TIPS to Get Followers on Twitter and Why You Should (Part
1 of 3)
I believe Twitter is one
of the most powerful business-building tools in the social
media Cyberworld. Still, at nearly every initial consultation
I have with a new client, I hear them say, "I just don't
I believe it's that "not
getting it" is what makes countless people come on to
Twitter and then abandon it after getting no results from
it. But I can tell you without any hesitation that Twitter
has brought my business from a struggling little self-employed
coaching practice where I was barely eking out a living, to
a thriving entrepreneurial enterprise with 8 members of part-time
staff and a full roster of clients booked 9 months in advance.
So what's the key to
making Twitter work? Easy: getting lots of followers.
I have close to 50,000 followers right now, across my 4 accounts.
But it's NOT all numbers.
You have to find the RIGHT followers. And once you have found
them, you have to KEEP them. And once you have them, you have
to treat them like gold dust.
Here are the first
5 of my Top 10 Tips for getting and keeping followers on Twitter:
Tip 1: Create a clear
picture of who you are.
In your Twitter profile, you have 160 characters to summarise
everything about yourself. Don't fill it with filler words
like "I am a" or anything that is unnecessary. Say
exactly who you are, what you do, what you tweet about. Give
the kinds of people you want to attract a reason to want to
connect. Make sure people know your actual NAME (even if you
are using your company name as your handle). Make your Twitter
ID something understandable rather than cryptic. Should you
use your personal name? I would have at least 1 Twitter account
in your personal name, yes, ESPECIALLY if you are an author.
You could have another account(s) in the name of your book(s),
but remember to forge your personal identity first. That is
what makes people want to connect with you. Oh, and make sure
you DON'T use the default Twitter profile picture. Upload
a nice shot of yourself so people know what you look like.
Tip 2: Know who you
want to connect with.
It's amazing to me how new authors and business owners have
NO idea who they want to bring into their online "tribe."
Who do you want to know about your book? Who could be helpful
as a networking partner for your launch? Who would give you
great tips on building your empire? Identify these kinds of
people and start to reach out, using the next step.
Tip 3: Use Twitter
In my opinion, Twitter lists are pretty much THE most powerful
tool on Twitter. Lists are basically a way of collating people
into categories, to make it easier for people to find each
other. You can create up to 20 lists on Twitter, but right
now I'm going to tell you how to find followers using OTHER
people's lists. Let's say you are a new author and you want
to get new followers interested in mind-body-spirit topics.
You could do one of two things.
First, you could go to
"Listorious" at http://listorious.com
and do a search for a list containing your key words "mind,
body, spirit." Alternatively, you could find someone
(like me, for instance) who deals a lot on this topic. Then,
when you go to my Twitter profile, you can see where I am
listed (I am on over 1000 lists by other Twitter users), or
what kinds of lists I have made that have to do with mind,
body and spirit. In fact, I have one called mind-body-spirit
that has almost 400 people on it.
What do you do then? Well,
you could click on every one of these people to follow them
one at a time, or you could use a strategy I'll give you in
Tip 4: Follow new people
Ok, so let's say you found a juicy list with a bunch of great
looking people. How can you follow them without having to
click, click, click every one? What I use is an automated
program called Tweet
Adder. Tweet Adder
is perfect for following, unfollowing, searching for key words,
randomising tweets, retweeting and so many other cool things.
I program it to follow X amount of people every day. I create
a "to follow" list of people FROM the Twitter lists
I have found and voila: I have many hundreds on new people
in my target audience coming into my life very soon.
Why do you want to follow
all these people? Because most avid Twitter users WILL follow
you back IF you are someone they can clearly identify as being
a real person (your headshot) who tweets about things in which
they are interested (your profile), as outlined in Tip 1.
Tip 5: ALWAYS follow
New clients are always worried about spammers, hackers, loss
of privacy, etc. Hence, they take great precautions on Twitter
to "protect" their Tweets or use programs like "True
Twit" to vet their followers by asking them to confirm
their identity. Here's my tip: FORGET about this. It is WAY
easier to follow everyone back who follows you and get rid
of the nuisances later than it is to vet all your followers.
