The Challenge of Writing a Book on Wellness with Your SPOUSE

By on April 15th, 2015

Another Fresh NEW Book from One of Our Valued ClientsLynn Serafinn interviews Joy & Roy Martina on the challenges of writing a book on wellness, working with a publisher and co-authoring a book with your spouse.

Today, I have the great pleasure of being the host on Day 3 of Dr Joy and Roy Martina’s Virtual Blog Tour. Their new book Sleep your Fat Away: Train Your Brain to Lose Weight Effortlessly is celebrating its official launch on Tuesday April 21st, 2015.

Drs. JOY AND ROY MARTINA are amongst the world’s leaders in helping people get back into their power. Between them, they have published over 70 books (translated into more than 10 languages) and have trained hundreds of thousands of people worldwide. Their passion for natural approaches to health, longevity and fitness has led them to write their book Sleep Your Fat Away.

Yesterday, Joy and Roy visited Callie Carlings’ blog at ‘Cancer Goddess’ at http://www.cancergoddess.co.uk/2015/04/sleeping-your-way-to-wellness-and.html where they discussed emotional eating disorders and the effects of yo-yo dieting.

Today, I’d like to share with you a recent interview I had with Joy and Roy on the challenges of writing a book on wellness, the experience of working with a publisher and what it’s like to write a book with your spouse!


 Joy and Roy MartinaLYNN: I know you use these weight loss strategies with your clients. What were some of the major challenges you faced when trying to translate practical work into written lessons? Many of our readers are authors writing their own ‘how to’ and ‘self-help’ books, and I’m sure they’d appreciate your advice.

The biggest challenge is to keep it simple and easy to understand. As experts we are so used to doing what we do that we sometimes forget to keep it simple and that a novice might have a hard time understanding our instructions if we get too much “in our heads”. I like using my friends or kids as guinea pigs and see if they are able to follow what I am saying. If they get it, I know I am on the right track.

LYNN: Like you, many of our readers are also in holistic health and wellness professions. Are there specific things you have to look out for when writing a book on wellness? I mean, how do we avoid promising our readers ‘too much’ while also encouraging them to be the best they can be?

By keeping to real life examples and telling stories about successful interventions and clients’ experiences.

LYNN: What are you most proud of about Sleep Your Fat Away? What do you think you really communicated perfectly? What do you like most about the way it was written, laid out, illustrated, etc.? 

We like to think that our book is easy to understand and an entertaining read; we like the down to earth and “real” life approach we took also by using many examples from our own lives – making it authentic and helpful at the same time.

What did we communicate well? That you don’t need willpower or diets to lose weight. That real change can only come from the inside – by understanding how we are wired in our brains and subconscious mind and so being able to become aware of limiting beliefs and destructive patterns – which can then lead to real life style changes.

LYNN: Many of our readers are self-published. Tell us about your experience working with a publisher. How easy was it to ‘land the deal’? How have they been supporting you throughout your publishing journey?

It was easy to land the deal as they approached us. We are grateful for the actual experience of working with the publisher was interesting but it is not one we want to necessarily repeat. We did not feel supported by our publisher at all.

We found that the extra team we hired (Lynn’s team and the Wasabi PR team) were far more helpful and supportive than the publisher themselves. In our eyes marketing is one of the most important keys to a successful launch and this you need to take care of yourself as the publisher will not do it for you.

LYNN: And finally, to close, I’d love to know what it was like writing a book with your SPOUSE! What made it easy/not easy? What tips can you give to others who are co-authoring a book (especially those who are co-authoring with someone close to them).

JOY AND ROY: We love writing together – we are used to working together anyway and are lucky to really complement each other in many ways. -So we thoroughly enjoyed the process and found that we got the writing done in an extremely efficient and speedy way as we kept each other accountable and were able to motivate and inspire each other along the way.


I hope you enjoyed this brief interview with co-authors Drs Joy and Roy Martina. This week, I am delighted to be HOSTING a special FREE 3-Day Telesummit with Joy, Roy and their friends and colleagues:

“Busting the MYTHS about Weight Loss”

Busting the MYTHS about Weight Loss TelesummitRegister FREE at

Here is Joy and Roy’s line up of guest panellists for this event (in order of appearance):

  • JOY and ROY MARTINA – #1 Holistic Thought Leaders, authors of Sleep Your Fat Away
  • LYNN SERAFINN – Marketing strategist for authors & ethical entrepreneurs, bestselling author (and someone who has recently lost 70 pounds herself)
  • ELLEN W. CUTLER – chiropractor, author, natural healing expert, creator of BioSET
  • LORI SHEMEK, PhD – bestselling author, international leader in health and weight loss
  • DOREEN POLIZZI – Health, wellness and lifestyle coach
  • DONI WILSON, N.D. – Doctor of Naturopathic Medicine, nutritionist, midwife, bestselling author
  • AMBER ROMANIUK – holistic nutritionist, speaker, healthy eating expert
  • MATTHEW B. JAMES, Ph.D, – Doctor of Psychology, NLP master trainer, author of The Foundation of Huna
  • ERAM SAEED – Producer of “From Heartache to Joy”; founder of Journey to Joy Foundation
  • MAL DUANE – life recovery coach; transformational guide for women, bestselling author of Alpha Chick
  • ADAM HILL – Triathlete; Ironman triathlon All World Athlete

Again, you can register FREE at

If you cannot make the live broadcast, register anyway so you can listen to audio replays.

THEN, when you buy Sleep your Fat Away: Train Your Brain to Lose Weight Effortlessly during its official Amazon launch on April 21st, you’ll receive dozens of free gifts from Joy and Roy, and their friends and colleagues. You can CLICK HERE to find out more about the book, and these free gifts.

If you’d like to catch more of Joy and Roy’s Virtual Blog tour, “visit” them at these dates and places:

MONDAY April 13th: Tina Games’ Moonlight Musings’ blog at http://moonligtmusepress.com/blog/, where they will discuss how emotions affect our eating patterns and how to maintain a healthy weight.

TUESDAY APRIL 14th: Callie Carlings’ “Cancer Goddess” blog at http://www.cancergoddess.co.uk/2015/04/sleeping-your-way-to-wellness-and.html where they will talk about emotional eating disorders and the effects of yo-yo dieting.

THURSDAY APRIL 16th: Krystalya Marie’s Empowered Spirit blog at http://EmpoweredSpirit.com, where they will discuss childhood obesity and how we can keep weight off permanently.

FRIDAY APRIL 17th: Naturopathic Doctor Donielle Wilson ND’s blog at http://doctordoni.com/ where they will be discussing how visualisation can help with weight loss and the connection with mind and weight.

Thanks for reading! Please share your comments and thoughts below. I love reading your feedback.

Lynn Serafinn

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LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project, created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.


@LynnSerafinn   @SpiritAuthors @7GracesMarketng @GardenOfTheSoul


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