Module 4: Your Book Launch: Designing and Delivering

Week 8: Launch day: coordination, rankings and frenzy

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Module 4: Your Book Launch: Designing and Delivering

Week 7: Reviews, video, contests and interaction

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Module 4: Your Book Launch: Designing and Delivering

Week 6: Radio hosting and guest appearances

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Module 4: Your Book Launch: Designing and Delivering

Week 5: Designing and managing a Virtual Blog Tour

Coming in April 2010.

Module 4: Your Book Launch: Designing and Delivering
Week 4: Creating a Twitter Campaign for Your Launch

Coming April 9, 2010.

Module 4: Your Book Launch: Designing and Delivering

Week 3: Creating Instructions and Promo Templates for JVPs

Click to listen to an overview of this week’s lesson:

To REGISTER for this Module, click HERE.

LESSON SUMMARY

Last week, we looked at the components and structure of an Amazon campaign, how to organise and track your JVPs, and how to design your pre-launch page.

Well, I’m pretty sure that this might have been a steep learning curve for you. I’m also pretty sure that one week might not have been enough time to achieve all those tasks, if this is your first experience with such things. If that’s the case, don’t worry. These things are complex, and as you are project leading a large group of people, it is likely everything you plan will take a bit longer than you had expected. A good rule of thumb is to work the best you can to meet your deadlines, but build in a “buffer” in your timeline so you can still meet your launch date, even if a few of the bits and pieces take longer than you had intended.

With that in mind, I will be assuming that you are continuing to work on the elements from Week 2 while we continue on to Week 3. Remember I said you would become good at multitasking?

Now it’s time for you to get down to the business of creating the written materials you will give your JVPs. Amongst other things, they will need good promotional copy for their newsletters, and they will also need clear, precise instructions so they know clearly what they are expected to do on your campaign.

OBJECTIVES FOR THE WEEK:

As this requires a LOT of writing on your part, it will take some time to complete these tasks. For that reason, we have only 2 objectives for the week, because you will probably need a whole week to get these done, while you are still maintaining your tracking and progressing with your web page development from last week.

1. To create some promotional copy for your campaign
2. To create your instructional document for your JVPs

Click “Read More” to begin your lesson for the week.

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Module 4: Your Book Launch: Designing and Delivering

Week 2: Constructing and managing a JVP campaign

Click to listen to an overview of this week’s lesson:

To REGISTER for this Module, click HERE.

LESSON SUMMARY

In Week 1, we talked about what a Joint Venture Partner (JVP) was. We talked about how to find a JVP, where to look for them, how to approach them, how to target your audience by finding the right kinds of JVPs.

I also gave you templates for letters you could use to send to your JVPs. Of course these were very generic, but these gave you an idea of the kinds of things you would need to say when you first approach a JVP. Mind you, when I actually give JVPs the information for the campaign, I give them a much more detailed version of what I gave you, but that was something to get you started, so you could see how you would approach your JVPs when you are organising your Amazon book launch.

Now, in Week 2, we’ll be looking at how to put it all together. We will be answering questions like:

• What precisely is an Amazon campaign?
• What are the components that go into an Amazon campaign?
• How do you use your JVPs in your campaign?
• What materials do you have to produce?

OBJECTIVES FOR THE WEEK:

Because the challenges this week are VERY substantial, we have only 3 objectives for the week:

1. To design the structure of your Amazon campaign
2. To organise your JVP communication and tracking
3. To design your Pre-Launch Page

Click “Read More” to begin your lesson for the week.

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Module 4: Your Book Launch: Designing and Delivering

Week 1: Joint Venture Partners: finding and choosing

Click to listen to an overview of this week’s lesson:

To REGISTER for this Module, click HERE.

LESSON SUMMARY

So now it’s time to start you Amazon launch campaign. How exciting! Or are you finding it just a bit daunting?

Many new authors feel confused and overwhelmed over the idea of launching their book online. It all seems so big and so unknowable. Not only are the so many things to understand about the industry, there are so many technologies involved in the process as well. When we are faced with something we feel is so big and unknowable, it is easy to become overwhelmed and fearful that we won’t be able to figure it out, and that we will end up fumbling around in the dark, trying to do it all by ourselves, making many mistakes as a result.

But here’s the good news:

• First of all, there is a system to doing an online book launch, and I’m going to be teaching it to you over the next 8 weeks.
• Secondly, you are NOT going to have to do it alone. In fact, if you try to do it all on your own, it’s not going to work! The success of your Amazon book campaign will be dependent upon you having a great team of Joint Venture Partners (JVPs) who are dedicated to making the campaign WORK. I also suggest you hire a Virtual Assistant (VA), who will be able to carry out many of the technical and communications tasks required. All these people will become a reliable source of support before, during and after your campaign—people who want to see you succeed.

And don’t forget: throughout the process, I am here too, and so is the Spirit Authors Community. It’s time now for you to start to learn how to ask for help when you need it, and accept it when it’s offered.

OBJECTIVES FOR THE WEEK:

By the end of this week’s lesson you will:

1. Know the meaning and value of having Joint Venture Partners (JVPs)
2. Determine the criteria for choosing excellent JVPs and VA for you campaign.
3. Learn strategies for locating your ideal JVPs
4. Research potential partners and create a shortlist for your campaign
5. Create a first communication template to invite your JVPs to join your campaign.

If you’ve taken other Spirit Authors modules, you’ll know that there are often about 5 or 6 challenges for week. This week, there are only 3 challenges, because they involve a lot of research and work outside the lesson. If you complete all these challenges this week, you will actually have gone a long way to getting your campaign off the ground!

So, are you ready? Then take a DEEP breath, ‘coz here we go!

Click “Read More” to begin your lesson for the week.

If you are interested in the module, please be sure to subscribe to this blog so you will be alerted when it is available. You will also be invited to attend a  be a free preview call before registrations open, so you can hear about the new content.

Click the player to hear what this module is about:

To download a PDF version of the OLD version of Module 4 Overview, click HERE.

SUMMARY OF MODULE 4: YOUR BOOK LAUNCH – DESIGNING AND DELIVERING

In the first 3 modules of this course, you wrote your book, developed an online promotional platform and prepared your book for publication. Now, in Module 4, you are finally ready to release your book to the world, and you are full of dreams about your message reaching thousands of people, and maybe even becoming a bestseller.

While becoming a bestseller in retail shops takes considerable time, what comes as a great surprise to many new authors is that is becoming an Amazon bestseller is not only quickly achievable, but it is a system that can be taught and learned.

And that is what this module is about. The aim of this module is to give you all the tools and know-how to construct, plan and deliver a successful Amazon book launch.

In this module, you will learn how to:

• Design, manage and deliver an exciting and authentic promotional campaign
• Locate, identify and select good joint venture partners
• Get reviews and create fun, unique and compelling promo copy and materials
• Design and run a Virtual Blog Tour
• Create a dynamic Twitter campaign for your launch
• Use video, contests and social interaction to propel your launch
• Host or be a great guest on Internet radio
• Understand and utilise your sales rankings to boost sales
• Coordinate your launch day

NOTE: if you are getting ready to publish and have not yet built your online platform, I highly recommend you take Module 2 before this module, as you will need to have those elements in place before embarking on a launch campaign.

ALSO: The content you will learn in this module can take considerable time to implement. I usually recommend allowing 4 months to create an effective Amazon launch.

To REGISTER for this Module, click HERE.