5 Easy Ways to Use Twitter to Promote Your Book – Part 1By Lynn Serafinn on May 8th, 2013
In this 3-part series, Lynn Serafinn shares a few strategies from her book Tweep-e-licious to help authors get the most out of Twitter when promoting their books. In Part 1 she discusses the importance of giving value to your audience by tweeting ideas FROM your book and how using quotes from your best reviews can be an effective strategy.
I’m an online marketing consultant for non-fiction authors who have a powerful message to share. As such, it’s my job to create marketing strategies that use social media to help build my clients’ reading audience and promote their books.
One of my favourite marketing tools is Twitter. However, most of my new clients tell me that they don’t understand how to use Twitter for marketing. They often feel daunted by it because there is so much information flying by them at a rapid rate. They also don’t know WHAT to Tweet, how to reach their ideal audience or how to interact with people to build relationships.
All of those questions (and more) are addressed in my book Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically. For those of you who may not have read it (or as a quick refresher course for those who have), I’d like to share 5 of the easiest and most fundamental strategies for using Twitter to promote your book. In today’s article, we’ll look at Twitter book marketing strategies 1 and 2.
Twitter Book Marketing Strategy 1: Tweet Ideas FROM Your Book
So many authors on Twitter shout ABOUT their book, saying things like “You can buy my book on Amazon”. A Tweet like this nearly always fails what I call the ‘Yeah…So What?’ Test. People read a Tweet like this and say to themselves (you guessed it), ‘Yeah…so what?!’
If people are saying ‘Yeah…so what?’ when they read your Tweets, it means you have failed to pique their interest or arouse their curiosity. Your Tweet is just the doorway to your book, and it’s your goal to inspire people to open the door. The best way for a non-fiction author to do this is not to Tweet about your book so much as to Tweet great ideas FROM the book. Share some lines of insight, quotes, etc. that stand up on their own. In other words, make the Tweets themselves interesting. Then, include a link either to your sales page or a blog post (I’ll talk more about blog posts in part 2).
Sharing great ideas from your book should be easy for a non-fiction author. Start by making a Tweet for each of your chapters, and then break these into sub-ideas. Once you get the hang of it, you’ll find yourself making hundreds of Tweets from a single book. Make sure the Tweets are short and only contain a single idea. That way, people will be more apt to absorb their meaning as they fly by on their Twitter stream.
Here are few examples of ‘Idea Tweets’ I have used:
#Tweepelicious Tip 58: Simplicity is King. http://bit.ly/RDhD0t
#Tweepelicious Tip 59: Always ask ‘Yeah…So What?’ before posting your Tweet. http://bit.ly/RDhD0t
Tip for authors: Don’t Tweet ABOUT your book; Tweet ideas FROM your book instead. http://bit.ly/RDhD0t #Tweepelicious
Twitter Tip 64: the best Tweets are those that arouse curiosity. http://bit.ly/RDhD0t #Tweepelicious
Note these details:
- You’ll notice I’m NOT taking people to an ordinary sales page for my book. If people don’t know you, they are not likely to buy your book the first time they visit your site. That’s why these Tweets take readers to landing page where they can download a free 90-minute audio class that gives them a taster of the tips and strategies they’ll learn in the book. This gives people a chance to know more about me before spending any money. It also helps grow my mailing list.
- For those who are motivated, they CAN also purchase the book from that page as well.
- I include the hashtag I’m using for the book, if there’s enough room. In this case, the hashtag is #Tweepelicious. The art of making good hashtags and using them for marketing is a subject I cover in detail in the chapter “Using Hashtags” in Tweep-e-licious.
- The Tweets THEMSELVES have value, even if people don’t click your link. When you write your Tweets, think about what your audience most wants to know, and put that into a Tweet. Allow them to get value from you without the ‘commitment’ of clicking your link. This builds the ‘relevance bridge’ between you and your Twitter followers. They start to see what you know, what you stand for and what you have to offer them. The stronger your relevance bridge, the more your ‘target audience’ can recognise you as someone of influence.
