Archive for marketing
Be a Promotional Partner on Our April 2015 Book Launch
Posted by: | CommentsHi everyone. Lynn Serafinn from Spirit Authors here. I would like to invite our Spirit Authors readers to consider being a promotional partner on our next book launch:
BOOK: Sleep Your Fat Away: Train Your Brain to Lose Weight Effortlessly
AUTHORS: Drs. Joy and Roy Martina
LAUNCH DATE: Tues, April 21st, 2015
PROMOTIONS RUN: Mon March 16th – Tues April 21st, 2015
Many of you may remember Dr. Roy Martina when we launched his tremendously successful book
Emotional Balance, which was an international #1 bestseller in US, UK, Canada and several European countries.
WHO SHOULD JOIN THIS CAMPAIGN?
Anyone whose audience is interested in:
- health and fitness
- holistic health and lifestyle
- weight loss; finding alternatives to the ‘diet industry’
- positive life changes; self-empowerment; self-esteem
- mind-over-matter; working from the ‘inside out’
- escaping addictions or addictive behaviour
- releasing past traumas
HOW CAN YOU PARTICIPATE?
There are FOUR activities for this launch:
1) A joint venture partner (JVP) campaign, where you can offer a bonus gift for the launch. This means anyone who buys the book on launch day will have the opportunity to opt into YOUR list and get your free offer.
2) A Virtual Blog Tour, where you can feature a written interview with the author on your blog, and have dozens of people promoting your blog on your ‘stop’ on the tour.
3) A Radio Tour, where you can book the authors on your radio show or podcast.
JUST SO YOU KNOW: We are also organising a 3-Day Telesummit called ‘Busting the MYTHS About Weight Loss’, with a panel of world-renowned experts (with many names I’m sure you’ll recognise). Our Spirit Authors telesummits can attract thousands of registrations, and a high percentage of them will go on to buy the book AND download YOUR bonus gift. That’s a great win-win for everyone involved in the campaign.
HOW CAN YOU JOIN THIS CAMPAIGN?
Just fill in the form at
http://the7gracesofmarketing.com/be-a-partner-on-the-book-launch-of-sleep-your-fat-away-by-drs-joy-and-roy-martina/
BY FRIDAY, FEBRUARY 13th, 2015
(the earlier the better!).
Thanks for considering becoming one of our network of promotional partners. I do hope you will join us for this book launch.
MORE LAUNCHES COMING: Please stay in touch, as we will soon begin registering partners for Makeup Gourmet Chris Scott’s book Face With a Heart.
Drop me a line via the contact form on this page if you have any questions.
With gratitude,
Lynn Serafinn
7 Graces Project, CIC
Spirit Authors Book Promotions
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.
Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul
Facebook:
LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)
An Editor’s Insight into Writing about Personal Challenges
Posted by: | CommentsLynn Serafinn interviews Vrinda Pendred from Conditional Publications on the challenges of writing a personal life story that is accessible to a wider audience.
Today, I have the great pleasure of being the host on DAY 7 of the Virtual Blog Tour for Richard David Price, author of the brand new book Beating the Adversary: A True Story of Schizoaffective Disorder, officially released on 1st December, 2014. On its debut, it became Amazon’s #1 best-selling new release in ‘schizophrenia’.
Yesterday, Richard visited Christine Miller’s Growing Edge Blog at http://christinemiller.co/category/christine-miller-growing-edge-blog/, where they discussed about hallucinations, therapies and other elements he encounters in dealing with his condition.
Today, I’d like to share with you a recent interview I had with the editor of the book, Vrinda Pendred, as I thought it would be of particular interest to authors who write transformational books, especially those that incorporate personal memoire.
VRINDA PENDRED is the Editor and Founder of independent publishing house Conditional Publications, which is devoted to giving a ‘voice’ to people diagnosed with neurological conditions such as Tourette’s Syndrome, ADHD, autism, bipolar disorder and much more. She is also a writer and a prolific novelist.
Beating the Adversary is the third book released by Conditional Publications. It is the autobiographical account of author Richard David Price, who was diagnosed with schizoaffective disorder as a teenager, as a result of a childhood accident.
(And…not to be biased or anything…Vrinda is also my amazingly talented daughter).
***INTERVIEW***
LYNN: What were the challenges for you as an editor, in making a book of this kind accessible to a wider audience?
VRINDA: One of the features of schizoaffective disorder is disorganized thought. That in itself wasn’t a challenge, so much as trying to get the balance right between making the book ‘readable’ and maintaining the author’s voice. What’s the point of publishing a book with the intention of allowing your audience insight into what it’s like to suffer with such a condition, if you remove everything that demonstrates that condition?
This meant editing the book perhaps fifteen times (I lost count) before we felt it was not only accessible, but authentic. It was vital that the author still feel like it represented his struggle in an honest way, even if he understood we had to make changes to ensure the general audience would make the effort to hear his story.
The original draft also left out the whole missionary section of the book. I’m not Mormon myself, but I asked Richard to add that in. I was interested. He was concerned about coming across as ‘preachy’, but I assured him we would edit it so it didn’t feel that way. I think we managed this. The point of including it was to show how he had overcome his challenges. When I spoke to him about it over the phone, he told me his faith was what got him through it. When that wasn’t in the book, I felt we were cheating the audience.
Keats said, ‘Truth is beauty,’ and I wanted this book to be as truthful as possible. I didn’t care whether the audience was Mormon or not. I think the most fantastic thing about people is that we all come from different walks of life, yet something deeper connects us. I don’t think the reader needs to be Mormon to appreciate Richard’s transformative experience. As a non-Mormon, when Richard finally delivered to me his first complete draft, including every gritty and profound moment, I cried – because he’d finally expressed his truth, and Keats was right: it was beautiful.
LYNN: What do you think is the value of people writing about and publishing their own transformational journey / personal challenges?
VRINDA: Writing is therapy; I would hope most people in this day and age know that. Writing about your journey is some of the best medicine you will ever find, and it’s free without side effects – because it’s important to remember (and I say this from experience) that even if you have an incurable disability, there is more to that than the physical. These things have an emotional effect, and can often be traumatic. Writing may not change your circumstances, but it helps you exorcise the frustration or pain. That alone can be enough to get you through each day.
In terms of taking the time to publish that journey, that’s more about the reader. To take myself, as an example, I have Tourette’s Syndrome and one of the most important moments in my life was when I started talking to others with the same condition – when I realised I wasn’t alone. I stopped regarding myself as a ‘freak’ and started to understand I am one of a very large population of people who face the same sorts of challenges. It helped me accept myself. That’s why I founded Conditional Publications; I want to give a voice to people suffering in silence and help others realise they are not alone. In this way, I think there is great value in publishing your memoirs, whether they go on to be best-sellers or not. Even if they make a difference in just one person’s life, your work has served a purpose.
LYNN: What were some of the challenges you faced in getting this book ready for publication?
