Archive for new authors

Author Pat Honiotes

Author Pat Honiotes

Author Pat Honiotes’ (pictured left) has written an empowering book called The Practical Guide to Figuring Yourself Out. Today we share an audio interview of how Spirit Authors helped her behind the scenes to get her book published. 

Recently, my good friend Shelagh Jones of Spiritus Spiritual Marketing Directory contacted me saying she was working with a client to self-publish and launch her self-help book, and she needed some help from me to fill in the gaps. The client was a delightful woman named Patricia J. Honiotes, M.S. and her book is entitled The Practical Guide to Figuring Yourself Out – How to Go From Stuck to Star of Your Life.

PAT HONIOTES, M.S. is an internationally renowned personal empowerment coach, therapist, educator, and Reiki Master Teacher and healer. Formerly a special education teacher, Pat has a Masters Degrees in Counseling Psychology and is also a Board Certified Medical Hypnoanalyst. Since 1982, she has helped thousands of clients take ownership of their lives through private sessions, seminars, workshops and classes. Her down-to-earth honesty and non-judgmental outlook create a relaxed, safe environment for all who work with her. A firm believer in “walking the talk”, Pat’s book The Practical Guide to Figuring Yourself Out is the culmination of her personal life journey combined with over three decades of work devoted to helping clients reclaim their self-worth and experience the joy and richness of life itself.

As you can see from her bio, Pat is tremendously experienced in the personal development field, but what she had never really done before was think like a marketer. The subsidiary press she was using to publish her book asked her for a ‘book blurb’ and some copy for the back cover of her book. While Pat was an expert in her subject matter, she really didn’t have a clue where to begin with these challenges. She asked Shelagh for help, who in turn contacted me (thank-you, Shelagh!). So, I wrote both the book blurb and the back cover copy. I also wrote Pat’s bio (which you see above) AND made a 1-page media kit for her.

Pat’s book, The Practical Guide to Figuring Yourself Out, comes out this week on Friday November 8th, 2013. Shelagh has organized a Virtual Blog Tour (VBT) for Pat to help promote the launch, and because I was involved in the publishing process, she asked me if I would be a ‘stop’ on the tour. Today I am delighted to be the host on the 3rd day of Pat’s VBT. Yesterday, Pat H. visited Pat Thompson’s ‘Cultivating Balance’ blog at http://work-life-balance.blogspot.co.uk, where they explored a fascinating perspective on ‘figuring ourselves out’.

Because the purpose of Spirit Authors is to offer self-publishing and marketing advice to authors, Shelagh came up with a brilliant idea that, instead of me interviewing Pat about her book, Shelagh would do an audio interview with me about the process of creating the book blurb and back cover copy. That way, we could take you ‘behind the scenes’ of the book launch, while we also told you about Pat’s book.

Click the audio player to listen to the interview:
Shelagh Jones Interviews Lynn Serafinn about writing blurbs for your book

If you cannot see the audio player on your screen, click here to open or download the MP3.

In our 13 1/2 minute interview together, Shelagh and I touched upon these topics:

  1. What is a book blurb and who is it for?
  2. Why is a book blurb so important?
  3. Why do authors think they can do it themselves?
  4. What happens when we think TOO outside the box when writing our blurb?
  5. Why is it important for someone other than the author to write the blurb?
  6. Where do you need to start when writing a book blurb?
  7. What do readers need to see in your blurb before they buy your book?
  8. How does your book blurb differ from a sales letter?
  9. What is the single most important thing you need to ‘zero in’ on before writing your blurb?
  10. What are the 4 steps that go into a book blurb?
  11. How do you make your back cover copy from your blurb?
  12. How do you submit your book blurb so it gets distributed to Amazon, etc.?
  13. What are the technical considerations for your book blurb and back cover copy?
  14. What is the difference between a POD (print-on-demand) company and a subsidiary press (self-publishing) company?
  15. What are the different levels of help these companies will give you?
  16. Why is it worth budgeting the money to get your blurb and back cover copy written for you?

