometime in the near future. You have grappled with the other fears to some degree or another, and have finally accepted that if you want to get their book “out there” you will need to work on a marketing plan for it. But, in my experience, the mere thought of marketing can be the source of some major fears amongst creative individuals. The two most common fears they have about marketing are: 1) That they don’t have a clue where to start and 2) That they’ll look like a sleazy salesperson if they try to market their book.

Not knowing where to start is a common fear, but reading articles on blogs like Spirit Authors is a good way to get started. And please don’t wait until your book is written to start building your marketing platform. If you have no online platform established (social network, mailing list, etc), you should get started building it at least 6 months (hopefully a full year) before your book comes out.

To get you started on your platform building (or to help you grow a platform you’ve already started), I suggest you check out my most recent book Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically. While the book focuses on Twitter, it goes beyond it, and is a handbook of online marketing strategies that employ a systematic integration between social media, blogging, videos, etc. When you buy the book or Kindle, you can also download a 90-minute Twitter marketing audio class and a 14-page resource pack with links to over 100 Twitter resources. You can find out more about the book and the additional resources at http://tweepelicious.com

If you are one of these creatives or holistic business owners who believes that marketing will make you look “sleazy”, please know that there IS a way to market yourself creatively, in a way that does not betray your values. If anyone is telling you differently, they are probably following what I would call the “old paradigm” of marketing that depends upon fear, scarcity and other persuasive strategies. And as we have been discussing throughout this article, fear can shut down the pathways to creativity and connection. Trust your gut and know that you can create your own paradigm for marketing. To that end, I recommend you check out my book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell¸ as it was originally inspired by people just like you.

Final Thought
The consummate author is not someone who has managed to get rid of fear altogether, but rather someone who has learned how to enjoy the fear, knowing that the ability to face bigger and bigger fears is the true measuring stick for our artistic craft and professional success.

I hope this article has struck a chord in some of you who may have been spinning your wheels in a writing project without being able to pinpoint the reasons. I believe that when we recognise which fears may be holding us back from success—and we know that millions of other creatives battle with exactly the same fears every time they approach a new project—we can begin to shift the stuckness and move into productivity. And the more productive we become, the more confident we become to face the inevitable fears that will pop up as we approach the next project, and the next after that.

~ Lynn Serafinn
5 February 2013

If you liked this article, please SHARE it!
AND please share your thoughts and comments below.

Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.


If you’re getting ready to publish and are ready to feel the fear of jumping out of the fishbowl,  give me a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.

AND FINALLY, DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

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What was the real force behind Newton's creative ideas?

What was the real force behind Newton’s creative ideas?
Image from 123RF.com

What is the Creative Process?  Are some people naturally gifted or is creativity accessible to all? Author, coach and marketing consultant Lynn Serafinn of Spirit Authors shares her own understanding, from a metaphysical, scientific and practical perspective.


The great physicist and alchemist Sir Isaac Newton coined what he called the “First Law of Motion”, also known as the “Law of Inertia”. This law states that an object at rest tends to stay at rest, and an object in uniform motion tends to stay in uniform motion unless acted upon by an external force. This “law” is not merely some scientific “rule” but a dynamic principal we can see at play both in the macro- and micro- levels of Reality.

The external “force” of which Newton speaks doesn’t have anything to do with being “forceful” or aggressive. “Force” simply refers to something that has the ability to change or transform something else. Think of it as what they mean in Star Wars when they say “May the Force be with you.” The “Force” is your inner alchemical power that transforms a conscious thought into a tangible manifestation.

On the grand scale, by whatever name you wish to call it, “Force” sets Divine Creation in motion to create the universes, life and all manifestations of the physical and non-physical worlds. On a more personal level, our “Force” is what drives movement, change and creativity throughout our own lives. But the “Force” is not the same as “Will”, but rather something much more intricate and beautiful. In the specific case of writers, all the creative imagination in the world cannot manifest without the “Force”. The key difference between Newton’s law and our situation as creative individuals is that we are not “objects”, but conscious entities. And because we are conscious, if we imagine the energy needed to break our inertia will come from an external force, we might find ourselves waiting a very long time for the “magic bullet” to send us inspiration. We don’t need a magic bullet. We need the “Force”.