VRINDA: I think the trickiest part was trying to get everyone on the same page at the same time. I work at a distance, via email and social networking, with some long-distance telephone calls. We’re all in different time zones, so you can’t always get the immediate response you’d like, which means you have to plan ahead with everything. Once you find people you can rely on, hold onto them!!! They’re more precious than gold dust, and they will help you build something unexpected.
LYNN: Can you give tips to other authors in this category, with regard to marketing?
VRINDA: Read Lynn Serafinn’s book Tweep-e-licious! I’m following it like the Bible.
(Lynn blushes).
LYNN: What words of encouragement would you give other authors writing about their personal journey / challenges? What’s the message to authors about beating their own adversary?
VRINDA: I’ve always wanted to write, ever since I was 3. When I was 20, I told someone about this dream. They were older and wiser and asked, ‘Is this really what you want to do? Is it what you feel in your heart you’re meant to do?’ I said yes, absolutely. They said, ‘Then you will do it. All you need is to want it enough. That’s all it takes to succeed.’
I’ve always born this in mind, and the older I get, the more I see it’s true. Everything comes down to motivation and energy. If you really want to get your story out – no matter what it is – just do it.
If you get writer’s block, don’t worry. Don’t push it. If the ideas aren’t flowing, whatever you write will ring false. Just relax, do something else, and wait until inspiration strikes again. And it will; it grips you when you least expect it, and suddenly you find you can’t do anything without words flying through your head. You have no choice but to write them down, so they don’t drive you nuts. That’s when it will sound sincere. Keep at it, and trust those moments will come; they always do.
***END OF INTERVIEW***
I hope you enjoyed this brief interview with author Richard Price and that you’ll check out his new book Beating the Adversary: A True Story of Schizoaffective Disorder.
When you buy Beating the Adversary during its official Amazon launch, you’ll also receive a free novel entitled The Ladder by Vrinda Pendred, founder of Conditional Publications – an independent publisher dedicated to writers with neurological conditions.
To buy Beating the Adversary and get your free novel, go to:
http://www.conditionalpublications.com/pages/beating-the-adversary.html
Thanks for reading! Please do share your comments and thoughts below. I love reading your feedback.
Be sure to follow Richard tomorrow on the next stop of his Virtual Blog Tour, when he’ll be visiting Pippa Moye’s Silver Ray Healing Therapies blog at http://www.silver-ray.co.uk, where they’ll be talking about how spiritual beliefs can help counter depression and other topics.
Lynn Serafinn
Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.
Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul
Facebook:
LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)
The Practitioner Author – Why Writing a Book is a Great Idea
Posted by: | CommentsLynn Serafinn interviews naturopathic doctor Doni Wilson ND about how therapists (and patients) can benefit from their writing a book on alternative medicine.
Our team at Spirit Authors have been supporting authors since 2009. Over that time, the vast majority of our clients have been what I would call ‘holistic service’ professionals, i.e. coaches, consultants, therapists, alternative medical doctors, etc. Most of them are working on a book (or have already published one) in which they share a specific area of their professional expertise.
One example is our client Dr. Doni Wilson, ND – a naturopathic doctor. Known on Twitter as @GlutenFreeDoc, Doni has written extensively about the advantages of a gluten-free diet. But Dr. Doni’s primary passion is to educate the public about the damaging effects of STRESS in our modern world, and how it is responsible for a plethora of chronic health issues.
For that reason, in 2013 Doni published a definitive 340-page manual on the subject called The Stress Remedy: Master Your Body’s Synergy and Optimize Your Health. This month, Doni also released a short eBook called Stress Remedies: How to Reduce Stress and Boost Your Health in Just 15 Minutes a Day, which she says is a ‘practical companion’ to her larger book. She’s selling it on Amazon for only 99 cents.
As so many of our readers at Spirit Authors are what I would call ‘practitioner authors’ (or are aspiring to be one), I thought I would share part of a recent conversation I had with Doni on Skype, when I asked her about why she wrote her books, and her thoughts on the value of practitioners putting their expertise into words.
LYNN: Why do you think it’s important for alternative therapists to write books?
DONI: Alternative practitioners have a unique voice and knowledge. However, busy practitioners are often so caught up in serving their patients that they don’t have time to spend writing. But unless they make the time, there is no way to bring the collective voice and knowledge of alternative medicine to the rest of the world. I believe it’s important to bring their voice into the written form, so it can help more people than they can reach through their individual professional practice.
LYNN: Apart from the difficulty of finding time to write a book, what other challenges did you face when writing your books? What encouragement can you give other practitioners?
DONI: Well, when I started, I didn’t know anything about putting a book together – writing, publishing, promoting, etc. It was all a big, daunting mystery to me. I had to find people to help me, and TRAIN myself in how to make it happen.
It’s understandable that a practitioner might feel mind-boggled at the prospect of writing a book, and thus not entertain the idea seriously. But the more alternative practitioners who publish books, the more people can access naturopathic medicine. This will give more people the tools for preventative medicine instead of one that simply focuses on treating symptoms of disease.
LYNN: How has writing books helped you professionally?
DONI: First of all, I want to say that some practitioners mistakenly think writing a book will result in people not needing them anymore, and patients won’t bother to come to them because it’s all explained in their book. But actually, the opposite is true. I get more patients since being an author than before I wrote my books.
And it’s not just numbers. The quality of my patients has improved because they are more educated before they even pick up the phone to book an appointment with me. Potential patients know my philosophy and professional approach before they meet with me. They come to their appointment with much more clarity about what they need and what they want. This makes communication between us easier when we start to work together, as they already understand the language and the rationale behind what we will be working on together. That makes my job so much easier.
It also helps attract the ‘right’ kind of patient to me, as it establishes a link between us. Let’s say someone reads the book and they feel it validates their intuition about their health AND it backs it up with science and informed advice. Well, that person will already be pre-disposed towards my professional approach. They will be more likely to reap the benefits of treatment, as they will be more committed to it at a personal level.
Finally, having a book makes it easier for the practitioner to speak with patients without having to explain every little thing. If a patient reads my book, it means I won’t have to say the same thing over and over again!
LYNN: Why did you write this shorter eBook Stress Remedies? Didn’t you cover it all already in your larger book The Stress Remedy?
DONI: I see the two books as complementing each other. They are both about stress, but they approach the subject from different angles.
The Stress Remedy goes into great detail on topics such as diet, supplements, cortisol testing, etc. But what I didn’t cover in much depth were ‘daily stress remedies’, which are part of what I call my ‘Stress Remedy Master Plan’.
Rather than make The Stress Remedy longer than it already was, I thought it would be a great idea to write a short (and hopefully ‘stress-free’) practical, activity-based guide to balancing stress that didn’t involve changes in diet or supplements. So, in Stress Remedies, I help people understand the health benefits from specific activities, so they can choose the ones that work best for them and optimise the natural rhythms of their own healthy body and mind.
