Module 2: Pre-Publication Marketing Musts

Week 4: Using autoresponders, newsletters and giveaways

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”
To REGISTER for this Module, click HERE.

LESSON SUMMARY

Building your list is a topic of all internet marketers. This is often referred to as “leads generation” or bringing people into your “marketing funnel”.

But spiritual marketers are not merely interested in building a list, but in building a tribe. Your goal in the practice of leads generation should always be to build strong, long-lasting and congruent connections with people, and to give them lots of opportunities not only to know your work and your ideas, but also to know who you are as a human being. The combination of “freebies” (giveaways) and autoresponders will be at the foundation of how you will invite people to see if they want to come into your tribe, and the combination of your blog and newsletters will give readers reasons to stay.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

1. An overview of the “marketing funnel” and the process of leads generation
2. Considerations for creating your leads generating offer
3. The purpose and functions of an auto-responder system
4. Suggested auto responder systems
5. How to present your offer
6. Strategies for where to place your offer
7. Ideas for planning, repurposing and recycling your promotional offers
8. The value of a newsletter and considerations when planning one

Click “READ MORE” to view lesson content for the week.