S-E-L-L need not be a four-letter wordBy
Well, ok, the word “sell” does have four letters, but you know what I mean.
What is it about this photograph that creates a negative reaction in so many of us? Is this the mental image we have attached to the word “selling”? How many of us unconsciously believe selling to be something sleazy, insincere and unpalatable? If we do, why? And what are the ramifications of our aversion to this four-letter word?
I am a spirit author, but I’m also a coach. The majority of my clients are holistic healers, coaches, authors (especially in the mind-body-spirit genre), teachers, and artists in general. What do all these people have in common? Well, for one thing, they tend to be highly sensitive, creative, spiritually focussed and caring individuals. They are also very devoted to their craft, and have a strong desire to help and inspire others. They sound like lovely people, don’t they? They are.
But these people also tend to have another thing in common—they have a strong tendency to cringe at the mere mention of the word “selling”. This is nothing new. After all, the notion of the Bohemian “starving artist” has been with us for centuries. Art and money have always seemed to be antithetical forces in our minds, whether consciously or not. I was a professional musician for decades and used to hang out with the “arty” crowd, and I always found it amazing how many artistic people maintained the notion that getting paid well for their art was tantamount to “selling out”.
Similarly, we seem to create the same divide when it comes to healing professions or anything to do with the heart and soul. I cannot tell you how many people I know in these areas who have the unspoken (and sometimes spoken) belief that asking for money for their work renders them insincere. As a result, they don’t ask for what they deserve. Sadly, I have watched all too many of them go out of business over a short period of time.
So, we have a dilemma.
On the one hand, from a practical perspective, if all the sensitive, soul-based, caring, healing and creative people in the world do not get paid adequately for the wonderful things they do, it means that the world will no longer be blessed with wonderful healers, writers, artists, musicians, coaches, teachers, etc. And that would be a real tragedy.
On the other hand, if all heart-based people in the world suddenly became hardened sales people, like the grinning fellow in this photograph, they would lose the wonderful quality that makes them who they are. If money became the sole focus of their mind-body-spirit work, it would take the soul out of what they do.
Clearly a balance must be found between the two extremes.
This balance was the primary focus I had when I wrote “Module 2: Pre-Publication Marketing Musts” of the Spirit Authors course. “Selling” in the mind-body-spirit genre is very different to other markets. We cannot embrace the same formulae taught by many other marketing schools and expect to reach our target audience in a positive way. After all, the people who read your mind-body-spirit books are just as sensitive as you are, and they cringe just as much at the word “selling” as you do. The mind-body-spirit market is a giving one, based upon long-term relationships. Module 2 of the Spirit Authors course is aimed at showing you how to build your promotional platform in a way that is authentic, guilt-free, friendly and fun.
Helping you to learn how to “sell” your wonderful mind-body-spirit book without this four-letter word getting in your way is a big part of what Spirit Authors is all about. We’ve got a fantastic Grand Opening going on throughout the week of 22-26 February 2010, with over a dozen industry experts coming on board to enlighten, inform and inspire you.
Time left to the Spirit Authors Grand Opening:
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