BOOK - The Practical Guide to Figuring Yourself Out by Pat Honiotes

So that you see what we’ve been talking about, here’s the ‘back cover blurb’ I made for Pat’s book (you can see the complete wholesaler blurb when you check out the book on Amazon). This should also give you a feel for how all the elements we discussed in the interview come together when you write your back cover copy. I’ve put it in blue to make it easier to see where it begins and ends.

### BEGIN BACK COVER COPY ###

“Why Do I Feel So STUCK?”

You’ve played life by the “rules”. You’re a responsible person. You’re educated. You work hard. You have friends and family. But something isn’t quite right. Life is good, but not great. Things are stable, but not exciting. You like your job, but you don’t feel stretched or challenged. You’re making money, but you don’t feel abundant. You’re reasonably healthy, but not truly vibrant. Your relationships are OK, but deep inside, you crave more connection and intimacy with those you love.

The Practical Guide to Figuring Yourself Out is a book for people who feel like they’ve been ‘doing’ life instead of living it. In this book, author Pat Honiotes MS has amalgamated over three decades of professional experience in medical hypnoanalysis and personal empowerment coaching to bring you a one-of-a-kind, step-by-step handbook of techniques and practices that can help you figure out where, why and how you’re stuck in life, and create a unique, personalized action plan for change.

In this book, you’ll discover:

  • How to achieve greater connection in your personal and professional relationships
  • How to attain career goals you always felt were beyond your reach
  • How to communicate in a more mature and empowered way
  • How to detect your own ‘symptoms’ before they become major issues
  • And much more

If you’re ready to get UNSTUCK now, read
The Practical Guide to Figuring Yourself Out

### END COPY ###

I hope you found this interview useful, and that you also check out Pat’s book. You can get the book at http://www.figuringyourselfout.com.

Lynn Serafinn
6 November 2013

P.S.: If you’d like to read more about writing blurbs for your book, you might find my article ‘How to Write Good Blurbs and Back Pages for Your Book‘ to be helpful.

P.P.S.: If you’d like to discuss hiring us to make a blurb, back cover copy, bio and/or media kit for YOUR book, drop us a line via the contact form on this site.


 

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

 

Erica Tucci, Stroke Survivor and Author of Radiant SurvivorPictured left: author and stroke survivor Erica Tucci. Erica’s beautiful book Radiant Survivor is coming to Amazon on November 19th. To celebrate this launch, Erica and I are co-hosting an uplifting 3-day telesummit featuring world-renowned author and medical doctor Bernie Siegel MD. Find out how to attend (fr*ee) below.

One of the things I love most about my job is that I get to work with wonderful people. As I only work with authors in the self-help, mind-body-spirit and social reform genres, they tend to share some very special qualities. They have a devotion to personal and social transformation. They want to help people. They want to create a better world.

Another thing many (if not all) of them have in common is that they have experienced some sort of major transformation in their own lives – often a traumatic one that turned their lives upside down – which gave them insight and wisdom that would not have been accessible to them otherwise.

That’s what happened to Fortune 500 business manager Erica Tucci in 2011 when she collapsed to the floor on her way to work one day. Erica had a profound stroke that totally paralysed the right side of her body.

But something remarkable happened to Erica as she went through her 2-year process of rehabilitation and recovery. She discovered the trauma she had experienced was actually the BEST thing that had ever happened to her, and the wisdom and life-lessons she was learning were completely transforming her life for the better.

That revelation prompted Erica to write her powerful book, Radiant Survivor: How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences. The book includes Erica’s story and the stories of 14 other survivors and caregivers, along with exercises for healing and a wealth of wisdom and life-lessons.


Radiant Survivor: How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences
 is a book about healing. It is a wellspring of hope, inspiration and encouragement to anyone facing trauma in their life.

