TIPS to Get Followers on Twitter and Why You Should (Part
2 of 3)
the last issue of Creative Spirit, I gave you my first 5 "top
tips" for getting more followers on Twitter. I explained
how Twitter is the backbone of my online marketing business
and book launch campaigns. In building platforms for clients,
I have typically grown many of my clients' accounts from 0
to as many as 11,000 in 6 months' time. As so many people
set up Twitter accounts only to give up when they don't see
a return on their time investment, my aim in these 3 articles
is to demonstrate both how and why I focus so much on using
Twitter in promotions.
The first 5 tips I
1. Create a clear picture
of who you are
2. Know who you want to connect with.
3. Use Twitter Lists.
4. Follow new people EVERY day.
5. ALWAYS follow back.
If you missed the article
with tips 1 5, you can find them at http://spiritauthors.com/pages/ezine/ezine-2011-06-23.html
Tips 1-5 are some of the
keys to FINDING the right kinds of followers. But as I said
last time, once you have found your followers, you have to
KEEP them, and once you have established a solid connection
with them, you have to treat them like gold dust.
With that in mind,
here are Tips 6-7 of my Top 10 Tips for getting and keeping
followers on Twitter:
Tip 6: Give GREAT content.
People on Twitter might initially follow you for one of two
reasons: 1) You have followed them and they are following
back or 2) Your profile contains key words that match the
criteria for the kinds of people they are seeking. However,
just because they followed you is no guarantee they will stay
with you in the long term. There are several things that will
drive them away.
One thing that will
drive your followers away is spamming. The very worst
kind of Tweep (Twitter user) is one who spams you by sending
out either a "@" or "DM" message to you
telling you to go check out a link to the latest scam they
are promoting. The next worst kind of Tweep is the kind who
sends out virtually identical Tweets over and over, and all
these do is send you to some shouty, "schmoozy"
sales page (with lots of big red letters and "buy now"
buttons screaming at you. They never talk about anything,
never connect with people, and never tell me anything I want
to know. I "unfollow" these kinds of Tweeple as
soon as I notice this kind of behaviour.
The second thing that
will drive followers away is lack of interesting content.
True "Twitter celebrities" have big followings
because they give great content. By "Twitter celebrities"
I mean people who are famous on Twitter, but not necessarily
in the "real" world. One example is @Mashable (aka
Pete Cashmore and his team of Mashable reporters) who has
well over 2 million (yes that's right) Twitter followers.
Why? Because the Mashable team have become the undisputed
mavens of social media. At least twice an hour they tweet
news, trends and technical tips for Twitter, Facebook, Google,
etc., and every tweet directs people to their blog (imagine
the traffic they must have). You may or may not find all their
tweets to be of interest, but every now and then you'll probably
find one that gives you just the information you were seeking.
That's why people stay with them.
When I tweet, I try to
do the same thing, with the exception that I am not as "breaking
news" driven as Mashable, but more focussed on creating
"sustainable content". I write lots of "how
to" articles and videos on my own blogs and on various
article directories on the web. I create loads of tweets for
them and set up the tweets so they go out regularly, to give
more people a chance to catch the article. I make sure the
articles are FULL of good tips for authors and conscious business
owners (my target audience), so they will want to stay connected
with me for more good content. As a result, I get a lot of
ReTweets where people share my content, as well as a lot of
thank you messages from people saying how helpful my articles
have been to them.
When you are tweeting,
remember to give, give, give. If you do not have great articles
of your own to share, start ReTweeting those of other people.
That's not to say you should not put a "call to action"
at the end of your blog (in fact, you absolutely should!),
but be sure that you have given your audience what they wanted
before you "ask" for anything from them.
Tip 7: Don't be afraid
to Tweet a LOT.
The third thing that will drive your twitter followers away
is lack of activity and interaction. I'll be talking about
interaction in part 3 of this article series, but right now
let's talk about activity.
The Twitterverse is
a completely different cosmos from other social media.
Many people new to it make the mistake of worrying about tweeting
too frequently, and thus they tweet only once a day, once
a week or even once a month! Twitter is a constant stream
of news updates with millions of people updating every minute.
