TIPS to Get Followers on Twitter and Why You Should (Part
3 of 3)
Twitter Secrets Lynn Used
To Find 100,000+ Followers For Her Clients
the past 2 issues of Creative Spirit, I've been sharing
with you my "top tips" for getting more of the RIGHT
kinds of followers on Twitter. Once again, I want to emphasis
how instrumental Twitter has been in the growth of my own
business. Just this week, an author came to me and booked
me for a 4-month block of consulting. Although she had been
following my articles through my blog and this newsletter
for the past 8 months, when we traced back how she
first found me, it was via a blog post I had written on someone
else's website. And how did I meet that person who owned the
blog? Twitter! But I know that many people set up Twitter
accounts only to give up when they don't see a return on their
time investment, so my aim in writing these 3 articles has
been to demonstrate both how and why I to get more out of
the wonderful wacky world of Twitter.
The first 7 tips I
shared with you were:
1. Create a clear picture
of who you are
2. Know who you want to connect with.
3. Use Twitter Lists.
4. Follow new people EVERY day.
5. ALWAYS follow back.
6. Give GREAT content.
7. Don't be afraid to Tweet a LOT.
If you missed these
articles, you can find them at:
Tips 1 5: http://spiritauthors.com/pages/ezine/ezine-2011-06-23.html
Tips 6-7: http://spiritauthors.com/pages/ezine/ezine-2011-07-05.html
Here are my final 3
Tips of my Top 10 Tips for getting and keeping followers on
Ok, with 50,000 followers, you might ask me how the heck can
I possibly interact with them all. The truth is I can't. Nobody
can. In fact, the vast majority of my Tweets are automated
and I have probably only personally communicated with about
1-2% of my followers. Still, I am perceived to be an "interacter".
Interacting with 50,000
followers is not so very hard if you have a system. For me,
I check into ALL of my Twitter accounts at least once a day
and within a half an hour's time I go through the following
First I see who's mentioned
me and send them a personal note. Even though I automate
many of my thank you messages, that's just so that people
don't get overlooked. Every chance I get, I reach out personally
to people. If I don't know them, I check out their profile
and get to know a bit about them. I drop them a line with
a question or a comment relevant to THEM. If I do know them,
I follow up on a previous conversation I had with them. I
do all of this using @ (mentions) and NOT private messaging
(called a "DM", or direct message). The only reason
why I would use a DM would be if I were sharing personal information
with the person, such as an email address. Otherwise, we WANT
other people to see our conversations, so they know we are
real people who are there live and in "real time. This
encourages other people to connect with us, and it makes Twitter
a "social" network rather than a world of disembodied
one-liners (which a lot of people think it is).
After I go through
the mentions, I scan my DMs. I say scan because 99% of
them will be automated "thanks for following me"
messages, and do not require a reply. I look to see if any
of them contain links that seem to be of interest and I might
check them out. If I see an actual personal message, of course
I reply. For those of you who are unfamiliar with Twitter,
you cannot share DMs with someone unless you are mutually
following each other. This is to prevent spam.
Next, especially if
I'm running a promotional campaign for an author, I check
the stream of people on a particular. I use TweetDeck
to follow my lists (there's a great version for Google Chrome
that is much more stable than the desktop version). If I'm
doing a book promotion, I have a special list JUST for people
helping with the promotion. If I see them Tweeting, I will
ReTweet them, even if it's not about the book launch. If I
don't have a promotion on, I'll still check out the people
on my private "VIP" list, which is a list of influencers
who I want to keep on my radar. Very often they have great
content that I want to share with my followers, which is another
way to show you are interactive.
Finally, I scan my
main Twitter stream. Yes, that means all the other 48,500
people. I don't read EVERY tweet. I scroll through the last
100 or so tweets sent out and look for things that might be
useful, inspiring or funny. I might ReTweet them or comment
on them. I also look for people asking for help or advice,
and I reach out.
All this takes about
30 minutes. If you cannot do it every day, then 3 times
a week will be a big help.
And hey, if you have
a Smart Phone, get the Twitter app. I have it on my Blackberry,
and it helps me do my interacting in small chunks (and VERY
fast) throughout the day rather than having to sit at my PC.
9: Clean out the dead wood.