BOOK: Radiant Survivor by Erica Tucci

 

The book contains stories from author Erica Tucci along with 14 other everyday heroes who, against all odds, survived and thrived after tragedy shook their lives to the core. It also contains a wealth of life lessons and practical exercises that will show you how to:

  • Believe in yourself and never give up
  • Understand the limiting beliefs that hold you back
  • Be grateful and have the right attitude
  • Surrender and let go
  • Establish your support system
  • See recovery as a transformative process
  • Get “real” about the possibility of not recovering
  • Understand the impact of trauma on families, friends and caregivers

But most of all, Radiant Survivor will help you understand how your experience is part of your sacred contract with the Divine, and how trauma can help you find out what is really important in life.

I’ve had the great pleasure of working with Erica for the better part of a year now, and I’ve been continually amazed at how she really does shine and thrive, even on days when she struggles with her physical recovery. Her devotion to her work has resulted in her becoming an official Online Ambassador for the American Stroke Association. She has also received these endorsements from some names you will undoubtedly recognise:

“Erica Tucci touches on a subject I am all too well aware of. Her story is mine. She brings the reader through the realities and frustrations of suffering a life threatening illness but adds that ray of light at the end of that dark tunnel as hope is always there if you believe and find your own true strength.”

KEVIN SORBO (aka Hercules on TV series)
Actor, stroke survivor, author of True Strength

Survivors have common qualities and are an excellent resource for all of us. They become our life coaches and help us to learn from our experiences and be guided by them. Erica’s experience can help us all to learn about survivor behavior and thriving in difficult times.”

– DR. BERNIE SIEGEL, MD
Medical Doctor, author of Book of Miracles and The Art of Healing

Radiant Survivor is having its big Amazon launch on Tuesday November 19th, 2013. To celebrate the arrival of this special book, Erica and I are co-hosting a special FR*EE 3-day telesummit…

11 Guest Speakers on the Radiant Survivor Telesummit

Radiant Survivor Telesummit

Radiant Survivor Telesummit
Nov 12th, 13th and 14th, 2013
3pm EST, 12noon PST, 8pm UK
with a panel of 11 international speakers
exploring what it takes to shine, thrive and grow
when trauma effects our lives

Book Your Place at
http://bit.ly/1edsUmy

Here’s the complete line-up:

  • Erica Tucci – Life coach; Reiki Master; stroke survivor; author of Radiant Survivor
  • Lynn Serafinn – marketer; domestic violence survivor; author of The 7 Graces of Marketing
  • Bernie Siegel MD – World-renowned surgeon; author of A Book of Miracles and The Art of Healing
  • Allison Maslan – Entrepreneur; near-death trauma survivor; author of Blast-Off!
  • Mal Duane – Alcoholism survivor; certified Life Recovery Coach; author of Alpha Chick
  • Sue Frederick – Author of Bridges to Heaven, I See Your Dream Job, and I See Your Soul Mate
  • Deb Scott – Author of The Sky is Green and The Grass is Blue; host of “The Best People We Know Show”
  • Delanie Stephenson – Stroke survivor; author The Calm before the Storm; Online Ambassador for the American Stroke Association
  • Suzanne Rose Lubkowski – Energy healer; intuitive life coach; her care-giver story appears in the book Radiant Survivor
  • Callie Carling – Cancer survivor; Laughter Yoga teacher; creativity coach; contributing author for Radiant Survivor
  • Barbara Techel – Speaker; author of Through Frankie’s Eyes; her care-giver story appears in the book Radiant Survivor

I do hope you’ll join us for what promises to be a truly rich, uplifting and revitalising event. As I said earlier, it’s completely free to attend.

If you can’t make the live broadcast, register anyway because you’ll be able to listen to the replay anytime until the launch on November 19th.

PLUS when you buy Radiant Survivor on the day of the launch, you’ll receive the MP3 downloads from the event, plus dozens of other bonus gifts, as a special ‘thank-you’ from Erica and her friends.