Some people might wonder what having a 99-cent eBook could possibly bring a practitioner from a business perspective. They might wonder why they should bother to put effort into something that has little promise of high profit. Well, I believe a small eBook is more likely to encourage those who do not know me or my work to read what I have to say on the topic. They will be more willing to take a chance on me, as spending 99 cents to read a short eBook is a much smaller commitment of time and money than buying (and reading) a 340-page book. Hopefully, if they like what they read, they might visit my website or check out my book The Stress Remedy. If they continue to follow my work, perhaps one day they will also contact me as a patient or make another purchase on our website.
Basically, the Stress Remedies eBook is another doorway to meeting and greeting new people, and sharing my passion for the naturopathic lifestyle. I strongly recommend other practitioners to build their own doorways by sharing their wisdom in a book.
Dr. Doni’s eBook Stress Remedies
is available on Amazon Kindle for only 99 cents at
http://doctordoni.com/dr-donis-new-kindle-ebook-stress-remedies-just-99-cents
If you’re a practitioner who has a book (or you’re hoping to write or publish one in the near future), feel free to contact our team here on Spirit Authors to see how our platform building packages, business mentoring and other packages might suit your needs. Just drop us a line via the contact form on this site and request a free 30-minute consultation.
9 Dec 2014
Lynn Serafinn
Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.
Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul
Facebook:
LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)
TODAY: New Novel by Milan Ljubincic Takes You on a Journey to the Soul
Posted by: | CommentsLynn Serafinn from Spirit Authors announces the launch of the new spiritual, psychological novel ‘Island of Souls’ by author Milan Ljubincic.
TODAY on Amazon, an inspiring new novel is making its debut. It’s called Island of Souls: light within the dark by internationally renowned psychologist and speaker, Milan Ljubincic.
I’m pleased to be the campaign manager for the launch of this refreshing and illuminating book.
Written much in the tradition of other metaphysical authors like Paulo Coelho (The Alchemist) and James Redfield (The Celestine Prophecy), author Milan Ljubincic uses the powerful vehicle of fiction to weave a rich, allegorical story that illustrates how every one of us can find harmony and joy when we learn the language of our own hearts, and reawaken the wondrous spirit that already lies within us.
To buy the book AND receive dozens of free bonus gifts, go to:
http://islandofsouls.com/book-launch/pages/launch.php
Many of us have a library of self-help books on our shelves that ‘tell’ us how to transform our lives. But in Island of Souls, we simply step into the story of lead character, Lucas, and experience that transformation along with him. Set on a mysterious, uninhabited island, Island of Souls is a modern-day parable that blends real-life events with depth psychology, metaphors, archetypical figures and mythical symbolism to convey the underlying message of connection, aliveness and meaning. As much a guide as it is a story, Island of Souls is an invitation for you to reflect on your own life journey, its teachings, and the meaning it holds for you.
Island of Souls: light within the dark is celebrating its big Amazon launch TODAY Tuesday May 13th, 2014. When you buy the book during the launch, you’ll receive DOZENS of beautiful bonus gifts from Milan’s friends and colleagues.
To buy the book AND receive these bonus gifts, go to:
http://islandofsouls.com/book-launch/pages/launch.php
And as a special gift from Milan, when you buy the book you’ll also receive:
- The MP3 audio downloads from the ‘Soul Awakening Telesummit’ with over 4 hours of inspiration and information from Milan and 10 other world-class speakers including Dr. Eric Pearl, Chloe Taylor Brown, Gregg Levoy, Lynn Serafinn, Karen Erlichman, Emmanuel Dagher, Cari Murphy, Frederika Roberts, Wendy Kennedy, and Anna Sienicka.
- A FREE 1-hour online class with Milan, where he will share the fascinating ‘story-behind-the-story’ along with an in-depth discussion on the underlying insights and lessons within Island of Souls.
I’m sure all those gifts will make you feel pretty illuminated even before you read the book! I do hope you’ll check it out on Tuesday May 13th, 2014.
Lynn Serafinn
Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.
Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul
Facebook:
LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)
The Hows and Whys of Writing a Spiritual Book
Posted by: | CommentsLynn Serafinn from Spirit Authors interviews author Daniel Parmeggiani about how and why he wrote his book The Magnificent Truths of our Existence.‘
Today, I have the great pleasure of being the host on Day 11 of Daniel Parmeggiani’s Virtual Blog Tour, whose new book new book, The Magnificent Truths of Our Existence, is currently celebrating its official launch.
Daniel Parmeggiani is a modern-day spiritual teacher whose approach is unaligned with any particular religion or tradition. Driven by intense psychological turmoil when he was younger, Daniel discovered within himself a deeper reality that he says not only saved his life, but also showed him the way to permanent happiness and inner peace. Those revelations became the foundation of his book, The Magnificent Truths of Our Existence.
Yesterday, Daniel visited Jennifer Lyall’s ‘Your Soul Connection’ blog at http://yoursoulconnection.ca/topics/articles/ where she asked about the one thing that everyone in the world wants, and the importance of community on our spiritual path. Today, I’d like to share with you a recent interview I had with Daniel when I got to ask him to share a bit about the process he used to write his book, and the advice he would give to other authors who may be thinking about writing a book on spirituality.
***INTERVIEW***
LYNN: What were your original reasons for writing a book about your spiritual experiences? What was happening in your life that made you want to share them in this way?
DANIEL: Ever since I had my first spiritual breakthrough at age 17, I’ve felt a deep sense of responsibility to share the simple, clear vision of our true innocent nature that I was blessed with. The recognition of my own absolute innocence rescued me from a seemingly hopeless state of obsessive-compulsive behaviour and self-loathing, and brought me self-forgiveness and peace within myself. I’ve always known that my perspective is unique in its clear logic and rationality, and I have no doubt that this book will greatly benefit all those who read it with a positive, receptive attitude.
LYNN: Why do you think it took you 8 years to finish your book The Magnificent Truths of Our Existence?
DANIEL: I quickly found out that writing an ordinary book is easy, but writing an extraordinary book is very hard. When I set out to write this book in 2006, I was determined to create something extraordinary, something different and practical that would really help people. I was willing to take all the time that was necessary for this to happen, and that turned out to be 8 years!
LYNN: How did you finally manage to get focused to get the book done? What kinds of things did you have to do or change to move the process forward?
DANIEL: After my breakthrough at age 17 that started it all, it took me almost 20 years to finally feel ready to begin putting my ideas down on paper. I knew I needed to help myself first before I could effectively help others. I also wanted to be sure that I fully represented my own spiritual teachings in my personal life. Then when the writing process began, I only wrote when I felt inspired to do so. I didn’t want to force any of it, because I wanted everything to be as genuine as possible. This meant that sometimes there were long periods of inactivity. But the importance of my mission always kept bringing me back to the desk.
LYNN: What advice you can give other authors who are thinking about writing a book on spirituality? What things should they watch out for? What tips can you give them?
DANIEL: I once heard Dr Wayne Dyer say, “Don’t die with your song still in you.” I think those words were the ones that finally got me started on this journey. Writing your first book can be very frustrating at times. It is a marathon that takes great endurance and perseverance. It is a trial and error, learning experience that requires lots of patience and the willingness to grow and change. There will be dry periods when the task will seem unsurmountable. But through it all, just keep plugging away. Try to do a little bit each day. And when you feel like you just want to say, “The hell with it!” and quit, remember the words of Dr Dyer. The payoff is great in the end, and worth every sacrifice.