In short…

The Force = the Creative Process

 

The Creative Process doesn’t “belong” to us, but rather is the fundamental energy of the Divine Creation. If you ever said, “I’m not creative,” you were wrong. You are part of Creation; therefore the very food of life for you is creativity. It is impossible for you not to contain the seeds of creativity within you. However, if you do not activate that potential creativity through the 3-fold force of the creative process, you may not ever convert that potential energy into something tangible.

What is the Creative Process? My own personal definition of the Creative Process is “the act of bringing into manifestation that which already lies in the Collective Creation”. In other words, all that we seem to create already existed in the great “Cosmic Soup”, and we simply tapped into it and somehow — through words, pictures, music or other media — and made it understandable to others. This is how I have experienced it. I’ve heard other creative artists say much the same.

The Creative Process is comprised of three components:

1. Consciousness (mind)
2. Will (heart or soul)
3. Energy (body)

Body, mind and soul. ALL three are needed to activate the Creative Process. If you don’t tap into all three, you will find it very challenging to sustain movement in your writing project. This is equally so for any creative project, from starting a family to starting a new business.

Let’s look at each of these components in turn and consider how they contribute to your Creative Process. In this article, we’ll look at the first component: consciousness or mind.

Consciousness (Mind)
Consciousness or mind is the place where your ideas are conceived. It is the place where you receive the inspiration from the Universal Creative Principle that exists in all places and at every moment. Think of it like the receiver of a big satellite dish getting signals from outer space. The dish is connected to a data processor where the signals can be organised, and then stored into a hard-drive for future use.

Consciousness or mind is NOT the place where creativity manifests; it is the place where information is received from the Cosmic Soup. As such, we need to be an open channel, ready to receive that information.  Whenever you get an idea “in a flash” or you “see” or “hear” a story, vision, teaching or whatever, that is the moment you are connected to, and receiving from, the Creative Consciousness. People who say they “channel” their work are familiar with this connection. You don’t have to describe your work as being “channelled” if you don’t like this word, but the truth is ALL true creativity comes from finding that connection to the Greater Creative Consciousness and allowing it to fill your mind with ideas, teaching, stories, visions, words, pictures, shapes or whatever it happens to send you.

Some creative artists describe the phenomenon of “writer’s block” as the inability to come up with any ideas. In my opinion, “writer’s block” is simply what we experience when we impose our ego, insecurities, self-judgments and other obstacles, and allow them to get in the way of our natural connection to Greater Creative Consciousness, thus restricting the transmission of ideas from It. When we start to second-guess ourselves and tell ourselves that we are not capable, or that we are in some way inferior to the calling, what we are actually doing is refusing to trust the Greater Creative Consciousness. We refuse to believe it will sustain us, inform us and enlighten us. We refuse to believe it will love us enough to fill in the gaps we might see within ourselves.

Always remember this: The Greater Creative Consciousness does NOT judge you the way you judge yourself. It is 100% impartial to any of your self-perceived flaws or drawbacks. It is sending you creative messages at every moment; if you are not receiving them, it is because you are filtering them out. The reasons why you are filtering them are complex, but in my opinion this filtering is at the core of why human beings suffer. I believe, we can end our own suffering and your karmic cycle in an instant simply by opening our consciousness to receive—without judgement or filters—all that the Greater Creative Consciousness has to give us at any given moment. In fact, once you turn this channel on, you might even need to develop strategies for switching it OFF when you need to focus on the practical side of creation.

“The Greater Creative Consciousness does NOT judge you the way you judge yourself… It is sending you creative messages at every moment; if you are not receiving them, it is because you are filtering them out.”