Also, you send entirely the WRONG message by protecting your
tweets, and you will miss 50% of your legitimate followers
by asking them to prove their identity. I categorically ignore
such requests. Just follow back, using a program like Social
Oomph (recommended). Tweet
Adder also works fine for this, but you have to be logged
on for it to work, which is why I prefer Social Oomph for
Be sure you set up an
automated greeting to your new followers, too. Not everyone
reads them, but many do, and I get a lot of new subscribers
this way. How? In my welcome message, I offer a link to a
free gift on a topic I know they are interested in (because
I identified them with lists, of course!).
In the next issue of Creative
Spirit, I'll share tips 6 - 7 with you, which will help ensure
you not only FIND lots of great followers on Twitter, but
you actually KEEP them. Then finally, in Part 3, I'll be sharing
tips 8-10 that can help make your a virtual magnetic force
to be reckoned with on Twitte! Be sure you are subscribed
to Creative Spirit so you can receive all 10 tips.
to take your Twitter presence to the top
for your book or business promotions?
I offer a number of services
for people who want to build their platform using Twitter:
- Total Twitter Support
Package. This is where I personally manage your Twitter
growth, using all the tricks and tools I know to bring your
following up into the 10s of thousands. You basically sit
back and watch your following grow.
- 1-to-1 Consultancy.
This is where I work with you directly to design a growth
strategy or promotional campaign, using social media, blogging,
project development, etc.
- Spirit Authors Module
2: Called "100 Days to Build Your Online Platform"
contains a chunky lesson on Twitter, and guides you on the
many ways of integrating it into your promotional strategy.
Take the course for a 7-day test drive for $1 at http://spiritauthors.com/module-2/mod-2-overview/
To set up a free 30-minute
consultation to discuss any of these options, just grab
a time at http://tungle.me/lynn.serafinn.
Please note that while I can support dozens of clients on
the Total Twitter Support Package, I have very limited openings
for 1-to-1 consulting (my full service book launches are booked
many months in advance), so if you know you have a campaign
coming in 2012, please ensure you contact me sooner rather
Why Marketers Use It. How it Hurts Us.
this week, I sent a note to my Facebook friends asking the
question, "Where have YOU seen scarcity used in marketing,
and how do you think it affects us?" Within a few hours,
I received a LONG list of responses, with people citing everything
from children's toys, to oil, to computers, to supplies for
anticipated emergencies or crises (if you're my FB friend,
come join us and share your view at http://tiny.ly/pDyF).
Clearly, people had a lot to say about this hot topic.
The use of scarcity in
marketing has long been acknowledged. Everywhere I look, I
see marketing mentors tell their mentees to use scarcity as
a tool to close the deal and make the sale. And the sad thing
about this is that it WORKS. But at what cost to our lives,
our health, our communities, our economy and our planet does
it do so?
From research I have done,
I have come to see that every living being has an autonomic
and unconscious response to scarcity. One example I give in
my upcoming book The 7 Graces of Marketing is research I uncovered
about the Great Dutch Famine of the 1940s, where thousands
of people were starving to death due to a complexity of political
issues. Many studies have been done on the impact of the scarcity
of food upon both the people who lived through those times,
as well as the babies who were conceived during those lean
years. One of the most fascinating findings is that the babies
who were conceived during those times of famine were born
underweight, but then went on to develop physiques that were
markedly OVERWEIGHT throughout the rest of their lives, due
to their bodies' being conditioned to hold onto fat reserves
in response to starvation in utero. Anyone who has be a yo-yo
dieter has probably also experienced the same phenomenon.
Scarcity gets into our
very genes. We humans are hard-wired to respond to scarcity,
at a physical, emotional and mental level. Marketers have
long known this, and they use it to their advantage.