*** END OF INTERVIEW***
I hope you enjoyed this brief interview with Daniel Parmeggiani, author of The Magnificent Truths of Our Existence.
In Daniel’s words, “this book provides deep spiritual insight about who we really are, the cause of our suffering, and how to transform our lives.” If you are intrigued to find out more about Daniel’s approach to achieving the highest spiritual aspirations of happiness, love and inner peace, pick up a copy of The Magnificent Truths of Our Existence at:
http://www.MagnificentTruths.com/order
AND…when you buy the book now during the official launch, you’ll receive dozens of beautiful free gifts from Daniel and his friends and colleagues. It’s their way of saying ‘thank you’ for supporting Daniel in this important spiritual work.
Thanks for reading! Please share your comments and thoughts below. I love reading your feedback.
Be sure to follow Daniel tomorrow on the next stop of his Virtual Blog Tour, when he’ll be visiting Ana M. Bruckner and Antonia Daniek’s ‘Inspired Planet’ Blog at http://blog.inspiredplanet.co/where they ask about the 5 existential needs of life, and the logic against guilt.
Lynn Serafinn
10 May 2014
Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.
Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul
Facebook:
LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)
11 Spiritually Awakened Authors and Speakers Come Together
Posted by: | CommentsLynn Serafinn from Spirit Authors talks about Milan Ljubincic, author of the spiritual novel ‘Island of Souls’, and about the FREE 3-Day ‘Soul Awakening Telesummit’.
The secrets to achieving happiness and inner peace are highly sought after. But this desirable state can sometimes seem impossible to achieve in a world that turns faster with each passing day. In this digital information era, we often find ourselves getting confused about what we should listen to, and the right path to take. In such a world, things can sometimes seem very black and white: they are this or that, one way or another. The secret, however, lies not only in the beauty of the light, but also the depths of our shadow.
My client, psychologist and author Milan Ljubincic, understands that it is within the shades of grey that the richness of life unfolds. While many people put the study of psychology and the mind in one box, and the world of soul and spiritual experience in another, Milan sees them as working together, as one integrated whole. His work in the field of spiritual psychology can be seen as a return to the ancient origins of the ‘psyche’ where psychology interfaces with spirituality, to reawaken the spirit within each one of us. He has come to understand that true happiness and inner peace is attained when our mind and our spirit cease tugging in opposite directions, and when the two begin to dance harmoniously together. For that to happen, we must listen to the voice of our heart, and recognize that our emotions carry our teachings. When we tap into this new way of hearing, we begin to heal and rediscover the joy in all those wonderful shades of grey – as we embrace the light as well as the shadow within.
The desire to share this simple but profound truth is what led Milan to write his illuminating new novel Island of Souls: light within the dark, which is launching on Amazon on Tuesday May 13th. Much in the tradition of metaphysical authors like Paulo Coelho and James Redfield, Milan uses the powerful vehicle of fiction to weave a rich, metaphoric story that illustrates how every one of us can find joy when we embrace our whole-self – light, dark and all shades in between.
To share these insights with you, and to celebrate the launch of his book,
Milan is hosting a panel of 11 world-renowned spiritual speakers on his
FREE 3-Day ‘SOUL AWAKENING’ Telesummit
Tuesday May 6th to Thursday May 8th, 2014
I am delighted to tell you that Milan has asked me
to co-host this beautiful event,
which will feature 11 international guest speakers..
To join us, you can book your place FR*EE at
http://islandofsouls.com/book-launch/pages/telesummit.php
Over these 3 days, we will explore:
- CONNECTION: How to find deep, intimate connection with Self, Life-Force and other people
- ALIVENESS: How to feel fully alive; how to manifest miracles in everyday life
- MEANING: How to align to the soul; how “going with the flow” unlocks our purpose in life
When you register, you’ll have access to 3 days of LIVE round-table discussions from these dynamic speakers (in order of appearance):
- MILAN LJUBINCIC (host) – Psychologist, speaker and author of Island of Souls: light within the dark
- LYNN SERAFINN (co-host) – Coach; marketer; author of The 7 Graces of Marketing, Tweep-e-licious and The Garden of the Soul
- WENDY KENNEDY – Channeler, public speaker, media personality.
- ANNA SIENICKA – Homeopathic medicine and kinesiology expert; certified personal trainer with mind-body connection.
- KAREN ERLICHMAN – Faculty, teacher, mentor at Sofia University, et. al., social worker, psychotherapist, spiritual author
- DR. ERIC PEARL – The Reconnection® founder; top media speaker, author international bestseller The Reconnection: Heal Others, Heal Yourself.
- GREGG LEVOY – Human Potential expert, keynote speaker, author of Callings: Finding and Following an Authentic Life, featured in upcoming film, Openings.
- FREDERIKA ROBERTS – “The Happiness Speaker”, presenter, coach, author of Recipe for Happiness: 9 essential ingredients for a happy life.
- EMMANUEL DAGHER – Personal growth catalyst, transformation specialist, speaker, host of ‘The Miracle Cafe’ radio show
- CARI MURPHY – Soul success coach, speaker, bestselling author of Treasures of Heaven, Create Change Now and others, host of “The Cari Murphy Show: Straight Talk for the Soul”.
- CHLOE TAYLOR BROWN – Transformation & Lifestyle enhancement expert, author, speaker, radio host, entrepreneur.
Attend the Soul Awakening Telesummit
at absolutely no cost by registering at
http://islandofsouls.com/book-launch/pages/telesummit.php
If you cannot attend the live broadcasts, register anyway, so you can access the audio replay.
I’m delighted to be participating in the SOUL AWAKENING Telesummit on May 6th, 7th and 8th. I do hope you’ll join us. I know you’ll find it to be an uplifting, informative and enlivening experience.
See you there!
Lynn Serafinn
2 May 2014
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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.
Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul
Facebook:
LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)
How Many Followers Do You Need Before Doing a Book Launch?
Posted by: | CommentsSpirit Authors is well-known for its ‘bestseller’ book launches. So why is book marketer Lynn Serafinn advising an alternative plan for marketing your book?
A couple of weeks ago, a new client sent me an email asking, ‘How many social media followers would you consider “enough” for me to move onto planning a full book launch?’
My reply to her was that there was no simple answer to this, as there were so many variables. As I was explaining these variables in some detail in my email, it occurred to me that my readers here on Spirit Authors would probably also like to know the answer to this question. So today, I’ll be looking at the factors that I believe contribute to a successful book launch, as well as an alternative to the big ‘bestseller launch’, which I believe is a viable, economical and more sustainable book marketing option for many new authors.
