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Lynn Serafinn

Lynn Serafinn

Welcome to Spirit Authors!

Spirit Authors, which was set up in 2009 to support authors with their marketing and self-publishing needs, is now part of our non-profit enterprise the 7 Graces Project CIC. The aim of this reorganisation is to streamline our operations and broaden the services we offer, all under the banner of The 7 Graces Project whose aim is to promote and educate on ethical marketing and business.

We NO LONGER blog regularly on this site, but you’ll still be able to read more than 100 useful articles on writing, publishing and book marketing that have already been published on this site. Just browse through the categories above to find the information you need.

We STILL support non-fiction author clients with their platform building, book marketing and bestseller book launches. Click here to find a description of our services. If you would like to contact us to discuss your marketing needs, just drop us a line via the Contact form on this site.

All of our marketing strategies are founded upon the ethical principles known as ‘the 7 Graces’ – Connection, Inspiration, Invitation, Directness, Transparency, Abundance and Collaboration – from Lynn Serafinn’s book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. To read how the 7 Graces inform our Mission Statement, click here.

 To find out more about ethical marketing
and the work of the 7 Graces Project CIC,
check out the 7 Graces blog at

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