The Practitioner Author – Why Writing a Book is a Great IdeaBy
Our team at Spirit Authors have been supporting authors since 2009. Over that time, the vast majority of our clients have been what I would call ‘holistic service’ professionals, i.e. coaches, consultants, therapists, alternative medical doctors, etc. Most of them are working on a book (or have already published one) in which they share a specific area of their professional expertise.
One example is our client Dr. Doni Wilson, ND – a naturopathic doctor. Known on Twitter as @GlutenFreeDoc, Doni has written extensively about the advantages of a gluten-free diet. But Dr. Doni’s primary passion is to educate the public about the damaging effects of STRESS in our modern world, and how it is responsible for a plethora of chronic health issues.
For that reason, in 2013 Doni published a definitive 340-page manual on the subject called The Stress Remedy: Master Your Body’s Synergy and Optimize Your Health. This month, Doni also released a short eBook called Stress Remedies: How to Reduce Stress and Boost Your Health in Just 15 Minutes a Day, which she says is a ‘practical companion’ to her larger book. She’s selling it on Amazon for only 99 cents.
As so many of our readers at Spirit Authors are what I would call ‘practitioner authors’ (or are aspiring to be one), I thought I would share part of a recent conversation I had with Doni on Skype, when I asked her about why she wrote her books, and her thoughts on the value of practitioners putting their expertise into words.
LYNN: Why do you think it’s important for alternative therapists to write books?
DONI: Alternative practitioners have a unique voice and knowledge. However, busy practitioners are often so caught up in serving their patients that they don’t have time to spend writing. But unless they make the time, there is no way to bring the collective voice and knowledge of alternative medicine to the rest of the world. I believe it’s important to bring their voice into the written form, so it can help more people than they can reach through their individual professional practice.
LYNN: Apart from the difficulty of finding time to write a book, what other challenges did you face when writing your books? What encouragement can you give other practitioners?
DONI: Well, when I started, I didn’t know anything about putting a book together – writing, publishing, promoting, etc. It was all a big, daunting mystery to me. I had to find people to help me, and TRAIN myself in how to make it happen.
It’s understandable that a practitioner might feel mind-boggled at the prospect of writing a book, and thus not entertain the idea seriously. But the more alternative practitioners who publish books, the more people can access naturopathic medicine. This will give more people the tools for preventative medicine instead of one that simply focuses on treating symptoms of disease.
LYNN: How has writing books helped you professionally?
DONI: First of all, I want to say that some practitioners mistakenly think writing a book will result in people not needing them anymore, and patients won’t bother to come to them because it’s all explained in their book. But actually, the opposite is true. I get more patients since being an author than before I wrote my books.
And it’s not just numbers. The quality of my patients has improved because they are more educated before they even pick up the phone to book an appointment with me. Potential patients know my philosophy and professional approach before they meet with me. They come to their appointment with much more clarity about what they need and what they want. This makes communication between us easier when we start to work together, as they already understand the language and the rationale behind what we will be working on together. That makes my job so much easier.
It also helps attract the ‘right’ kind of patient to me, as it establishes a link between us. Let’s say someone reads the book and they feel it validates their intuition about their health AND it backs it up with science and informed advice. Well, that person will already be pre-disposed towards my professional approach. They will be more likely to reap the benefits of treatment, as they will be more committed to it at a personal level.
Finally, having a book makes it easier for the practitioner to speak with patients without having to explain every little thing. If a patient reads my book, it means I won’t have to say the same thing over and over again!
LYNN: Why did you write this shorter eBook Stress Remedies? Didn’t you cover it all already in your larger book The Stress Remedy?
DONI: I see the two books as complementing each other. They are both about stress, but they approach the subject from different angles.
The Stress Remedy goes into great detail on topics such as diet, supplements, cortisol testing, etc. But what I didn’t cover in much depth were ‘daily stress remedies’, which are part of what I call my ‘Stress Remedy Master Plan’.
Rather than make The Stress Remedy longer than it already was, I thought it would be a great idea to write a short (and hopefully ‘stress-free’) practical, activity-based guide to balancing stress that didn’t involve changes in diet or supplements. So, in Stress Remedies, I help people understand the health benefits from specific activities, so they can choose the ones that work best for them and optimise the natural rhythms of their own healthy body and mind.
Some people might wonder what having a 99-cent eBook could possibly bring a practitioner from a business perspective. They might wonder why they should bother to put effort into something that has little promise of high profit. Well, I believe a small eBook is more likely to encourage those who do not know me or my work to read what I have to say on the topic. They will be more willing to take a chance on me, as spending 99 cents to read a short eBook is a much smaller commitment of time and money than buying (and reading) a 340-page book. Hopefully, if they like what they read, they might visit my website or check out my book The Stress Remedy. If they continue to follow my work, perhaps one day they will also contact me as a patient or make another purchase on our website.
Basically, the Stress Remedies eBook is another doorway to meeting and greeting new people, and sharing my passion for the naturopathic lifestyle. I strongly recommend other practitioners to build their own doorways by sharing their wisdom in a book.
Dr. Doni’s eBook Stress Remedies
is available on Amazon Kindle for only 99 cents at
If you’re a practitioner who has a book (or you’re hoping to write or publish one in the near future), feel free to contact our team here on Spirit Authors to see how our platform building packages, business mentoring and other packages might suit your needs. Just drop us a line via the contact form on this site and request a free 30-minute consultation.
9 Dec 2014
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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.