Behind the Scenes – Book Launch of Author Pat HoniotesBy Lynn Serafinn on November 6th, 2013
Author Pat Honiotes’ (pictured left) has written an empowering book called The Practical Guide to Figuring Yourself Out. Today we share an audio interview of how Spirit Authors helped her behind the scenes to get her book published.
Recently, my good friend Shelagh Jones of Spiritus Spiritual Marketing Directory contacted me saying she was working with a client to self-publish and launch her self-help book, and she needed some help from me to fill in the gaps. The client was a delightful woman named Patricia J. Honiotes, M.S. and her book is entitled The Practical Guide to Figuring Yourself Out – How to Go From Stuck to Star of Your Life.
PAT HONIOTES, M.S. is an internationally renowned personal empowerment coach, therapist, educator, and Reiki Master Teacher and healer. Formerly a special education teacher, Pat has a Masters Degrees in Counseling Psychology and is also a Board Certified Medical Hypnoanalyst. Since 1982, she has helped thousands of clients take ownership of their lives through private sessions, seminars, workshops and classes. Her down-to-earth honesty and non-judgmental outlook create a relaxed, safe environment for all who work with her. A firm believer in “walking the talk”, Pat’s book The Practical Guide to Figuring Yourself Out is the culmination of her personal life journey combined with over three decades of work devoted to helping clients reclaim their self-worth and experience the joy and richness of life itself.
As you can see from her bio, Pat is tremendously experienced in the personal development field, but what she had never really done before was think like a marketer. The subsidiary press she was using to publish her book asked her for a ‘book blurb’ and some copy for the back cover of her book. While Pat was an expert in her subject matter, she really didn’t have a clue where to begin with these challenges. She asked Shelagh for help, who in turn contacted me (thank-you, Shelagh!). So, I wrote both the book blurb and the back cover copy. I also wrote Pat’s bio (which you see above) AND made a 1-page media kit for her.
Pat’s book, The Practical Guide to Figuring Yourself Out, comes out this week on Friday November 8th, 2013. Shelagh has organized a Virtual Blog Tour (VBT) for Pat to help promote the launch, and because I was involved in the publishing process, she asked me if I would be a ‘stop’ on the tour. Today I am delighted to be the host on the 3rd day of Pat’s VBT. Yesterday, Pat H. visited Pat Thompson’s ‘Cultivating Balance’ blog at http://work-life-balance.blogspot.co.uk, where they explored a fascinating perspective on ‘figuring ourselves out’.
Because the purpose of Spirit Authors is to offer self-publishing and marketing advice to authors, Shelagh came up with a brilliant idea that, instead of me interviewing Pat about her book, Shelagh would do an audio interview with me about the process of creating the book blurb and back cover copy. That way, we could take you ‘behind the scenes’ of the book launch, while we also told you about Pat’s book.
Click the audio player to listen to the interview:
Shelagh Jones Interviews Lynn Serafinn about writing blurbs for your book
If you cannot see the audio player on your screen, click here to open or download the MP3.
In our 13 1/2 minute interview together, Shelagh and I touched upon these topics:
- What is a book blurb and who is it for?
- Why is a book blurb so important?
- Why do authors think they can do it themselves?
- What happens when we think TOO outside the box when writing our blurb?
- Why is it important for someone other than the author to write the blurb?
- Where do you need to start when writing a book blurb?
- What do readers need to see in your blurb before they buy your book?
- How does your book blurb differ from a sales letter?
- What is the single most important thing you need to ‘zero in’ on before writing your blurb?
- What are the 4 steps that go into a book blurb?
- How do you make your back cover copy from your blurb?
- How do you submit your book blurb so it gets distributed to Amazon, etc.?
- What are the technical considerations for your book blurb and back cover copy?
- What is the difference between a POD (print-on-demand) company and a subsidiary press (self-publishing) company?
- What are the different levels of help these companies will give you?
- Why is it worth budgeting the money to get your blurb and back cover copy written for you?
So that you see what we’ve been talking about, here’s the ‘back cover blurb’ I made for Pat’s book (you can see the complete wholesaler blurb when you check out the book on Amazon). This should also give you a feel for how all the elements we discussed in the interview come together when you write your back cover copy. I’ve put it in blue to make it easier to see where it begins and ends.
### BEGIN BACK COVER COPY ###
“Why Do I Feel So STUCK?”
You’ve played life by the “rules”. You’re a responsible person. You’re educated. You work hard. You have friends and family. But something isn’t quite right. Life is good, but not great. Things are stable, but not exciting. You like your job, but you don’t feel stretched or challenged. You’re making money, but you don’t feel abundant. You’re reasonably healthy, but not truly vibrant. Your relationships are OK, but deep inside, you crave more connection and intimacy with those you love.
The Practical Guide to Figuring Yourself Out is a book for people who feel like they’ve been ‘doing’ life instead of living it. In this book, author Pat Honiotes MS has amalgamated over three decades of professional experience in medical hypnoanalysis and personal empowerment coaching to bring you a one-of-a-kind, step-by-step handbook of techniques and practices that can help you figure out where, why and how you’re stuck in life, and create a unique, personalized action plan for change.
In this book, you’ll discover:
- How to achieve greater connection in your personal and professional relationships
- How to attain career goals you always felt were beyond your reach
- How to communicate in a more mature and empowered way
- How to detect your own ‘symptoms’ before they become major issues
- And much more
If you’re ready to get UNSTUCK now, read
The Practical Guide to Figuring Yourself Out
### END COPY ###
I hope you found this interview useful, and that you also check out Pat’s book. You can get the book at http://www.figuringyourselfout.com.
6 November 2013
P.S.: If you’d like to read more about writing blurbs for your book, you might find my article ‘How to Write Good Blurbs and Back Pages for Your Book‘ to be helpful.
P.P.S.: If you’d like to discuss hiring us to make a blurb, back cover copy, bio and/or media kit for YOUR book, drop us a line via the contact form on this site.
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.