Book Your Place on the
Radiant Survivor Telesummit at
http://bit.ly/1edsUmy


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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

Facebook:

LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)

Categories : Blog, Books and Authors, News
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Back when I started Spirit Authors 2 years ago, it was my intentions to create a site that could help mind-body-spirit/self-help authors– both aspiring and extablished–to learn how to establish themselves online, so they could learn how to spread the word about all the great work they do. The 7 Graces of Marketing BOOK COVERIt was my experience that a great many artist, holistic and spiritually-minded people didn’t like to do marketing; and as a result, they stuggled to survive financially. I found it sad to see so many people give up on their dreams, so I wanted to make sure Spirit Authors provided them with lots of (free) resources that could help them.

At the exact same time I was launching Spirit Authors, I began writing a new book of my own, which originally was intended to be a book for all those sensitive souls who didn’t like marketing, but needed to do it. I thought if I could help create a new paradigm for these kinds of people, it might be useful.

But after I started diving deeply into the subject of marketing, I discovered so many revealing (and sometimes shocking) things about its history, intention and practice, and so many serious issues arising from consumer culture, that I knew this book was going to be something altogether different from what I had originally intended.

And now, after 2 years of daily writing, researching and pulling it all together, TODAY–Tuesday December 13th, 2011–is the big Amazon launch for my new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. (Click the title to find buy the book and receive some great gifts).

The 7 Graces of Marketing is a bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view. It reveals how our relationships with Self, others, our businesses, our economy and the Earth impact our health, our economy and the delicate ecological balance of our natural world. As much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm I call ‘The 7 Graces of Marketing.’

When you buy the book TODAY you can receive the complete set of 7 MP3s (over 10 hours of audio) from last week’s 7 Graces of Marketing Telesummit, with 24 internationally renowned speakers, such as Joe Vitale, Eric Pearl and 22 others, speaking about the ‘7 Deadly Sins’ of marketing and the ‘7 Graces’ of marketing. You’ll also receive dozens of other gifts offered by my friends and colleagues, to express our appreciation for your support.

To buy the book, and claim your MP3s from the 7 Graces Telesummit, and receive a fabulous selection of gifts from my friends and colleauges, here’s all you need to do:

  1. Sometime TODAY, go to http://the7gracesofmarketing.com/book-launch/pages/launch.html. This is the “launch” page.
  2. On that page, you will see links to buy the book on Amazon US, Canada or UK (yes, you may purchase the book from another Amazon site; we just didn’t have room for all the links)
  3. Click a link to buy the book on the Amazon of your choice. You may buy the book in either paperback or Kindle version
  4. After you have purchased the book, Amazon will give you a purchase code. The purchase code is a 17-digit number, and it looks like this: 123-1234567-1234567. Copy this number to your computer clipboard.
  5. Return to the “launch page” and enter your name, email AND your Amazon purchase code in the form.
  6. When you hit the button that says “Yes, Please!” you will be taken immediately to the “bonus” page. This page has all the links to take you to the bonus gifts.
  7. Just click the links of the gifts you would like to download.

That’s all there is to it!

I am extremely passionate about this subject (as you will have heard if you listened to last week’s telesummit), and I am dedicated to getting the dialogue started in the business sector so we can change the way we do marketing, and make a brighter, healthier, happier world for our children and children’s children. I do hope you’ll check out The 7 Graces of Marketing.

Click HERE to get the book, the MP3s and free gifts now

Please PAY NO ATTENTION if Amazon says, “Only 3 left in stock” or “Ships in 1-4 weeks”. We have test ordered the book, and it takes about a 7-10 days to ship, and it is IMPOSSIBLE to “be out of stock” because this is a “print on demand” book, which means the book will be printed and shipped to you whenever you place an order.

If you have any questions or experience any problems, please do not hesitate to contact me via the contact from on this site.

AND, I’d love to hear what you have to say about the book after you have read it, so be sure to subscribe to this blog so you can find your way back here. I’m also starting a 7 Graces of Marketing Community for everyone who has bought the book, and who would like to meet others of like mind who want to bring ethics and values back into our business and marketing. So please do stay in touch.

With gratitude and appreciation,

Lynn Serafinn

Author, coach, author promotions

http://spiritauthors.com

http://spiritauthorscoach.com

http://the7gracesofmarketing.com

Comments (0)

Get seen & build your network by partnering on book promotions from Spirit Authors. Reach your target audience and gain valuble insight into how others market their books. Mind-body-spirit, self-help, health & wellness, ethical business & marketing.

