Pre-Publication Marketing Musts (aka “100 Days to Build Your Online Promotional Platform”) – 10 Week Course from Lynn Serafinn, promotion manager for #1 seller mind-body-spirit authors, on how to build your social networking platform to promote your book.

In Module 1, I started by sharing my “Artist’s Manifesto” with you, which said that until we release our vision to the world, we are “not yet an artist, but a dreamer.” In Module 2 we begin to examine what it means to release our vision to the world, and the practical means by which we can do it. The material in this module will help you identify who your potential readers are, and give you a good working knowledge of how to use social networking, blogging and other Internet-based communication systems to identify and reach them.

NOTE: The work in this module is to be done well BEFORE your book is published—as much as a year before—depending upon how widely (and deeply) you are already known to your readers.

PRELIMINARY READING SUGGESTIONS

1. Before we begin, to get an overview of the importance of early promotion, you might first wish to read this article I wrote called “Pre-Natal Care for Your Book” on Tony Eldridge’s “Marketing Tips for Authors”.
2. To help dispel some of the myths you might have about going with a publisher versus self-publishing, read THIS article.

To REGISTER for this Module, click HERE.

To To download a PDF version of Module 2 Overview, click HERE.

Title	Pre-Publication Marketing Musts
Who is it for?	Anyone who has completed, or is nearing completion of their final draft, and has not yet developed a comprehensive strategy for using the Internet to reach their potential readers.
Duration:	Training: 10 weeks Access to site: 12 weeks
Aims	To help you identify and understand your target audience, and help you develop a fan base of followers, long before your book is published using online promotion strategies.
Note	If you are getting ready to publish but do not yet have your online promotional methods in place (see below), you SHOULD take this module now as you will not be able to move on to Module 4 without these things in place first.
Objectives	By the end of this module, you will be able to: Identify your niche audience and where to reach them Locate the materials you need to build your online campaign Create a plan for your pre-launch promotion Know precisely how you want to show up in the online universe Utilise a range of methods to establish yourself as an expert Utilise different methods of blog integration to grow your fan base Utilise social networks to increase visibility and become known Invent personalised ways to increase rapport with your readers
Weekly Lesson Content	Week 1: Your readers: knowing, finding and reaching them Week 2: Your promotiona essential checklist and action plan Week 3: Integrating and leveraging blogs and RSS Week 4: Using autoresponders, newsletters and giveaways Week 5: Unlocking the secret powers of Twitter Week 6: Unlocking the secret powers of Facebook Week 7: Unlocking the secret powers of LinkedIn Week 8: Using multimedia platforms (YouTube, BlogTalkRadio, etc) Week 9: Choosing and using forums to expand your influence Week 10: Tricks for staying sane, saving time and keeping it real
Download Content	PDFs of all lessons MP3s of all lessons PDF Workbooks to help you move through the lessons Templates when applicable to help you work more efficiently MP3s of monthly calls*
Community	Access to Online Community Get peer support to help achieve your goals Get feedback on your manuscript and other work by peers Special Q&A section to post your questionsInteract directly with Lynn online
Calls*	1 live call per month (downloads available to members only)
Rewards*	SPECIAL GIFT for those who demonstrate completion of all weekly challenges within 2 weeks of finishing the module.
Bonuses*	Discounts and other unplanned special bonuses will be revealed as you go along.
Notes:	Items marked with an asterisk (*) are NOT available during a Test Drive, but will be available if/when you register for the Module.

To REGISTER for this Module, click HERE.

To To download a PDF version of Module 2 Overview, click HERE.