Ok, so now you've established yourself as a great interacter
on Twitter. So why would you want to follow people who simply
don't show up or bother to connect with you? You wouldn't
and you don't have to. Besides, it looks much better to your
potential followers if you have more (but not too disproportionately
more) followers than you are following. That tells them you
are "in demand".
Here are two ways to clean
out the dead wood in your Twitter account.
Use Tweet Adder "unfollow"
I mentioned Tweet Adder in part 1 of this article series as
a piece of software you can use to build your list. But it
is also very useful to UN-follow people who don't follow you
back within a given period of time. I believe that the majority
of serious Twitter users will auto-follow, and others who
don't will follow you back within 3-7 days, so I tend to set
Tweet Adder to unfollow people who don't follow me back within
5 days of my following them. There is a very useful setting
to unfollow only people you've followed via Tweet Adder. That
means if you've manually followed somebody like Oprah or Deepak
Chopra or some major newspaper or magazine, Tweet Adder won't
accidentally unfollow them when they don't follow you back
(which they won't). Tweet Adder will sift through people every
day for you, and unfollow them in a gradual drip throughout
the day, so the great Twitter gods don't flag up suspicious
behaviour on your account and decide to shut you down (it's
rare, but it happens).
To try out a free demo
of Tweet Adder, go to http://tiny.ly/9aQ3
(that is my affiliate link). If you decide to buy Tweet Adder,
it it's a single payment (not a monthly subscription) of $55
for one Twitter profile, and you can purchase multi-profiles
and even an unlimited profile registration for just
$188, which is what I use, as I maintain dozens of client
accounts. Considering all it does, I think it's more than
worth the investment.
Use Just Unfollow
Just unfollow is a free online program where you can unfollow
everyone who doesn't follow you as well as people who don't
tweet regularly. While it's free, it's less handy than Tweet
Adder because you have to spend time go to online and manually
click everyone on the list you want to unfollow. That can
take a lot of time. There is also an upper limit of how many
people you can do at one time in the free version, but you
can upgrade to premium to lift the limit and to use multiple
Twitter accounts. It's useful, but I find it very slow (more
on this below)
Like Just Unfollow, UnTweeps allows you to see who hasn't
tweeted within a given period of time and unfollow them. You
can get 3 "clear outs" per month for free, or you
can get a monthly premium upgrade for about $5 a month, which
allows you multi Twitter accounts and unlimited usage (which
is what I have). The advantage it has over Just Unfollow is
that you can set the exact time frame of your unfollows, whereas
Just Unfollow only allows you to choose 1, 3 or 6 months of
inactivity as your parameters. Also, with Just Unfollow there
is simply no way around clicking every single entry one at
a time. If you have to unfollow hundreds of people, this can
get VERY time consuming. But if you install "CheckBoxMate"
script for Grease Monkey in your Firefox browser, you can
go to UnTweeps and just draw a box around all the people you
want to unfollow and hit "unfollow). It takes a couple
of minutes compared to the half hour I spend on Just Unfollow.
10: Stick with it!
Working with Twitter is sort of like learning a new language
or at least like learning how to master a new video game.
The difference between it and a game, however, is that the
"prize" isn't just a ticket up to the next levelit's
increased business and network connections. While I've given
you lots of technical and practical tips, the BIGGEST key
to finding success on Twitter is to stick with it. Tweet,
tweet, tweet and connect with people. Trust the process. Trust
And if all that is just
too technical for you, you can always contact me and ask me
about my Twitter Support package. ;-)
Don't forget to follow me on Twitter.
I promise I'll follow you back. And I'll only "unfollow"
you if you stop tweeting, aim spam directly at me or don't
ever try to CONNECT with other people. Otherwise, the world
is your Twitterverse!
Everything I do and the main place I "show up"
as a human being for fun
Tips and information
about and for authors, especially mind-body-spirit genre
spirituality, things along the theme of my book of the same
for marketing, social reform, things related to my upcoming
book The 7 Graces of Marketing
innovations for blogging, social media, etc
to take your Twitter presence to the top
for your book or business promotions?
I offer a number of services
for people who want to build their platform using Twitter:
Support Package. This is where I personally manage your
Twitter growth, using all the tricks and tools I know to bring
your following up into the 10s of thousands. You basically
sit back and watch your following grow.
1-to-1 Consultancy. This is where I work with
you directly to design a growth strategy or promotional campaign,
using social media, blogging, project development, etc.
