Click to listen to an overview of this week’s lesson:To REGISTER for this Module, click HERE.

Module 2: Pre-Publication Marketing Musts
Week 2: Your pre-launch essential checklist and action plan

Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”

LESSON SUMMARY

In week 1 of this module, we looked at a new paradigm for marketing, how to identify your target audience, and ways to find your audience on the Internet. But what are the technical skills and materials you need to begin your promotional platform?

A good, solid promotional platform includes many key elements like blogging, RSS, autoresponders, leads generation, Twitter, LinkedIn, Facebook, Ning and online forums. But having all these things in place is not enough; you also need to know HOW to use them strategically and authentically so you get the results you want AND stay sane during the process.

If you’ve reached this point in your publishing journey and you are relatively new to online promotion, it’s understandable if you feel overwhelmed by all the things you need to learn. You might also worry that you will “lose yourself” in the technology and start to become disconnected from your personal values.

Mastering the art of authentic online promotion is complex, and there’s a steep learning curve when you are just starting out. But if you go through it one step at a time, you can save yourself the overwhelming task of trying to learn it all at once, and see yourself making measurable progress every week.

And that’s what this week’s lesson is about. The purpose of this lesson is to give you a checklist for the key components you will need in the coming months as you build your online platform, and to show you how to set them up so you are ready when we get into the details of how to use them. We’ll also be talking about the principles of spirit-based promotion, so you can see how social networking can be used to express who you truly are.

Because this topic is technically complex, many of the details for configuring these online platforms and using them strategically will be discussed in the coming weeks. Throughout this module, you WILL be asked to complete a lot of “doing” challenges, so if you want to get the most out of these lessons, be sure you allow a few hours every week to complete the challenges.

OBJECTIVES FOR THE WEEK

1. Learn the key principles of spirit-based promotion
2. Learn the key components of a good online promotional platform
3. Design your online promotional platform
4. Set up the technical infrastructure for your platform

Click “Read More” to begin your lesson for the week.

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