Archive for Mod 2 Week 2
Spiritual Marketing and Promotional Checklist for Authors
Posted by: | CommentsLynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on the key ingredients for building an effective online promotional platform for your book, while maintaining a balanced, authentic presence in your marketing.
Click to listen to an overview of this week’s lesson:
Module 2: Pre-Publication Marketing Musts
Week 2: Your pre-launch essential checklist and action plan
Subtitle of this newly revamped module: “100 Days to Build Your Online Promotional Platform”
LESSON SUMMARY
In week 1 of this module, we looked at a new paradigm for marketing, how to identify your target audience, and ways to find your audience on the Internet. But what are the technical skills and materials you need to begin your promotional platform?
A good, solid promotional platform includes many key elements like blogging, RSS, autoresponders, leads generation, Twitter, LinkedIn, Facebook, Ning and online forums. But having all these things in place is not enough; you also need to know HOW to use them strategically and authentically so you get the results you want AND stay sane during the process.
If you’ve reached this point in your publishing journey and you are relatively new to online promotion, it’s understandable if you feel overwhelmed by all the things you need to learn. You might also worry that you will “lose yourself” in the technology and start to become disconnected from your personal values.
Mastering the art of authentic online promotion is complex, and there’s a steep learning curve when you are just starting out. But if you go through it one step at a time, you can save yourself the overwhelming task of trying to learn it all at once, and see yourself making measurable progress every week.
And that’s what this week’s lesson is about. The purpose of this lesson is to give you a checklist for the key components you will need in the coming months as you build your online platform, and to show you how to set them up so you are ready when we get into the details of how to use them. We’ll also be talking about the principles of spirit-based promotion, so you can see how social networking can be used to express who you truly are.
Because this topic is technically complex, many of the details for configuring these online platforms and using them strategically will be discussed in the coming weeks. Throughout this module, you WILL be asked to complete a lot of “doing” challenges, so if you want to get the most out of these lessons, be sure you allow a few hours every week to complete the challenges.
OBJECTIVES FOR THE WEEK
- Learn the key principles of spirit-based promotion
- Learn the key components of a good online promotional platform
- Design your online promotional platform
- Set up the technical infrastructure for your platform
Click “Read More” to begin your lesson for the week.
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Living life is often like navigating oneself around a hall of mirrors... Reflecting a myriad of our inner qualities. Some mirrors show us a distorted vision of ourselves, we are ugly, fat, unhealthy and unlovable and some mirrors reflect our beauty, wisdom, kindness and compassion. Lynn Serafinn offered me a picture of clarity, strength, commitment, deep knowledge and vast generosity. She literally showed me how to reach up out of my pit and grasp my own power. I've had so many ideas kicking about in my head, but never had the bottle to put them 'out there' before. The mirror Lynn reflects is one of pure self empowerment and I would recommend anyone to gaze into her reflection.
Lynn's workshop on Spiritual Marketing made me realise how pervasive the conventional fear-based marketing paradigm is and how simple it is to create an alternative based on creativity and cooperation.
Lynn, it´s been wonderful working with you on Luis Angel Diaz's campaign for the launch of his book "Memory in the Cells," which became a #1 bestseller!
