Module 2: Pre-Publication Marketing Musts

Week 8: Using Multi-Media Platforms (YouTube, BlogTalkRadio, etc)

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

Over the decades, I have learned both in my educational training and in my professional experience as a teacher that people learn best when their senses are fully engaged. And the same is true for reaching people in marketing. The more we can engage people’s senses through visual, auditory and kinesthetic experiences, the more engaged they will become with the subject matter which we are presenting to them.

And that is what this lesson is all about. It is an introduction to the world of online multimedia — video on YouTube, radio on BlogTalkRadio and podcasting/syndication. While this topic could be a complete course in its own right, this lesson will provide with the fundamental terminology and entry-level knowledge to help you get started in developing a multimedia presence as part of your online promotional platform

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

1. The purpose of multimedia platforms within your promotional campaigns
2. The mechanics of YouTube, BlogTalkRadio and podcasting
3. Considerations for choosing which platforms are best for you
4. Resources you will need to get started
5. Technical tips for video, online radio and podcasting
6. Considerations for setting up your channels/shows
7. Integrating multimedia with your blog and other social media
8. Syndicating and promoting your multimedia content
9. Using YouTube and BTR as social media

Click “READ MORE” to view lesson content for the week.

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