Module 2: Pre-Publication Marketing Musts

Week 5: Unlocking the secret powers of Twitter

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”
To REGISTER for this Module, click HERE.

LESSON SUMMARY

Twitter is a phenomenon that has taken over our planet with such rapidity it almost leaves us breathless. And quite appropriately, too, because Twitter itself is arguably the most rapid format of social media we currently have (with the possible exception of Blip, which is a micro-blogging platform to share music and video).

Many people don’t “get” Twitter the first time they encounter it. They see endless streams of short “micro blogs” and don’t understand how this could be interesting our useful. Furthermore, they don’t understand how it could be very “social.” How do you make friends or useful business contacts on Twitter? How to do you gain followers? Who should YOU follow and why do you want to follow them? How in the world can this lead to business growth?

The key to unlock the secret powers of Twitter is not just in Twitter itself—it is in how it integrates with numerous other parts of your online platform, including your blog, your other social networks, and 3rd-party open source software that will make Twitter come ALIVE. And, of course, it is in knowing what, when and how to Tweet, and how to engage with others on Twitter.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

1. The purpose of Twitter and how it is different from other social media
2. Considerations for setting up your profile
3. How to set up auto follow and why you should
4. How to use Twitter for leads generation
5. Structuring Tweets
6. Interaction and rules of engagement
7. Finding followers and people to follow
8. Integration Twitter with blog and other media
9. Making the most of your material
10. Overview a range of supplementary Twitter Applications (“Apps”)

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