The Golden Era of Launches
My first exposure to ‘bestseller book launches’ (also called ‘Amazon launches’) was in 2008 when I attended a seminar in London with Janet Switzer, one of the marketing brains behind the book Chicken Soup for the Soul. That was the first time I had ever heard of ‘joint venture partners’ and the idea of collaborative Internet marketing campaigns. It was clear that the key to success was in the strength of your network. One person even naively asked Janet if she would share her partner mailing list with us (!). Of course, she gracefully declined, explaining that this was not only a breach of confidentiality, but that she had spent years cultivating and nurturing the relationships with these partners. The people on that list would have no relationship with the new person. Thus, without relationships, the list would be of no value whatsoever – even though, for Janet, it was THE most valuable asset she had.
(As an aside, in hindsight I realise that what Janet did NOT talk about was the fact that the ‘Chicken Soup’ books themselves are collaborative projects, as they are comprised of dozens of different authors. That’s a whole different subject I won’t delve into here, but it is a major defining factor in the success of these books.)
I had attended the seminar because I was just about to self-publish my book The Garden of the Soul, and wanted to get ideas for how to give it a good ‘birth’. While the seminar opened my eyes, it also raised more questions than it answered, and I embarked on a quest to research everything I could find on the subject. I incorporated ideas I liked, and discarded those I didn’t. But the one thing I could see would be the biggest determining factor in my success would be my network. I started a radio show. I created free Garden of the Soul audio meditations. I made Garden of the Soul video poems for YouTube. I started blogging on a special site just for the book. But the most effective thing I did was set up a Garden of the Soul network on Ning. Sadly, no longer a very popular social media platform, many of my closest network partners today originally came from my Ning network. It was a lovely ‘micro-universe’ where I made close connections with a few hundred people who were 100% committed to helping me when my book came out a few months later. As a result, I was able to get the book to #18 in the spirituality category on Amazon, which wasn’t bad for a one-person act who had never done a book launch before. I was able to return the favour by having many of these people as guests on my radio show. Dozens of them continue to be my book launch partners today, and a few even became book marketing clients.
Since then, I’ve coordinated dozens of book launches for clients. I have a superb team who know exactly what to do and when. It’s become ‘systematised’ to such a degree that I can pretty much guarantee a client will hit #1 (or at least #2) in one or more category on Amazon. With each launch, my network of partners grows, and our relationships become stronger. Now my own circle of partners (along with my team) has become my most valuable business asset.
To Launch or Not to Launch?
So far, you might be thinking, ‘Great. All I need to do is find a person like Lynn or Janet who has a strong partner list and I can do a bestseller book launch.’
Well, when I was just starting out doing these launches as a business, I also made that assumption, thinking my clients could ‘ride on my coat-tails’ so to speak. But let me tell you from experience, this assumption is completely WRONG.
After a year or so of doing book launches, I started to see some patterns:
- CLIENT A: Those clients who depended primarily upon my partner network might get to #1, but it was harder to get them there and it didn’t necessarily result in big sales. Furthermore, once the launch was over, it was sort of like, ‘Ok, I’ve spent all this time and money. Now what do I do with myself and my book?’
- CLIENT B: Those clients who had strong partner networks of their own (which were then combined with my network) would rise to the top of the charts more quickly, and stay there longer, resulting in more book sales overall. However, as books are cheap, it was only on rare occasions that their profits from these sales would cover the expenses they had laid out to do the launch. Thus, they’d write it off as a business expense, and just return to ‘business as usual’ after the launch, meaning the launch made no significant change to their business.
- CLIENT C: Those clients who had strong partner networks AND who had ‘spin off’ products and follow-up offers for their customers not only made better book sales, but they also made residual income after the launch. This was the only group who actually profited financially from doing a book launch.
As I saw these patterns emerging, I decided I would no longer offer book launches as an option to clients in the ‘A’ category. I felt it was unethical to ask them to commit so much time and money for something that would give them ’15 minutes of fame’ and then a big crash and burn (if not a credit card debt) at the end of the tunnel. Instead, I worked with them to build their marketing platforms and their networks – sometimes for as long as a year. Some would go on to do a book launch, but many didn’t feel the need, seeing the platform building as a steady and sustainable alternative to business growth and book sales.
Clients in Category C, obviously, had the greatest potential to benefit from doing a book launch, and I am happy to do a launch project with them.
Clients in Category B are ‘borderline’. What I tend to do with these clients is work with them for a while to create their follow-up offers so they can ‘ascend’ to Category C before their launch.
Back to the Question of the Day
OK. Now, taking all that context into consideration, let’s get back to my client’s question: ‘How many social media followers would you consider “enough” for me to move onto planning a full book launch?’
What you might notice is that, so far, I haven’t even MENTIONED social media followers. When I referred earlier to ‘strong partner networks’, I was NOT talking about big mailing lists or large numbers of followers on Twitter or Facebook.
That’s not to say that large social networks are not important. The fact is that your partners will appear from these networks. Of course, it’s up to you to recognise potential partners and cultivate your relationship with them (I talk a lot about this in my Twitter book Tweep-e-licious).
Numbers have to be looked at in context. For one thing, the number of ‘followers’ that is considered substantial will vary from one social media network to another. While 2,000 Facebook friends is a lot, it’s not particularly exceptional on Twitter. Also, low numbers in one network can be offset by exceptionally high numbers elsewhere. For example, one of my clients has a minimal presence on Twitter, but has over 60,000 fans on his Facebook fan page.
But most of all, it’s not just about quantity, but about quality. Things I would assess before considering someone for a book launch are:
- The level of engagement they have in their social networks (quantity and quality)
- The amount and quality of informational content they have created and shared online
- The degree to which that content reinforces their overall brand message
- The amount and consistency of traffic they are driving to their website every day
- Their mailing list size AND the consistency/relevance of their communication with that list
- And, as already mentioned, the level of connection they have to potential PARTNERS who have equally solid platforms as them
Closing Thoughts
I hope you can see that making the decision to embark on a book launch cannot be reduced to a numeric equation. The decision comes from looking at a combination of factors, including your marketing platform, your partner network and your business/brand development. Think of a finely crafted watch. The only way it works is: 1) for all the parts to be of good quality; 2) for them to be assembled and working together as a unit correctly and; 3) for them to be maintained regularly.
Frankly, I think the ‘golden era of book launches’ is dying out. I believe building a solid platform and making a plan for how your book marketing will support your business growth is far more important that the ephemeral ‘rush’ you’ll get from being #1 for a day. It’s like winning the X-Factor and then not being able to make a career out of singing.
This is why we at Spirit Authors (now a branch of the 7 Graces Project CIC) have been focusing more and more deeply on developing a range of platform-building packages for our clients. We feel, for the majority of clients, these options give greater long-term value and are more sustainable than a book launch.
If you’re writing a value-rich book, you run an independent ethical business, or you’re planning to launch a new product in 2014, have a look at our platform-building packages and then drop us a line via the contact form on this site to set up a free 30 minute consultation to discuss your needs.
Lynn Serafinn
11th December 2013
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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.
Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul
Facebook:
LynnSerafinn SpiritAuthors 7GracesOfMarketing 7 Graces Global Garden (group)
The 10 WORST Times to Hire a Marketing Consultant
Posted by: | CommentsIs there a right and wrong time to hire a marketing consultant? Author and ethical marketing consultant Lynn Serafinn believes so. Today Lynn shares 10 criteria that can help you avoid making a disastrous business decision.
