Archive for how to write a book

Book marketer Lynn Serafinn shares her tips for making a professional-looking book layout that creates an enjoyable experience for your readers. Part 5 of a 5-part series on self-publishing.

In the previous four blog posts, I’ve been sharing my 10-part checklist for self-publishing. So far we’ve covered ‘must do’ items 1-9:

We’ve finally reached the end of our checklist! Here’s what we’ll be looking at today:

Must-Do #10: Formatting, Uploading and Ordering Your Proof

So let’s get started.

Why It’s CRUCIAL to Give Attention to the Interior Layout of Your Book

One of the most common criticisms self-published books receive is that the formatting looks shoddy and unprofessional. Nonetheless, when new self-publishing clients come to me, I often find that formatting is frequently the last thing on their mind. Typically, they’re far more concerned with the message of the book and about getting a good cover than they are about the aesthetic experience their readers will have as they turn the pages.

While a beautiful cover is an invitation to your readers to pick it up and check it out, a poor interior layout will cause these same readers to close the book and STOP reading. Even if your content is the definitive revelation of the mysteries of the Universe, poor attention to font styles, sizes and line spacing contribute greatly to the physiological impact of a person’s reading experience. Lack of attention to ‘pause points’ where you break up the text with sub-headers (for non-fiction) or little glyphs/images, can deprive your readers of breathing space and make it difficult for them to absorb and locate relevant information.

About 5 years ago, I created a basic ‘house style’ for my own books. I know this style works because I have received dozens of letters from readers who have told me things like:

  • ‘Wow, I’ve never read a 400 page book so quickly’ or
  • ‘I literally couldn’t stop reading’ or
  • ‘I found your book so easy to read’.

While you might think these kinds of statements are reflections on the content or writing style of the books, I believe they are equally reflective of the layout. A clear, clean and ‘spacious’ layout that delivers an aesthetically pleasing visual experience can keep your readers reading. A bad layout can make readers fatigued, unfocussed and just plain bored, even if they are interested in the topic. Ask any skilled designer and they will confirm this.

The bottom line is this: even if a million people buy your book, unless they enjoy the experience of reading (hopefully to the end), they won’t remember it or talk about it to others.

DIY or Hire Someone?

Knowing how important your interior layout is, it’s crucial you make the right decision about who is going to format your book—you or a professional. This decision really depends upon two things:

  • Whether or not you have the technical skills and software to do it
  • Whether you have the time, patience and interest to learn how to do it right

At this point, it’s also important to add that formatting for paperback is entirely different from formatting for eBook formats. Furthermore, formatting for Kindle is significantly different from formatting for Smashwords. Below, we’ll look at a few considerations for all of these scenarios.

Preparing for Paperback

Most professionals who do interior book layout use InDesign or similar programmes. Back in the ‘old days’ (10 years ago) I used to use Adobe PageMaker. These kinds of programmes are generally necessary if you intend to use offset printing.

However, for digital printing, such as those used in POD (print-on-demand) services like Lightning Source, you can actually format your paperback book in Word and convert it to high-resolution PDF. If you’ve done it correctly, the print book will look exactly as it does in the PDF.

Using Word doesn’t necessarily mean your book will look less professional than if you used InDesign IF you know what you’re doing. I’ve formatted at least a half-dozen books using Word (for myself and my clients), and I’ve had several major publishers tell me that they looked really professional.  None of them guessed I had used Word for my layout (which is when you know you’ve done a good job).

It’s beyond the scope of this article to write a detailed ‘how to’ for formatting your book in Word, but here are some basics:

  • Plan ahead. For non-fiction books, be sure to organise your book into clear sections, chapters and sub-headings within the chapters.
  • Define and use formatting styles in Word. Most people who use Word will format every word or paragraph individually. Word has the capability of defining styles (similar to the idea of CSS style sheets on websites).  Spend some time getting to know how to use these styles and plan out the styles for your book. It makes formatting much easier and more consistent,
  • Define headers, footers and page numbers carefully.  Ensuring there are different styles for odd/even pages and first pages of sections can make your book look much more professional.
  • Use section breaks and page breaks. Putting section breaks for each chapter can help you organise your headers and footers, and ensure all your chapters start on an odd numbered page (on the right side as you’re looking at the book). Again, be SURE you understand how to use these properly because you can end up making a mess of your headers and footers if you don’t.
  • Use branded glyphs/graphics as dividers. It’s always a nice touch to use some sort of graphic to put at the beginning and/or end of chapters. This should be something ‘branded’, i.e., something that relates to the cover of your book. For example, for my book Tweep-e-licious, I used the image of the Twitter bird that appears on the cover of the book.
  • Use high-res (300 dpi) images. For print, images should be 300 dots per inch or they’ll look blurry or fuzzy. Images you got from the Internet are typically 72-96 dpi.
  • PRINT your finished layout and check it MULTIPLE times. NEVER send your final layout to the printer until you’ve seen it in a hard-copy. Print out your entire book and check everything including headers and footers, section breaks, consistency of where chapters start, etc. And don’t forget to check that your Table of Contents (TOC) has the right pages listed. Circle in RED any mistakes you find and meticulously correct them in your manuscript, checking them off as you go along. Then, after it’s all fixed, print the whole book out AGAIN and check it one more time.
  • Use a commercial quality PDF converter. For digital printing, you need to convert your book to a 300dpi version PDF. Be sure to embed all fonts. Word 2013 has this capability. If your version of Word cannot do this, you might need to buy a PDF converter or ask someone else to do it for you.

Ebook Formatting

I spoke a bit about the different eBook formats (and also their royalties, etc) in my previous article EEEEEE-Books!! 5 Top Questions – A Short Intro to Digital Media for Authors Who Haven’t Got a Clue.

