Dec
14

Module 4 Overview

By Lynn Serafinn

THIS MODULE IS CURRENTLY BEING RE-VAMPED AND EXPANDED AND WE BE RE-LAUNCHED IN SPRING 2012.

If you are interested in the module, please be sure to subscribe to this blog so you will be alerted when it is available. You will also be invited to attend a  be a free preview call before registrations open, so you can hear about the new content.

Click the player to hear what this module is about:


To download a PDF version of the OLD version of Module 4 Overview, click HERE.

SUMMARY OF MODULE 4: YOUR BOOK LAUNCH – DESIGNING AND DELIVERING

Champagne CelebrationIn the first 3 modules of this course, you wrote your book, developed an online promotional platform and prepared your book for publication. Now, in Module 4, you are finally ready to release your book to the world, and you are full of dreams about your message reaching thousands of people, and maybe even becoming a bestseller.

While becoming a bestseller in retail shops takes considerable time, what comes as a great surprise to many new authors is that is becoming an Amazon bestseller is not only quickly achievable, but it is a system that can be taught and learned.

And that is what this module is about. The aim of this module is to give you all the tools and know-how to construct, plan and deliver a successful Amazon book launch.

In this module, you will learn how to:

  • Design, manage and deliver an exciting and authentic promotional campaign
  • Locate, identify and select good joint venture partners
  • Get reviews and create fun, unique and compelling promo copy and materials
  • Design and run a Virtual Blog Tour
  • Create a dynamic Twitter campaign for your launch
  • Use video, contests and social interaction to propel your launch
  • Host or be a great guest on Internet radio
  • Understand and utilise your sales rankings to boost sales
  • Coordinate your launch day

NOTE: if you are getting ready to publish and have not yet built your online platform, I highly recommend you take Module 2 before this module, as you will need to have those elements in place before embarking on a launch campaign.

ALSO: The content you will learn in this module can take considerable time to implement. I usually recommend allowing 4 months to create an effective Amazon launch.

TitleYour Book Launch: Designing and Delivering
Who is it for?Anyone who has already selected their publisher and has signed off their final layout/proof (or nearly so), set the launch date for their book (or is ready to), has an established online presence, and is ready to create the actual platform for launching their book within the next 3-6 months.
Note:If you are getting ready to publish and have not yet built your online platform, I highly recommend you take Module 2 before this module, as you will need those elements in place first.
DurationTraining: 8 weeks
Access to site: 10 weeks
AimsTo give you all the tools and know-how to construct, plan and deliver a successful Amazon book launch.
ObjectivesBy the end of this module, you will be able to:
  • Design, manage and deliver an exciting and authentic promotional campaign
  • Locate, identify and select good joint venture partners
  • Get reviews and create fun, unique and compelling promo copy and materials
  • Design and run a Virtual Blog Tour
  • Create a dynamic Twitter campaign for your launch
  • Host or be a great guest on Internet radio
  • Follow and utilise your sales rankings to boost sales
Weekly Lesson Content
  • Week 1: Joint Venture Partners: finding and choosing
  • Week 2: Constructing and managing a JV campaign
  • Week 3: Creating a Twitter campaign for your launch
  • Week 4: Creating instructions and promo templates for JVs
  • Week 5: Designing and managing a Virtual Blog Tour
  • Week 6: Radio hosting and guest appearances
  • Week 7: Reviews, video, contests and interaction
  • Week 8: Launch day: coordination, rankings and frenzy
Download Content
  • PDFs of all lessons
  • MP3s of all lessons
  • PDF Workbooks to help you move through the lessons
  • Templates when applicable to help you work more efficiently
  • MP3s of monthly calls*
Community
  • Access to Online Community
  • Get peer support to help achieve your goals
  • Get feedback on your manuscript and other work by peers
  • Special Q&A section to post your questionsInteract directly with Lynn online
Calls*1 live call per month (downloads available to members only)
Rewards*SPECIAL GIFT for those who demonstrate completion of all weekly challenges within 2 weeks of finishing the module.
Bonuses*Discounts and other unplanned special bonuses will be revealed as you go along.
Notes:Items marked with an asterisk (*) are NOT available during a Test Drive, but will be available if/when you register for the Module.

To REGISTER for this Module, click HERE.

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