If you do not make yourself heard several times a day, you
are unlikely to be heard at all. Don't be afraid to Tweet
as much as 1 or 2 times an hour IF you have enough diverse
content to do so (it does take time to build that content
up). If you are just getting started, tweet between 2-4 times
daily, depending upon how much content you have.
How do you get content
for LOTS of tweets? From your blog! You're probably thinking,
"How am I supposed to find time to blog every day to
create new, fresh content?" The answer is you don't have
to. One of the biggest mistakes I repeatedly see when a new
client comes to me is that they only tweet about their blog
post when it first comes out. That's an awfully poor return
on your valuable time investment you made in writing your
article. Something I train bloggers to do is to extract great
tweets from their blog post and set up these tweets to recur
over time using Twaitter or Social Oomph (see my previous
article with tips 1-5 about this). A good blog post can generate
between 5-10 good tweets, depending upon the size of the article.
Each tweet should arouse curiosity and direct the reader to
the specific blog post. If you are following my earlier tips
for growing your following, you will surely have an increasing
audience every month who are clicking to read your posts IF
your content is well-written, useful and relevant to the people
you are connected to on Twitter.
Another way to get
content is from your online radio/media appearances. If
you gave a brilliant interview, why just tweet about it the
day it happened? Set up a tweet about it every few weeks or
so, and more people will get to hear it. I currently have
over 100 shows in the "vault" for my own radio show
(where I am interviewing others). I have tweets set up for
all these shows going out once a day spread over a number
of months. It increases my listenership and it also makes
the guests happy as they are receiving the extra promotion.
One word of assurance:
last time I advised you to set up your tweets in Twaitter
using Ping so they can go out to all your social networks.
Some people worry that it is not good form to send too many
updates to Facebook, which can happen if you have your Ping
account set up to go to your Facebook profile. Remember that
you always have the option of sending your updates either
to Ping OR to Twitter only. If you wish to be conservative
with updates going to Facebook, do so, but really don't worry
about Twitter. As long as your content is diverse and repetitions
are spread out over a wide number of days (or weeks), you
will not have any problems.
In the next issue of Creative
Spirit, I'll share tips 8 10 with you, which can help
make you a virtual magnetic force to be reckoned with on Twitter.
Be sure you are subscribed to Creative Spirit so you can receive
these last 3 tips. AND if you missed tips 1 5, you
can find them at http://spiritauthors.com/pages/ezine/ezine-2011-06-23.html
to take your Twitter presence to the top
for your book or business promotions?
I offer a number of services
for people who want to build their platform using Twitter:
Support Package. This is where I personally manage your
Twitter growth, using all the tricks and tools I know to bring
your following up into the 10s of thousands. You basically
sit back and watch your following grow.
1-to-1 Consultancy. This is where I work with
you directly to design a growth strategy or promotional campaign,
using social media, blogging, project development, etc.
Spirit Authors Module 2: Called "100 Days
to Build Your Online Platform" contains a chunky lesson
on Twitter, and guides you on the many ways of integrating
it into your promotional strategy. Take the course for a 7-day
test drive for $1 at http://spiritauthors.com/module-2/mod-2-overview/
To set up a free 30-minute
consultation to discuss any of these options, just grab
a time at http://tungle.me/lynn.serafinn.
Please note that while I can support dozens of clients on
the Total Twitter Support Package, I have very limited openings
for 1-to-1 consulting (my full service book launches are booked
many months in advance), so if you know you have a campaign
coming in April 2012 or beyond, please ensure you contact
me sooner rather than later.
Your Money Fears into Financial Windfalls
By #1 selling author and award-winning
entrepreneur Allison Maslan
author Allison Maslan shares secrets for dissolving financial
fear. Learn from Allison LIVE in San Diego this September
When fears and anxieties
are wreaking havoc inside of you, it is generally the fear
of the unknown that is the culprit. We can often create
scenarios in our minds that are so far fetched from reality
that we put ourselves through misery for nothing.
In growing nine businesses
over the years, I have faced many challenges, especially when
I was starting out as a single mom. I was trying to forge
my way to success with everyone around me telling me to quit
reaching for my dreams and get a normal job.
My thoughts were often,
How will I pay my rent? What if I cant get any
clients? I learned early on that dancing down this
road of negative thinking only brought me more of the same
negativity, so I practiced shifting these thoughts as soon
as they crept into my consciousness. Now I flip-switch any
fearful thoughts, meaning I think the exact opposite
before I sink too deeply down the wrong path.