Once again, you can do it yourself, but if you haven’t done it before, or you don’t have time to learn how to do it, I strongly recommend hiring a highly recommended professional for this. You might start by asking other authors, or by checking Smashwords’ list of Independent Smashwords Formatters and Cover Designers.

If you decide to do it yourself, be sure you read the style guides for your chosen eBook distributors.

I’ve done all the formatting for my Kindle eBooks as well as those of many of my clients. Amazon says you can upload a plain Word Doc, but really it’s not so straightforward. The first few times I did it, I had to upload my book several times before I got it right. In the end, I opted to create an HTML file, as I feel comfortable with HTML code, and I can troubleshoot most issues more easily in it than in the messy code of MS Word. Using a good HTML editor (I use Dreamweaver) has many advantages over Word when you’re making sure your images are placed properly, your font styles are displaying correctly and your hyperlinks within the document are working right.

Just as you did with your print layout formatting, it’s important to think carefully about the experience you want your eBook readers to have when they read your book. For example, if the print version of your book has a lot of footnotes or references, you’ll need to hyperlink directly to these references from the body text. That way, the reader can move quickly to the reference without having to scroll through your entire book.

You should also hyperlink from your TOC to your chapter headings. I did this for my books the 7 Graces of Marketing and Tweep-e-licious. The latter presented an even bigger challenge because it’s a reference book, containing 158 Twitter Tips. For someone who is reading the paperback, they can easily flip back and forth between the TOC and the relevant page number of the tip they want to view. I did my best to replicate this experience by listing EVERY tip in the TOC, and hyperlinking directly to where it appeared in the book. Then, at the end of every tip, I put a hyperlink that said ‘Back to Table of Contents’ so people could jump back to the list. This took me a LONG time to do, but it really paid out in the end product because it allowed my eBook readers to use the book as it had been intended—for reference.

Lightening Source (LSI) also has eBook distribution services, but their formats are very limited. I think if you stick with the two distributors above you should be able to cover all the bases.

NOTE: You cannot use the same ISBN for your eBooks as you did for your print book. Also, each of the above eBook formats will need a UNIQUE ISBN.  Smashwords also requires you say ‘Smashwords version’ on your front pages, so as to distinguish it from other versions. Please read more information about this in their free Smashwords Style Guide.

Uploading Your Materials and Getting Your Proof

Each of the above self-publishing formats has different requirements for uploading. I won’t go into uploading your materials to Kindle or Smashwords, because they have all that information on their websites, but here are a few key points for Lightning Source.

For Lightning Source (LSI)

For your print version at LSI, you’ll need to submit:

  • The Interior of your book as high-res PDF
  • The Cover/spine/back of your book as PDF

My experience is that some browsers get ‘hung up’ when trying to upload materials to LSI. I recommend uploading via Google Chrome, as I have had the best luck with it.

At the time of uploading, be SURE you request a proof copy of your book. The last time I checked, this was about $40 USD.  You should receive it within a week. Go through this proof CAREFULLY. Look for obvious errors like unplanned blank pages, missing images or weird characters. If there are errors, you’ll have to go back to your layout and make corrections and re-upload and request another proof.

NEVER, EVER, EVER approve a title until you are holding a finished copy in your hands that is free of errors. If you rush the proofing process, all your good effort will have gone to waste. Take your time. Breathe. The world can wait one more day for your book to come out.

Once your proof is approved, your title will be fed/distributed to wholesalers (Amazon) for sale. The book will automatically appear on Amazon, Barnes & Noble, etc. within a couple of weeks. It will say it’s ‘out of stock’ but don’t worry. This is normal. See my article, How to Kick Start Your Book Sales – Part 2 for information on how to get your book to appear ‘in stock’.

And that’s it! You are now a (self) published author! Congratulations.

Now, all you need to know about is how to market your book. And for that, I hope you’ll take a look around this blog and subscribe so you can receive all our future info articles.

And lastly, if you need one-to-one personal help with your self-publishing or book marketing journey, drop us a line via the contact form on this website.

Lynn Serafinn
24th July 2013

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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

Twitter:

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Lynn Serafinn shares a template for writing good marketing copy for your wholesalers, and discusses what to put on the back cover and back pages of your book. Part 4 of a 5-part series on self-publishing.

Over the past month, I’ve been sharing my 10 ‘Must Do’s’ of self-publishing. So far we’ve covered:

The problem is, I keep thinking of more things to say! First it was going to be a single article. Then, 2 parts… 3 parts… 4 parts. Today I finally decided it needed to be a 5-part series. Today is Part 4. In this article, we’ll be looking at:

Must-Do #9: Blurbs, back cover and back pages

So here we go!

How Your Book is an INVITATION

Your book is not just a book. It is an invitation. First, you are inviting your reader into a new space, where you make them a promise to deliver something they want. Secondly, it is an invitation for them to become more deeply connected with you beyond the pages of your book.

To ensure your book is an effective invitation, you need three vital components:

  • A powerful book description (‘blurb’) for wholesalers
  • An equally powerful back cover blurb (if publishing a printed version)
  • Attractive ‘back pages’ that attract the reader to explore more

Let’s look at each of these, respectively.

Your Wholesalers’ Blurb – technical considerations

The wholesalers’ ‘blurb’ is the words that are fed automatically from your distributor (for example, Lightning Source) to wholesalers and online retailers about your book. In Lightning Source, they also refer to this as the ‘meta’.

