Module 2: Pre-Publication Marketing Musts

Week 6: Unlocking the secret powers of Facebook

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”
To REGISTER for this Module, click HERE.

LESSON SUMMARY

Facebook has become a household word over the past few years. And small wonder. In a recent video for TED entitled “Pendulum”, marketing pro Michael Drew cited if Facebook were a nation, it would be the 4th largest on the planet.

There’s a lot to Facebook that is often misunderstood. Many people think it is a way to stay connected with personal friends and family. And that is surely something Facebook can provide. However, the value of Facebook as a means of locating and communicating directly with potentially millions of targeted clients and/or customers is something many people are now only just discovering. And while it is quite a different entity to Twitter, being more limited in some ways and more powerful than others, in terms of its ability to identify people in your target audience, it scores well above the potential by Twitter.

Much as in the previous lesson on Twitter, the key to unlock the secret powers of Facebook is not just in Facebook itself, but in how it integrates the rest of your online platform. And, of course, it is in knowing what, when and how to engage with others on Facebook.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

1. The purpose of Facebook and how it is different from other social media
2. Considerations for setting up your profile
3. Profile versus Fan page versus groups
4. How to use Facebook for leads generation
5. How to use “tagging” in Facebook and why you want to
6. Finding, organising and communicating with Friends and Fans
7. Interaction and rules of engagement – what not to do; how it is different from Twitter
8. Strategies for driving traffic to your fan page
9. Integration Facebook with your blog and other media
10. Utilising contests and adverts for leads generation and interactivity

Click “READ MORE” to view lesson content for the week.

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