I hope you found this look at the role of consciousness in the Creative Process to be useful. In Part 2 of this article series, we’ll be looking at the next component of the Creative Process: “Will” (heart or soul).

I’d love to hear your own thoughts, beliefs and experiences with the Creative Process.
Please do share in the comments box below.

Please also join us on the Spirit Authors Page on Facebook and connect with us on Twitter.


If you’d love to have some help to get your creative process flowing again so you can move forward in your writing or marketing journey, give me a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.

AND DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is the founder of Spirit Authors, a site dedicated to providing information on publishing and book promotioin for and about mind-body-spirit authors, both established and aspiring. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Categories : News, Writing & Editing
Comments (2)

Lets' Go! If you want to write a book but just can’t seem to get going, maybe you still need the most important ingredient. Author, coach Lynn Serafinn of Spirit Authors explains (updated version from article orginally published Dec 31, 2009).


Many people dream of writing a book, but far fewer  actually take the steps needed to get started. In my experience, this is largely due to many self-imposed reasons we make up that get in the way.

If you have had a life-long dream of writing a book, and for some reason you never seem to get started, perhaps you have been telling yourself you needed something “more” before you could even think of beginning such a project. You might have told yourself you needed…

  • More training or better language skills
  • More technical understanding of the publishing process
  • More time
  • More self discipline.
  • More connections in the publishing industry
  • More talent
  • More ideas
  • More originality
  • More confidence
  • More… well, you fill in the blanks.

After years of professional experience as a musician, writer, teacher and a coach who works with creative people, there is one thing I have learned: as soon as we humans start to impose such “I-can’t-do-this-until-I-have-more-of-something-or-other” conditions upon our dreams, we completely shut down our natural, creative process. While this is true for all people, it is especially true for the soft, sensitive and highly reflective types of people who write in the mind-body-spirit genre.

Forget for a minute about all the things you might have told yourself in the past. There is really only ONE thing you need in order to write a book, especially a mind-body-spirit book: You need to be able to identify why your book must be written. Only when you have truly identified the greater purpose for your book will you be able to get behind it 100%. A clear purpose will serve you far greater than any other “practical” element you have might imagined you needed. During the publication process of my first book, I myself encountered several roadblocks where I worried I might lose hope, but, time after time, the greater purpose of my book brought me back into balance, got me reconnected, and kept me going to bring it to the level of success I wanted.

“Only when you have truly identified the greater purpose
for your book will you be able to get behind it 100%.”

This is why the very first thing I suggest to aspiring authors who want to write a book is to “identify why your book MUST be written”.

Notice I use the word “must”. I believe, in the greater scheme of the Universe, your book “must” be written. It’s essential you also believe this, and that you know the reason why this is so. I don’t take an intellectual approach to guide you through this discovery, but a true coaching process to help you uncover all the hidden layers of resistance that may be blocking you from fully connecting to the heart and soul of your book project. Even if you are already writing a book, or have written books in the past, this lesson gives you practical tools to explore and discover the essence of the “life purpose” of your book, so you can not only get started, but stick with it even when the going gets rough.

If you’re already writing a book but seem to lose focus, or you really want to write a book but can’t seem to get going, take some time out to reflect upon the greater purpose of your book. To me, this is the most essential ingredient for bringing a book from concept to publication.

If you could use some fresh ideas to help you gain the focus you need, and you’d love to have someone making the journey with you and you progress (as well as help you start early promotion for your book), give me a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.

Please DO leave your comments below. I LOVE hearing from you!

AND DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is the founder of Spirit Authors, a site dedicated to providing information on publishing and book promotioin for and about mind-body-spirit authors, both established and aspiring. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

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Categories : News, Writing & Editing
Comments (12)

Back when I started Spirit Authors 2 years ago, it was my intentions to create a site that could help mind-body-spirit/self-help authors– both aspiring and extablished–to learn how to establish themselves online, so they could learn how to spread the word about all the great work they do. The 7 Graces of Marketing BOOK COVERIt was my experience that a great many artist, holistic and spiritually-minded people didn’t like to do marketing; and as a result, they stuggled to survive financially. I found it sad to see so many people give up on their dreams, so I wanted to make sure Spirit Authors provided them with lots of (free) resources that could help them.

