How and Why to Establish Yourself as an Expert on LinkedIn

By on November 11th, 2010

Book Promotion expert and Founder of Spirit Authors, Lynn Serafinn, shares a morsel from her 10-week course Module 2: “Pre-Publication Marketing Musts” (subtitle “100 Days to Build Your Online Promotional Platform”).

LinkedIn is perhaps the most elusive of online tools for many new social networkers. Many people first come to it and cannot understand how it can possibly help them with business and network building, but that is simply because, on the surface, LinkedIn appears to be starkly formal with little opportunity for interaction compared to the colourful interface Facebook provides, and the face-paced exchanges found in Twitter.

But while LinkedIn is definitely more of a professional network than it is a social network, when you explore all it has to offer you will find it to be not only a place where you can thrive and establish your renown as a professional (including a professional author), but also where you can find a virtually endless supply of information and referrals, as well as have access to thousands of people in your target audience.

While there are so many aspects to explore in LinkedIn, today I just want to share 1 very quick tip with you that can help you make LinkedIn work for you as you build your online platform, either for your book promotion or other business.

What’s the tip?

To establish yourself as an expert.

How do you do that? You do this by answering questions others post in the LinkedIn Q&A. You can access the Q&A by clicking “more” in your LinkedIn profile, and then selecting “Question”. When you are prompted, select “answer questions.”

When people post questions on LinkedIn, they have to put them in at least one category and/or subcategory. I recommend searching for a topic that is closely related to your specific area of expertise. I frequently answer questions on writing/editing, technology, internet marketing, etc. Have a look around for subjects that match your expertise most.

When you find a question you think is “juicy”, and which you feel confident about providing information, read over the replies received so far and then give an answer that gives added value to the person who asked the question. BE GENEROUS in your reply. Share from your expertise and experience. Give links to outside sources you believe would help the person. The key to this process is to focus on what you can GIVE the other person. There is nothing more irritating to me when I go on LinkedIn and read replies to questions that are obvious spam or simply attempts to gain attention. Invariably it backfires on the person. But if you are generous with your wisdom and your professional knowledge, people really appreciate it.

After a question has been online for some time (usually 7 days), it closes unless the person who asked the question keeps it open. After it closes, LinkedIn sends a request to the person who asked the question asking them to rank who gave the best answer to the question. If your response to the question is selected as the “best”, you then are ranked as an “expert” in that particular subject. Your expert status is then a permanent part of your LinkedIn profile. Every time your answers are selected as the best, you gain another accolade as an expert.

Establishing yourself as an expert on LinkedIn helps others to see that you are knowledgeable on specific subject areas AND that you are a generous and helpful person. People can also click your expert status and see exactly what kind of knowledge and information you are sharing, which further establishes your credibility.

The long-term benefit of this is that people will come to trust you both as a professional and as a person. If you think that will not have a positive impact upon your business (and even your book sales) think again. Because LinkedIn is a professional network, as opposed to a social network, it does indeed have limitations on how you can market yourself compared to Twitter or Facebook, for instance. But in helping you establish your professional credibility, LinkedIn becomes a great balance to the other components of your online platform.

There’s a lot more to LinkedIn, what to speak of blogging, Facebook, Twitter, YouTube and many other components on online promotion. I cover these in GREAT detail in my course Spirit Authors Module 2: “Pre-Publication Marketing Musts” (or “80 Days to Build Your Online Promotional Platform”).

This 10-week online course is open to new members, and you can sample the first week for only $1.

At the end of your $1 test-drive, if you choose to complete the course, it’s only $197 for 10 lessons, with access to the site for a full 12 weeks.

  • Lessons include audio, video, written transcripts and workbooks.
  • You receive 1 lesson per week, and all materials are fully downloadable and yours to keep.
  • The lessons are SUBSTANTIAL. The audio lessons average 90 minutes in length.
  • You do NOT have to attend live classes, and can download the material in your own time.
  • While you are enrolled on the course, you are invited to attend the monthly Spirit Authors member calls.
  • You also have access to the member forum, to share ideas and establish connections with others
  • PLUS: lots of bonus gifts when you join (2 bonuses when you take the test drive, and more when you sign up for the complete course)
  • AND: Access to a members-only resource area
  • This course is also suitable for holistic business owners who want to develop their online presence.

To take the course for a $1 test drive (or to read more about it), go to:

You will be charged only $1 for the first 7 days

Then, if you choose to continue, pay only $197 for this 10-lesson course (please note: the cost of this course WILL be going up in 2011).

Course content:

  • Lesson 1: Your readers: knowing, finding and reaching them
  • Lesson 2: Your pre-launch essential checklist and action plan
  • Lesson 3: Integrating and leveraging blogs and RSS
  • Lesson 4: Using autoresponders, newsletters and giveaways
  • Lesson 5: Unlocking the secret powers of Twitter
  • Lesson 6: Unlocking the secret powers of Facebook
  • Lesson 7: Unlocking the secret powers of LinkedIn
  • Lesson 8: Multimedia platforms (YouTube, BlogTalkRadio)
  • Lesson 9: Choosing and using forums to expand your influence
  • Lesson 10: Tricks for staying sane, saving time and keeping it real

OR… if you’re just starting a book project, you might be interested in my 8-week Spirit Authors Module 1: “Starting and Writing Your Book.” Read more at

About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at

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  1. Hello Lynn,
    Perhaps you remember, I’m Nyssa’s friend (Ann’s daughter). This is a terrific post. Thank you for sharing how to truly add value on LinkedIn. I greatly appreciate it and would like to purchase your course. My second book is already in print, so am I right in assuming I can use these techniques even though I’m beyond the pre-launch phase.
    Thank you!

  2. Lynn – THANK YOU so much for your generous advice and feedback on my upcoming June 12th launch of my book “Financial Fitness for Beginners”. I look forward to working with you in the future. Thanks again for shining your light and “paying it forward”. Much appreciated! Diana


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