Archive for Mod 2 Week 8
Module 2 Week 8
Posted by: | Comments
Module 2: Pre-Publication Marketing Musts
Week 8: Using Multi-Media Platforms (YouTube, BlogTalkRadio, etc)
Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”
LESSON SUMMARY
Over the decades, I have learned both in my educational training and in my professional experience as a teacher that people learn best when their senses are fully engaged. And the same is true for reaching people in marketing. The more we can engage people’s senses through visual, auditory and kinesthetic experiences, the more engaged they will become with the subject matter which we are presenting to them.
And that is what this lesson is all about. It is an introduction to the world of online multimedia — video on YouTube, radio on BlogTalkRadio and podcasting/syndication. While this topic could be a complete course in its own right, this lesson will provide with the fundamental terminology and entry-level knowledge to help you get started in developing a multimedia presence as part of your online promotional platform
OBJECTIVES FOR THE WEEK
In this lesson, you will learn:
- The purpose of multimedia platforms within your promotional campaigns
- The mechanics of YouTube, BlogTalkRadio and podcasting
- Considerations for choosing which platforms are best for you
- Resources you will need to get started
- Technical tips for video, online radio and podcasting
- Considerations for setting up your channels/shows
- Integrating multimedia with your blog and other social media
- Syndicating and promoting your multimedia content
- Using YouTube and BTR as social media
Click “READ MORE” to view lesson content for the week.
Read More→
Join the forum discussion on this post - (1) Posts
I began working in 2009 For Lynn Serafinn, in the capacity of her Public Relations Consultant. She had just published her book, 
I have known Lynn for a few years now. She has managed a book launch campaign for my book Awakened Wisdom: A Guide to Reclaiming Your Brilliance (which reached #1 bestseller in Spirituality) and I have also been a guest on some of her other campaigns. Bottom line - Lynn gets the job done!
I've known Lynn for a few years now, and recently had the opportunity to join her in the book launch campaign for Patrick Ryan's "Awakened Wisdom: A Guide To Reclaiming Your Brilliance".
Lynn is amazing! She makes it all seem easy and effortless, and I'm sure there are voluminous amounts of work necessary behind the scenes to bring all of the book launch elements into being.
And, Lynn makes it incredibly easy to join in the fun! She provides the marketing copy, pre-written tweets, blog posts, as well as setting up a network for launch participants. All you have to do is plug yourself in!
Building relationships through networking and marketing should be fun and enjoyable! If it's not, I suggest you try working with Lynn. It will open your eyes to new possibilities!