Different distributors have different ‘rules’ and specifications for their blurbs:

  • Most have a character limit. For example, Lightning Source has a limit of 4000 characters (including spaces) for their ‘meta’.
  • Some (like Lightning Source) require you to input HTML code for the blurb to read properly. If you don’t, when it appears on Amazon or other websites all the paragraphs in your blurb will be run together into one long block of text. This looks unreadable (and unprofessional) on people’s computer screens, so it’s vital to prepare your HTML properly before submitting your blurb.
  • Note that any character limits INCLUDE your html coding. So if your limit is 4000 characters, try to stick to around 2500 characters of text/spaces when you’re writing the blurb. That way the extra characters from your HTML code won’t take it over the limit.
  • Some companies will accept Word docs and your formatting will (or should) carry over to the online version.

Before starting to write your blurb, be sure you address these details with your distributor or subsidiary publisher, so you don’t end up disappointed.

TRICK: I discovered that the HTML tags <h2></h2> will translate into a lovely header on Amazon that uses its ‘house style’ orange colour.

Your Wholesalers’ Blurb – writing your copy

It’s important that your blurb is constructed properly so that you will attract the attention of the right customers when they read it online. Think of your book as a journey. People will ‘embark’ on the journey when they start to read it. However, you have to remember that they’ve been on their own journey long before they found your book, and something has led them to find you.

Any copy for a non-fiction book must address and acknowledge where your readers have come from, where they are now, and where you are going to take them. Here’s a rough template of how your blurb should go. Be sure to make each section SHORT with 2-3 sentences maximum in each:

  1. HEADLINE/BIG IDEA: Start with a headline that addresses the ‘big idea’ of the book. Make it short and to the point. Some people recommend putting keywords in your headline. That can be a very useful idea to help get your book to appear in searches, but be sensible about this, and don’t just ‘stuff’ your headline with keywords if they don’t actually convey the ‘big idea’.
  2. THE DESIRE: In your first paragraph, talk to your reader. What’s the journey they’ve been on? What are they looking for? What are the challenges they have faced?
  3. THE PROMISE: In the next paragraph, give a broad view of how THIS book addresses what the reader is looking for.
  4. EVIDENCE: In the next paragraph, give specific examples of how the book delivers on the promise. You might say something like, ‘You’ll learn X, Y, Z, etc.’ This is a good place to use a bullet-pointed list to make it easier for people to absorb.
  5. CREDIBILITY:  Somewhere in your text (it could come in the ‘evidence’ part) bring in your credibility. For example: ‘Mary Smith draws upon more than 20 years in the holistic wellness field to give you…’
  6. USP: This stands for ‘unique selling point’. After you’ve given the ‘evidence’, people are going to start asking ‘Yeah…so what?’ There are countless other books on the market in your niche. Why is THIS BOOK different? What’s the angle? What does it do that no other book does?
  7. BONUS MATERIALS: If your book contains a link to any bonus materials, such as a downloadable MP3, worksheets, etc., here’s the place to mention them.
  8. END RESULT: Close your blurb with a simple, one-sentence rewording of ‘the promise’, reminding them of what they will gain from reading the book, and assure them that if they’re looking for X (‘the desire’) they’ll find it here.

ADVICE: Avoid schmoozy hype and over-blown descriptors in your copy. Don’t use words like ‘amazing’, ‘life-changing’, ‘incredible’ etc. Just tell people about the book. Remember: it’s an invitation, not a demand.

Making a good blurb for your wholesalers’ description requires skill and practice. It’s not something you should do flippantly or hurriedly. Get other people to read it and make sure it’s proofread. AND, if you’ve never done one before, you might have to do it a few times before it actually looks right on Amazon and has the right effect.

Your Back Cover Blurb

Your back cover copy is also an invitation. This time, it’s an invitation to readers who may be physically picking up your book in a book shop or at a book event.

Essentially, your back cover blurb should be a (significantly) reduced version of your wholesalers’ blurb. For it to fit, you’ll probably have to cut it down by as much as two-thirds, depending upon your layout. Make sure you have at least one line from each of the 8 parts of the template above, but strip it WAY back.

Leave room on your cover for other elements:

  • A short (50-75 word) author bio and headshot
  • 2-3 endorsements (see Part 3 of this series)
  • Your bar code and price

Your Back Pages

While the above ‘blurbs’ are invitations for your readers to step into your book, the back pages of your book must be an invitation for your readers to step into a deeper connection with you. These should not be big blasting sales pages but information that can help the reader do any (or all) of the following:

  • Read more about you (i.e. your ‘about the author’ page)
  • Find/buy more of your books
  • Sign up to receive a free offer of some kind
  • Join an online community you lead
  • Listen to a radio show you host
  • Get involved in a project you are doing
  • Find out more about courses you deliver
  • Contact you for a private consultation
  • Connect with you on social media

TIPS:

  • For long links, use a shortener like http://bit.ly and then customise the link (example: http://bit.ly/TweepKindleUS is a custom link to buy the Kindle version of my book Tweep-e-licious on Amazon US).
  • While providing your readers with links is important, for print books (not eBooks) you might consider using QR codes as well.
  • Don’t just use words; show pictures of your books or logos of your show, etc.

NEED HELP?

While many self-published authors feel confident with writing book blurbs, many others find it challenging to distil the thoughts and language of their book into marketing copy. Others don’t know how to use HTML or how to ‘chunk’ the information visually so it becomes easily digestible on a computer screen.

Writing blurbs is something I do all the time for my clients, and some even hire me solely for this purpose. I spend a long private session interviewing you so I can extract the real ‘promise’ of your book and your work, and to get a real feel for the ‘desire’ of your ideal audience. I’ve repeatedly been told my copy writing really captures the essence of my clients’ work in an authentic way. On the technical side, I’m also great with HTML. I’ve been using it every day in my work for years. My MA is in distance education, and about 10 years ago, and as part of my degree I had to create a pretty complex educational web directory using only HTML code).