As most of you know, I create and manage book launch campaigns for mind-body-spirit authors. Over the past 18 months or so, I’ve coordinated more than a dozen campaigns. All of my clients reached bestseller status. In fact, most were in the top 3, and five of these hit the coveted #1 bestseller spot.

Creating a book launch is a LOT of work, and cannot possibly happen without the help of many dozens of network partners. Being a partner on someone else’s book launch has great rewards, even if you are not an author. Among other things, it helps you expand your professional network, gives you more visibility, and can also help to grow your mailing list. A well-crafted book launch has the potential to reach millions of people by dint of our collaborative efforts. If you’ve never participated in a book launch before, read my article “7 Reasons to Partner on Someone Else’s Book Launch NOW”.

Below is a list of upcoming launches. If they tickle your fancy and you’d like to join us, send a note to me by the dates listed below at http://spiritauthors.com/contact

BOOK LAUNCH 1

Why Wait? The Baby Boomer’s Guide Preparing Emotionally, Financially and Legally for a Parent’s Death

AUTHOR: Carolyn A. Brent, M.B.A
LAUNCH DATE:
November 15th, 2011
PROMOTIONS RUN:
October 10th through November 15th

WHO SHOULD JOIN THIS CAMPAIGN?

Anyone whose work has to do with Baby Boomers, family relationships, end-of-life issues, death and dying, grieving and loss, life transitions, health care, advocacy groups, elderly care, human rights, financial or legal planning, etc.

TO JOIN THIS CAMPAIGN:

Express your interest by filling in the form at http://babyboomersguide.org/pages/book-launch/join-the-book-launch-for-why-wait.html no later than Friday September 16th, 2011.

Visit Carolyn’s “Baby Boomer’s Guide” blogsite: http://babyboomersguide.org


BOOK LAUNCH 2

The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell.

AUTHOR: Lynn Serafinn
LAUNCH DATE:
December 13th, 2011
PROMOTIONS RUN: November 7th through December 13th

WHO SHOULD JOIN THIS CAMPAIGN?
Anyone whose work has to do with marketing, business, entrepreneurship, new economy, healing, self awareness, environmentalism, consumer culture, social media, social responsibility, connection, transparency, abundance, ethics, communication, community, spirituality, connection the Earth

TO JOIN THIS CAMPAIGN:

Express your interest by filling in the form at http://the7gracesofmarketing.com/book-launch/pages/join-the-book-launch-for-7graces.html no later than Monday October 10th, 2011

Visit “The 7 Graces of Marketing” blogsite: http://the7GracesOfMarketing.com


I am also working on several other launches coming in the New Year, including:

  • The Destiny Discovery: Find Your Soul’s Path to Success by Michelle L Casto (January 17th, 2012)
  • Alpha Chick: 5 Steps for Moving from Pain to Power by Mal Duane (February 7th, 2012).

I will be sending you more information about these, including how you can join us for these uplifting campaigns, in the very near future.

I look forward to working with many of you on these great launches!

And, as always, don’t forget to subscribe to the Spirit Authors blog for regular tips for authors, both established and aspiring.


Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self, as well as the upcoming book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. She also works as a campaign manager for mind-body-spirit authors and has produced several #1-selling book campaigns. She is the founder/creator of Spirit Authors, a virtual learning environment and community that offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. As part of her work with spiritual and self-help authors, she also regularly hosts large-scale online virtual events (usually free of charge) with world-class speakers on a range of mind-body-spirit topics. Subscribe to her Spirit Authors blog at http://spiritauthors.com/category/news/ so you can receive more useful tips and news about upcoming online events. While you are there, do check out the excellent and affordable online courses for authors available.If you are an author seeking 1-to-1 support or campaign managment for your upcoming book launch, you are also invited to request a free consultation by filling in a contact form at http://spiritauthors.com/contact. Please note that full service campaigns require a 6 to 8 month lead-in time, so be sure to contact Lynn well in advance of publishing your book.


