Spiritual Marketing and Promotional Checklist for Authors

By on December 18th, 2009

Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on the key ingredients for building an effective online promotional platform for your book, while maintaining a balanced, authentic presence in your marketing.

Click to listen to an overview of this week’s lesson:

To REGISTER for this Module, click HERE.

Module 2: Pre-Publication Marketing Musts
Week 2: Your pre-launch essential checklist and action plan

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”


Finding Your ReadersIn week 1 of this module, we looked at a new paradigm for marketing, how to identify your target audience, and ways to find your audience on the Internet. But what are the technical skills and materials you need to begin your promotional platform?

A good, solid promotional platform includes many key elements like blogging, RSS, autoresponders, leads generation, Twitter, LinkedIn, Facebook, Ning and online forums. But having all these things in place is not enough; you also need to know HOW to use them strategically and authentically so you get the results you want AND stay sane during the process.

If you’ve reached this point in your publishing journey and you are relatively new to online promotion, it’s understandable if you feel overwhelmed by all the things you need to learn. You might also worry that you will “lose yourself” in the technology and start to become disconnected from your personal values.

Mastering the art of authentic online promotion is complex, and there’s a steep learning curve when you are just starting out. But if you go through it one step at a time, you can save yourself the overwhelming task of trying to learn it all at once, and see yourself making measurable progress every week.

And that’s what this week’s lesson is about. The purpose of this lesson is to give you a checklist for the key components you will need in the coming months as you build your online platform, and to show you how to set them up so you are ready when we get into the details of how to use them. We’ll also be talking about the principles of spirit-based promotion, so you can see how social networking can be used to express who you truly are.

Because this topic is technically complex, many of the details for configuring these online platforms and using them strategically will be discussed in the coming weeks. Throughout this module, you WILL be asked to complete a lot of “doing” challenges, so if you want to get the most out of these lessons, be sure you allow a few hours every week to complete the challenges.

  1. Learn the key principles of spirit-based promotion
  2. Learn the key components of a good online promotional platform
  3. Design your online promotional platform
  4. Set up the technical infrastructure for your platform

Click “Read More” to begin your lesson for the week.

Below are your lesson materials for the week.

Be sure to DOWNLOAD all materials to your computer. To download, PC users should right click and select “Save File As” or “Save Link As”. Mac users should use “Apple Click” and save the file.

PDF Text

PDF Text
MP3 Audio

MP3 Audio
Remaining audios coming 1 Dec 2010.

How to work through your lesson:
  • Download ALL materials to your computer
  • You may work either with the text or the audio, or both
  • Print the transcript only if you need to
  • Print the workbook, if you wish to write directly into it to complete your weekly challenges
How to get the best from your Spirit Authors Learning Experience:
  • Instead of working through the entire lesson at once, break it into chunks, spread over a few days. That is one reason why I split the audio in small clips.
  • After you have answered your FIRST weekly challenge question, upload your answers into the relevant part of the Forum. Don’t want until you have answered all the challenges to do this. This will allow you to share your ideas, reflections and difficulties with others and get feedback and support.
  • Reply to other people’s weekly challenges in the forum. Make comments, and suggestions. Share reflections with others. Ask questions!
  • Repeat this process every time you have answered one of your weekly challenges.
  • Using the forum as a means of sharing reflections is actually an integral part of the online learning process, so I strongly recommend you do this.
  • Remember: there are NO “wrong” answers in your weekly challenges. Everything you express is valuable. So DON’T be shy!

NOTE: I have broken the audio into small, easy to handle MP3 files. I recommend you download them all in one go, and then work through them 1 or 2 clips per day.

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