For instance, if your
must struggle to make money.
Im so tired of living paycheck to paycheck.
Flip Switch them to a
positive statement such as:
is always available to me
and my bank account is growing every day.
Poverty was a huge motivator
for me as I started out, because like most people, I enjoy
the comforts of a nice home and freedom to live life to the
fullest. I learned that money alone doesn't bring happiness,
but utilizing it as a catalyst to create positive energy and
One of the biggest
cures for my financial anxiety was to take action. I knew
starting out that there was nowhere for me to go, but up.
The more I put myself out into the world, the more my business
grew. This was pre-Internet days, so I was out knocking on
doors, booking speaking engagements, picking up the phone
and making cold calls. I would often have to sit and give
myself a pep talk before each phone call, but just by taking
a small action, regardless of the outcome, I felt better having
done so. I was able to secure many major national clients,
such as Charlotte Russe and Supercuts, for one of my earlier
businesses, The Barali Group, a full service advertising and
public relations firm, just from picking up the phone and
taking action. Use your actions as a major warrior of your
I am also a big believer
that our physical manifestations, such as our house, friends,
business, career, relationships and financial status are a
mirror of our belief about ourselves and our circumstances.
I have experienced time and time again in my own life and
working with thousands of clients over the years. Our inner
beliefs and the energy we carry regarding those beliefs, will
manifest that same energy into creating our reality.
For instance, if I
feel I am struggling financially, or worried about how I am
going to pay the bills, then the phone literally stops ringing.
What you create outwardly
is what you believe inwardly about yourself and your life,
and what you are projecting towards those beliefs. Are you
familiar with the quote by Gandhi?
the change you want to see in the world."
Gandhi believed in the
power of our thoughts, beliefs and actions. What he is saying
in this quote is, "Peace starts within you, not outside
Become the embodiment
of what you want to see outwardly and your circumstances and
your world will change for the better. If you want to change
the world, it is not about fixing someone else or controlling
an outer circumstance, the change starts within you.
Dont desire anything
you dont expect to happen. When you say, I
can't afford the new house, an assistant, a seminar, coaching
for yourself or an investment in your business, what
you are really saying is, I need more money, but I dont
expect it to come.
When you begin to make
the shift of expecting your desires to happen and taking action
toward these expectations, your financial fears will dissolve
and your reality will improve in magical proportions.
MASLAN is a life and business strategist, award-winning
entrepreneur, a widely acclaimed homeopathic physician and
teacher, and author of the #1 bestseller Blast Off! The Surefire
Success Plan to Launch Your Dreams into Reality. She has built
9 successful and personally fulfilling businesses from the
ground up, yielding millions of dollars and serving thousands
of people. She's also coached thousands of clients and students
to learn the practical tools to do the same. She is a passionate,
driven woman who is full of heart and soul, and who strikes
a rare balance between the spiritual side and practical methods
to growing a meaningful business.
Experience Allison Maslan's contagious inspiration,
powerful entrepreneurial expertise
and the latest strategies to launch your business to
the top at
Blast Off Business Breakthrough
September 16-18, 2011
Westin Hotel, 400 Broadway, San Diego, CA
3 Days of High-Impact Learning and
High-Level Networking for Entrepreneurs
Allison Maslan's Proven "6 M's of Success Blueprint"
That Can Blast Off Your Business and Break Through to
all about this exciting 3-Day LIVE Mega Event and register
There's a special bonus gift valued at $297 for EVERYONE
who registers before July 31st
About Lynn Serafinn
Serafinn is an award-winning transformation coach, book promotion
coach, radio host and bestselling author of the book The
Garden of the Soul: lessons from four flowers that unearth
the Self. Her
upcoming book, The
7 Graces of Marketing, is coming in Dec
2011. She also works as a campaign manager for mind-body-spirit
authors and has produced several top-10 book campaigns, including
FIVE #1-sellers in the past year. She is also the creator
of Spirit Authors,
which offers training, coaching, business-building and inspiration
for mind-body-spirit authors, whether established or aspiring.
To contact Lynn for coaching,
campaign management or media appearances, please fill in the
form at http://spiritauthors.com/contact.