Spirit Authors Module 2: Called "100 Days
to Build Your Online Platform" contains a chunky lesson
on Twitter, and guides you on the many ways of integrating
it into your promotional strategy. Take the course for a 7-day
test drive for $1 at http://spiritauthors.com/module-2/mod-2-overview/
To set up a free 30-minute
consultation to discuss any of these options, just grab
a time at http://tungle.me/lynn.serafinn.
Please note that while I can support dozens of clients on
the Total Twitter Support Package, I have very limited openings
for 1-to-1 consulting (my full service book launches are booked
many months in advance), so if you know you have a campaign
coming in April 2012 or beyond, please ensure you contact
me sooner rather than later.
Quantum Science Can Teach Us about Marketing
from "The 7 Graces of Marketing"
by Lynn Serafinn
exclusive hot-off-the-press excerpt from
The 7 Graces of Marketing: how to heal humanity and the planet
by changing the way we sell, by Lynn Serafinn, coming
December 2011. This piece comes from the chapter entitled
"Connection", which is the first of the 7 Graces
discussed in the book.
Quantum physics has taught
us that there is no such thing as objectivity in the physical
world. All things are part of the same stuff. The scientist
cannot observe reality without taking into consideration his
own presence within that reality. The impact we create upon
the world around us will inevitably impact us as well, because
we are part of the whole, and not separate from it.
These same scientific
principles can teach us a great deal about old school marketing
versus a new paradigm for holistic, connective marketing,
which I call the '7 Graces' model. When we look at the two,
we can see that they each parallel the cosmological view of
their respective eras. Old school marketing comes from an
age where most people had a mechanistic view of science, where
objectivity was at the foundation of their belief system,
and the world was a place of measurement, linear sequences,
logic and observable cause and effect. Our 7 Graces model
is born of an era in which the cause and effect of science
has yielded to a holistic view of systems and inter-relations,
where linearity is blurred (if it exists at all) and both
the observer and the observed must be taken into the equation
of one's results.
To put it more simply:
- In old school marketing,
the marketer believes he is standing 'outside' his audience,
and views that audience as 'the target'. As such, the relationship
between marketer and audience cannot help but create imbalance
- In this new paradigm,
the marketer now views himself to be part and parcel of
the very audience whom he is addressing. The audience are
'his people' and he is related to them via common values
and mutual respect. As such, their relationship cannot help
but create (or restore) balance and connection.
Back when I worked as
a college director, I couldn't count how many times I heard
teachers complain the system was a mess. They
would always say, 'the college thinks this,' and 'the college
thinks that.' What they failed to see was that they were
the college. They were part of the system. We are always part
of the system. We are connected to the system.
If we influence another
entity, for ill or for good, we are not only influencing that
entity, but the entire system. And when we inflict harm upon
any part of the system, we are also harming ourselves because
we are inseparable from that system. It stands to reason then,
if we approach marketing from the perspective that we are
separate, and our aim is to exploit another being for our
own gain, we are damaging the entire system including ourselves.
Given the weight of all the scientific and philosophical evidence,
marketers have no more excuses to regard the public as separate,
exploitable entities, falsely believing they will escape from
the impact they themselves are creating. It's not a threat.
It's not dogma. It's not 'woo-woo'. You might call it karma,
but it's also science.
The age-old 'Golden Rule'
says, 'Love others as you love yourself. But unless
we see we ARE the other, this can at best be lip service.
It is only through connection to Self, our business, our audience,
the planet and everything else in the system we call Creation,
that businesses and marketers can begin to render true service
to the world, and hopefully begin to restore the balance that
has be so deeply disturbed as a result of worldwide industrialisation
over the past two centuries.
Copyright Lynn Serafinn,
About Lynn Serafinn
Serafinn is an award-winning transformation coach, book promotion
coach, radio host and bestselling author of the book The
Garden of the Soul: lessons from four flowers that unearth
the Self. Her
upcoming book, The
7 Graces of Marketing, is coming in Dec
2011. She also works as a campaign manager for mind-body-spirit
authors and has produced several top-10 book campaigns, including
FIVE #1-sellers in the past year. She is also the creator
of Spirit Authors,
which offers training, coaching, business-building and inspiration
for mind-body-spirit authors, whether established or aspiring.
To contact Lynn for coaching,
campaign management or media appearances, please fill in the
form at http://spiritauthors.com/contact.