Module 4: Your Book Launch: Designing and Delivering

Week 3: Creating Instructions and Promo Templates for JVPs

Click to listen to an overview of this week’s lesson:

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LESSON SUMMARY

Last week, we looked at the components and structure of an Amazon campaign, how to organise and track your JVPs, and how to design your pre-launch page.

Well, I’m pretty sure that this might have been a steep learning curve for you. I’m also pretty sure that one week might not have been enough time to achieve all those tasks, if this is your first experience with such things. If that’s the case, don’t worry. These things are complex, and as you are project leading a large group of people, it is likely everything you plan will take a bit longer than you had expected. A good rule of thumb is to work the best you can to meet your deadlines, but build in a “buffer” in your timeline so you can still meet your launch date, even if a few of the bits and pieces take longer than you had intended.

With that in mind, I will be assuming that you are continuing to work on the elements from Week 2 while we continue on to Week 3. Remember I said you would become good at multitasking?

Now it’s time for you to get down to the business of creating the written materials you will give your JVPs. Amongst other things, they will need good promotional copy for their newsletters, and they will also need clear, precise instructions so they know clearly what they are expected to do on your campaign.

OBJECTIVES FOR THE WEEK:

As this requires a LOT of writing on your part, it will take some time to complete these tasks. For that reason, we have only 2 objectives for the week, because you will probably need a whole week to get these done, while you are still maintaining your tracking and progressing with your web page development from last week.

1. To create some promotional copy for your campaign
2. To create your instructional document for your JVPs

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