Module 2: Pre-Publication Marketing Musts

Week 7: Unlocking the Secret Powers of LinkedIn

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

LinkedIn is perhaps the most elusive online tools for many new social networkers. Many people first come to it and cannot understand how it can possible help them with business and network building, but that is simply because, on the surface, LinkedIn appears to be starkly formal with little opportunity for interaction compared to the colourful interface Facebook provides, and the face-paced exchanges found in Twitter.

But while LinkedIn is definitely more of a professional network than it is a social network, when you explore all it has to offer you will find it to be not only a place where you can thrive and establish your renown as a professional (including a professional author), but also where you can find a virtually endless supply of information and referrals, as well as have access to thousands of people in your target audience.

Much as in the previous lessons on Twitter and Facebook, LinkedIn also integrates the rest of your online platform, but the real keys to the secret powers of LinkedIn will like not only in mastering the rules of engagement, which a very different from other networks, and finding your way around some of the resources it has that no other networks offer.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

1. The purpose of LinkedInand how it is different from other social media
2. Considerations for setting up your profile
3. Integrating LinkedIn with your blog and other media
4. LinkedIn Applications
5. Interaction and rules of engagement
6. Finding and utilising LinkedIn Groups
7. How to use “Sharing” in LinkedIn
8. Establishing yourself as an expert in LinkedIn Q&A
9. LinkedIn Events

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