Recently I’ve been getting a lot of requests for consultations from potential clients, and I have to admit I’ve turned away more clients than I’ve taken on. You might find it surprising to hear that I’m the one doing the turning away considering people are hiring me. After all, aren’t they the ones doing the hiring? Isn’t the client the one who makes the decision of whether or not to hire me?
Well, back when I first started my business…when I was clueless and desperate…that might have been the case. I wanted clients—any clients—so I could pay my bills. But over time, I learned that this open policy worked neither for me nor my client.
These days I have certain criteria that determine whether or not I am willing to take on a client. I’ve found them to be extremely useful in helping me avoid months of frustration on ineffective collaborations. In looking at them, I thought these criteria would be just as useful to anyone who might be considering hiring a marketing consultant, PR or business coach. So I decided I’d share them with you today.
WRONG TIME #1: When you’re just starting out
Since the start of the so-called recession in 2008, more and more of us are entering the world of self-employment. The trouble is, many people who are just starting out may be good at what they do, but have no idea what is involved in planning and running a business. The tendency is to want to run out and hire help in the form of a business coach and/or marketing consultant. In my experience, this is the WRONG time to do this. If your brand and niche are ill-defined, you are apt to choose the wrong consultant, who will lead you in a direction that may not be where you actually want to go. Furthermore, you’ll spend a heck of a lot of money on them that should be spent on other essential start up expenses.
WRONG TIME #2: When you’re clueless
Most new authors are a bit clueless as to what is needed for their business or project. While I don’t mind authors coming to me with little idea about what is involved in a book launch (which is my specialty), I do mind them coming to me clueless about the value of what I offer them. If I have to spend all my time validating my strategies to a client during our sessions together, it holds both of us back.
Clueless people have “UNconscious incompetence”, meaning they don’t know anything but they have no idea what it is that they don’t know. Before you even ask for a consultation from a consultant, take some responsibility and do a little homework. Do some research; attend some webinars; read some books. Become what I call a “conscious incompetent”: someone who KNOWS what it is that they don’t know. Then, you’ll not only be able to choose the right consultant, but you’ll be able to understand what they’re talking about. But most of all, you’ll be able to ask the right questions during your initial meeting.
WRONG TIME #3: When you don’t know what you want
Never enter a client-consultant relationship if you don’t know what you want from it. If you don’t know what you want, you’ll never know if you’ve gained it. The first thing I ask clients when they call me for a consultation is what they WANT from the service they’re asking about. You’d be amazed how many authors who call about a book launch have no idea why they want one, except that it sounds glamorous. Glamour is not measurable. I want to give my clients measurable results. It’s up to you, the client, to know what you want to gain before you enter into that relationship.
WRONG TIME #4: When you have no game plan
It’s equally vital to have a bigger picture in mind before you call a consultant. Where do you see your business going AFTER you end your contract with the consultant? If you’re hiring a marketing consultant for a particular project or product launch, how will this help the business? Where will you take customers after the launch? My MOST successful clients are those who took our work together and created a bigger game plan from it. My least successful clients are those who jumped into a book or product launch and then stopped short, without a clue of their next business step. I try to help my clients with this as much as I can as we work together, but ultimately it is up to them to see this through.
WRONG TIME #5: When you’re desperate
I hate, hate, hate it when a client comes to me and says, “My business was doing great until this year. Now I’m in trouble. I’m hiring you to help me get out of this situation in the next 3 months or I’ll go out of business.” I’ve received such calls on more than one occasion. Some were from long-established companies that had global reputations. I can’t speak for other consultants, but I feel stressed if someone wants me to be their “saviour” or last resort to bring them out of a crisis. There are so many factors that can take a company to breaking point, and pumping up the marketing may NOT be the best solution. Besides, marketing is a long-term process. It’s about relationship building and brand identity. Furthermore, if your company’s really in crisis, you’re going to be panicking (and cursing your consultant) if your marketing campaign doesn’t work. You’d do better to sit down and do some market research with your audience to see what’s going wrong.
WRONG TIME #6: When you’re broke or living on credit
For many of the same reasons as #5, it’s the wrong time to hire a consultant if you’re having serious money problems. And if you’re thinking it’s OK to max out your credit cards to pay your consultant but your current income is barely enabling you to pay off the minimum monthly payments—well, that’s just plain dangerous. While your consultant SHOULD be able to help you increase your revenue in the long-term that does not mean the return on investment will happen before your bills are due. Do not even think of hiring a consultant unless you have some positive cash-flow in your life.
WRONG TIME #7: When you’re not ready to put in the effort
My most successful clients are those who “did their homework” in between sessions. My least successful clients are those who sent their assistants in to do all the work, and they didn’t even dip in to discuss and design strategies with me. A consultant is NOT another “hire”. They are there to help you build strategies for your business, brand or project. If you are not willing to put in the effort, you will not reap the rewards.
WRONG TIME #8: When you lack entrepreneurial spirit
If you’ve only just recently come out of employment and you still have a “regular salary” mentality, you are unlikely to be very comfortable with the financial ups and downs of entrepreneurship. A true entrepreneur understands the value of good, sensible business expenses, whereas a novice just sees everything as costing money. If you lack entrepreneurial spirit, and you do not enjoy the roller coaster ride, you will bring a fearful, restrictive energy into the client-consultant relationship, and hamper the results you get.
WRONG TIME #9: When the consultant doesn’t work within your niche
Make sure your consultant understands your audience AND has connections within your niche. So, it should go without saying (but I’ll say it anyway) that YOU need to understand your audience and that you are already established in your niche before you hire a consultant. Some clients come to me to help them crystallise their niche and branding, and that’s OK as long as we are clear that is the task at hand. But if you launch into a marketing project together and there is a mismatch or misunderstanding about what your brand or niche is, you’ll end up wasting a lot of time and money (not to mention finding it a frustrating and stressful experience).
WRONG TIME #10: When no one else works for your company
If you are a small or sole-proprietor business consider hiring a Virtual Assistant (VA) or other support staff before you hire a consultant. Most of these kinds of hires are outsourced. Create systems with them that make your business into an actual business. Then, if and when you do hire a marketing consultant, you’ll have a better idea of your strengths and weaknesses, and you’ll also have a team of people to help implement the work the consultant recommends.
I consider myself to be an ethical marketer. If someone comes to me and I believe it is the “wrong time” to call me, I tell them. I don’t want any old client—I want the RIGHT clients. Some of these probably carry more weight than others, but if a client ticks more than one of these boxes, they are probably not ready to work with me yet.
And you, the client, should also want the right consultant. I hope these “10 wrong times” were useful to you as you shop for one…at the right time. When you do get it right, the relationship between client and consultant can be a dynamic, creative and fulfilling one for both parties.
