Lynn Serafinn

Lynn Serafinn, MAED, CPCC

Welcome to Spirit Authors!

Spirit Authors was founded by author, coach, teacher and consultant Lynn Serafinn in 2009 to support authors with their marketing and self-publishing needs. It works in conjunction with our social enterprise the 7 Graces Project CIC, whose aim is to train and educate independent business owners in the practice of ethical marketing.

On this site, you’ll find more than 100 useful articles on writing, publishing and book marketing, as well as many interesting interviews with independent authors and editors. Just browse through the categories above to find the information you need.

We support non-fiction author clients with their platform building, book marketing and bestseller book launches. Click here to find a description of our services.

If you would like to contact us to discuss your marketing needs, just drop us a line via the Contact form on this site.

All of our marketing strategies are founded upon the ethical principles known as ‘the 7 Graces’ – Connection, Inspiration, Invitation, Directness, Transparency, Abundance and Collaboration – from Lynn Serafinn’s book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. To read how the 7 Graces inform our Mission Statement, click here.

Find out more about ethical marketingand the work of the 7 Graces Project CIC on the 7 Graces blog at


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