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Categories : Books and Authors, News
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Book promotion expert Lynn Serafinn from Spirit Authors shares her tips on what every first-time author should know about royalties, retail price and printing costs before they self-publish a book.


Recently, in one of my LinkedIn Groups, a new author asked, “Does anybody have experience with self-publishing companies and the way they pay royalty fees?” I thought the answer to this question was something many new authors would like to know, so I thought I would share my response with my Spirit Authors readers. Below is a copy of the post I made on December 15th, 2010.

Hi there LinkedIn,

Here’s a breakdown of how most self-publishing royalties work:

By self-publishing companies, I assume you mean “publishers” such as iUniverse (probably the most known, but really only one of many) who set up your book to be distributed via print-on-demand (POD). The company I used for my first book is a small company called Authors Online – http://authorsonline.co.uk. I chose them because they are a small friends-and-family run company who take good care of their clients.

The POD press most often used is a company called Lightning Source. There are 2 major Lightning Source plants (when I last checked), one in Kentucky and one over here in England in Milton Keynes.

These kinds of companies don’t generally get your books into shops, but rather focus on Amazon, B&N, etc. The self-publishing publisher sets up your ISBN and arranges for your book to appear on all these online retailers. But be SURE you read the fine print. I had a scenario not very long ago when one of my clients went with Create Space (Amazon’s own print-on-demand publishing company) and they did NOT place the book on all 6 (now 7) Amazon sites throughout the world, cutting down SIGNIFICANTLY on my client’s sales. So be sure you ask if the company GUARANTEES you will be on all Amazon sites… but (if your book is in English), most especially Amazon US, Canada and UK.

Ok, so here are 7 facts about self-publishing and typical royalty structures:

1) Amazon buys your book for 45% of the retail price. That means, if you book retails for $10, Amazon pays your publisher $4.50 (not you… unless you actually START a publishing company and are selling the books directly to Amazon).

2) From that $4.50, your publisher subtracts their printing costs. Not sure of what they are in the US, but here in the UK, the costs are typically 1p (let’s say 2 cents) per page, plus 70p (let’s say $1.25) for the cover. So a 100 page book would cost $3.25 to print (don’t quote me on the exact figures; these were current as of 18 months ago in the UK. DO ask your publisher these questions).

3) If the book costs $3.25 to print, and you have received $4.50 from Amazon, it means your NET is $1.25.

4) Most self-publishers do a 50/50 split of the net, or in that ball park. That would mean your royalty per book sold is a whopping $0.67. Most payouts are quarterly, starting 4-6 months after publication.

5) Of course, you could also set the retail price higher to ensure you get a higher royalty. The best thing to do is to go online and check out similar books in the same niche, and check out their page count, and see how much their retail price is. Bear in mind, that Amazon will normally sell you book for LESS than retail, but you will still receive 45% of retail unless you tell them you are willing to take less in order to drive up sales (not recommended for first-time author, frankly!).

6) If you go FULLY self-published (i.e., set up your own ISBN, deal with Lightning Press, etc), then your royalty is 45% of retail. Subtract your printing costs from that, and that is your net profit per book. That is what I am doing with my next book.

7) Last option: getting the books printed in bulk (most do this overseas) can drive the cost per book WAY down, but you have a massive front-loaded investment at high risk because the minimum run is usually 1000 books or more to get a good price. PLUS you have the set-up costs, as it is not the same as digital POD. Any time I have seen new authors do this, they end up with a house full of hundreds of unsold books, and feel very discouraged. I don’t recommend it unless you have a solid promotional platform and good distribution set up. ALSO, bear in mind that if you go this route, book distributors tend to take the books on consignment and they don’t pay anything if the books don’t sell. And who do you think is responsible for the marketing? You guessed it – you. Furthermore, they might take 300 books from you when they first come out, but they can RETURN every book that hasn’t sold (or worse–been returned to the retail shops!) after a certain period of time.