So if you’re in need of a help in these areas, give me a shout and we can set up an appointment to chat about it. Just drop me a line via the contact form on this site: http://spiritauthors.com/contact

And, of course, if you’d like to discuss building a marketing platform for your book, an Amazon book launch or any other marketing help, give me a shout too.

I do hope you’ve found this article useful. Let me know what you thought about it (or ask me any questions you might have) in the comments below.

AND…subscribe to this blog if you want to be sure to get Part 5 (finally) of this series, where we’ll be looking at:

Must-Do #10: Formatting, Uploading and Ordering Your Proof

Lynn Serafinn
17th July 2013

Happy birthday to my mother, Margaret, who would have been 90 years old today if she were still alive. Thanks for teaching me all about grammar, Mom.

NOW You Can Get The Spirit Authors Blog

Delivered Directly to Your Kindle!

Now you can have access to the latest tips in writing, publishing and book marketing everywhere you go. Get our Spirit Authors articles delivered 1-2 times a week directly to your Kindle for only 99 cents a month (77pUK). Instead of reading someone else’s book on your way to work, get information on how to make your OWN book a success.

Take a 14-day free trial at:

Amazon US: http://amzn.to/ZlW7HT

Amazon UK: http://amzn.to/131495j

Join us on the Spirit Authors Page on Facebook

Connect with us on Twitter.


LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

 

Twitter:

@LynnSerafinn @SpiritAuthors @7GracesMarketng @GardenOfTheSoul

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Author consultant Lynn Serafinn looks at the artistic rewards of self-publishing, how to work with an editor, and how to approach endorsers for your book.

I believe our digital era—digital printing, digital distribution and digital (online) marketing—has liberated independent authors from ‘needing’ to have publishers or subsidiary presses to publish their books. No longer must we feel at the mercy of big business to share our words, ideas and imagination.

I’m sure part of my passion for self-publishing comes from my many years as an indie musician, when I preferred to publish via my own record label than to be taken seriously by major record companies. Ironically, after years of thinking a record deal was my ‘goal’ in music, when our electro-trance band was offered a record deal in 1994 with one of the biggest labels on the planet (along with all the trappings like MTV videos and going on tour with big name acts), I suddenly realised I didn’t want it. The A&R guy (the person who signs the acts) was already trying to seize too much artistic control. I feared we would turn into something we were not and end up appealing to no one, only to be dumped by them a year later because we didn’t sell enough records. It happens all the time in the music industry.

I believe Madonna (whether you like her as an artist or not) took a sensible and fruitful approach to working with record labels. She started out as a pro-active, ambitious independent artist, highly focused on building her following. By the time record labels started to approach her, her identity (i.e., her ‘brand’) AND her fan base were so defined, record labels didn’t TRY to change her. Her clarity about who she was as an artist (even though it changed every year) and who her fans were meant that she gained a reputation as someone who was able to maintain artistic control even within a corporate environment. Later, she had enough clout (and money!) to break free from corporate influence altogether, and created her own record label. In a way, she went BACK to being an independent artist, the master of her own artistic destiny.

I believe Madonna’s career serves as a great lesson for authors in the digital era. Committing to being self-published, possibly for several years, while you put your attention into building your ‘brand’ and your fan base IS a highly sensible route. Then, you wait until you reach a ‘tipping point’ where a publisher might be able to take your sales to the next level AND you are a ready-made asset for a specific publisher (or niche of publishers). Only then is it the time to approach a major publisher. When you can show you have a clear market, a clear identity, a strong fan base and some marketing know-how, the ‘right’ publisher will sit up and take notice when you approach them (typically through a literary agent; but that’s another story).

Then again, maybe you don’t WANT a publisher after all. Maybe you’ll decide that self-publishing is actually better for you. Maybe you’ll develop a love for the entrepreneurial spirit and freedom of self-publishing. Maybe you’ll be so good at marketing and distribution (or you’ve outsourced great people to manage it for you) that you’ll start building a small empire with your books. Maybe you’ll even publish other authors.

Anyway…

That’s enough of the pep talk. I just wanted to take a moment to get you into the right state of mind before we get back to work.

Back to Our Checklist…

Over the past 2 weeks, I’ve been sharing my Top-10 ‘must do’ items for self-published authors. Here’s a quick review of what we’ve looked at so far. You can click the links below to read more about them.

In Part 1, we explored:

In Part 2, we took a detailed look at:

Today, in Part 3, we’ll be looking at the next two items on our ‘must do’ checklist:

So here we go!

Must-Do #7: Working Through Your Edits and Proofs

Many new authors think that once they finish their draft, their editor will ‘fix’ everything for them and that when they get their edit back from the editor, everything will be ready to publish.  This is a big misunderstanding of the role an editor plays in the publishing process.

While many new authors think editing is just a matter of correcting errors in grammar and spelling, it’s far more than that. A good editor will typically make suggestions for changes that will make your book tighter and more cohesive. They might recommend re-writing certain sections, changing the order of your ideas (or whole chapters). They might recommend that you elaborate on an idea, trim something down, or even delete parts that are redundant. They might point out inconsistencies in point-of-view, verb tense or continuity, and make suggestions for how to fix them.

An editor might notice certain idiosyncrasies in your writing that they ask you to address personally. For example, my editor told me to search through my ENTIRE manuscript to find every instance of certain adverbs I tended to overuse (like ‘really’, ‘quite’, ‘actually’ and similar fillers), and then delete as many of them as possible. This part of the process can be a real emotional journey for an author, especially if they have never worked with a good editor before. You might wonder why the editor didn’t do this herself. I’m glad she asked me to do it because a) it gave me the chance to decide which instances of these words should stay or go and b) it helped me improve as a writer. I notice that I am much more mindful of my ‘filler’ words since being challenged by my editor to address this issue.

