Pre-Publication Marketing Musts – 10 Week Course Overview
By
Pre-Publication Marketing Musts (aka “100 Days to Build Your Online Promotional Platform”) – 10 Week Course from Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to build your social networking platform to promote your book.
In Module 1, I started by sharing my “Artist’s Manifesto” with you, which said that until we release our vision to the world, we are “not yet an artist, but a dreamer.” In Module 2 we begin to examine what it means to release our vision to the world, and the practical means by which we can do it. The material in this module will help you identify who your potential readers are, and give you a good working knowledge of how to use social networking, blogging and other Internet-based communication systems to identify and reach them.
NOTE: The work in this module is to be done well BEFORE your book is published—as much as a year before—depending upon how widely (and deeply) you are already known to your readers.
PRELIMINARY READING SUGGESTIONS
- Before we begin, to get an overview of the importance of early promotion, you might first wish to read this article I wrote called “Pre-Natal Care for Your Book” on Tony Eldridge’s “Marketing Tips for Authors”.
- To help dispel some of the myths you might have about going with a publisher versus self-publishing, read THIS article.
To REGISTER for this Module, click HERE.
To To download a PDF version of Module 2 Overview, click HERE.
Title Pre-Publication Marketing Musts
Who is it for? Anyone who has completed, or is nearing completion of their final draft, and has not yet developed a comprehensive strategy for using the Internet to reach their potential readers.
Duration: Training: 10 weeks
Access to site: 12 weeks
Aims To help you identify and understand your target audience, and help you develop a fan base of followers, long before your book is published using online promotion strategies.
Note If you are getting ready to publish but do not yet have your online promotional methods in place (see below), you SHOULD take this module now as you will not be able to move on to Module 4 without these things in place first.
Objectives By the end of this module, you will be able to:
Weekly Lesson Content
Download Content
Community
Calls* 1 live call per month (downloads available to members only)
Rewards* SPECIAL GIFT for those who demonstrate completion of all weekly challenges within 2 weeks of finishing the module.
Bonuses* Discounts and other unplanned special bonuses will be revealed as you go along.
Notes: Items marked with an asterisk (*) are NOT available during a Test Drive, but will be available if/when you register for the Module.
To REGISTER for this Module, click HERE.
To To download a PDF version of Module 2 Overview, click HERE.
I began working in 2009 For Lynn Serafinn, in the capacity of her Public Relations Consultant. She had just published her book, 
Lynn has provided such insightful guidance on publishing and promoting my new book 
Lynn recently came onto my radar while I was working with Allison Maslan. I was immediately drawn to her and wanted to promote her on Girlfriend Mentors. In our conversation to set up an interview with her I shared that I was using my blog danceofabeautifulwoman.com as a way to create and write my book.
I have been very stop and go with this as I am involved in so many other projects, but within minutes of mentioning it to her, I realized I was now in a coaching session! Lynn is such a natural coach that the conversation turned so easily to what I needed in order to make my book a reality. I feel so empowered to move forward and see it happen and she created a space for me to commit a date for the first draft.
When we were finished I told her two things: "I feel like I need to write a check!" and that she is "NEATO!" I've decided she is actually SUPER DUPER NEATO! Thanks Lynn - it was nuch more than I asked for!