The most obvious form
of scarcity in marketing is the perception of limited supply
or availability. We are exposed to this kind of scarcity marketing
from a very early age. One person in our Facebook discussion
cited an example of when her young daughter saw an advert
for a cookie-baking set and said, "Mom, I have to buy
now! They only have 12 left!" Another cited the example
of cabbage patch dolls. From Playstations to Harry Potter
books, we've all seen this kind of scarcity marketing. It
makes us panic, rush and buy, fearing we'll "lose out."
The use of deadlines in
marketing is another form of scarcity. This particular breed
is rife in Internet marketing and is taught by just about
every Internet marketing guru on the planet. How many times
have we heard, "Buy within the next hour before the price
goes up!" I'm not saying it's "wrong" to set
sort of "end" to (hence a deadline) to a campaign;
we cannot operate a marketing campaign without a clear timeframe.
But when deadlines are used intentionally as a means to create
excessive anxiety in our clients and customers to convince
them to act before they have had a chance to make an informed
decision, we might make the sale, but what are we contributing
to the health, wellbeing, empowerment and happiness of our
customers (and ourselves)?
But scarcity operates
at even more subtle levels in marketing. In order to feel
we're going to "lose out" we first have to feel
the need. In order for a person to want to buy products they
don't actually need, marketers first have to create the need,
and then tell you that the only way to fill that need is to
buy their product. If you look deeply enough, you will see
that the unconscious message is that you are inadequate or
incomplete without such-and-such product. When we are young,
it's all about needing a product to give us fun and popularity.
When we are adults, it's all about sexual and social worth
"Because you're worth it" is actually saying "If
you don't spend the extra money on this product, you're not
really worth much." The real underlying story of "scarcity"
is where marketers tell you in one way or another that you
are not enough without their product. If you add into the
mix the anxiety that the product that will make us feel like
we are "enough" is not going to be available to
us for much longer, we have a marketing recipe that influences
us to "buy now", no matter what.
Scarcity marketing is
one of the cornerstones of "old school" marketing,
primarily because it WORKS. There is no question that it motivates
people to act fast. But with the rise of social media, a new
era of conscious marketers is emerging where our influence
is now felt on a global level. In response to this fundamental
change in our society, we simple MUST ask ourselves:
the bigger picture, and at a holistic level,
is scarcity REALLY working?
We might be making the sale, but what are we REALLY creating?"
It is my belief that by
using scarcity as a fundamental motivator in our marketing,
we are really creating:
massive environmental imbalances
The irony of scarcity
is that when we see the world through the eyes of scarcity
we extract, create, consume, hoard or pillage more than we
actually need, and we begin to create a self-fulfilling prophecy
of actual scarcity on our planet.
In my view, the natural
antidote is "Abundance", which I define as "a
fundamental belief that there is enough." Enough to go
around, enough of me, enough of you, enough. When we embrace
a fundamental belief that the Universe has provided us with
enough, abundance also becomes a self-fulfilling prophecy
because we act according to the balance and natural flow of
the rhythm of the Universe instead of against it.
The topic of "Scarcity
versus Abundance" is a massive subject that I discuss
in great detail in The 7 Graces of Marketing: how to heal
humanity and the planet by changing the way we sell (coming
in late 2011), and will be elaborating upon in upcoming issues
of Creative Spirit, along with the other "deadly sins"
and "graces" of marketing presented in the book.
I hope this short introduction
has given you some food for thought and that you'll keep your
eye out for future articles. Also, do subscribe to my new
7 Graces of Marketing Blog, which will be rolling out articles
and videos on these topics in the late summer.
You can find it at http://the7gracesofmarketing.com
About Lynn Serafinn
Serafinn is an award-winning transformation coach, book promotion
coach, radio host and bestselling author of the book The
Garden of the Soul: lessons from four flowers that unearth
the Self. Her
upcoming book, The
7 Graces of Marketing, is coming in Sept
2011. She also works as a campaign
manager for mind-body-spirit authors and has produced several
top-10 book campaigns, including FIVE #1-sellers in the past
year. She is also the creator of Spirit
Authors, which offers training, coaching, business-building
and inspiration for mind-body-spirit authors, whether established
To contact Lynn for coaching,
campaign management or media appearances, please fill in the
form at http://spiritauthors.com/contact.