Archive for Mod 2 Overview
Module 2 Overview
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To REGISTER for this Module, click HERE.
To download a PDF version of Module 2 Overview, click HERE.
SUMMARY OF MODULE 2: PRE-PUBLICATION MARKETING MUSTS
In Module 1, I started by sharing my “Artist’s Manifesto” with you, which said that until we release our vision to the world, we are “not yet an artist, but a dreamer.” In Module 2 we begin to examine what it means to release our vision to the world, and the practical means by which we can do it. The material in this module will help you identify who your potential readers are, and give you a good working knowledge of how to use social networking, blogging and other Internet-based communication systems to identify and reach them.
NOTE: The work in this module is to be done well BEFORE your book is published—as much as a year before—depending upon how widely (and deeply) you are already known to your readers.
PRELIMINARY READING SUGGESTION
Before we begin, to get an overview of the importance of early promotion, you might first wish to read an article I wrote called “Pre-Natal Care for Your Book” on Tony Eldridge’s “Marketing Tips for Authors”. You can find that article at: http://blog.marketingtipsforauthors.com/2009/10/pre-natal-care-for-your-book-by-lynn.html
| Title | Pre-Publication Marketing Musts |
|---|---|
| Who is it for? | Anyone who has completed, or is nearing completion of their final draft, and has not yet developed a comprehensive strategy for using the Internet to reach their potential readers. |
| Duration: | Training: 8 weeks Access to site: 10 weeks |
| Aims | To help you identify and understand your target audience, and help you develop a fan base of followers, long before your book is published using online promotion strategies. |
| Note | If you are getting ready to publish but do not yet have your online promotional methods in place (see below), you SHOULD either take or download this module now as you will not be able to move on to Module 4 without these things in place first. |
| Objectives | By the end of this module, you will be able to:
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| Weekly Lesson Content |
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| Download Content |
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| Community |
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| Calls* | 1 live call per month (downloads available to members only) |
| Rewards* | SPECIAL GIFT for those who demonstrate completion of all weekly challenges within 2 weeks of finishing the module. |
| Bonuses* | Discounts and other unplanned special bonuses will be revealed as you go along. |
| Notes: | Items marked with an asterisk (*) are NOT available during a Test Drive, but will be available if/when you register for the Module. |
To REGISTER for this Module, click HERE.
