Archive for Mod 2 Week 3
Using and Integrating Blogs and RSS for Book Promotion
Posted by: | CommentsLynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on blogs vs websites for book promotion, setting up feeds and social networks, basics of leads generation, and online interaction.
To REGISTER for this Module, click HERE.
Module 2: Pre-Publication Marketing Musts
Week 3: Integrating and leveraging blogs and RSS
Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”
LESSON SUMMARY
When designing a blogsite for your book, it is essential that you are mindful of your target audience, and that you design the blog in such a way as to be attractive to potential readers. This attractiveness must extend into the character of your theme and colour scheme as well as the content of your posts.
Most of all, remember that while the purpose of your book blog is to get people interested in your book, you will not achieve this simply by creating a site that does nothing else but talk about your book. To build your promotional platform, your primary objective in making a blog should be to create an environment where readers can really get to know:
- Who you are as a person
- What your message is
- How you write
AND… if you do it right, your blog will also become a platform where you can get to know your readers too—both collectively and (in some cases) individually.
OBJECTIVES FOR THE WEEK
In this lesson, you will learn:
- The importance of having a dedicated book domain
- Purpose of a blog as opposed to a website
- Considerations for setting up your blog
- How to set up your feeds
- Integrating your feed to social networks
- Installing a sign-up box on your blog
- WordPress enhancements: Plugins and Widgets
- Building interaction into your blog
- How often and what to blog
- How to make the most use of your material
Click “Read More” to begin your lesson for the week.
Lynn recently came onto my radar while I was working with Allison Maslan. I was immediately drawn to her and wanted to promote her on Girlfriend Mentors. In our conversation to set up an interview with her I shared that I was using my blog danceofabeautifulwoman.com as a way to create and write my book.
I have been very stop and go with this as I am involved in so many other projects, but within minutes of mentioning it to her, I realized I was now in a coaching session! Lynn is such a natural coach that the conversation turned so easily to what I needed in order to make my book a reality. I feel so empowered to move forward and see it happen and she created a space for me to commit a date for the first draft.
When we were finished I told her two things: "I feel like I need to write a check!" and that she is "NEATO!" I've decided she is actually SUPER DUPER NEATO! Thanks Lynn - it was nuch more than I asked for!
I have known Lynn for a few years now. She has managed a book launch campaign for my book Awakened Wisdom: A Guide to Reclaiming Your Brilliance (which reached #1 bestseller in Spirituality) and I have also been a guest on some of her other campaigns. Bottom line - Lynn gets the job done!
