Module 4: Your Book Launch: Designing and Delivering

Week 2: Constructing and managing a JVP campaign

Click to listen to an overview of this week’s lesson:

 

 Module 4 Week 2 -Greetings! [1:17m]: Play Now | Play in Popup | Download

LESSON SUMMARY

In Week 1, we talked about what a Joint Venture Partner (JVP) was. We talked about how to find a JVP, where to look for them, how to approach them, how to target your audience by finding the right kinds of JVPs.

I also gave you templates for letters you could use to send to your JVPs. Of course these were very generic, but these gave you an idea of the kinds of things you would need to say when you first approach a JVP. Mind you, when I actually give JVPs the information for the campaign, I give them a much more detailed version of what I gave you, but that was something to get you started, so you could see how you would approach your JVPs when you are organising your Amazon book launch.

Now, in Week 2, we’ll be looking at how to put it all together. We will be answering questions like:

• What precisely is an Amazon campaign?
• What are the components that go into an Amazon campaign?
• How do you use your JVPs in your campaign?
• What materials do you have to produce?

OBJECTIVES FOR THE WEEK:

Because the challenges this week are VERY substantial, we have only 3 objectives for the week:

1. To design the structure of your Amazon campaign
2. To organise your JVP communication and tracking
3. To design your Pre-Launch Page

Click “Read More” to begin your lesson for the week.
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