Learn to relish the challenges your editor gives you as a valuable learning experience. Do not see his/her suggestions as criticisms but as tools to make you a better, more professional writer. This is why choosing the right editor is so important. A great editor is not only a master of words, but is also unafraid to ‘give it to you straight’.

Of course, you have to be prepared for this—emotionally AND in terms of time. BLOCK OUT a month of your time to go through your editors edits. Treat them with as much care and delight as you did when you wrote the first two drafts of your book.

After you make the changes your editor suggested, I strongly recommend sending the edited draft back to your editor (or to a proofreader, if you are using someone different) so they can go over it with a fine eye for typos, spelling and punctuation errors. Again, they will probably send the proofed draft to you using ‘track changes’ so you can approve the changes manually. That means you’ll need to block out another week of your time for this. Do NOT rush this process or do this when you’re tired. That’s when mistakes happen. Going through the corrections yourself manually (rather than trusting the proofreader to make the final call) is important in case they misinterpreted what a misspelled word was intended to be. Only you will be able to evaluate whether the corrections are actually ‘correct’.

Must-Do #8: Obtaining Endorsements for Your Book

Obtaining endorsements for your book before it comes out is an important part of your publishing process. The time to seek them actively is AFTER you’ve completed reworking the edits your editor gave you, but BEFORE the manuscript goes for final proofreading. Most endorsers are happy to read through an unproofed and semi-formatted PDF version of your book.

Your endorsers should be experts in the same or similar field as the subject of your book. Preferably, they should be other authors or other well-known personalities in the field. They could also be leaders within well-known and widely respected organisations related to your field. Some obvious candidates for endorsers would be people you cite or mention within your book. Others could be colleagues in your business networks (including your social networks).

Many new authors choke at the idea of asking for endorsements for their book. They worry about being rejected, or they worry they’ll look silly. But there really is no need to be shy about asking for an endorsement, as there is an incentive for people to give you one. After all, their name, book title and (possibly) website will go either inside your book or maybe even on the front or back cover. That’s free ‘advertising’ for them to their target audience.

Think of it this way: You want their endorsement because if their readers see them endorsing your book, they’ll think it might be of interest to them. But conversely, if your readers see your endorsers’ names mentioned in your book, they might think to check their books out too. You are happy, your endorsers are happy, and your readers are happy. It’s a win-win-win.

When you contact people asking for an endorsement, try to be mindful of the following details:

  • If you already know the person, all you really need to do is ask them if they’ll let you send them a copy of your new book, so they can write a short endorsement. At this point, just tell them the title of the book and the date you expect to be able to send it to them for review.
  • If you DON’T know the person, make the initial letter only slightly longer. Open by telling them who you are and why you are writing to them, specifically, i.e. you cited them in your book; you admire their work in their field and it is closely aligned with the topic of your book, etc. Then, ask permission to send the manuscript to them.
  • Give your potential endorsers a brief (one or two sentences) description of the book. Never, EVER use ‘sales language’ or hyped up words like ‘life-changing’, ‘amazing’, etc. Just tell them what the book is about.
  • Always assure your potential endorsers that they do NOT have to read the entire book.
  • Assure them that 1 or 2 lines of ‘blurb’ is perfectly fine. We are not asking them to write a review.
  • Assure them that their name, (one) book title and link to their website will be guaranteed to go into the front pages of your print book (I tend not to include them in eBooks)
  • Let them know that 3 of the most compelling endorsements will go on the back cover, and the most compelling will go on the front cover. Of course, you and your cover designer have to be ok with doing this before making that promise.
  • Assure them you will include these endorsements in promo materials you will be sending to radio shows, etc. (you never know; their book titles might catch someone’s attention).
  • Assure them you will post their endorsements WITH their web link on the book page of your website. This gives them a back link and more free promo.
  • Assure them you will give them a month to look at your book and get their blurb back to you.
  • Assure them that it’s ok to say no.

Below is some advice from author Erica Tucci, who has been very successful at getting many relevant and well-known endorsers for her books, including her upcoming book Radiant Survivor. I thought you might enjoy reading what she had to share. Erica suggests sending a sample chapter to people on first contact. That’s not normally something I recommend, but it seems to have worked for her:

To obtain endorsements for your book, find people who have a shared interest in its subject matter. For example, do you quote a potential endorser in your book? Or have they experienced a similar situation as your own? I quoted several passages from Dr. Nancy Qualls Corbett’s (a Jungian psychotherapist) book in my novel Anything is Possible, and thus she gave me a wonderful endorsement.

Most recently for my book Radiant Survivor: How to Shine and Thrive through Recovery from Stroke, Cancer, Abuse, Addiction and Other Life-Altering Experiences, I was able to obtain agreements to endorse my book from Kevin Sorbo (aka Hercules) and Dr. Bernie Siegel, an internationally renowned physician. Kevin had several strokes in his late 30s so he understood my story since he had “been there, done that.” Bernie, as Dr. Siegel prefers to be called, has authored many books on healing and is an expert in complementary and holistic medicine, so perhaps he felt that my book fell in the same category as his, at some level.

When you contact potential endorsers, send them the intro and a chapter or two of your book for their perusal. Then send the complete manuscript if they request it. Ask them politely to please return their endorsement within a certain time frame.  Also, it’s important to make them feel like they want to give you their endorsement. Tell them that you love the work that they do. Maybe you have quoted them. Appeal to their altruistic side. That you have had a similar experience as they have had, or that you have read their books, and that you would love to have their endorsement as a testament to the benefits of reading your book. If they too are authors, as Kevin and Bernie both are, they will understand how important endorsements are…Although I feel that it was more their graciousness that led them to agree to giving me endorsements. And I am very grateful for them being willing to do so!

