Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to understand your relationship with marketing, identify your target audience and find your potential readers.

Module 2: Pre-Publication Marketing Musts

Week 1: Your readers: knowing, finding and reaching them

Click to listen to an overview of this week’s lesson:

Module 2 Week 1 - Introduction [ 1:52 ] Play Now | Play in Popup | Download

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Many authors come to me for marketing advice just as their books are getting ready for publication. You will, however, note that I have placed this module BEFORE the module on preparing for publication. That is because, quite frankly, if you do not start your marketing long before your book is even finished being written, then you are apt to have a book come out and be extremely disappointed in the sales results. You might ask, “How can I market a book that isn’t even written yet.” The answer is simple. You aren’t. You are marketing YOU. That is what this lesson is about. It will really get you thinking about your personal relationship with all those wonderful people in the world who will be reading your book in the not-so-distant future. It will give you some strategies to identify them, know them, find them and reach them in an authentic, spirit-based way. If you find yourself resisting any of the material in the lesson (and I have had many a client and colleague for whom some of these ideas pushed them to their “edge”), slow down and take as much time as you need to understand why you are resisting. To understand this resistance fully, we will be exploring what I consider to be the key factors that influence how we approach the subject of self-promotion and online marketing

1. Our relationship with money/selling
2. Our relationship with technology
3. Our relationship with other people
4. Our relationship with ourselves

Get ready for a journey exploring these factors and how they impact the success of your book.

OBJECTIVES FOR THE WEEK:

In this week’s lesson, you will:

1. Examine your relationship with money and selling
2. Learn how to identify your target audience and why this is important
3. Learn the two key goals of early marketing
4. Outline the infrastructure you need for finding your audience online
5. Create a plan for reaching your audience

Click “Read More” to begin your lesson for the week.

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