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Module 2: Pre-Publication Marketing Musts

Week 3: Integrating and leveraging blogs and RSS

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

When designing a blogsite for your book, it is essential that you are mindful of your target audience, and that you design the blog in such a way as to be attractive to potential readers. This attractiveness must extend into the character of your theme and colour scheme as well as the content of your posts.

Most of all, remember that while the purpose of your book blog is to get people interested in your book, you will not achieve this simply by creating a site that does nothing else but talk about your book. To build your promotional platform, your primary objective in making a blog should be to create an environment where readers can really get to know:

• Who you are as a person
• What your message is
• How you write

AND… if you do it right, your blog will also become a platform where you can get to know your readers too—both collectively and (in some cases) individually.

OBJECTIVES FOR THE WEEK

In this lesson, you will learn:

1. The importance of having a dedicated book domain
2. Purpose of a blog as opposed to a website
3. Considerations for setting up your blog
4. How to set up your feeds
5. Integrating your feed to social networks
6. Installing a sign-up box on your blog
7. WordPress enhancements: Plugins and Widgets
8. Building interaction into your blog
9. How often and what to blog
10. How to make the most use of your material

Click “Read More” to begin your lesson for the week.