Author Chris Scott’s Tips on Using Colour Images in BooksBy
Lynn Serafinn interviews Chris Scott on using imaging a colour book, working with a photographer, and how crossover authors can communicate their message.
Today, I have the great pleasure of being the host on Day 7 of Chris Scott’s Virtual Blog Tour. Chris’ book Face With a Heart: Mastering Authentic Beauty MakeUp is celebrating its big Amazon launch TODAY, June 2nd, 2015.
NEWS UPDATE June 2nd:
This afternoon, Chris’ book Face With a Heart hit #1 bestseller in “Cosmetics” on Amazon US.
CHRIS SCOTT, M.A. is the creator of San Francisco-based Makeup Gourmet®. Over his nearly 30-year career, in addition to doing makeup for top models from every corner of the planet, he has also had the honor of working for legends like Paul McCartney, US Vice President Al Gore, Shirley Temple Black, Maya Angelou and Olympic Gold medalists Oksana Baiul and Kristi Yamaguchi. He was the creator and host of the TV show Makeup Gourmet from 2008 to 2010, he was a leading Chanel Beauté national artist for over two decades, and is also the creator and guest teacher of Fashion Makeup at the Academy of Art University in San Francisco. He created his unique Makeup Gourmet line to ensure his clients and the public have access to high-quality, ethically produced, ‘green’ makeup and skincare with a low-carbon footprint. Chris is also the author of the wonderfully visual ‘how to’ book Face with a Heart: Mastering Authentic Beauty Makeup (2014), as well as Cosmetic Counter Survival Guide: How to Buy the Right Skin Care and Makeup (2003).
Yesterday, Chris visited Mali Apple and Joe Dunn at http://bit.ly/1JJYsPI where they talked about tapping into our own beauty, and why authentic beauty is unrelated to our age.
Today, I’d like to share a recent interview I had with Chris when I got to ask him some questions on how to choose visual images for a full-colour book, working with a photographer, and how ‘crossover’ authors can communicate their message to their audience. I hope you enjoy it.
*** INTERVIEW ***
Lynn: As a makeup artist, your challenges as an author are different from many of us, as your work depends upon having excellent images/visuals in your book. What tips would you give other authors about planning and selecting the right images for their books, and about choosing and working with a photographer?
CHRIS: For original images, commit as much time to the image production and selection process as to the writing process. Be annoyingly picky. Do not waste your time with a ‘bargain’ photographer. Get a pro. Shoot it right.
I also suggest tapping into the vast online stock image libraries. Pay the royalty fee and the image is yours to use without any copyright infringement. This is a real time/money saver if appropriate for your title.
Something I also did before I released the book to the public, I made some prototype copies and handed the books to selected individuals, observing how they responded to each image as they skimmed the book.
I spent an equal amount of time working with an illustrator for this book. There is no substitute for this. If you need to illustrate a point, illustrate it to your exact specifications. Specificity and meticulousness will pay off in rewarding dividends.
Lynn: I see your book as a ‘crossover’ in the market. It’s not just about ‘how to put on makeup’ but it’s also about self-image, confidence and inner beauty. How easy or difficult was it to communicate this combination message when you were writing your book?
CHRIS: The process is about embracing my authentic message and lending it a visual and textual voice. I love to deconstruct to clarify each element. It is the breaking down and then the rebuilding that helps me (and others) grasp the authentic beauty message. This is how I teach so this is how I write.
Lynn: How easy or difficult has it been to bring this crossover message in your marketing or when you are telling other people about your book? How do you make sure people ‘get it’ and get what you are all about?
CHRIS: I do it through open-ended sound bites and questions that inspire conversation. As this is a layered philosophy, it is important to present the layers individually and then expand from where people first engage with the conversation. Here are two strong examples. For some it is all about the makeup, for others it is about wanting to stay true to themselves and not put out an air of falseness.
To be 100% corny, this is the easiest thing I have ever marketed because I have tested it so much and believe so devoutly in my message. I know it works and love finding ways to turn peoples head in my direction to see the new alternative to traditional beauty makeup.
Lynn: What advice would you give other authors who want to bring a ‘mind body spirit’ slant to something not usually associated with it, like you have done with makeup?
CHRIS: First, believe it. Second, test it.
I employed the why/how technique with this book. I first tell people why I am doing something and then tell them how. The ‘why’ informs the ‘how’ and gives it context and meaning.
By the way, two of my favorite examples of authors ‘spiritualizing’ their passions are Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig and Jamming: The Art and Discipline of Business Creativity by John Kao.
My advice to mind-body-spirit authors is this: Be fearless and say exactly what you mean. People will hear you. We all find solace in something in which we excel. Deconstruct that solace and share it along with sharing your expertise. They are inseparable, so write from your heart as I did with Face with a Heart.
*** END OF INTERVIEW ***
I hope you enjoyed this interview with Chris Scott and that you’ll check out his book Face With a Heart: Mastering Authentic Beauty Make-Up during his big Amazon launch TODAY, June 2nd. When you buy the book during the launch, you’ll receive dozens of free gifts from Chris, and his friends and colleagues. You can CLICK HERE to find out more about the book and these free gifts.
One of the gifts when you buy the book is the MP3 downloads to Chris’ 3-Day Telesummit ‘The Keys to Feeling Authentically Beautiful’, with fabulous panel of 11 internationally renowned image experts.
To get the book and receive all the authentic beauty bonus gifts, go to
*** FOLLOW CHRIS ON HIS BLOG TOUR ***
If you’d like to catch more of Chris’ Virtual Blog tour, ‘visit’ him at these dates and places:
THURSDAY MAY 28th: Tina Games’ Moonlight Musings blog at http://bit.ly/1nJGkuY where they will talk about authentic beauty, believing you are beautiful, and the difference between ‘classic’ and ‘authentic’ beauty makeup.
SUNDAY MAY 31ST: Michelle Galatoire’s Nourish and Bloom blog at http://bit.ly/1DBQWCI where they will talk about being seen authentically in public, and how to see ourselves the way other people see us.
TUESDAY JUNE 2nd: Lynn Serafinn’s Spirit Authors blog at http://wp.me/p3cvXN-Tf where they’ll be talking about how to choose visual images for a full-colour book, working with a photographer, and how ‘crossover’ authors can communicate their message to their audience.
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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project, created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.