Twitter Book Marketing Strategy 2: Tweet Lines From Your Best Reviews
All authors know the value of a great review. However, I only recently discovered that making Tweets from some of my best reviews resulted in a lot of clicks and ReTweets. Frankly, I wouldn’t have suspected this, as I thought they would fail the ‘Yeah…So What?’ Test. But if you choose the content carefully and construct the Tweet correctly, it actually does work.
Here are a few examples of ‘Review Tweets’ I’ve used that usually get a good response:
“Don’t tuck this on your shelf of ‘just another how-to book about social media marketing’. It’s not.” http://amzn.to/10JVDw8 via @JacobNordby
“A smorgasbord of much needed information for today’s marketer.” http://amzn.to/10JXUHL via @intuneparenting #Tweepelicious
“This book helped me discover how using Twitter at its full potential can make a big impact.” http://amzn.to/10JZ3yU via @Argancel
“A technicolour ride around the Twitterverse in 158 Twips!” http://amzn.to/ZPhtwm via @KatieRoseWindow #Tweepelicious
Note these details:
- I include the reviewer’s Twitter ID (if I know it). This is so the reviewer will see it in their ‘mentions’, which encourages them to ReTweet it to their followers
- I link directly to the permalink of the review on Amazon. This way they see the review in context and they can buy the book right away if they wish.
- I include the hashtag I’m using for the book, if there’s enough room. In this case, the hashtag is #Tweepelicious.
- The Tweets are not just about the book, but they refer to subject matter of interest to the reader, i.e. marketing, social media, Twitter, etc. Make sure your Review Tweets speak to the interests of the audience, and are not just ‘bragging’ about your book.
Your Challenge for the Week
Get started using these two tips over the next week:
- Compose a selection of ‘Idea Tweets’ and ‘Review Tweets’.
- Send them out a few times a day. Vary them. Try not to send the same one out within the same week.
- Pay attention to which Tweets get attention. Watch your Twitter interactions to see which ones are marked as favourites, commented upon or ReTweeted.
- If you shorten your links with ow.ly, bit.ly or a similar service, monitor your clicks. See which ones get the most and least attention.
- See what’s working and what isn’t, and adjust your Tweets accordingly. Note that lack of attention doesn’t always mean the Tweet itself is ineffective. It could be that you don’t have the right kinds of followers, or you are Tweeting at the wrong time of day. Again, all these subtleties are covered in detail in Tweep-e-licious.
In Part 2, we’ll look at the next Twitter tip, where I tell you how to use Twitter to drive traffic to grow your reading audience through blogging. Be sure to subscribe to the Spirit Authors blog so you’ll receive this article, as well as all our future author-focused information articles.
AND…if you want to dive deeply into Twitter and learn all my marketing strategies, I invite you to check out the book Tweep-e-licious at http://tweepelicious.com. You can also get free access to my 90-minute Twitter audio class from that page.
Please share your comments and questions below. I love reading your feedback.
8 May 2013
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BOOKS BY LYNN SERAFINN
Find out how traditional marketing negatively impacts our health, economy, communities and natural environment, and how to turn it around with a new paradigm called the 7 Graces of Marketing.
Brit Writers Awards Finalist
eLit Book Awards Silver Medal in Humanitarian & Ecological Social Issues
Learn how to create meaningful content and build powerful collaborations through Twitter and other social media ETHICALLY.
eLit Book Awards Bronze Medal in Business and Sales
Get instant access to a free 90-minute Twitter marketing class at http://tweepelicious.com
A metaphoric and poetic journey about finding your voice, receiving the blessings of life, overcoming trauma and becoming whole.
An Amazon spirituality bestseller 2009. Kindle version coming later in 2013.
Read excerpts and buy the book at http://give-receive-become-be.com/
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She was also a eLit Book Awards Silver Medalist in Humanitarian and Ecological Social Affairs and a Bronze Medalist in Business and Sales.
Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.