BTW, I help self-published mind-body-spirit authors via my site Spirit Authors at http://spiritauthors.com. I’m re-opening Module 3 on self-publishing in February 2011. The course for writing your book (Module 1) and building your online platform (Module 2) are already available. You can take a 7-day test drive of those courses for only $1.

I also do full-service Amazon book launches at http://spiritauthorscoach.com. Drop me a line if you would like to chat.

Warm wishes,

Lynn Serafinn


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self.

Her upcoming book, The 7 Graces of Marketing, is coming in June 2011.

She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


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Finding Your Readers

Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

  1. Our relationship with money/selling
  2. Our relationship with technology
  3. Our relationship with other people
  4. Our relationship with ourselves (and I mean our TRUE Selves)

And after that self-examination, you’ll be ready to embark on a journey exploring how these factors will impact the success of your book, as you take the first step towards building your promotional platform — identifying, finding and reaching your targeted readers.

The above introduction is from Lesson 1 of Spirit Authors Module 2:
Pre-Publication Marketing Musts (aka “100 Days to Build Your Online Promotional Platform).

In that lesson, you will:

  1. Explore your relationship with money, marketing and selling
  2. Learn how to identify your target audience and why this is important
  3. Learn the two key goals of early marketing
  4. Outline the infrastructure you need for finding your audience online
  5. Create a plan for reaching your audience

For more information about the complete 10-week course, which includes audio downloads, full transcripts, weekly workbooks, access to member forum and monthly members-only calls, see http://spiritauthors.com/module-2/mod-2-overview. You can take the course for a 7-day “test drive” for only $1, and get some great free bonus gifts just for checking us out.


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


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Categories : News, Platform Building
Comments (3)
Dec
18

Using and Integrating Blogs and RSS for Book Promotion

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Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on blogs vs websites for book promotion, setting up feeds and social networks, basics of  leads generation, and online interaction.

To REGISTER for this Module, click HERE.

Module 2: Pre-Publication Marketing Musts

Week 3: Integrating and leveraging blogs and RSS

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Finding Your Readers

When designing a blogsite for your book, it is essential that you are mindful of your target audience, and that you design the blog in such a way as to be attractive to potential readers. This attractiveness must extend into the character of your theme and colour scheme as well as the content of your posts.

Most of all, remember that while the purpose of your book blog is to get people interested in your book, you will not achieve this simply by creating a site that does nothing else but talk about your book. To build your promotional platform, your primary objective in making a blog should be to create an environment where readers can really get to know:

  • Who you are as a person
  • What your message is
  • How you write

AND… if you do it right, your blog will also become a platform where you can get to know your readers too—both collectively and (in some cases) individually.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

  1. The importance of having a dedicated book domain
  2. Purpose of a blog as opposed to a website
  3. Considerations for setting up your blog
  4. How to set up your feeds
  5. Integrating your feed to social networks
  6. Installing a sign-up box on your blog
  7. WordPress enhancements: Plugins and Widgets
  8. Building interaction into your blog
  9. How often and what to blog
  10. How to make the most use of your material

Click “Read More” to begin your lesson for the week.

Read More→

Categories : News
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Dec
18

Target audience – knowing, finding and reaching your readers

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Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Module 2: Pre-Publication Marketing Musts

Week 1: Your readers: knowing, finding and reaching them

Click to listen to an overview of this week’s lesson:


To REGISTER for this Module, click HERE.

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Finding Your Readers

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

  1. Our relationship with money/selling
  2. Our relationship with technology
  3. Our relationship with other people
  4. Our relationship with ourselves

Get ready for a journey exploring these factors and how they impact the success of your book.

OBJECTIVES FOR THE WEEK:

In this week’s lesson, you will:

  1. Examine your relationship with money and selling
  2. Learn how to identify your target audience and why this is important
  3. Learn the two key goals of early marketing
  4. Outline the infrastructure you need for finding your audience online
  5. Create a plan for reaching your audience

Click “Read More” to begin your lesson for the week.

Read More→

Categories : News
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