ENDORSEMENT TIP: Sometimes very ‘busy’ endorsers will ask YOU to write the endorsement for them. That might seem a bit disingenuous, but it happens all the time. If fact, it’s probably more common than uncommon when you are requesting endorsements from bigger names. If one of your endorsers asks you to do this, don’t panic or be offended. Think about who THEY are and what their message is. Then, in two sentences, try to think what they would say about your book from their perspective. Try to include the ‘money shot’ in it, where there are two or three words that can be extracted and used on their own.

Then, send this suggested ‘blurb’ to your endorser and ask them to tweak it to make it their own. If they’re truly the right endorsers for your book, you will get back something personalised and genuine that can also be promotional gold-dust for you.

That’s it for today…

We’ve covered a lot of ground today. Hopefully you gained some useful information from it. Next time in Part 4, we’ll be looking at:

  • Must-Do #9: Creating effective back cover, back pages and META copy for your book
  • Must-Do #10: Final stages: formatting, uploading and ordering your proof

Closing Thoughts

I hope these articles are helping you get more excited and more confident about self-publishing. I’d really like to know what you’ve most gained from the information I’ve shared, so PLEASE share your feedback (or questions) in the comments box below.

And be sure to subscribe to this blog to make sure you receive Part 4 of this series, plus all our Spirit Authors articles.

AND LASTLY, if you’re looking for personal help in your self-publishing and book marketing journey, have a look at our Hire Us page to read about our services. Then, if you’re interested in speaking about working together, drop me a line via the contact form on this site and we can set up a 30-minute consultation to discuss your needs.

Lynn Serafinn

10th July 2013

 

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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Through her company Spirit Authors, her marketing campaigns have  produced a long list of bestselling self-help and mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

 

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Your book is magic! Bestselling author and book marketing consultant Lynn Serafinn shares her top reasons why an outline can help you get your book written.

If you are in the middle of a book project and you keep getting stuck, or it seems to take on a life of its own and go ‘all over the place’, it’s probably because you have no outline OR you did at one time and you have since abandoned it. Because I have seen that so many new authors writing their first book do not make an outline before beginning their project, I thought I’d share with you the TOP 10 reasons (plus 1) why defining a structure and creating an outline for your book is so important:

  1. It makes writing easier. When you go to sit down to work, you know exactly what parts of your book need to get done. And remember, just because you have an ordered outline, you are NOT committed to writing it in order. You can start anywhere.
  2. It makes reading easier. Books that have a structure are easier for readers to comprehend.
  3. It makes your message memorable. Readers can remember your message when there is a structure attached to it. It makes abstract concepts more memorable, and enables readers to feel they have gained something they can take away from the book, after they have finished it.
  4. It helps ensure you are thorough. If you have an outline, you won’t accidentally omit something vital to your message or storyline.
  5. It helps limit continuity errors. While thoroughness refers to ensuring that all important thoughts and details are included in your text, continuity refers to ensuring your thoughts and events following a logical sequence. An outline can help you see the continuity of your book before writing it.
  6. It helps ensure your book has symmetry. Symmetry means that all the assembled parts of your book have a “shape” when pieced all together.
  7. It helps ensure your book has balance. A good outline can help you see if some parts of your book are less substantial than others. A well-balanced book is organised in such a way that the ideas are balanced both in quantity and in quality against each other.
  8. It helps keep you focussed. When you have an outline (and stick to it) you won’t be as tempted to go off on a tangent. This doesn’t mean you will NEVER deviate or come up with great new ideas. But if the outline is there, you can see how these new ideas fit into your original intention.
  9. It helps to motivate you. When you have an outline, you see yourself making progress and ticking off the “boxes”, so to speak. This helps keep you motivated as you move closer and closer to your goal of finishing your book.
  10. It helps you develop a regular writing practice. If you have an outline to depend upon, you are far more likely to sit down at your desk (or wherever you happen to write) and START WRITING rather than waiting for the “muse” to shoot arrows at you.

And here’s the +1 bonus reason…

It keeps your READERS engaged. When you are writing a book, you are like a tour guide taking your readers on a journey from point A to point B. If you don’t know where your readers are starting from, you won’t be able to ‘meet them’ and get them on board at the beginning of the book. And if you don’t know where you’re taking them, a lot of them will hop of the bus (i.e., put down your book) before they get to the destination…if you manage to take them there at all.

Case in point: did you notice how I used structure to create cohesion in this article? FIRST decided I would find 10 top reasons, and then wrote down the reasons. Then, I started writing. Because I organised my ideas through a structure, the article seemed to write itself. And for you as a reader, isn’t it a lot easier to remember them than if I simply talked about the topic without a structure?

‘When you are writing a book, you are like a tour guide taking your readers on a journey from point A to point B.’

When I first started writing my book The 7 Graces of Marketing in 2010, I didn’t have a structure. I wrote a lot, but I ‘waffled’ a heck of a lot too. I kept moving things around and couldn’t see where I was going. I found myself saying the same thing over and over without realising it, and there was no real over-arching point or direction for what I was writing. Then, one day, about an hour before I was going to deliver a talk on ‘spiritual marketing’ to a group of business owners at the One World Festival here in the UK, I felt really stuck in knowing how to communicate the ideas I felt intuitive, but couldn’t quite put my fingers on.  I ‘called out to the heavens’ in sheer frustration asking (out loud), ‘What IS it? What IS it?’ I needed to know the ‘hook’, the outline, the structure of what I was trying to say because without this ‘map’ even I was lost! Amazingly, the 7 Graces (and 7 Deadly Sins) of marketing almost magically appeared in an instant. After that, the book took me another year to write, but I knew my direction every step of the way.