If you think you’re ready take that step and work actively and strategically with a marketing consultant, drop me a line via the contact form on this site and we can have a chat. If you’re NOT ready, I recommend you check out my books:
- The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell, which can give you an overview of ethical marketing
- Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically, which can help get you started building your online marketing platform using social media.
Thanks for reading. I’d love to hear your comments and experiences below.
~ Lynn Serafinn
27 February 2013
If you’re an author needing help with marketing your book, give Lynn Serafinn at Spirit Authors a shout via the CONTACT FORM on this site and we can set up a FREE 30 minutes Skype chat to see if I can help in any way.
AND FINALLY, DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.
NOW You Can Get The Spirit Authors Blog
Delivered Directly to Your Kindle!
Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered 1-2 times a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.
Take a 14-day free trial at:
Amazon US: http://amzn.to/ZlW7HT
Amazon UK: http://amzn.to/131495j
Join us on the Spirit Authors Page on Facebook
Connect with us on Twitter.
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.
Twitter:
@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul
Facebook:
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Invitation – 3 Tips When Seeking Partners for Your Book Launch
Posted by: | CommentsI first shared this story in my newsletter Creative Spirit in June. I thought it deserved to go on the blog as well, in case you missed it. Also, things changed since first publishing this story (you’ll find out in the ‘kicker’ below). Hope this gives you some useful tips on how to invite partners to your next marketing campaign.
Many of you, especially you authors, are probably familiar with the term ‘joint venture partner’ (JVP). My entire business depends upon the support from JVPs, as they are the people who help to promote my clients’ books. JVPs are the life-blood of any online business, and being a JVP can also bring a lot of business back to you. I’ve written articles in the past about the advantages of being a JVP, and how to support your JVPs. But earlier this month, something happened that proved to be a valuable lesson to in how to INVITE people to be your Joint Venture Partner on your online book launch…and how NOT to do it.
It all happened when an author named Diana Young wrote to me back on May 7th of this year (2012). Just so you know, I asked Diana for her permission to share this story with you, and to my surprise, she even told me to use her real name. Diana didn’t know me personally, but she saw my name in connection with another launch. She sent me an email that was nearly 2000 words long, asking me to be a partner on the upcoming launch of her book Financial Fitness for Beginners. While she was very polite, there were many things about the letter that just didn’t ‘work’ for me and I felt were quite ‘schmoozy’ (a word I use to describe most formulaic sales letters). In her opening paragraph I felt really put off when I read the words:
‘I wanted to let you know about another
excellent opportunity that you can benefit from…’
The next 1000+ words of the email described how she wrote the book, the many benefits of the book, and a long list of endorsements. The letter seemed especially long because it was text only, with no images or special formatting to make it easier for my eyes to scan and get to the key points.
Diana had obviously invested a lot of time and thought into this email. But if I’m honest, the letter felt invasive and seemed full of overblown sales clichés. My gut reaction was to send a short reply saying I was too busy at this time to participate (which I was), and put it off my radar.
But then, my inner voice of compassion started speaking to me. The voice said, ‘Maybe you’re reacting too hastily. Maybe this Diana person isn’t a schmoozer at all. Maybe she’s just doesn’t know how to invite people to be partners. Or worse, maybe she’s been taught to do it this way, like so many others have been.’
So, I took a few minutes to read her letter again. This time instead of reacting with my gut, I let my head and heart guide me to see if I could help Diana in some other way. When I did this, I could easily identify the problem with the letter: it lacked the 7 Graces, most specifically the very important Graces of Directness and Invitation. Each of these comprises its own chapter in my book The 7 Graces of Marketing, but in a nutshell:
- Directness is the Grace of simplicity and getting to the point. It means we avoid using hyped up or flowery language that blurs what we are actually saying, with the intention of impressing or misdirecting others.
- Invitation is the Grace of courtesy, respect, generosity and engagement. While sales letters are always invasive, they are especially so when sent via email. That’s why it’s very important to remember that when we send an email, it is no different from knocking on the door of someone’s house.
After seeing the key areas I thought could help, here’s what I wrote back to Diana:
Hi there Diana,
Regretfully, I’m not really in a position to commit to any new partnerships or promotions until after the summer is over, as I am focusing 100% on a conference I am organising in London and live stream and will need a long break after that is over!
While I can’t help you on this promotion, as I work as a marketer on collaborative campaigns all the time, can I give you 3 small tips when you “cold call” someone in an email like this?
Tip 1: Never tell people you are giving them an “excellent opportunity that you can benefit from”. It is not wise to try to “sell” your launch to your potential partners. To say it is an “opportunity” is risky, as very often people who approach others for a collaboration are doing to because want to benefit by tapping into their networks, which are often substantially bigger than the network of the person making the proposal. It is much better to approach people humbly, by asking for their help and telling them how you hope to help them back.
Tip 2: Never try to “sell” the book to your potential partners. This is the biggest mistake I see authors do over and over again. If you are writing to someone you don’t know, it’s best to start by “breaking the ice” with a very short and very direct email that says something like:
Hi [name],
I met you through [explain how you met or know about them].
I’m launching a book called [name of your book] on [date of your launch]. I am writing to you today to see if you would be interested and available to be a promotional partner for the launch. This would entail offering a bonus gift and helping me out with promotions through your newsletter, blog and/or social media.
We’re aiming to reach [put a number] of readers through the promotions. The ideal readers for this campaign are [here describe your target audience]. Some of the features we will have on this campaign are [here if you are doing a special event or something unusual for the launch, or you have a high-profile person backing you, mention it here].
May I send you more information about the book and the launch campaign so you can see whether this might be a good match for you?
I look forward to hearing from you,
[signature]
Tip 3: The goal in contacting people should NOT just be to get them to help you with your promotions on this particular book campaign, but to establish an ongoing professional relationship with them. For example, I cannot be your partner this time around, but what about on something in the future? If you come across like you are trying to “sell” me something and that you’ve got a “great opportunity” for me, it is very likely I will switch off and not pay attention to future correspondence. Fortunately, I am dedicated to helping marketers understand that these strategies don’t work, so I thought I’d write to you with tips that (I hope) might get a good response from your future partners.
I hope you don’t take this as a criticism, but rather as some guidance from someone whose entire business is based upon building collaborative relationships. AND I wish you great success in your book launch. Keep me posted on the next project.
Warm wishes,
Lynn Serafinn
I hit “send”, not knowing how Diana would react.
But the very next day on May 8th, I received this email from her:
Hello Lynn.
I can’t thank you enough for your in-depth and thoughtful email regarding my June 12th launch. I will take all your advice to heart and re-write my “sales” email. I did just graduate from a $2,500 course with XXX on how to write these letters [Diana cited another well-known marketing coach, but I don’t think it’s fair to mention their name here], however, since my response has been less than stellar, I will incorporate all your ideas (and send you a copy if you don’t mind).
I’m glad my email prompted a new blog posting for you. If there is anything else I can do to benefit you, please let me know. Thanks again for taking so much time and giving me such expert insight – I can’t tell you how much I truly appreciate that!
Wishing you great success at your London Conference…I looked through your website and it looks excellent.