At the exact same time I was launching Spirit Authors, I began writing a new book of my own, which originally was intended to be a book for all those sensitive souls who didn’t like marketing, but needed to do it. I thought if I could help create a new paradigm for these kinds of people, it might be useful.

But after I started diving deeply into the subject of marketing, I discovered so many revealing (and sometimes shocking) things about its history, intention and practice, and so many serious issues arising from consumer culture, that I knew this book was going to be something altogether different from what I had originally intended.

And now, after 2 years of daily writing, researching and pulling it all together, TODAY–Tuesday December 13th, 2011–is the big Amazon launch for my new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. (Click the title to find buy the book and receive some great gifts).

The 7 Graces of Marketing is a bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view. It reveals how our relationships with Self, others, our businesses, our economy and the Earth impact our health, our economy and the delicate ecological balance of our natural world. As much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm I call ‘The 7 Graces of Marketing.’

When you buy the book TODAY you can receive the complete set of 7 MP3s (over 10 hours of audio) from last week’s 7 Graces of Marketing Telesummit, with 24 internationally renowned speakers, such as Joe Vitale, Eric Pearl and 22 others, speaking about the ‘7 Deadly Sins’ of marketing and the ‘7 Graces’ of marketing. You’ll also receive dozens of other gifts offered by my friends and colleagues, to express our appreciation for your support.

To buy the book, and claim your MP3s from the 7 Graces Telesummit, and receive a fabulous selection of gifts from my friends and colleauges, here’s all you need to do:

  1. Sometime TODAY, go to http://the7gracesofmarketing.com/book-launch/pages/launch.html. This is the “launch” page.
  2. On that page, you will see links to buy the book on Amazon US, Canada or UK (yes, you may purchase the book from another Amazon site; we just didn’t have room for all the links)
  3. Click a link to buy the book on the Amazon of your choice. You may buy the book in either paperback or Kindle version
  4. After you have purchased the book, Amazon will give you a purchase code. The purchase code is a 17-digit number, and it looks like this: 123-1234567-1234567. Copy this number to your computer clipboard.
  5. Return to the “launch page” and enter your name, email AND your Amazon purchase code in the form.
  6. When you hit the button that says “Yes, Please!” you will be taken immediately to the “bonus” page. This page has all the links to take you to the bonus gifts.
  7. Just click the links of the gifts you would like to download.

That’s all there is to it!

I am extremely passionate about this subject (as you will have heard if you listened to last week’s telesummit), and I am dedicated to getting the dialogue started in the business sector so we can change the way we do marketing, and make a brighter, healthier, happier world for our children and children’s children. I do hope you’ll check out The 7 Graces of Marketing.

Click HERE to get the book, the MP3s and free gifts now

Please PAY NO ATTENTION if Amazon says, “Only 3 left in stock” or “Ships in 1-4 weeks”. We have test ordered the book, and it takes about a 7-10 days to ship, and it is IMPOSSIBLE to “be out of stock” because this is a “print on demand” book, which means the book will be printed and shipped to you whenever you place an order.

If you have any questions or experience any problems, please do not hesitate to contact me via the contact from on this site.

AND, I’d love to hear what you have to say about the book after you have read it, so be sure to subscribe to this blog so you can find your way back here. I’m also starting a 7 Graces of Marketing Community for everyone who has bought the book, and who would like to meet others of like mind who want to bring ethics and values back into our business and marketing. So please do stay in touch.

With gratitude and appreciation,

Lynn Serafinn

Author, coach, author promotions

http://spiritauthors.com

http://spiritauthorscoach.com

http://the7gracesofmarketing.com

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