Don’t ‘fear’ the parameters of your outline or turn it into ‘gospel’. Just because you decide upon a structure doesn’t mean it can’t (or shouldn’t) bend flexibly as you go along. In fact, if you don’t allow your book to flow where it wants to go within the essence of your structure, you will not be honouring your creative spontaneity, and you might limit the impact of your book. You might first come up with a single outline structure, and they you find more structures within that structure as you write.

For example, when I sat down to write my new Twitter book Tweep-e-Licious (coming out Oct 2012) I challenged myself to write 100 Twitter ‘tips’, which I did. Then, when I looked at them, I saw they could be broken into 14 categories, which helped me organise them even more. Then, as I started writing, I found I needed to merge some tips, split some tips into two or three separate tips, and add others I hadn’t thought of when I first started. Eventually, I ended up with 160 tips. Then, I also found the book ‘wanted’ to draw upon the 7 Graces to bring more relevance to the book. Then, the book ‘wanted’ to go beyond practical tips and get into strategies and issues around ethics. The end result was something that was VERY different from my original concept of a ‘quick little eBook on Twitter’. But what I got from it was a substantial, meaningful book with which I’m much happier and I think will bring more value to readers. And the amazing thing is that I wrote this book in less than two months, compared to the two years I took to write my previous books. It all started by creating a structure early in the process, and then allowing the structure to bend and flow. It kept me extremely motivated, and I wrote just about every day because I was genuinely excited about how I felt when writing.

And THAT is probably the best reason of all to have
an outline, structure or ‘hook’ to your book.
It makes you love writing.

If you’ve got a book, or a project in you, or a BRAND in you, having a structure to ‘hang it on’ can really clarify your direction and purpose. But many times creative individuals find it difficult to define the ‘hook’ needed to take a book, business or speaking platform forward. While most people know me as a marketing consulting, helping to clarify structures and brands is another way I help authors, speakers, business owners and social entrepreneurs. If you’ve been struggling to find your structure or your unique ‘hook’, please drop me a line via the CONTACT FORM on this site, and we can set up a free 30 minute consultation.

So what do YOU think? Are outlines necessary? Are they liberating, doorways to creativity or just plain restrictive strangle-holds? Please share your own book and outline writing journeys with our Spirit Authors readers by leaving a comment below.

AND DON’T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.


Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is the founder of Spirit Authors, a site dedicated to providing information on publishing and book promotioin for and about mind-body-spirit authors, both established and aspiring.

Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise. Join their community on Facebook at http://facebook.com/groups/7GracesGlobalGarden.

Watch for Lynn’s new book Tweep-e-Licious: 160 Twitter Tips and Strategies for Writers, Social Entrepreneurs and Changemakers Who Want to Market Their Businesses Ethically (coming October 2012).

Categories : News, Writing & Editing
Comments (4)

Image from 123RF

Today I received this from one of our Spirit Authors members. It had me in stitches, and I simply had to share it with you. Apparently, it’s all over the web, so I haven’t managed to find who the original author is (the comments below are theirs, not mine), but whoever you are, thank you for the fun today.

AND… if any of you reading this happen to be professional proofreaders, you are most welcome to put your business info in the comments below. I am sure my readers, members and clients will appreciate your help when they get ready to publish their books… I know I will!

Thank you Spirit Authors member Joan Gillman for sharing this.

These are from actual headlines that appeared in the press…

—————————————————————————-

Man Kills Self Before Shooting Wife and Daughter
This one appeared in the SGV Tribune. After a reader called in, it took the editor two or three readings before the he realized that what he was reading was impossible. They put in a correction the next day.

—————————————————————————-

Something Went Wrong in Jet Crash, Expert Says
No crap, really? Ya think?
—————————————————————————-

Police Begin Campaign to Run Down Jaywalkers
Now that’s taking things a bit far!
———————————————————–

Panda Mating Fails; Veterinarian Takes Over
What a guy!
—————————————————————

Miners Refuse to Work after Death
No-good-for-nothing’ lazy so-and-so’s!
——————————————————

Juvenile Court to Try Shooting Defendant
See if that works any better than a fair trial!
———————————————————-

War Dims Hope for Peace
I can see where it might have that effect!
—————————————————————-

If Strike Isn’t Settled Quickly, It May Last Awhile
Ya think?!
———————————————————————–

Cold Wave Linked to Temperatures
Who would have thought!
—————————————————————-

Enfield ( London ) Couple Slain; Police Suspect Homicide
They may be on to something!

————————————————————————

Red Tape Holds Up New Bridges
You mean there’s something stronger than duct tape?
———————————————————-

Man Struck By Lightning: Faces Battery Charge
He probably IS the battery charge!
———————————————-

New Study of Obesity Looks for Larger Test Group
Weren’t they fat enough?!
———————————————–

Astronaut Takes Blame for Gas in Spacecraft
That’s what he gets for eating those beans!
————————————————-

Kids Make Nutritious Snacks
Do they taste like chicken?
****************************************

Local High School Dropouts Cut in Half
Chainsaw Massacre all over again!
That’ll teach’m to be dropouts!

**************************************************

Hospitals are Sued by 7 Foot Doctors
Boy, are they tall!
*******************************************
And the winner is….

Typhoon Rips Through Cemetery; Hundreds Dead
Did I read that right?
**************************************************


I just couldn’t help but send this along. Too funny.
Something Went Wrong in Jet Crash, Expert Says
No crap, really? Ya think?
—————————————————————————-

Police Begin Campaign to Run Down Jaywalkers
Now that’s taking things a bit far!

