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Marketing Mastermind of ‘The Secret’ Shares His Own Marketing Secrets

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Dan Hollings Presents a FR*EE Webinar for Spirit Authors

With the rise of social media, more and more authors are starting to catch on to the fact that behind every successful book is a successful marketing campaign. And behind every successful book marketing campaign is also a marketing mastermind: someone who conceives the marketing angle, creates the materials that will bring it to life, and delivers it to the public.

One of the most iconic books and films in the self-help market in the past decade has been The Secret. Whether or not you are a fan of the book, you’ve got to admit whoever designed the marketing strategy for it was a marketing genius. But while many people, such as Rhonda Byrne, Jack Canfield, Bob Proctor and Michael Beckwith, have become famous world-wide in the New Age pantheon of celebrities, very few people know the name of the person who provided the vehicle for their work to be known—marketer Dan Hollings.

For many years people have been hounding Dan Hollings to reveal some of the secrets he used in helping to promote the mega-million dollar smash-hit movie & book, “The Secret.” Only rarely has Dan revealed anything directly about the strategies he deployed. Most of us recall the monumental campaign. In fact, here’s what ABC news said at the time:

“The marketing campaign behind ‘The Secret’ is going to go down in history as the greatest case study of viral marketing ever done. Anywhere.”

What some people don’t realize is that after The Secret, Dan went on to become one of the foremost trainers in the Mobile marketing space. He literally “cracked the code” on how businesses, authors and marketers could reap the rewards of the Mobile tsunami that is about to eclipse the Internet itself — yes, yes, yes… that beloved mobile device we’re all addicted to, is now THE most compelling marketing channel on the planet.

I met Dan last year, when he was one of my guests on the “7 Graces of Marketing Telesummit”. At that time, he dazzled me with his innovative ideas. So I thought, Wouldn’t my Spirit Authors friends be interested in what he has to say about mobile technology for marketing books? What if I asked Dan to do a webinar JUST for us?

Well, I did ask. And on Thursday February 23rd, 2012, at 3pm Eastern, I’ll be hosting Dan in a fr*ee webinar for authors, aspiring authors, or anyone who wants to be ahead of the curve in mobile marketing:

Taught/presented by Dan Hollings
Hosted by Lynn Serafinn from Spirit Authors
Thursday February 23rd, 2012
12noon Pacific / 3pm Eastern
8pm UK / 9pm Central Europe

Register FREE for this event

If you are viewing this in your email inbox, and cannot see the form above, go to to register.

According to some recent statistics published by Apple, “Apple is now making iPhones at a rate that exceeds the amount of babies that humans produce on earth every day.”

Well, admittedly that’s a VERY scary thought, but it does drive home the point that authors and other business owners would be wise to utilise mobile technology for their marketing and promotions. I asked Dan, “What would you would do TODAY, if you were marketing a book or movie like The Secret?” Or any book for that matter?” His answer? “Go mobile.”

And that’s exactly what Dan has promised to tell us on this free webinar. He promises me this will be an “edge of your seat” webinar like nothing you’ve ever heard. He has agreed to reveal his “Master Plot” strategy that helped propel The Secret virally around the world PLUS as many new Mobile strategies as he can squeeze into our time slot. This is 90 minutes that you as an author, marketer or business owner can’t afford to miss.

Here are just some of the topics Dan will cover:

  • Mobile Marketing – Your customers are already there…but are you? Amazon did over 1 Billion in mobile sales in 2010.
  • Text Messaging – With an astonishing 98% open rate, why are most of us still relying on email to communicate with our audience? Dan will tell us how to tap SMS so that your readers and customers love you.
  • Social Mobile – Facebook, Twitter, Foursquare and others are all mobile… over half of all visits to social media are from mobile users. Are you still picturing your customers sitting in front of a computer? ha!
  • The Real World is now “Click-able” – if you’re still waiting for customers to click your web links, you may be missing out the latest jaw-dropping mobile technology that should be in every book you publish – no, this is not science fiction.
  • Mobile Site or blog – Have one? If not, then climb out from under your rock and look around at what device ALL OF YOUR CUSTOMERS are now using (hint, hint… it isn’t a computer).
  • Planet of The APPS? – As funny as that sounds, it’s a reality. There’s an APP for this and an APP for that… but is there an APP in your future? Is there an APP for your books? Should there be? Or is waste of money, time and effort?
  • The Big Mobile Blunder – Dan will reveal the BIGGEST mistake authors and marketers are making in Mobile. Get ready for an “ah ha moment” that will change the way you think about Mobile marketing forever.

Not only will you learn awesome stuff on this webinar – things you can apply immediately, but this is also your chance to interact LIVE with Dan and ask him all your questions about Mobile Marketing.

So don’t be shy!
Register FREE and learn how to stay ahead of the curve.

Taught/presented by Dan Hollings
Hosted by Lynn Serafinn from Spirit Authors
Thursday February 23rd, 2012
12noon Pacific / 3pm Eastern
8pm UK / 9pm Central Europe

To register for this FREE webinar, just fill in the form above. And go ahead and send us your questions for Dan. We’ll try to address as many of your questions as we can during the broadcast. If you can’t make it to the live broadcast, register anyway so you can access the audio replay.

If you cannot see the form above, go to to register online.

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