Cheers and a big “thanks again”!
Diana Young
Well, that was nice.
But THEN, on May 10th, Diana sent me this email…
Hi Lynn,
I know you are busy… I just wanted to touch base with you again to say THANK YOU, THANK YOU, THANK YOU. I got 6 yes’s yesterday using your advice (and the revamped email I did). I also got two more “maybe’s”.
Thanks for being so generous with your expertise. Can’t tell you how much I appreciate it!
Have a wonder-filled day!
Diana
And THEN…
on May 11th, Diana wrote yet again!
Hi Lynn,
I can’t thank you enough. Now, I’m tempted to go back to the original 200 that I got ZERO response from and say something like…oops…I blew it and then try again with the new email. I am very happy for you to share this story with your readers so that they can avoid the bad results I got. I was following a “formula” that obviously didn’t work for me. I would like you to add this paragraph from me though if that is okay?
“As Lynn has described I am a newbie at launching my book which is on schedule for June 12th. My original JV email was a bust – however, Lynn took the time to respond to me personally and provide me with valuable advice. After I revamped my email, the yes’s started flying in to my inbox. After I thanked Lynn again she asked if she could tell this story without using my name, or details just so she could help her readers avoid the same mistake. Of course, I am so thrilled with the results that Lynn can do as she wishes, however, I asked her to use my name, for the sake of full disclosure, but most importantly, I wanted to publically thank her for being so generous and giving in her advice. We have never met and my JV email to her was my first contact. I was overwhelmed with her help – she is certainly “paying it forward” and I can’t thank her enough. This is all I asked of her to tell my “learning” story, so I could share with her readers how grateful I am that our paths crossed”.
Of course Lynn you don’t “have” to include this thank you…but I think it is important that your readers know how giving you are.
Thanks again.
Di
P. S. I got interrupted while writing this email and I went out for a walk. When I came back in I got two more yes’s!!!!!!!!
(yes, she really did put 8 exclamation points)
And here’s the kicker…
Wait for it…
When Diana’s book came out on June 12th it went ballistic! Not only did she have an amazing array of partners including Peggy McColl and Bob Proctor, but her book SHOT to #1 in more than once category on Amazon and was also extremely high in Amazon’s overall rankings.
What is so inspiring to me about this is that
this is a prime example of the 7 Graces of Marketing IN ACTION.
The 7 Graces are not merely lofty principles, but good, honest guidelines that can start to transform the world of business and marketing and bring us back together as people. I might not be able to be a partner on Diana’s book launch, but I’ve made a new friend.
So, after being so gracious for letting me tell this story, I really do think it’s only fair you take a moment to check out Diana’s book Financial Fitness for Beginners on Amazon:
(Gosh, I guess I ended up helping with promotions after all!)
And if you haven’t yet read The 7 Graces of Marketing, you might want to pick that one up in paperback or Kindle, too. 7 free MP3s await you when you do at: http://the7gracesofmarketing.com/book-launch/pages/launch.php
AND…
Spirit Authors are currently seeking partners for the big book launch of
Financial Alchemy by the exuberant and totally delightful Morgana Rae!
This book launch is happening on Wednesday January 23rd, 2013. If your audience is aimed at financial wellness, prosperity, Law of Attraction, business mindeset, success, etc., you might be interested in joining us. Morgana has a massive network and she’s soooo hilarious when she’s on the air (I can’t wait until our telesummit). I know it’s going to be an launch that is bubbling with fun and energy.
Partners can offer a bonus gift, be on our Virtual Blog Tour or book Morgana on your radio show or podcast (or a combination of the above). I don’t have the official sign up form for this yet, but if you would like to be on our partner list, drop me a line via the CONTACT FORM on this site and our team will contact you with details very soon.
If you don’t know what you could gain from being on someone else’s book launch, please read my Spirit Authors article 7 Reasons to Partner on Someone Else’s Book Launch NOW.
AND DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.

S-E-L-L need not be a four-letter word
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Would you buy from this man?
Well, ok, the word “sell” does have four letters, but you know what I mean.
What is it about this photograph that creates a negative reaction in so many of us? Is this the mental image we have attached to the word “selling”? How many of us unconsciously believe selling to be something sleazy, insincere and unpalatable? If we do, why? And what are the ramifications of our aversion to this four-letter word?
I am a spirit author, but I’m also a coach. The majority of my clients are holistic healers, coaches, authors (especially in the mind-body-spirit genre), teachers, and artists in general. What do all these people have in common? Well, for one thing, they tend to be highly sensitive, creative, spiritually focussed and caring individuals. They are also very devoted to their craft, and have a strong desire to help and inspire others. They sound like lovely people, don’t they? They are.
But these people also tend to have another thing in common—they have a strong tendency to cringe at the mere mention of the word “selling”. This is nothing new. After all, the notion of the Bohemian “starving artist” has been with us for centuries. Art and money have always seemed to be antithetical forces in our minds, whether consciously or not. I was a professional musician for decades and used to hang out with the “arty” crowd, and I always found it amazing how many artistic people maintained the notion that getting paid well for their art was tantamount to “selling out”.
Similarly, we seem to create the same divide when it comes to healing professions or anything to do with the heart and soul. I cannot tell you how many people I know in these areas who have the unspoken (and sometimes spoken) belief that asking for money for their work renders them insincere. As a result, they don’t ask for what they deserve. Sadly, I have watched all too many of them go out of business over a short period of time.
So, we have a dilemma.
On the one hand, from a practical perspective, if all the sensitive, soul-based, caring, healing and creative people in the world do not get paid adequately for the wonderful things they do, it means that the world will no longer be blessed with wonderful healers, writers, artists, musicians, coaches, teachers, etc. And that would be a real tragedy.
On the other hand, if all heart-based people in the world suddenly became hardened sales people, like the grinning fellow in this photograph, they would lose the wonderful quality that makes them who they are. If money became the sole focus of their mind-body-spirit work, it would take the soul out of what they do.
Clearly a balance must be found between the two extremes.
This balance was the primary focus I had when I wrote “Module 2: Pre-Publication Marketing Musts” of the Spirit Authors course. “Selling” in the mind-body-spirit genre is very different to other markets. We cannot embrace the same formulae taught by many other marketing schools and expect to reach our target audience in a positive way. After all, the people who read your mind-body-spirit books are just as sensitive as you are, and they cringe just as much at the word “selling” as you do. The mind-body-spirit market is a giving one, based upon long-term relationships. Module 2 of the Spirit Authors course is aimed at showing you how to build your promotional platform in a way that is authentic, guilt-free, friendly and fun.
Helping you to learn how to “sell” your wonderful mind-body-spirit book without this four-letter word getting in your way is a big part of what Spirit Authors is all about. We’ve got a fantastic Grand Opening going on throughout the week of 22-26 February 2010, with over a dozen industry experts coming on board to enlighten, inform and inspire you.
Time left to the Spirit Authors Grand Opening:
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Please leave your comments, opinions, experiences and pearls of wisdom below.
I LOVE reading your contributions. 🙂