———————————————————–
Panda Mating Fails; Veterinarian Takes Over
What a guy!
—————————————————————

Miners Refuse to Work after Death
No-good-for-nothing’ lazy so-and-so’s!
——————————————————

Juvenile Court to Try Shooting Defendant
See if that works any better than a fair trial!
———————————————————-

War Dims Hope for Peace
I can see where it might have that effect!
—————————————————————-

If Strike Isn’t Settled Quickly, It May Last Awhile
Ya think?!
———————————————————————–

Cold Wave Linked to Temperatures
Who would have thought!
—————————————————————-

Enfield ( London ) Couple Slain;PoliceSuspect Homicide
They may be on to something!
————————————————————————

Red Tape Holds Up New Bridges
You mean there’s something stronger than duct tape?
———————————————————-

Man Struck By Lightning:Faces Battery Charge
He probably IS the battery charge!
———————————————-

New Study of Obesity Looks for LargerTest Group
Weren’t they fat enough?!
———————————————–

Astronaut Takes Blame for Gas in Spacecraft
That’s what he gets for eating those beans!
—————- ———————————

Kids Make Nutritious Snacks
Do they taste like chicken?
****************************************

Local High SchoolDropoutsCut in Half
Chainsaw Massacre all over again!

That’ll teach’m to be dropouts!
************************************************** *

Hospitals are Sued by 7 Foot Doctors
Boy, are they tall!
*******************************************

And the winner is….
Typhoon Rips Through Cemetery; Hundreds Dead

Did I read that right?
************************************************** *


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self.

Her upcoming book, The 7 Graces of Marketing, is coming in June 2011.

She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


[mlb/]

Categories : News, Writing & Editing
Comments (10)

Finding Your Readers

Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

  1. Our relationship with money/selling
  2. Our relationship with technology
  3. Our relationship with other people
  4. Our relationship with ourselves (and I mean our TRUE Selves)

And after that self-examination, you’ll be ready to embark on a journey exploring how these factors will impact the success of your book, as you take the first step towards building your promotional platform — identifying, finding and reaching your targeted readers.

The above introduction is from Lesson 1 of Spirit Authors Module 2:
Pre-Publication Marketing Musts (aka “100 Days to Build Your Online Promotional Platform).

In that lesson, you will:

  1. Explore your relationship with money, marketing and selling
  2. Learn how to identify your target audience and why this is important
  3. Learn the two key goals of early marketing
  4. Outline the infrastructure you need for finding your audience online
  5. Create a plan for reaching your audience

For more information about the complete 10-week course, which includes audio downloads, full transcripts, weekly workbooks, access to member forum and monthly members-only calls, see http://spiritauthors.com/module-2/mod-2-overview. You can take the course for a 7-day “test drive” for only $1, and get some great free bonus gifts just for checking us out.


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

Be sure to subscribe to this blog for regular book writing and promotion tips (just fill in form at right of your screen).

Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form below) packed with inspirational articles, self-promotion tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.

Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.


[mlb/]

Categories : News, Platform Building
Comments (3)
Dec
18

Using and Integrating Blogs and RSS for Book Promotion

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Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on blogs vs websites for book promotion, setting up feeds and social networks, basics of  leads generation, and online interaction.

To REGISTER for this Module, click HERE.

Module 2: Pre-Publication Marketing Musts

Week 3: Integrating and leveraging blogs and RSS

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Finding Your Readers

When designing a blogsite for your book, it is essential that you are mindful of your target audience, and that you design the blog in such a way as to be attractive to potential readers. This attractiveness must extend into the character of your theme and colour scheme as well as the content of your posts.

Most of all, remember that while the purpose of your book blog is to get people interested in your book, you will not achieve this simply by creating a site that does nothing else but talk about your book. To build your promotional platform, your primary objective in making a blog should be to create an environment where readers can really get to know:

  • Who you are as a person
  • What your message is
  • How you write

AND… if you do it right, your blog will also become a platform where you can get to know your readers too—both collectively and (in some cases) individually.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

  1. The importance of having a dedicated book domain
  2. Purpose of a blog as opposed to a website
  3. Considerations for setting up your blog
  4. How to set up your feeds
  5. Integrating your feed to social networks
  6. Installing a sign-up box on your blog
  7. WordPress enhancements: Plugins and Widgets
  8. Building interaction into your blog
  9. How often and what to blog
  10. How to make the most use of your material

Click “Read More” to begin your lesson for the week.

Read More→

Categories : News
Comments Comments Off on Using and Integrating Blogs and RSS for Book Promotion
Dec
18

Target audience – knowing, finding and reaching your readers

Posted by: | Comments Comments Off on Target audience – knowing, finding and reaching your readers

Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Module 2: Pre-Publication Marketing Musts

Week 1: Your readers: knowing, finding and reaching them

Click to listen to an overview of this week’s lesson:


To REGISTER for this Module, click HERE.

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Finding Your Readers

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

  1. Our relationship with money/selling
  2. Our relationship with technology
  3. Our relationship with other people
  4. Our relationship with ourselves

Get ready for a journey exploring these factors and how they impact the success of your book.

OBJECTIVES FOR THE WEEK:

In this week’s lesson, you will:

  1. Examine your relationship with money and selling
  2. Learn how to identify your target audience and why this is important
  3. Learn the two key goals of early marketing
  4. Outline the infrastructure you need for finding your audience online
  5. Create a plan for reaching your audience

Click “Read More” to begin your lesson for the week.

Read More→

Categories : News
Comments Comments Off on Target audience – knowing, finding and reaching your readers

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